• The International Journal of Costume Culture
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• 제13권2호
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• pp.82-87
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• 2010

Frog or toad is an animal adoration of ancient ancestors in ethnic minorities in South China, in Li tribe tradition, frog is not only a symbol of avoiding evil and the expression of maternal love, but also the decoration of missing the ancestors. This article has discussed the origin of frog pattern, summarized the frog pattern's forms in Li brocade. At last also discussed the common frog pattern in Li tribe.

• International Journal of Advanced Culture Technology
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• 제7권3호
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• pp.149-157
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• 2019

Recently, the blockchain platform is changing the art market. Changes are taking place in many areas, including artists, collectors, art investors, and auction. The platform that provides distribution history information on artworks on a blockchain basis can be used when information on the work history is suspected or needs verification, and can be used to manage the distribution history information of stolen and lost artworks and confiscated artworks by the police. Several companies currently operate these platforms, but they operate various blockchain platforms according to their contents. In this paper, we will compare and analyze features of artworks blockchain platform.

• 한국의류학회지
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• 제42권2호
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• pp.278-297
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• 2018

This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

• 문화기술의 융합
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• 제6권3호
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• pp.261-266
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• 2020

슈테이너 바술카(1940-)와 우디 바술카(1937-2019) 부부는 초기 비디오아트의 선구자로서 그들 특유의 실험적 예술을 비롯해 동시대의 아방가르드 퍼포먼스와 음악, 시각예술 세계 전반의 변화를 이끌어 냈다. 두 예술가는 디지털 수단들에 의해 변화하는 비디오이미지 프로세싱 작업을 위하여 엔지니어와 협업하며 기계장치를 개발하거나 응용하여 디지털이미지 변형 실험을 수행했다. 그들에게 비디오아트는 단순한 기록의 수단이 아니었다. 바술카 부부의 예술적 실천은 예술의 전통적인 규범이나 비평적 담론에 얽매이지 않고, 인간의 시각과 기계의 시각을 공존하게 하는 적극적인 미적 전략의 일환이었다. 특히 그들의 비디오아트는 미디어 테크놀로지가 커뮤니케이션 체계를 지배하기 시작한 시대에 비디오를 핵심적 미디어로 인식하고, 비디오카메라에 의존하지 않으면서도 움직이는 이미지를 전자적으로 조작할 수 있는 예술가의 권위를 개척했다는 점에서 더욱 그 가치를 부여할 수 있겠다. 이에 본고는 그 동안 국내에서는 아직 연구되지 않은 바술카 부부의 지난 예술의 여정을 되돌아보고, 그들의 비디오아트가 지닌 시대적 맥락과 미적 전략에 대한 학문적 관심을 제안한다.

• 복식문화연구
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• 제18권1호
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• pp.29-43
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• 2010

The purpose of this research was to re-illuminated the artistic value of costume designs that had shared identical history with human beings through the formation and the progress of the newly introduced Russian avant-garde art. This resulted from the fact that the Russian avant-garde art changed the human esthetic sense through the trend of art that Natalia Goncharova introduced in the early 20th century. The research method defined the formation and progress of the development of the Neo-Primitivism centering the works of art by Natalia Goncharova. Based on this method, Goncharova designed the set and the costume designs for the Ballets Russes of Serge Diaghilev and studied the molding characteristics of the costumes worn in the performing art. The result were as follows. First of all, Goncharova's costume designs were all manufactured based on the theme of Russian folk art and genesis. In other words, Goncharova represented the Spanish passion, the Russian folk art Lubok, and Goldern cockerel or religious Icon-paintings in her costumes. she pursued straight lines and abstract shapes in her costume designs. her design displayed the Neo-Primitivism influence through the separation between the lines and the surfaces, which defined the costumes as a decorative art experiment. Therefore, the study of Goncharova had one realize that Neo-Primitivism was not only an art form of Avant-garde, but it also became the basis of the molding character of all the artworks. Natalia Goncharova reflected the miracle of the transformation of the early 20th century in their costume designs.

• 문화기술의 융합
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• 제8권1호
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• pp.261-269
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• 2022

코로나19로 인한 팬더믹 시대의 도래는 개인과 조직, 사회와 국가의 모든 영역에서 새로운 변화를 야기하고 있다. 미술시장에도 개인의 지역, 국가 간의 이동 제한 및 사회적 거리 두기의 영향으로 위기를 맞이하게 되었으며, 작품의 내용, 작품의 거래 방식, 구매자의 성향 및 특성까지도 변화를 일으키고 있다. 이러한 미술시장의 변화 요구는 디지털 전환과 온라인 미술시장의 확대, 가상현실과 증강현실 기술을 이용한 가상공간으로의 확대, 블록체인 기술을 바탕으로 한 대체불가토큰(NFT)을 통한 디지털작품의 거래 영역 확대로 새로운 변화의 기회를 가속화시키고 있다. 본 연구에서는 팬더믹 시대가 가져온 미술시장의 변화 흐름을 디지털 전환의 관점에서 분석한다. 미술시장의 디지털전환의 다양한 유형에 대한 정리와 디지털 전환 및 NFT 도입에 따란 인식조사를 통해 미술시장에 대한 디지털 수용도에 대해 파악한다. 미술시장에서 블록체인 기술을 기반으로 한 NFT의 도입에 따른 주요 법적, 경제적, 사회적, 거래적 이슈와 대응책을 논의한다.

• 한국산업융합학회 논문집
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• 제25권1호
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• pp.1-10
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• 2022

This study is a marketing tool for securing loyal customers and increasing sales by developing a customizing manual according to the change of segmented nail art consumption pattern due to the development of the nail industry and performing art to meet the needs of various customers and increase satisfaction. This was done to demonstrate the possibility of use. In order to develop a manual for the study, we conducted a survey that combined an online survey and in-person survey for ordinary citizens in their 20s and 50s living in Busan and Gyeongnam. Taste (50.0%) was the highest, and personal preference (62.9%) was also the highest for items related to nail art color selection, suggesting that the consumption pattern is changing to require a variety of personal art preferences rather than recommendations or recommendations from practitioners. Could know. As a result of performing nail art by applying the customizing manual developed based on customer selection, opinions were shown in the order of reliability (39.1%), attachment (39.1%), and rarity (26.1%). Utilization (73.9%) was also high in the question of 'If customizing manual was developed as an app', and overall satisfaction with the art selected by the customer was high, indicating that the customer had a high degree of attachment to the nail art design decided by the customer. As for the improvement points of the manual, it was possible to confirm the necessity of developing the app with the majority opinion that handwriting was inconvenient. Based on the nail art customizing manual of this study, the follow-up research proceeds with the app production and utilization process, and it is hoped that it will be used as a basic data for sales promotion by increasing customer satisfaction according to the rapidly changing consumption patterns of nail customers.

• 복식
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• 제55권4호
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• pp.29-37
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• 2005

Beauty Art is an act which makes a face beautiful using various methods such as permanent, manicure and make-up. Recently, Beauty Art is recognized as the personal culture expressing the value of beauty and spirit. Therefore, there are growing interests in the comprehensive study of Beauty Art nor only from the beauty industries but also from academia, because Beauty Art is the high value-added field and Is recognized as a style of the dress. The purpose of this study is to open a new view to understand the Nail Art as a fold of experimental plastic art. The arctic expression is added to Beauty Art to develop it from the routine technique of the make-up and hairstyling to creative art. Assemblage is adopted to provide Beauty Art with fine harmonious expression which develop Nail Art into interesting and unique art area. Assemblage meaning compounding or collection is a technique through which three-dimension is added to two-dimension paintings, and which is an expression of an art work by recollection of miscellaneous articles or waste materials. Assemblage is a term which Jean Dubuffet coioned first in order to differentiate collage used by Picaso or Braque. Here, I present Nail Art Designs which applied Jean Dubuffet's works focusing on Automaticity and Happenstantial phenomena of materials, Materialization, and Directness. These features are characteristics of Assemblage which basic frameworks are fantastic collection, accumulation, constructive collection, and object collection.

• 한국조경학회지
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• 제29권5호
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• pp.43-50
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• 2001

This design proposal was accepted to a design competition for the improvement of Indi Youth Street, Mapo-Gu, which was held by the Seoul Metropolitan Government in June, 2000. The \`Hong-ik University District\` projected area consists of several streets, where the independent and youth culture unique to this area is blossoming-Indi music, underground arts, and historic meaning of the area as an estuary of Mapo. The site is also expected to attract many citizens and fereigners because of convenient accessibility of the new subway station to the Inchon International Airport and because of many attractions on the street- foods, music, art and people. Accordingly, the proposal set the main design concept of this project as \`the Street of Youth Culture\` considering its special and social status as well as the physical improvement of the street environment. With this concept in mind, the proposal designed the improvement of the physical conditions based on the motive of \`the Street of Youth Culture\`, having Indi/under art, Indi/ under music, Indi/under drama and Indi/multimedia animation. This design proposal of the Street of Youth Culture consist of three segments, which symbolize the millenium Youth Plaza, MultiMedia Animation Pocket and Arts Exhibition Pocket based on unity and balance. This plan has the ultimate aim of making the district one of the people\`s favorite streets in Seoul, which people love to visit again and find the vivacity of the new millennium youth culture.

• 미술이론과 현장
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• 제16호
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• pp.201-224
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• 2013

The tradition of the representative art style in the Sinosphere, Shanshui hua, expresses the traditional representation of the harmony and principle of the universe. This tradition is reflected in the Chinese garden. These Chinese gardens were precisely the three-dimension representations of Shanshui hua, a visual form of abstract expression of the oriental philosophical thinking. This research determines and draws attention to the vestiges of the reflection of Shanshui hua in the European gardens through visual art and culture. It will also approach the two subjects, Shanshui hua and garden, from a transcultural view to integrally analyze visual art. The appearance of Anglo-Chinese gardens, reflecting Shanshui hua, foreshowed a big change in traditional European gardens. This is a concrete example of the transcultural phenomenon. This has formed the typical naturally curved English gardens in the gardening history. This also divided these English gardens completely from the symmetrical, geometrical French gardens. This study considers the influence and the reverberation of Shanshui hua reflected on European gardens in the European culture. The cultural exchange of European and Chinese styles in the 18th century left an impact on the European gardening style history. Finally, this study analyzes the origin of these Anglo-Chinese gardens and its content to approach it with a transcultural view as a research methodology.