• Title/Summary/Keyword: Culture distance

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Psychic Distance and Country Image Influencing on Consumers' Competitive Brand Choice on Cross-Cultural Perspectives (교차문화적 관점에서 경쟁적 브랜드 선택에 영향을 미치는 심리적 거리 및 국가이미지)

  • Chun, Myung-Hwan
    • The Journal of the Korea Contents Association
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    • v.6 no.10
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    • pp.53-61
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    • 2006
  • Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

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Endolichenic Fungal Community Analysis by Pure Culture Isolation and Metabarcoding: A Case Study of Parmotrema tinctorum

  • Yang, Ji Ho;Oh, Seung-Yoon;Kim, Wonyong;Hur, Jae-Seoun
    • Mycobiology
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    • v.50 no.1
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    • pp.55-65
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    • 2022
  • Lichen is a symbiotic mutualism of mycobiont and photobiont that harbors diverse organisms including endolichenic fungi (ELF). Despite the taxonomic and ecological significance of ELF, no comparative investigation of an ELF community involving isolation of a pure culture and high-throughput sequencing has been conducted. Thus, we analyzed the ELF community in Parmotrema tinctorum by culture and metabarcoding. Alpha diversity of the ELF community was notably greater in metabarcoding than in culture-based analysis. Taxonomic proportions of the ELF community estimated by metabarcoding and by culture analyses showed remarkable differences: Sordariomycetes was the most dominant fungal class in culture-based analysis, while Dothideomycetes was the most abundant in metabarcoding analysis. Thirty-seven operational taxonomic units (OTUs) were commonly observed by culture-and metabarcoding-based analyses but relative abundances differed: most of common OTUs were underrepresented in metabarcoding. The ELF community differed in lichen segments and thalli in metabarcoding analysis. Dissimilarity of ELF community intra lichen thallus increased with thallus segment distance; inter-thallus ELF community dissimilarity was significantly greater than intra-thallus ELF community dissimilarity. Finally, we tested how many fungal sequence reads would be needed to ELF diversity with relationship assays between numbers of lichen segments and saturation patterns of OTU richness and sample coverage. At least 6000 sequence reads per lichen thallus were sufficient for prediction of overall ELF community diversity and 50,000 reads per thallus were enough to observe rare taxa of ELF.

Effect of sports taping on golf swing when wearing functional inner-wear (기능성 이너웨어 착용 시 스포츠 테이핑 부착에 따른 골프 스윙에 미치는 효과)

  • Kim, Jung-Woo;Kim, Ill
    • The Research Journal of the Costume Culture
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    • v.25 no.4
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    • pp.499-508
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    • 2017
  • Functional inner-wear being currently sold is being made without regard to the characteristics of various sports events. The purpose of this study is to identify this problem and to investigate the effect of sports taping on golf swing when wearing functional inner-wear. The subjects of this study were 8 male golfers belonging to Korea Professional Golf Association, and Launch monitor and Trackman were used to find out golf club action, ball pitch, distance, etc. There are three types of clubs: driver, wood, and iron, and the first experiment was carried out using only functional inner-wear. In the second experiment, we experimented with functional inner-wear after sports taping, and we compared and analyzed the distance depending on each experiment, the speed of the ball and the club, and the accuracy of the club face. The results of the study were as follows. As a result of driving distance, according to the presence of sports taping on functional inner-wear, there was a statistically significant difference in the driving swing and wood swing, for club and ball speed, there was a statistically significant difference only in the driving swing. Regarding the accuracy by the presence of sports taping on inner-wear, there was a statistically significant difference in the driving swing, wood swing, and iron swing. In conclusion, the sports taping in the functional inner-wear had a positive effect on golf performance improvement, and we hope that golf inner-wear these two specifications combing will be developed in the future.

Analysis of Changes in the Actual Condition of Distance Learning due to COVID-19 (COVID-19에 따른 원격 수업 운영 실태의 변화 분석)

  • Ahn, Sung Hun
    • Journal of Creative Information Culture
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    • v.6 no.3
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    • pp.189-197
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    • 2020
  • In this paper, the results of previous studies and surveys conducted in this study were compared and analyzed to find out how the actual condition of distance learning being conducted due to COVID-19 is changing. As a result, it was found that the'content-oriented class' is being used the most in the current online class, and teachers are spending a lot of time preparing for class. In addition, it was found that' providing appropriate contents as learning materials' is the first item to be supported for online classes. Therefore, in order to improve online classes in the future, it is needed that learning materials that can be used to create class content should be provided to teachers sufficiently. Also, IT equipment and network expansion and the training of teachers for distance learning should be provided.

A Study on the Production of Perspective Images using Drone (드론을 이용한 다시점 투영 이미지 제작 연구)

  • Choi, Ki-chang;Kwon, Soon-chul;Lee, Seung-hyun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.953-958
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    • 2022
  • Holographic Stereogram can provide the depth perception without the visual fatigue and dizziness because it use multiple images acquired from the multiple viewpoints. In order to produce a holographic stereogram, it is necessary to obtain perspective images of a live object and record it on film using a digital hologram printer. when acquiring perspective images, the hologram without distortion can be produced only when the perspective images with a constant distance between the camera and the target is obtained. If the target is small, it is possible to keep the constant distance from the camera to object. but if it is large, this is difficult to keep the constant distance. In this study, we photograph the large object using the POI (Point of Interest) function which is one of the smart flight modes of drone to produce perspective images required for the hologram production. after that, problems such as the unexpected shakings and distance change between camera and object is corrected in post production. as a result, we produce the perspective images.

Social Network Comparison of Airlines on Twitter Using NodeXL (Twitter를 기반으로 한 항공사 소셜 네트워크 비교분석 - 카타르, 싱가포르, 에미레이트, ANA, 대한항공을 중심으로 -)

  • Gyu-Lee Kim;Jae Sub Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.81-94
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    • 2023
  • The study aims to compare and analyze the social network structures of Qatar Airways,s Singapore Airlines, Emirates Airlines, and ANA Airlines, recording the top 1 to 4, and Korean Air in ninth by Skytrax's airline evaluations in 2022. This study uses NodeXL, a social network analysis program, to analyze the social networks of 5 airlines, Vertex, Unique Edges, Single-Vertex Connected Components, Maximum Geodesic Distance, Average Geodesic Distance, Average Degree Centrality, Average Closeness Centrality, and Average Betweenness Centrality as indicators to compare the differences in these social networks of the airlines. As a result, Singapore's social network has a better network structure than the other airlines' social networks in terms of sharing information and transmitting resources. In addition, Qatar Airways and Singapore Airlines are superior to the other airlines in playing roles and powers of influencers who affect the flow of information and resources and the interaction within the airline's social network. The study suggests some implications to enhance the usefulness of social networks for marketing.

Consumer Acceptance of E-Commerce in Korea and China;The Effects of National Culture

  • Yoon, Cheol-Ho
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.565-570
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    • 2007
  • With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

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Priming Effects of Disaster-related TV News: Focusing on the Interactions of Geographical and Psychological Distance (재난 뉴스의 점화 효과: 지리적·심리적 거리의 상호작용을 중심으로)

  • Bu Jong, Kim;Yun Kyeung, Choi
    • Korean Journal of Culture and Social Issue
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    • v.29 no.1
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    • pp.53-74
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    • 2023
  • The purpose of this study was to identify the priming effects of disaster-related news. Specifically, this study aimed to examine the priming effects about trauma words and neutral words according to the geographical and psychological distance from the disaster. The participants in this study were 75 college students who had not experienced the Daegu subway fire accident, and whom were not ruled out after completing the screening measure completing the screening measure the completion of questionnaires for screening. All participants conducted a lexical decision task after watching a news video about the Daegu subway fire accident. The design was a 2 (Geographical distance: close vs. distant) × 2 (Psychological distance: close vs. distant) × 2 (Priming type: trauma priming vs. neutral priming) mixed-design. The results of this study are summarized as follows: First, the group which was geographically closer to the disaster tended to revealed a largerbigger priming effect than the distant group-a trend toward significance. Second, within the psychologically closer to the disaster, group, for those who were geographically closer too, the priming effect was larger for those who were geographically closer geographically closer than for the geographically distant group. Third, the geographically closer group had a largerbigger neutral priming effect than the distant group. Fourth, the psychologically distant group had a largerbigger neutral priming effect than the close group. To sum up, this study identified that disaster news coverage may have an implicit effect on people, and this influence can change according to the geographical and psychological distance. Finally, this study discussed the limitations of the study and recommendations for further research.

The Effects of National Culture on Ethical Decision-Making in the Internet Context : An Exploratory Analysis (인터넷 영역에서의 윤리적 의사결정에 대한 국가문화의 영향 : 탐색적 분석)

  • Yoon, Cheolho;Choi, Kwangdon
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.23-36
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    • 2014
  • This paper analyzes the effects of national culture on an individual's ethical decision-making in the context of the Internet. An ethical decision-making model which posits that five moral philosophy variables-justice, relativism, egoism, utilitarianism, and deontology-affect ethical judgment; ethical judgment, in turn, affects behavioral intention was proposed and Hofstede's five cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation were used to analyze the effects of national culture on the model. The results showed that power distance, individualism, and masculinity had significant effects on the relationship between the deontology variable and ethical judgment, individualism, masculinity, and uncertainty avoidance had significant effects on the relationship between the justice variable and ethical judgment, and individualism and long-term orientation had significant effects on the relationship between ethical judgment and behavioral intention in the Internet context.

Simon Stevin's Works on Loxodrome and Equiangular Spiral Curve: Navigation as a Starting Point of Mathematical Discovery (시몬 스테빈의 등각항로 연구와 등각나선곡선 : 생존을 위한 지식이자 새로운 발견의 출발점이 되었던 항해술)

  • JUNG, Won
    • Journal for History of Mathematics
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    • v.28 no.5
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    • pp.249-262
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    • 2015
  • Simon Stevin, a mathematician active in the Netherlands in early seventeenth century, parlayed his mathematical talents into improving navigation skills. In 1605, he introduced a technique of calculating the distance of loxodrome employed in long-distance voyages in his book, Navigation. He explained how to calculate distance by 8 different angles, and even depicted how to make a copper loxodrome model for navigators. Particularly, Stevin clarified in the 7th copper loxodrome model on the unique features of equiangular spiral curve that keeps spinning and gradually accesses from the vicinity to the center. These findings predate those of Descartes on equiangular spiral curve by more than 30 years. Navigation, a branch of actual mathematics devised for the survival of sailors on the bosom of the ocean, was also the first step to the discovery of new mathematical object.