• Title/Summary/Keyword: Culture and art policy

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The effect of CSR components on customer satisfaction and customer civic behavior through corporate image (CSR 구성요인이 기업이미지를 통해 고객만족과 고객시민행동에 미치는 영향)

  • Ahn, Tae-Hyuk;Jung, Young-Ju
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.145-153
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    • 2021
  • The purpose of this study is to present the current status and implications of companies in relation to the nature of CSR based on the theoretical background of corporate social responsibility (CSR). For consumers using mobile phones from Samsung, LG, and Apple, the impact of CSR components on corporate image, customer satisfaction, and customer citizenship behavior was analyzed. Economic responsibility, ethical responsibility, and philanthropic responsibility all have positive effects on corporate image. However, it was found that legal responsibility did not pay attention to the corporate image. And the corporate image was found to have a positive (+) effect on customer satisfaction and customer citizenship behavior. The results of this study suggest that companies need to devise a systematic CSR education system for their stakeholders.

A Case Study of Intellectual Property Rights Using Animation Characters (애니메이션 캐릭터를 활용한 Intellectual Property 사례 연구)

  • JIANG, QIANQIAN;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.361-366
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    • 2022
  • Recently, with the development of convergent media, the digital animation industry has developed a variety of content centered on the role of Intellectal Property. The excellent IP role image has created huge economic benefits in business. This paper selects three representative Intellectual Property animation cases from Japan, the United States and China. Analyzed of the reuse of IP animation character images and combined with the era technology and the style of culture and art, the traditional cultural IP roles are reconstituted into modern character design two aspects. Through the research of this paper, can understand the expansion possibility of IP animation according to the use of character image. It is expected that when making digital animation, can recognize the importance of intellectual property and use it as a reference for role development.

Effect of User Possession Attachment and Characteristics of Mobile Media on Acceptance of Mobile AD (모바일미디어 이용자의 소유인식과 상호작용성 구성요인이 모바일광고 수용에 미치는 영향)

  • Shin, Il-Gi;Choi, Yun-Seul;Shin, Hyun-Sin
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.183-192
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    • 2014
  • This study aims to empirically investigate how personalized and socialized mobile media impacts on users' acceptance of mobile advertising, given the consideration of users' mobile possession attachment. For this, the current study used focus group interview and surveyed mobile users. Interestingly, the findings reveal that personalized and socialized mobile characteristicssignificantly affect users' acceptance of mobile ads. That is to say, users' personalized mobile characteristics play an important role in either awareness of mobile ads or exposure to mobile ads.

Research on e-book Market Activation Factor in the viewpoint of CPND Eco-system : Focused in the Publisher AHP (CPND 생태계 관점의 전자책 시장 활성화 요인 연구 : 출판사 실무자 AHP를 중심으로)

  • Kwon, Hyeog-In;Na, Yun-Bin
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.51-59
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    • 2015
  • In this study, we derived key factors required for the activation of the domestic e-book market and evaluated its importance. Specifically, we derived key evaluation items of C-P-N-D ecosystem perspective through literature review. In addition, we analyzed the implications by evaluating the importance depending on AHP after derived items were modified and classified together with the publisher working group. As the results of analysis, experts considered price(0.785), quality(0.149) and service(0.066) as the important items among three items derived as the primary upper class. A total of 23 factors were derived as the secondary lower class. The importance depending on C-P-N-D areas is as follows: contents(0.43), platform(0.35), device(0.11) and network(0.05). Among the entire sub-factors, three items such as 'distribution of profits with platform', 'profitability of product costs of contents' and 'appropriate rental price of contents and streaming service' showed significantly higher importance than that of other 20 items.

A Study of voluntary deliberation agency for resolving problems in film censorship (영화 심의 문제 해결을 위한 민간 자율 심의 기구의 필요성 모색)

  • Suh, Dae-Jeong
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.537-544
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    • 2014
  • The film has far-reaching power than any other media. For this reason, a censorship has existed in some way but censorship is like a double-edged sword. If KMRB stood in front of a desire to preserve the morals of society and youth protection, creativity of artists must be shaken. On the contrary if free will is emphasized, social chaos will be increase. Thus most countries made various censorship systems in order to overcome this contradiction. In recent years, mainly on the issue of censorship and the rating is a tendency to transfer to the voluntary deliberation agency. However, this issue is still dealing with this problem at KMRB in Korea. Then KMRB mistakes itself as the guardian of situation ethics and morality. Recently various problems appeared in the film rating system. KMRB should be devolved on the voluntary deliberation agency in order to solve the problem. therefore this study The study will be to review the need for voluntary veliberation agency.

Photography's educational study : Against practical-based curriculum in photography education (사진의 교육적 연구 : 실기 중심 교육과정에 반하여)

  • Nam, Tack-Oon
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.359-367
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    • 2016
  • This paper aims to develop the photography education method based, not on the practical technique, the photo recording or the communication, but on the photo theory and the visual culture. This paper can be summarized as follows: First, it analyses the photo theory itself and photography education theory. It examines the studies of the important scholars of photography theory, namely Laszlo Moholy-Nagy, Walter Benjamin, Susan Sontag. It examines also the studies of the scholars who applied photography to education, that is, Victor Burgin, Simon Watney, David Bate. This paper examines how photography is related to education theory in general and where photo education can be situated in art education field.

A Current Conditions and Improvement Directions of the Certification System for Performing Arts Professionals (무대예술전문인 자격제도의 현황 분석 및 발전 방향)

  • Lee, Jang-Weon;Im, Jee-Weon
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.258-274
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    • 2010
  • Along with hardware implementation of cultural arts, the importance of cultivating and securing professionals who are able to operate and mange it from the political perspective is highlighted as a political issue. In addition, with growing public demand for culture, performing arts are enlarged and professionalized, and this increased the number of large-scale musicals and activated exchanges with overseas performances, which raised the demand for personnel of performing technology. Like this, growing theaters require professionals in the performing technology field for technically safe and quality performance. The certification system for performing arts professionals is to develop quality of theaters and performing arts by increasing vocational professionalism and safety in the performing technology field. This system performed since 2000 is getting positioned, and employees who worked for the performing technology field at this time showed a lot of attentions with certainty they would receive credit for artistic professionalism and raise pride as a performing arts professional. However, the government's political strategy to secure professionals of cultural arts and interest in human resource(HR) policy in the performing arts field were relatively insufficient. Therefore, this study examined the problems by looking into actual conditions regarding operation and role under the initial purpose of the certification system, and purposed the improvement plan as a first certification system to cultivate Korean performing arts professionals.

The Music Policies of the Kings of Joseon Dynasty - Focus on Seongjong, Jungjong, and Injo - (조선 중기 국왕의 음악정책 - 성종·중종·인조를 중심으로 -)

  • Song, Ji-won
    • (The) Research of the performance art and culture
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    • no.34
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    • pp.315-353
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    • 2017
  • This study examined the music policies of the three kings, Seongjong, Jungjong, and Injo, who were in power for about 200 years from the late 15th century to the early 17th century. These three kings deserve attention in musical history for different reasons. Sungjong published "Gugjooryeui"(1474), "Gyeong-gugdaejeon"(1476), and "Aghaggwebeom"(1493), the typical etiquette books, law books, and musical books that take the most important position in the history of Joseon, so his direction of music policy deserves attention. Jungjong was the king who rose to the throne after there was a revolt against Yeonsangun's tyranny. Injo ascended to the throne by starting a military coup d'etat himself. One may wonder how the aspect of music policies developed by a king, who was crowned by a revolt, is different from other cases. As each of these three kings had different background of enthronement and the contents of music policies in the royal family also developed with different emphasis, this study examined each aspect separately. Sungjong emphasized the importance of music and regarded it important to cultivate officials who know music. To this end, he gave a special order to Yejo(the office of protocol) and this study tried to clarify the contents first. In addition, this study examined the process, contents, and meaning of various modification works related to the revision of the lyrics used in the ceremonies. Jungjong supplemented the institutional aspects of music. This is the result of expressing the will to correct the anomalous and reckless music policies of the period of Yeonsangun. In addition, many words in the lyrics had been about Buddhist doctrines and love songs between male and female, so there were efforts to reform these. As for the period of Injo, this study examined the music policies that were made in the process of resolving the crisis after the war. It was a time when court musicians were scattered after two times of war and it was not possible to hold the national ritual properly, so music policies in this period were different from the ones in stable era. This study covered discussions on the measures to collect lost instruments and scattered musicians. It also looked at how the restoration effort was made in the situation that the music used in ancestral rites was abolished.

Integrated Waterfront Cultural Planning through Regeneration of Former Industrial Harborfront (산업항만지역의 재생을 통한 워터프론트 문화도시 통합계획)

  • Lee, Kum-Jin
    • Journal of the Society of Disaster Information
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    • v.15 no.2
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    • pp.175-185
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    • 2019
  • Purpose: The purpose of this study is to propose a direction planning integrated waterfront cultural city in terms of urban economic revitalization through regeneration of former industrial harborfront and the creation of cultural living spaces based on regional history in order to pursue urban activities. Method: Analyzing planning waterfront and historical cultural space based on MM21's development policy and strategy under the growth process and development of Yokohama. Results: MM21 is the core public project out of the six major projects promoted by Yokohama, which is on the brink of satellite cities for the expansion of Tokyo with a goal of qualitative transformation of former harbor. It is planned to be developed as a creative cultural waterfront city for an integrated urban development. Conclusion: Planning waterfront cultural city, which takes advantage of the former harbor city derived through MM21 analysis, provides the cityscape towards the sea and the port via the viewing point and opens the waterfront open to the port and the sea Space and Esplanade landscape development, preservation of historic buildings and cultural assets, recycling as cultural art space, waterfront space planning that cooperates with public culture art and pedestrian network.

Studies on a theatre aesthetics of North-Korea during right after the Liberation. (해방기 북한연극의 공연미학)

  • Kim, Jeong-Soo
    • (The) Research of the performance art and culture
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    • no.20
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    • pp.31-61
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    • 2010
  • This thesis proposes to explore the theatre aesthetics of North-Korea during after the Liberation. From now South-Korean theorists have provided the theatre aesthetics of North-Korea to South-Korea, so we can say that it lacks of an equity. For example, South-theorists have said that North-Korean theatre only emphasized politics and propaganda, they have had not any aesthetics in performance. So this study focused on North-Korean critics and records for fairness and as a result something new is founded. The best theatres in North-Korea were some works which contains natural and proper lines to character, well-expressed inner desires of characters, realistic acting and stage design, and realistic life of working class. Of course they should reflect communist ideology and policy, but more important is that it did not mean everything in North-Korea. So we can say that it is fact that North-Korea should reflect their policy, which does not mean lack of aesthetics of performance. North-Korea had an obvious point of view for theatre, and they made an effort to realistic lines, movements and stage. During right after the Liberation, North Korea sought to find an answer for 'realization of true life', and sought to eliminate Japanese acting style in theatre. Concluded theatre aesthetics of North-Korea during right after the Liberation is realistic acting and directing style.