• Title/Summary/Keyword: Culture Goods

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Expression types and characteristics of photomontage in the contemporary fashion (현대패션에 나타난 포토몽타주의 표현유형과 특성)

  • Kim, Sun Young
    • The Research Journal of the Costume Culture
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    • v.21 no.3
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    • pp.309-323
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    • 2013
  • This study examined the expression mode and feature about photomontage indicated in the 21st century's Contemporary fashion. This intends to have better understanding on photomontage and to provide theoretical explanation to help a creative design development using photomontage in the future. For the research method, review over photomontage concept and its historical background was carried out with relevant literature and precedent studies. Then, analysis was followed about 258 pieces of photomontage application works featured in the four major global collections from 2001S/S to 2011F/W. Among types of photomontage expression in the Contemporary fashion, objects in the nature like animal, plant, scenery picture took up the highest frequency as motive. Other types appeared in the following order: the people-oriented type such as eminent person's figure or partial body, the ready-made image including diverse daily goods in the modern consumption society, a variety of printed stuff like cartoon, newspaper and magazine, the type of photomontage expression through borrowing the earlier famous art pieces or doing the cooperative work with artists in different fields, applications like architecture, land marks in many cities in the world, and interior, things assembled with various images, modified religious images in photomontage from Buddha or holy picture. Therefore, the modern fashion that uses photomontage could possibly feature popularity, naturalism, playfulness and creativity.

A study on Activation plan for the Culture Tourism Product of chungcheongbuk-do Area (충북지역 관광문화상품 활성화 방안 연구)

  • Ahn, Myung-Soo;Park, Seung-Chul
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.327-331
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    • 2012
  • Although crafts industry in Chungcheongbuk-do where Cheongju International Craft Biennale is held has an excellent infrastructure, it is backward comparing with other regions. So we face up to the reality and desire to contribute to the creation of added value and the development of local crafts culture through study on the here and the hereafter of Chungbuk crafts industry. We figure out the customer satisfaction and the potential customer preference for cultural products on sale currently. Then, we establish a detailed marketing strategy and study the way how we can solve the current difficulties including design, technique and marketing.

A study on the factors influencing switching behavior to and satisfaction with home shopping mobile apps (홈쇼핑 모바일앱 전환 및 만족도 영향 요인 연구)

  • Lee, Bomi;Kim, Mi Sook
    • The Research Journal of the Costume Culture
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    • v.24 no.5
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    • pp.544-560
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    • 2016
  • This study aimed to investigate the influence of consumers' innovativeness, perceived benefits of home shopping mobile apps, and satisfaction with telephone orders on switching to and satisfaction with such apps (for those who have used these apps). This study also investigated the influence of the aforementioned factors on the intention to switch to home shopping mobile apps (for those who have not used these apps). Data were collected from 546 customers ranging in age from 18 to 59 with experience purchasing fashion goods from home shopping networks, and 502 of the questionnaires were used in the statistical analyses. Structure equation models were employed using AMOS 23.0. The results were as follows: for consumers experienced with home shopping mobile apps, their innovativeness and perceived benefits of such apps (convenience, usefulness) influenced their switching behavior. Additionally, consumers' innovativeness and perceived benefits of these apps (usefulness, accessibility, interactiveness) affected their satisfaction with the apps. For those not experienced with home shopping mobile apps, consumers' innovativeness and perceived benefits of the apps (interactiveness, security, enjoyment) influenced their intention to switch to these apps. These results indicate that different strategies should be developed for home shopping consumers experienced and inexperienced with these apps for the improvement of app satisfaction.

Korea's 6th industrial case and competitiveness plan through Japan and China

  • Park, Sang youn;Kim, Hyun Jun;Song, Duk-young;Park, Hyoung ho
    • International Journal of Advanced Culture Technology
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    • v.6 no.2
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    • pp.36-42
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    • 2018
  • The types of sixth industry to aim of boosting agriculture and rural areas and Korea's sixth industrial cases(Local community, production-centric, distribution-centric, dine out-centric, treatment-centric, export-centric) and competitiveness measures through Japan and China. Specifically, the competitiveness through the sixth industrial case is to maximize added value through cooperation between communities and to coexist among local residents. Efforts are needed not only to create jobs for the elderly but also to gain consumer confidence, and various measures should be sought to establish a cooperative system. In addition, as customers ' needs change rapidly in the smart age, the life cycle of goods and services is getting extremely faster. Therefore, the sixth industry is expected to be able to predict changes in customer and market trends quickly and accurately, thus making efforts to bring new products and services to market more necessary and contributing to achieving rural activation.

The Effects of Internet Fashion Shopping Celebrity Advertising Model on Consumers' WOM (인터넷 패션 쇼핑 몰의 연예인 광고 모델이 소비자의 구전 행동(WOM)에 미치는 영향)

  • Noh, You-Na;Lee, Scung-Hee
    • The Research Journal of the Costume Culture
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    • v.14 no.5
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    • pp.850-863
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    • 2006
  • The purpose of this study was to investigate if star marketing of on-line shopping malls affects consumers' WOM effect, and to compare the differences of consumption behavior between female teenagers and college students. Two hundred five female teenagers and college students who had purchased fashion goods through internet shopping mall participated in this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used. As the results, first, recognition of celebrity advertising models was classified into three factors such as 'trust of product', 'attractiveness of product' and 'leading interest of product' factors. Second, the greater exposure to celebrity models, the greater the good feelings about them, showing respondents' positive consumption behavior. Third, results of multiple regression revealed that behavior of pursuing celebrities' style accounted for 37% of the explained variance WOM behavior. Finally, t-test revealed that female college students were affected more by celebrity style and bought fashion items than female teenagers. However, female teenagers conducted more WOM behavior than college students. Based on these results, on-line fashion marketers would use these data for more their efficient fashion marketing strategies.

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Famine Relief during the Late Chosun dynasty in 『Limwomgyungjeji』 「Injeji」 (조선후기 『임원경제지(林園經濟志)』 「인제지(仁濟志)」 속의 구황(救荒))

  • Kim, Seung-Woo;Cha, Gyung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.28 no.3
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    • pp.213-233
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    • 2013
  • During the late Chosun Dynasty, famine was the main cause of climate ecological background, such as frequent floods and droughts, the Little Ice Age (小氷期), and epidemic. In addition, it influenced the social and cultural background, such as failure toprovide Yiangbeop (移秧法), breakout of war and revolt, loss of farming cattle, grain consumption due to brewing, the concentration of wealth, and tenacity of shamanism. "Limwongyungjeji" "Injeji" of the last part had been written about the famine; wild plants to raw, dried, or dried powder, or processed pharmaceutical goods. Grain couldbe replaced in more than 330 types of famine relief food and recipes; 170 species of vegetables, 34 species of vegetation, and 33 kinds of fruit - the botanic foods were mainstream. Edible parts of these plant foods are those of 14 kinds: 175 species of leaves, 113 species of sprouts, 99 kinds of buds, and other fruits, roots, stems, flowers, etc. The recipe (poaching, salting, and oil-marinated) was written 186 times or forsoup, raw, and boiled.

Deterritorialization and Transnational Networks of the Multicultural Families (다문화가족의 탈영토화와 초국가적 네트워크 특성)

  • Kim, Min-Jeong
    • Korean Journal of Human Ecology
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    • v.22 no.3
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    • pp.421-436
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    • 2013
  • International marriage is composed over 10% among total marriage in Korea. This study tried to know what kinds of social networks, especially transnational networks, the immigrant wives use for the process of being married and for the adjusting to marriage and Korean culture, and how their Korean families also are affected by the transnational networks. For the purposes of this study FGI and the interviews were applied for the immigrant wives, the multicultural husbands and the specialist groups in metropolitan city DaeGu. 18 migrant interviewees from Vietnam, China, Philippine, etc. were collected by the snow-ball sampling. 5 husbands were collected from the self-help meeting in multicultural families support center. The transnational networks of the immigrant wives in DaeGu were deterritorialized and reterritorialized actively. Migrant wives managed the close relationship with their family members of motherland, and had the networks sticky with relatives, friends, and other fore-immigrant wives from the same countries. Their migrations are characterized as 'chain migration'. Even though they acquired the Korean nationality, they have the transnational identities. They and their Korean families are interrelated and internetworked in exchanging economic resources as goods and money, human beings, love, child caring, foods and culture over local boundaries.

A Study on the Growth and Exchange of Cotton during the Classic Mesoamerica

  • Ahn, Cheun-Soon
    • The International Journal of Costume Culture
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    • v.12 no.2
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    • pp.153-162
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    • 2009
  • This paper introduces the probable regional and long distance trade of cotton goods among the pre-Hispanic Mesoamericans during the Classic (A.D. 200-900) period through the comparison of the available documentary sources. Based on the ethnohistoric data and the archaeological evidences it was found that cotton was used throughout the Mesoamerica by the elite ruling class. However, because cotton could not be grown at elevations above 6,000 feet it was obvious that nations such as Teotihuacan which flourished in the highland of present day Mexico City had to import cotton from the tropical coastal hotlands either through trade or tribute. Several ethnohistorical and archaeological data suggest that urban center in highland Mexico had people employed in weaving the textiles rather than cultivating or spinning cotton. Archaeological evidences such as the workshops used by the craft specialists seemed to be associated with weaving of cotton. Because of the similarity in climatic conditions for marine shells and cotton cultivation, Kolb's model seems to be applicable to the cotton trade of the classic Teotihuacan. Based on Kolb's model, it could be hypothesized that Teotihuacan-Kaminaljyyu-Maya was the indirect trade route connecting the Basin of Mexico and the Mayan regions.

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Measuring 'Consumer Smartness' for the fashion consumption environment

  • Ahn, Soo-kyoung
    • The Research Journal of the Costume Culture
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    • v.28 no.1
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    • pp.45-61
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    • 2020
  • As consumers have transformed into the influential entities in the recent consumption environment, it needs a new concept to describe their characteristics. Drawn on the notion of smart consumer experience, this study views the multiple traits of new consumers as consumer smartness. Therefore, elaborating the concept of consumer smartness, this study aims to develop its measurement and validate it by examining the relationship with external variables. Two online surveys were conducted by a professional survey company that had nationwide consumer panels. A total of 531 adult consumers who had purchased fashion goods online completed a self-administered questionnaires. A series of exploratory and confirmative factor analysis generated 21 measuring items with six underlying constructs of consumer smartness such as innovativeness, opinion leadership, self-disclosure, marketing literacy, dissatisfaction, and technology sophistication. In order to validate the measurement, this study conducted a Pearson's correlation test and structural equation modeling analysis with consumer smartness and external constructs. The result shows that there was a significant positive relationship between consumer smartness and behavioral intentions online. In addition, consumer smartness influenced their shopping and sharing intention which supported the validity of new measurement of consumer smartness. This study provides a theoretical and empirical ground of understanding consumer smartness as new consumer characteristics in the changing environment of fashion retailing.

Experiences as Consumers: In-Depth Interview of Thai Students Studying in Korea

  • Cheon, Hye-Jung;Poraksa, Sirin
    • International Journal of Human Ecology
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    • v.12 no.1
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    • pp.75-85
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    • 2011
  • This study aims to understand the experiences as consumers of Thai students studying in Korea. "Study Korea Project" which is a drive to globalize local universities by attracting more oversea students as a pull factor, and economic growth, values on education and Hallyu as push factors contribute to the increase the number of Thai students in Korea. In order to understand the experiences of Thai students as consumers studying in Korea, individual interviews were conducted. A total of 5 participants were asked about meaning of consumption in everyday life in Korea or any changes in consumption behavior compared to living in Thai. Three themes were identified through wholistic and selective approaches. First, all participants in the study said that they were surprised because of high living expense in Korea. Consequently, survival itself is too much for them and they have become more conscious of prices of goods. Secondly, since most participants in this study can control their own budget, they feel some degree of freedom and power of control of their own lives. This experience may help them to accomplish their developmental tasks during the transition to adulthood. Thirdly, they are easily imbued with Korean consumer culture. It causes various conflicts between buying and not-buying or friends gathering and saving money. Sometimes it makes them in stuck excessive consumption and financial problems. For a deeper understanding of oversea students' lives in Korea as consumers, further studies should take into consideration of not only their culture of origins, but also misconceptions that have accumulated around these students.