• 유통과학연구
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• 제14권8호
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• pp.77-86
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• 2016

Purpose - The purpose of this study is to measure the effect of reputation in culture oriented market on revisit intention and word of mouth(WOM) effects for Traditional Market. Research design, data, and methodology - 5 point Likert-scale has been adopted for this study designed based on previous study. Used SPSS ver.23, factor analysis & Cronbach's alpha, correlation, regression test were made. 277 samples were used for analysis. Results - Tourist satisfaction as an element that affects on revisit intention and word of mouth effects for traditional Market. Their goods images and impressions from experience of traveling and purchasing keep in mind and be another place and story to talk others. Culture is an important factor that maintains and regenerates cities and cities should be perceived as cultural places instead of simple physical places. Culture was associated with higher revisit and word of mouse intentions for traditional market. The tourists can select a new places and visit the market if it has a special culture and special food which people can like and enjoy even they do not have regional brand image. Conclusions - Tourist satisfaction of users in traditional markets and their revisit intentions and the results indicated that higher customer satisfaction was associated with higher revisit and word of mouse intentions. Culture factors will be the motive to find out peoples a hometown in heart.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.84-89
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• 2020

At the end of 2019, there was the major outbreak of "COVID-19" in China. In this outbreak prevention and control campaign, the property management enterprises(PME) performed actively, playing a vital role in China. This paper puts forward that the property management enterprises(PME) should be included as subjects of national urban and rural community governance from the perspective of the public product attribute of property management. Based on the properties of public goods in property management, this paper redefines the functions and positioning of PME with public affairs management, establishes the qualification of PME to participate in one of the main bodies of community public governance. And it forms a new model of community governance with community residents committees, owner' committee and PME as the main body. This research provides implications for national urban and rural community governance models by applying existing theories and practical examples.

• 복식문화연구
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• 제9권6호
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• pp.842-854
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• 2001

The purposes of this study are to find out the factors of consumers attitude toward Fashion luxury products; to identify the effects of demographics to influence on consumer's attitude toward fashion luxury products; to identify the effects of the attitude toward fashion luxury to influence on the concern for fashion luxury. The subjects were Korean 445 women from 20's to 50's living in Seoul. The mean, ANOVA, factor analysis, regression analysis, Duncan test were used for statistics analysis. The results are as follows; Seven factors of the attitude toward fashion luxury products were identified: the involvement for fashion luxury, the duality of fashion luxury, the negative response toward the consumption of fashion luxury, the luxurious aspect of fashion goods, the traditional value of fashion luxury, the rarity of fashion luxury. Among demographics, age and income influenced on fashion luxury products involvement, the quality of luxury products. The perception of good quality and hedonic consumption of luxury good influence highly on the involvement for the luxury products.

• The International Journal of Costume Culture
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• 제12권1호
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• pp.13-25
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• 2009

This research is progressed to look out for efficient expression-elements of eroticism used in advertisements. Since these expressions of eroticism appealing to sex which is one of the primitive instincts of mankind are increasing in advertisements of cosmetic products which are used more often by recent high-rate-growth and the elevation of living conditions. The most usual expression-elements of eroticism in advertisement are exposure, pose, fashion style, make up, hair style and color. To analyze those expression-elements we made four pieces of fashion advertisement photos with four different types and surveyed both fashion majored students and non-fashion majored students. We applied regression analysis, ANOVA, and frequency analysis to verify the hypothesis. We found that in eroticism, the pose was the most important cognitive feature among the expression-elements and degree of cognition are varied according to major field and sexual interest. As a result, degree of cognition which effected by expression-elements will be varied even in same advertisement. In particular, convincing that the pose was the significant factor of eroticism cognition, expression of eroticism in advertisement would be more diverse and daring.

• 복식문화연구
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• 제12권1호
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• pp.41-58
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• 2004

The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.

• 복식문화연구
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• 제4권2호
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• pp.145-155
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• 1996

The purpose of this study was to investigate the casual relationships of situational variables and consumer characteristics on apparel buying behavior. data were collected via a questionnaire developed on the previous studies from 534 housewives living at Seoul and Pusan, and analyzed by Path analysis. Results indicated that consumers were affected directly by the buying situation and the usage situation, and indirectly by the communication situation and the consumer characteristics on apparel buying behavior. The buying situation was a variable that most affected consumers'apparel buying behavior. Apparel consumers showed the common situational effects on apparel buying behavior as did on consumer behavior of the other consumer goods. The casual relationships of apparel buying behavior were significantly different on the types of usage situations.

• International Journal of Advanced Culture Technology
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• 제11권1호
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• pp.306-311
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• 2023

As digital advertising continues to dominate the advertising industry and experience substantial growth, associated criminal activities such as advertising fraud and brand safety risks have become increasingly prevalent. Despite the severity and extent of these crimes, the response in Korea has been lackluster, often perceiving them merely as losses in advertising expenses incurred by corporations. However, it is important to note that these issues have direct repercussions on the end-consumer in the form of increased prices for goods and services. Furthermore, illegal and intrusive advertisements not only cause inconvenience to the viewer, but may also indiscriminately target cognitively vulnerable groups, such as children and the elderly, with the intention of manipulating advertising metrics and artificially inflating performance indicators. In this study, we aim to explore the concept and significance of advertising fraud and brand safety, and to evaluate the current measures taken in the Korean market. Additionally, we will delve into the implications of related policies and emphasize the necessity of digital advertising literacy in addressing these issues.

• 한국융합학회논문지
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• 제7권4호
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• pp.191-198
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• 2016

국가 기간산업 중 하나인 전력산업은 산출물인 전력을 각 산업부문에 중간재로 공급하고 있으므로 전력의 공급지장이 국민경제에 미치는 영향은 큰 편이다. 만약 전력 공급이 원활치 못하게 되면 직접적으로는 생산 차질, 원료 공급 불안, 각종 장비 고장 등의 생산 및 공정상의 문제를 일으키고 간접적으로는 생산 차질에 따른 전력 관련 산업의 생산 손실부터 실업 및 물가 상승 등의 문제까지 등장할 수 있다. 이에 본 논문에서는 전력산업 산출물 1원어치의 공급지장이 타 산업에 미치는 부정적 생산차질 효과를 의미하는 공급지장효과를 분석하고자 한다. 이를 위해 산업간 중간재의 흐름을 하나의 표로 나타낸 산업연관표를 활용한 산업연관분석을 적용하고자 한다. 보다 구체적으로는 OECD 주요국을 대상으로 공급유도형 모형을 활용하여 공급지장 효과를 분석한다. 공급지장효과의 값은 덴마크가 1.682로 가장 크며 다음으로 한국, 일본, 호주, 영국 순으로 나타났다.

• 한국언론정보학보
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• 제35권
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• pp.7-35
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• 2006

신자유주의적 세계화가 강화되면서 문화시장 개방을 둘러싼 국제사회의 논쟁 역시 강화되고 있다. 시장개방 촉진자들은 문화영역의 생산물 역시 타 상품과 같은 조건에서 다루어져야 한다고 강변한다. 이의 반대자들은 문화란 개인과 공동체의 의식과 정체성에 영향을 주는 것이기에 상품교역에 있어서도 예외성이 인정되어야 한다고 강조한다. 이 같은 문화시장 개방을 둘러싼 국제 관계의 흐름은 국제사회의 의사결정과 관리에 대한 규범 창출의 이론적 틀을 제시하는 '글로벌 거버넌스(Global Governance)'의 중요성을 부각시킨다. 이에 본 논문은 문화시장 개방을 둘러싸고 서로 다른 입장을 취하고 있는 국제규범과 이의 행위자들에 대한 고찰을 글로벌 거버넌스라는 관점을 통해 살펴보고 있다. 구체적으로 문화시장 개방을 촉진하는 WTO, GATT, GATS와 같은 국제협약 및 행위자들을, 그리고 그 반대편에 위치하면서 '문화적 다양성' 논의를 이끌고 있는 국제협약 및 행위자들을 글로벌 거버넌스라는 틀 속에서 검토하고 있다. 이를 통해 본 논문은 문화시장 개방을 둘러싼 논쟁과 충돌은 패권국가의 힘에 기반한 국제질서가 아니라 다양한 국제사회의 행위자들이 참가하는 글로벌 거버넌스의 구축을 통해 그 해결책이 모색되어야 한다는 것을 강조하고 있다.

• 복식문화연구
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• 제16권1호
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• pp.58-69
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• 2008

The purpose of this research therefore, was to conduct research on the actual state of manufacturers of cycle wears and the condition in wearing; to present the basic data to develop cycle wears which can lessen the trouble for the human body and an excellent feeling in wearing. For research on the actual state of manufacturers of cycle wears, three domestic companies were grasped. To inquire the condition in wearing, the method of questionnaire was used for 100 peoples consisted of male cycling professional players and ordinary peoples with the same tastes. As the result of research: The manufacturers were targeting for the professional players and men with the same tastes. They produced goods by themselves as well as in the form of subcontract, and they did not classify goods for male & female. Materials they used for cycle wears were mainly composed of jersey with spandex and nylon. The production ratio of cycle wears is shown as 80% for company A, 25% for company B, and 90% for company C. They make a pattern of cycle wears by a technical tie-up with foreign companies, or by the development of their own pattern. As the result of study on the present condition in wearing cycle wears according to each season, it was figured out that the users usually weard short-sleeved T-shirts with dividing zipper for summer upper garment, shorts most preferably for summer lower garment; long-sleeved shirts for spring and fall upper garment, and shorts with incision most preferably for spring and fall lower garment. Also, they usually weard jumpers with incision for winter upper garment, and long pants in which ankle parts of incision were tightened most preferably for winter lower garment.