• 한국의상디자인학회지
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• 제1권1호
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• pp.17-34
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• 1999

Because the United States of America has a short history, they don‘t have a special traditional culture or costumes. Besides, America is a multi-people country, they couldn’t have a consistent culture or a traditional costumes. But even they have a short history, they are trying to make a new culture. America is searching for a representative culture, which are like festival costumes, regional costumes and costumes that are form the group of people, in there country and making it into their a convention culture. This thesis is about the costumes of the U.S.A.'s famous festivals, traditional and festival costumes that are differ from every other states and the traditional costume that they are making it righ

• The International Journal of Costume Culture
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• 제12권2호
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• pp.202-209
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• 2009

Hakka is a very special sub-ethnic group in China, which was formed during several migrations in Chinese war history. Today the majority of Hakka people, living in the boundary between Jiangxi, Guangdong, and Fujian province, still keep a quite old custom and culture. The bell hat for children is a unique and splendid illustration. We have imposed researches and studies in local area a lot and interviewed the local crafts-women to get to know more about bell hat. We are trying to describe the decorations on the bell hat, silver items and embroidery respectively, and then give an overall analysis of Chinese auspicious culture that the motifs of decorations have contained.

• 복식문화연구
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• 제14권2호
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• pp.334-351
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• 2006

The purpose of study is to examine fashion bags reflected women's changing lifestyle, their needs and vogue in modern environment since 20th century. Today fashion bags can be divided into practical bag, evening bag, luxury bag and utility bag. Practical bag is a type of tote which is perfect for working mom or women carrying lots of things on a daily basis. Evening bag is a symbol of femininity in respect for its handmade artistry and impracticality by its small size. Luxury bag embodies human desire for high quality and being part of prestige of luxury brand regardless of its cost. Utilitarian bag was coming from military or sports gear and are popular among young generation armed with mobile computing or crazy about popular music and all kinds of sports. In contemporary fashion culture, fashion bags play an important roles on balancing women's social and domestic life as functional and decorative accessory.

• 복식
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• 제59권5호
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• pp.167-179
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• 2009

The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

• 복식문화연구
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• 제27권3호
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• pp.264-273
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• 2019

Fashion as a field of cultural studies is a very complex field that is very interesting to discuss, especially in Indonesia as the very rich country in cultures and past traditions. This research will discuss the development of fashion in Bali, one area that is opulent in its cultures. Based on the research conducted by today's fashion development, Bali is still strongly influenced by factors inherited from traditional values that exist in the Balinese culture. This research is conducted by applying the qualitative method with the ethnography approach to unravel any factor in Bali so that it becomes the foundation and triggers the rapid development of fashion by still maintaining the values of the tradition. Considering that the values of tradition as a whole have a good impact on the preservation of the natural balance and various factors that exist in society, whether these factors still exist in other regions of Indonesia and they are possible to be developed in various regions of Indonesia. So hopefully the development of fashion in Indonesia as a whole can maintain the local content that characterizes the Indonesian Nation and have a positive impact on the balance of nature and also to the community in Indonesia and the world culture.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.136-141
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• 2024

Chang'an (Chinese: 长安三万里), also known as 30,000 Miles from Chang'an, is a 2023 Chinese 3D animated historical drama film directed by Xie Junwei and Zou Jing.This thesis aims to explore the visual expression of traditional culture in the 3D animated film Chang'an as an example to reveal the reasons for the success of this type of film. The study analyses in detail the design of the character models and costumes, as well as the use of the traditional landscape painting technique of 'white space' in the composition of the screen from the visual aspect. Through the analysis of character design and screen composition, the thesis concludes that the success of Chang'an lies in its elaborate visual design and clever use of traditional culture, which makes it a 3D animation film with both artistic and commercial values. Finally, the thesis concludes that the production of a successful 3D animation film needs to combine the visual elements of 3D animation with traditional culture in order to win audience recognition and achieve commercial success.

• 한국의상디자인학회지
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• 제17권3호
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• pp.197-206
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• 2015

Ghetto was originated from the concept of "Jewish Camp", the segregated Jewish residential area, and recently it refers to the black neighborhoods of the poor living conditions or slum. A region to form a unique culture distinguished from the adjacent area is also called as ghetto. The culture born in that region is called "ghetto culture", and from the cultural aspect it can mean a type of haven that allows the freedom and deviation of their own. In this study, the generating background and the characteristics of ghetto style especially to adolescents were examined, and celebrities' unique fashion styles that lead the public in the fashion diffusion process were analyzed. Through this, Ghetto culture was understood and the effects of the mass culture phenomena on fashion, symbolization, and an aesthetic value were examined. With this, it aims to help understand the effect of special local culture like "ghetto" on modern fashion and expand the design area. As a result of this study, the characteristics of ghetto style were as followings; 1. It is based on hiphop style; 2. The name brands are exposed conspicuously; 3. Caught eyes by unusually excessive decorations; 4. It expresses confidence and toughness through fashion beyond the resistance to the target who suppresses and humiliates themselves; 5. Ghetto culture is rapidly spread through media. To conclude, ghetto style is an expression of hope of the poor that they can gain wealth through impressing the public and drawing empathy just by their talent. Furthermore, ghetto style is an important cultural trend that has appeared as their wannabe and a powerful display method to express success.

• 한국콘텐츠학회논문지
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• 제18권11호
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• pp.267-276
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• 2018

본 연구는 해외 관광객들의 문화욕구를 분석하고 감천문화마을에서 제공할 수 있는 문화 서비스 요소를 조사하여 문화 서비스를 개선하는 구체적인 방책을 제시하고 궁극적으로 감천문화마을을 우수한 국제 관광 문화 브랜드를 육성하는 것을 목적으로 한다. 외국관광객들의 문화욕구가 무엇인지 알아보기 위해 도시재생이 진행된 곳 가운데 감천문화마을을 대상으로 사례 연구를 수행하였다. 연구수행 기간은 4개월이었으며 6개국 외국관광객을 대상으로 문헌조사, 인터뷰, 참여관찰을 통해 기초자료를 수집하였다. 자료 분석은 도시재생, 문화욕구, 서비스 디자인 이론을 토대로 내용분석을 실시하였다. 본 연구는 감천문화마을의 5가지 문화 서비스 목표를 제시하였다. 첫째, 현지 특색문화의 전시 및 홍보, 둘째, 문화상품의 개발과 판매, 셋째, 좋은 관광이미지 부각, 넷째, 특이한 먹거리 제공, 다섯째, 문화체험 최적화이다. 본 연구를 통해 감천문화마을에 대한 문화서비스 향상에 도움을 줄 것으로 기대된다.

• 복식문화연구
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• 제19권3호
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• pp.460-472
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• 2011

This paper developed motifs through the use of images of masks with which the Korean innate consciousness of aesthetics is expressed. The motifs were applied to fashion items. This paper investigated the concept, origin and types of traditional masks through the existing literature. Using the computer graphic programs of Illustrator and Photoshop CS2, three basic motifs were set from the images of the nobleman, Bune of Hahoi Tal and Byeongsan Tal. Each motif was extended into two motifs by changing shape and color. For the basic motif design, this study sought to express contemporary images, suitably for each fashion item, while maintaining the basic shape of the masks and their traditional images. In addition, this study set the concept of the design so that could be accepted by various age groups. For the design of handkerchiefs, a rotating array, involving enlargement, reduction, repetition, and the gradation of motifs, as well as a diagonal symmetric array, and all-over patterns were developed. The T-shirt design created here was divided into a half-sleeve box type, a round neckline sleeveless type, a V-neckline close-fitting sleeveless type, and a V-neckline close-fitting cap sleeve type. For the design of necklaces, OLED or LED, which are considered as a future display type, was used. Additionally, the production of an entertainment styled new atmosphere is proposed.

• 한국실내디자인학회논문집
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• 제20권5호
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• pp.208-216
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• 2011

Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance.