• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.611-624
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• 2015

Humanities-collaborated practices in various fields have been supported by several governmental policies as a way to overcome recent social problems. Museum, due to its roles in preserving and sharing cultural and historical heritage for the development of society and communities, has emerged as a key base for the humanities-collaborated practices. This study, in this context, aimed to analyze how the humanities-based museum education programs have been practiced in the museums, which, in turn, might provide a basic data for the future direction and development of the programs and the related governmental policy as well. For this purpose, this study first examined theoretical framework for the link between humanities and museum education, from which a survey was developed. The survey was conducted to 75 museum educators who have been in charge of humanities-based educational programs. The result showed that most programs seemed to reflect the basic direction and purpose of the humanities-linked with museum education. Yet, more needs were found in terms of the educational themes and methods which can facilitate multicultural literacy and reflective thinking and activities within experiential learning environments.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.194-208
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• 2015

The Power and Knowledge are attractive materials that could be used in all of cultural content genre with storytelling. Because he, whether or not own knowledge, could be an important tool of narrative strategy for popularity keeping with a confrontation and conflict. This study aimed to explore the power and knowledge appearing in . For this purpose, it used the structuralistic methodologies of Saussure and Levi-Strauss, analyzing binary oppositions between the characters mainly connected with the knowledge and power. Three categories was analytic object, 'Place(abbey, book repository)' 'Debate on laughter', 'The argument for heresy.' As a result, we found the three materials had narrative strategy fully following binary oppositional structure. In that movie, which was deployed in a basis with knowledge and power, we eventually found that contemporary reality veiled the truth was paradoxically revealed with these narrative strategy. And we confirmed that it was very important the attribute of knowledge and power in narrative processing.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.312-324
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• 2017

This study examined how German newspapers and magazines report Korean mass culture, specifically what content on Hallyu (Korean wave) was present and what news frames were used. External characteristics, the content attributes, report trend, and news frames on Hallyu in the German media were analyzed. According to the results, German media from 2009 to 2014 reported the least about Korean wave with only a total of 78 articles. The greatest amount of articles occurred in 2012 when by PSY was a global success. The most common Korean wave articles focused on film and K-pop, but not drama. Hallyu news showed mostly a positive trend. Additionally, a thematic frame was used. Content revealed that a culturally interesting frame was most common. In order to improve the Korea image in Germany, it is proposed that 'the mediated Culture PR' be adapted to German media.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.157-165
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• 2018

The purpose of this study is to investigate the effectiveness of general use of English literary works. It will be helpful for both general English learners and college students majoring English Education in ESL or EFL context. English literature is very useful pedagogical tool in the language class due to its unique valuable characteristics including authenticity, cultural and linguistic value, and personal enrichment, which impact on fostering English ability of EFL students. For this reason, it is unavoidable to develop a theory and practice regarding using English literature as an educational resource for college students in Korea. In this study several considerations will be discussed in terms of selection of the literary works to be applied for language learning purpose in the classrooms of universities in Korea. Such attentions will include fours skills of English such as reading, writing, listening and speaking. Finally, some effects and implications of using literary text as a pedagogical tool in the EFL language classrooms will be discussed.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.555-568
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• 2018

This study has expanded the existing studies on the characteristics of consumers using the personal level of cultural dimensions and self-construal. As Korean are becoming more individualistic and independent, we have focused on consumer independence in self-construal. The purpose of this study was to investigate the effects of consumer independence on consumers' attitudes and purchase intention toward consensus claim in ads. We hypothesized that individuals with higher in independence are more likely to show negative attitudes and the purchase intention towards the ads focused on consensus claim. Two experiments revealed that consumers higher in independence, depicting consensus claim in ads reduces consumers' attitudes and purchase intention. Based on the results, we suggest that for individuals higher in independence, consensus claims in product advertisement are less effective advertising strategy which ultimately lower consumers' purchase intentions. Important theoretical and practical implications are discussed.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.665-680
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• 2020

This study analyzed changes in Korean online-game market from RPG to MOBA and FPS/TPS genre, based on Azuma Hiroki's database consumption theory. After selecting the representative game for each genre: World of Warcraft, League of Legends, and Overwatch, we analyzed the games' story, characters, progress, and simulacre produced by game users. The results of this study confirmed that changes in popular genre in the domestic online-game market proceed from consumers' verging toward database consumption. We also found that Korean game users prefer smaller stories and characters based on database, and that consumers have produced more rigorous simulacre than those in other cultural areas and re-databased it for next consumption. This study is the first to analyze changes in the domestic online-game market and adds a contribution to the literature in terms of incorporating Azuma Hiroki's consumption theory into the domestic game market.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.118-127
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• 2013

The purpose of this study was to know about the influence of consumers' knowledge level(expert vs novice) on their behavioral intentions by the storytelling about local foods. Reviewing previous storytelling studies related to local foods containing each region's traditional food culture in Korea, it can identify that most studies focused on the necessity of storytelling, the discovery of story materials, the importance of storytelling for food tour. Therefore, this study tried to know about how the storytelling about local foods influenced on the consumers' behavioral intentions, and set the attributes of storytelling and the consumers' local food-purchasing region as adjustable variances. Finally, in case that the consumers' knowledge level was low and their food-purchasing regions were not same, this study suggested the attributes of most preferred storytelling by consumers. By doing so, this study tried to discover the storytelling skills of local foods representing each region or to suggest a method to increase the cultural values of each local food in case of creating a story about the local food.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.160-170
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• 2013

The present study analyzes a Twitter network of some 175 government organizations belonging to seven countries. They are South Korea, U.S., U.K., Australia, Canada, Singapore, and Japan. The results showed that the U.S. occupied the most central position in terms of the incoming followings. Next, some clusters among countries were also noticeable according to their cultural proximities including national languages. The findings also indicate that some governmental organizations are likely to make international ties with others whose main duties are similar to each other. Finally, the structural connectivity pattern of some inter-governmental Twitter networks was visualized using a social network software. On the other hand, it suggests that there is a potential for a soft power through social media and as a result, it could be assumed that a new knowledge hegemony appears in the future.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.264-270
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• 2016

This study examined how the police officers use their annual leaves. While Korean police officers have burdens of heavy workload exceeding their regular office hours, they are passive to get leaves to keep in shape from long hours of work, to maintain the appropriate level of work productivity, and to secure time for leisure and cultural activities. It appeared that most of the police officers surveyed haven't used their annual leaves for less than half of the days designated by law. It also appeared tat female officers used more leaves than male officers, and married officers than single ones. Considering the characteristics of work environment, it showed that officers doing shift work had less days of leaves than officers in non-shift work. The reasons why the police take leaves passively lie on various factors that heavy workload, work-oriented life, work-oriented police organizational culture preceding family and so forth. Therefore, it needed to supplement the personnels to meet the needs of overwhelming workload of the police and to allocate the work properly in advance. In addition, it needed to raise the awareness of the police managers and proliferation of organizational culture to place emphasis on balance between work and family.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.477-487
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• 2016

In 1995, the filming location of the drama had been famous, and as a result it brings the effect of increasing tourists of that areas. After that, many local governments try to host the filming on their regions to be potential tourist attractions. With the same stream, Jeonju also has attempted to host International Film Festival and to set up Jeonju Film Commission and Jeonju Cinema Complex. However, although the city already has rich infrastructure facilities to make films, the city hardly tries to use the filming locations as tourist attractions. This study suggests four ways of using filming locations as tourist attractions to activate Jeonju economy and improve Jeonju's cultural image. We firstly collect social bigdata related with tourists of filming locations and tourist attractions in Jeonju from Twitter, which is the most representative SNS, and then perform frequency and trend analysis. We also investigate major factors of visits to tourist's attractions based on content analysis of tweet mentions.