• International Journal of Knowledge Content Development & Technology
• /
• 제7권4호
• /
• pp.5-26
• /
• 2017

A cross-cultural comparison of social networking structure on McDonald's Facebook fan sites between Taiwan and the USA was conducted utilizing the individualism/collectivism dimension proposed by Hofstede. Four network indicators are used to describe the network structure of McDonald's Facebook fan sites: size, density, clique and centralization. Individuals who post on both Facebook sites for the year of 2012 were considered as network participants for the purpose of the study. Due to the huge amount of data, only one thread of postings was sampled from each month of the year of 2012. The final data consists of 1002 postings written by 896 individuals and 5962 postings written by 5532 individuals from Taiwan and the USA respectively. The results indicated that the USA McDonald's Facebook fan network has more fans, while Taiwan's McDonald's Facebook fan network is more densely connected. Cliques did form among the overall multiplex and within the individual uniplex networks in two countries, yet no significant differences were found between them. All the fan networks in both countries are relatively centralized, mostly on the site operators.

• 한국조리학회지
• /
• 제9권1호
• /
• pp.101-120
• /
• 2003

The today society comes wind important position we and the economic room gets and our dietary life simple ´it eats,´ is not only the act which is primary work, ´it enjoys,´, ´appreciates´with culture dimension to execute, becoming, it fellowed hereupon and with the aesthetics idea which pursues the quality of change and life of our dietary life there is to a culture and the repast tool which is an essential width enjoyed from meaning as the jar tool and with meaning as the object and it will be able to appreciate it developed it came. The research which it sees the repast fool of the Orient and the West it is appropriate from dietary life and it uses to respect with It observes the understanding of the chopsticks and the cutlery. With the repast tool development and evolution or it undergoes the process of change and comparison analyzes becomes the all chopsticks and the cutlery with each other and the understanding for the culture collision and a culture harmony of the heterogeneous element which bisection is objective of research.

• 한국의류산업학회지
• /
• 제10권2호
• /
• pp.147-154
• /
• 2008

This study was carried out to examine the actual using condition of Yogawear and consumer's preference of Yogawear with traditional pattern. Yogawear can be developed as a cultural fashion item, because Yoga is getting universal interest with "Wellbeing Trend". A survey with 34 questionnaires was made by 305 consumers who had ever experienced Yoga from July to August, 2006. The results are as follows: 1. Most of objects were female(94%). Those who are in their twenties accounted for 50%, and those who take Yoga practice time less than 1 year accounted 63%, and those who take Yoga practice time less than 1 hour in a week accounted 46%. 2. Respondents who have Yogawear accounted 32% and they bought it in a online-shopping mall(48%), department store(16%) and discount store(11%). 3. Only 31% of respondents were satisfied of their Yogawear but they weren't satisfied about Yogawear Design, fabric and color. 4. Most preferred Yogawear style was pastel colored 'shirt & Pants' style with long sleeve using cotton fabric. 5. They liked much more modern Yogawear having korean image than completely korean style Yogawear or modern style Yogawear. 6.The benefits of Yogawear were 3 dimension: appearance, easy management, physical properties.

• 지식경영연구
• /
• 제17권1호
• /
• pp.113-133
• /
• 2016

Why illegal digital contents sharing happens? This study pays attention to the fact that file sharing is an exchanging behavior between people and it is expanding despite of an illegal behavior and proposes that it is necessary for the phenomenon to be understood from social cultural point of view beyond a personal dimension. Based on the social exchange theory, this study demonstrates effects of file sharing attitudes and continuity, regarding 'group norm', 'popular demand', 'reciprocity' and 'social solidarity' as main factors. The main findings of this study are as followed;- First, it is shown that a tacit agreement of a group on file sharing is a determinant of positive attitude to file sharing and the intent of continual file sharing. Second, it is not found that the social relationship factors that are regarded as potential influential factors on file sharing attitude have effects on file sharing behavior, except for 'group norm'. Unlike previous studies, the results may come from the fact that this study deals with an illegal behavior. The third finding indicates a structural relationship between social relationship factors. When members of a group have more amicable attitude to file sharing including silence or a tacit agreement on file sharing, more people ask illegal sharing of files that they need. Such public demand creates expectation of reciprocity. As reciprocity maintains, social connectedness is strengthened. Then, strong social connectedness escalates the intent to maintain file sharing. It is important to notice that this study promotes understanding of how digital contents sharing happens by structuring and demonstrating influential relationship between characteristic factors of the social relationship.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 1997년도 한국감성과학회 연차학술대회논문집
• /
• pp.220-223
• /
• 1997

The International Affective Picture System (IAPS) developed by Lang and colleagues[1] is widely used in studies relating a variety of physiological indices to subjective emotions. In this study we investigated whether the IAPS can be used for Koreans without significant cultural biases in their subjective emotional reactions. Thirty IAPS picture slides were presented to a group of 52 college students and different 30 slides with similar 3 dimensional emotion ratings to another group of 42 students. Fof each slieds with exposal time of 8sec, subjects were asked to rate on the Semantic Differential Scale (SDS) and Self-Assessment Manikin (SAM) in the 3 dimensions of pleasure valence, arousal, and domensions of pleasure valence, arousal, and dominance. Fnctor analysis was done for SDS ratings, and correlations of SDS and SAM were calculated. Eighteen bipolar adjective were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with previous study. SAM were calculated. Eighteen bipolar adjectives were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with the previous study. SAM ratings were highly corrlated with two of the 6 SDS adjective pairs associated with the pleasure and dominance dimensions, but not with those associated with arousal dimension suggerting some cultural differences.

• The International Journal of Costume Culture
• /
• 제5권3호
• /
• pp.184-203
• /
• 2002

This study considers the fashion as an expressive object of mental value system in order to understand muitivocal value groups. Because the external behavior aspects and internal values of muitivocal value groups are getting more ambiguous in these days. This purposes of this study are as follows; first, this paper examines diversely how these groups affect modern fashion through analysis multivocal value groups after 1990s, and makes clear that various social, cultural, and economical values are important factors for changing symbolic standard connected with fashion. Second, it aims at expanding the positive recognition of the conflicts that exist among various values, and aesthetical recognition that overcome the discrepancy and such conflicts. For this aim, this paper analyzes the social and cultural aspects, aesthetic taste, life style of such groups focusing on Dink, Yiffie, Yettie, Bobos. We examine these groups' characteristics and their effect on modern fashion by categorizing them into Snob Look, Vintage Fashion, Unbalance Fashion, and Caports Look. This paper conducts the previous literature review and the practical analysis on periodical publications and Internet websites concerning fashion. Consequently, this kind of study is useful for providing a theoretical background that would explain the multilateralism in fashion, with uncertain in useful and culture, and changing the obvious confusion to another dimension of order.

• 비교문화연구
• /
• 제26권
• /
• pp.297-319
• /
• 2012

We all know how beautiful our wild and it's importance to our living planet Earth. But did you realise the speed at which man himself is damaging it's unique natural habitat. We are well on our way to destroy our forests, plants, wetlands. We are polluting our oceans and seas. This way, we're driving numerous animal species, plant species and many others into extinction. Everyone should be aware of the importance of our natural environment. We live in the period of echocide. Why we need nature to survive and how we can deal with the environmental problems we face. This paper has the purpose to reform city's environment. Because, Metropolis and megalopolis are the principal cause of environmental disruption. To reform the city is needed to consider digital technology in our age. In the face of economic and cultural globalization, many have argued that we live an increasingly placeless world. However, as a growing number of cities participate and compete in key marketplaces of advanced capitalism, the spectacle of the city is more than ever a significant medium of communication in its own right. In doing so, this work is focused specifically on the dimension of city's media environment. To that end, the paper examined U-City and U-Eco city. In this study, we will introduce the study on model of U-Eco City as one way for the eco-freindly future city.

• 유통과학연구
• /
• 제21권6호
• /
• pp.51-68
• /
• 2023

Purpose: This study aims to explore the impact of green products' claim skepticism on green purchase intention and further investigates the moderating role of environmental concern in the relationship. This study, by drawing the persuasion knowledge model expected that ambiguity avoidance penalizes less familiar brands than familiar brands. Further, the present study building on Hofstede's cultural dimension, specifically, uncertainty avoidance, undertook a scenario to understand any difference that exist between uncertainty avoidance cultural groups. This study also investigates gender differences in green claim skepticism and proclivity to purchase green products. Research design, data, and methodology: For analyzing the relationship relevant hypotheses were designed, and R-programming software was used. To test the hypotheses two independent sample t-test and regression analysis were carried out. Results: The results suggest that consumers' skepticism toward green claims influenced the intention to purchase eco-friendly products. The study finding also confirms the effect is moderated by environmental concern. Also, the findings of two scenarios reveal that consumers in high uncertainty avoidance culture exhibited a greater level of skepticism for green print advertising and green packaging claims when the brand in the advertising and packaging was unfamiliar than when it was familiar. Conclusions: To alter the negative effect of skepticism the consumer should believe the environmental claims are valid so that they can contribute to solving sustainability issues.

• 수완나부미
• /
• 제6권2호
• /
• pp.65-84
• /
• 2014

Asia-Pacific Confucian Capitalism is comparable to Atlantic Protestant Capitalism in terms of economic success, as most economies influenced by Confucian culture in East Asia and Southeast Asia are economically well-off in the past 50 years, save for Vietnam. This paper seeks to determine whether Vietnam can follow the path of development of the other Confucian economies, especially in the context of globalization and upcoming regional integration. In the paper, I will use an analytic framework derived from Weber and Huntington to examine the cultural dimension of Vietnam's economic development. In the domestic field, I argue that the core values of Confucianism continue to contribute to the development in Vietnam in many ways; yet one critical element needs to be tapped: the political culture of strong leadership and efficient bureaucracy. Confucian values for development may be compromised by pushing for democratization too early in Vietnam. On a positive note, Confucianism for Vietnam is instrumental in its regional integration into Southeast Asia since it is integrative rather than exclusive. Vietnam's cultural similarity with China may however lead to too much passive learning and conflicts. In conclusion, Confucianism is a valuable asset for Vietnam's economic development, but challenges have to be addressed in order for Vietnam to become the next tiger.

• 디지털융복합연구
• /
• 제16권11호
• /
• pp.57-67
• /
• 2018

본 연구는 Cooper, Fusarelli와 Randall(2004)의 4차원 정책분석 모형을 활용하여 학교 문화예술교육 정책을 둘러싼 핵심 쟁점을 규범적, 구조적, 구성적, 기술적 차원별로 분석하고, 개선을 위한 시사점을 제시하였다. 연구방법은 문헌분석으로서 그동안 축적된 정책문서와 학술논문 등을 근거자료로 활용하였다. 분석결과, 학교 문화예술교육 정책의 효과적 추진을 위해 규범적 차원에서는 국가성장 이데올로기 및 과도한 관료적 합리성 추구의 극복이, 구조적 차원에서는 교사수권형 교육과정으로의 개혁을 통한 실질적 형식과 내용의 확보가, 구성적 차원에서는 문화예술교육에 대한 인식 변화를 통한 구성원 간의 명확한 역할 구분이, 그리고 기술적 차원에서는 확고한 교육학적 기준에 근거한 자원의 합리적 배분이 요청된다. 이상의 연구결과를 바탕으로 국가의 기초학술연구 진흥, 교육당사자의 의견수용, 교원의 문화경험기회 확대, 통합적 문화예술교육 연수체제 구축, 교원양성체제 정비, 예술강사의 교육전문성 강화 등을 향후 연구 및 실천과제로 제시하였다.