• Cross-Cultural Studies
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• v.28
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• pp.55-66
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• 2012

Ever since they were first produced, more than four hundred years ago, Shakespeare's plays have been reproduced and adapted into countless film and TV productions, into ballets and operas and theatre performances across the globe. The present paper, within a broad conceptual framework, aims to investigate the cross cultural dimension of adaptation of a stage play, written for the Renaissance England, into a $21^{st}$centuryIndianfeaturefilm. The paper uses Omkara, an adaptation of Othello by Vishal Bharadwaj, as a case study to: (i.) Explore the use of the idiomatic language of cinema in such an adaptation. (ii.) Posit a re-reading of Shakespeare with the help of local/native signifiers.

• The Korean Journal of Franchise Management
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• v.11 no.1
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• pp.31-44
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• 2020

Purpose: The baby boomers and the millennials, who make up the largest share of the market, are showing the gap in their differentiated cultural styles. The purpose of this study is to study the consumption propensity and purchasing determinants of the baby boomers generation and the millennials generation, which have become a very important key pillar in shaping the market based on the cultural dimension model theory of h(=>H)opstead, and to identify the difference Research design, data, and methodology: In order to verify the research hypotheses, The data was collected from the baby boomers and the millennials using online questionnaires. The pre-test was conducted from October 10 to 12, 2019, and the main survey was conducted from October 15 to 25. A total of 230 copies were recalled, and the final 219 copies were used for the final analysis. Results: The consumption propensity between the baby boomers and the millennials differed in resource saving purchase propensity and impulse buying propensity. The baby boomers showed higher resource saving purchase propensity than the millennials, while the millennials showed higher impulse buying propensity. There was a difference in the determinants to purchasing only in the evaluation factor. Results of gender differences by generation, baby boomers differed in their planned purchase propensity, and women were higher. The millennials generation differed in resource saving purchase propensity and awareness propensity for others, all higher in men. In determinants to purchasing, the baby boomers did not differ in gender, and the millennials did differ in product factors. A canonical correlations analysis of the relationship between the baby boomers and the millennials showed a significant relationship between consumption propensity and determinants to purchasing. Also, the baby boomer generation has the biggest link between impulse buying propensity and evaluation factor. The millennials generation showed the biggest link between resource saving purchase and product factors. Conclusions: This study compared consumption propensity and determinants to purchasing of baby boomers and millennials on the basis of Hopstead's cultural dimension model theory to identify differences between generations, presenting practical and theoretical implications for establishing a correct understanding and specific marketing strategy among generation.

• The Journal of Fisheries Business Administration
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• v.40 no.3
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• pp.107-125
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• 2009

Research on culture has been widespread across social science researches. But there has not been any cultural research in the fisheries industry. This study tried to identify whether the culture of the fishery organization had a convergent or divergent characteristic. To do so, fishery distributors and wholesalers, who affiliated with their professional associations or wholesale seafood markets, were surveyed across supplying and consuming areas(Busan and Seoul). If fishery organizations have always been culture-bound, rather than culture free, then their members show the divergent characteristic of culture. Despite a similarity in tasks, size and market segments, if this fact is proved, fishery distributors and wholesalers in different areas will differ in many of their managerial practices such as marketing policies, communication patterns, motivation techniques, etc. And it is expected that national and industrial cultures are major determinants of their behaviors. Depending on the results of this study, fishery distributors and wholesalers had a divergent characteristic. So, it was concluded that fishery distributors and wholesalers of wholesale seafood markets in supplying area were different from those in consuming area. It was found that this difference was attributed to individualism/collectivism and masculinity/femininity dimensions. In individualism/collectivism dimension, fishery distributors and wholesalers of consuming area were stronger than those of supplying area. That is, fishery distributors and wholesalers of consuming area were more collective than those of supplying area. But in masculinity/femininity dimension, fishery distributors and wholesalers of supplying area were stronger than those of consuming area. And the divergent characteristic was moderated by demographic variables (gender, age, education level, career). Especially, masculinity/femininity dimension was more moderated by demographic variables than individualism/ collectivism dimension.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.62-73
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• 1998

This study focuses on semiotic significance of clothing, showed in visual mass media. This study will look into what general public understand from clothing and what influence clothing on visual mass media exert on fashion. This study employs an example, "Aein(sweetheart)", which was televised from 09/02/1996 till 10/23/1996. Some specialists(master′s degree or doctoral degree holders, or professors) of Clothing and Textile picked and analyzed scenes with specific clothing. The theoretical grounds of the analysis are 1) in what procession the significance operate from the view of mythological symbols by Bart, 2) what influences clothing on TV dramas exert on fashion. The outcomes of the study are followings: First, clothing′s signifying proces hs two dimensions; linguistic dimension and mythological dimension. Linguistic dimension which is regarded as general and unvariable and is related to the reproductive signifying operation, contributes to the creation of the characters including the characters′ social activities, professions, social or economic position. Mythological dimension which is related to the cultural and implicative signifying operation, played an important role in the development of the drama. Thus, it operates to create and deliver images including that atmosphere of he drama and the development of the story. Second, the TV media which is characterized with the form of centralized transmission and individual reception and the ability tro readily lead the fashion, has huge influence upon the fashion by properly creating mythological or linguistic dimension of the clothing in the drama, arousing the public′s sympathy, and stimulating the public′ immitation or conformity mentality.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.55-64
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• 2008

This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.15 no.3
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• pp.63-69
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• 2007

Culture is that the system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and that are transmitted from generation to generation through learning. Members of an organization are affected by culture. And dissensions in an organization give negative effects to behavior of the members, especially to satisfaction from organization. This study is on the dissension management by considering of cultural characteristics of pilots. Cultural characteristics of pilots were surveyed and analyzed with the V5M94(values survey module94) which was developed by Hofstede. As results, the cultural indexes of the pilots were different from the national means. The indexes presented that korean pilots' cultural characteristics are low POI, high IDV, low MAS and low UAI as North European cultural characteristics. For managing the pilots group, make expansion of opportunity to take part in decision making, release or share of informations are required. And motivations, delegation, free from unnecessary interventions, understanding and forgiveness rather than disciplinary punishment, thoughtful considerations could be effectiveness. And for developing more effective management methods, management strategies of north european airlines should be studied.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.339-348
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• 2022

Blended Learning is one of the most popular methods in education for encouraging active learning and improving student learning effectiveness, and it is regarded as one of the most effective methods for universities to attract students. Based on the cultural dimension theory, this paper examined blended learning research trends in both South Korea and China, which are culturally similar but also differ. The research methods include keyword analysis and visualization. Academic papers on blended learning indexed by WoS, KISS, and CNKI from 1990 to June 2022 were collected and analyzed. According to the findings, since the outbreak of COVID-19, the common research topic of blended learning has been subdivided by forming clusters in various research fields. Korea and China exhibit similarities to global research trends while exhibiting differences based on cultural background. The cultural dimension theory-based analysis reveals a common pattern that is especially long-term oriented. The findings can suggest significant implications for designing what role national culture plays in forming patterns of education and research and for developing blended learning with effective impacts in a multicultural educational environment.

• Journal of Korean Clinical Nursing Research
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• v.20 no.3
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• pp.267-278
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• 2014

Purpose: This study aimed to examine the differences in Korean nurses' cultural competence perceived by nurses and foreign patients in a general hospital. Methods: The study participants were recruited from outpatient clinics and wards in H General Hospital located in Busan. Cultural competence was measured by the Cultural Competence Scale for Korean Nurses, consisting of 4 subscales: cultural perception, cultural knowledge, cultural sensitivity, and cultural skills. Data were collected from March 31 to April 30, 2014 by distributing and collecting a self-administrated questionnaire set. Data of the 90 foreign patients and 90 nurses were analyzed using PASW statistics 18.0 for independent t-test and ANOVA. Results: The level of cultural competence of Korean nurses perceived by foreign patients was significantly higher than that of nurses. On the cultural awareness dimension, nurses rated themselves more highly than foreign patients did while ratings on the dimensions of cultural knowledge and cultural skill were the opposite. Conclusion: This study indicates that there was a statistically significant difference in the perception of nurses' cultural competence between nurses and foreign patients. The findings can be used for developing education programs to enhance nurses' cultural competence, integrating the perspectives of foreign patients.

• Journal of the HCI Society of Korea
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• v.7 no.2
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• pp.1-10
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• 2012

Past studies in HCI explained the cultural characteristics of individual users by generalizing them at the country-level. However, since the usage of devices or online services, which are main research subjects for the HCI field, are personal, cultural categorization by countres may have limitations in explaining the personal behavior. This is because cultural characteristics of individuals may vary even within the same country; moreover, in may vary depending on the product of usage. Therefore, this exploratory study aims to suggest that there may be differences in cultural characteristics not only between countries but also between individuals and product of usage.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.1079-1089
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• 2021

The current study aims to examine the effect of Hofstede's dimensions of culture on the intention of sharing knowledge in higher education institutions (HEIs) in Jordan. In the literature, researchers have given limited attention to such an effect. Therefore, by adopting Hofstede's framework, the current study attempts to investigate how Jordan's cultural context impacts on the intentions to share knowledge in HEIs. This study applied quantitative research methods to investigate the effect of Hofstede's cultural dimensions on knowledge-sharing intentions. In total, 307 questionnaires were collected from employees in Jordanian universities and, then, tested using descriptive and regression analytical methods. The study results show that culture dimensions influence knowledge-sharing intention and that each dimension plays a different role in enhancing this knowledge-sharing intention. More specifically, it was found that long-term orientation, collectivism and high uncertainty avoidance had a positive effect on knowledge-sharing intention, while cultural masculinity and power distance had no negative effect. Based on these results, the study makes several recommendations, the most important of which is the promotion of cultural values that encourage intention to share knowledge. Also, more qualitative research is needed to explore in depth the effective means that encourage intentions to share different types of knowledge.