• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.439-448
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• 2016

This study analyzed the influence of cultural empathy and analysis on the cultural sensitivity and understanding of multicultural education and the relationship between the attitudes and cultural empathy and understanding of multicultural education and the multicultural sensibility and attitudes of pre-service early childhood teachers. We conducted a survey on cultural sensitivity, multicultural education and understanding attitude among Early Childhood Education College and enrolled 165 infants with pre teachers in pre-service early childhood teachers who are able to sympathize with cultural areas of the Y. The data were subjected to Pearson correlation analysis with multiple regression analysis performed using the SPSS 21.0 program. From the data analysis, first, cultural empathy and multicultural sensitivity showed a significant positive correlation with understanding and attitudes of multicultural education pre-service early childhood teachers. Second, cultural empathy of the pre-service early childhood teachers was a significant variable for predicting the susceptibility multicultural, multicultural education and understanding attitude. Since cultural empathy can change according to various factors, future investigation of these factors is needed to increase the cultural sensitivity of pre-service early childhood teachers by conducting follow-up studies that apply these findings to educational programs. Cultural empathy shouldn't be limited to multicultural education or simply a means to access the field of experiencing the arts, but should be expanded to include research in teaching and learning on how cultural empathy can be applied to the overall educational curriculum.

• The Korean Journal of Franchise Management
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• v.10 no.1
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• International journal of advanced smart convergence
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• v.11 no.2
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• pp.44-52
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• 2022

The purpose of our study is to examine the influence of telepresence on cultural heritage attachment in the context of virtual museum. We determined the effect of telepresence on visitors' aesthetic and educational experiences and how these experiences affect visitors' perceptions of virtual museum service value. Moreover, we investigate the effect of perceived virtual museum service value on museum attachment and cultural heritage attachment. A total of 143 visitors were sampled through an online survey focusing on Chinese virtual museum visitors. The results show that all the paths presented significant effects. Additionally, it was found that telepresence indirectly influences cultural heritage attachment through education experience and perceived virtual museum value. The theoretical and practical implications are also provided. An important implication is that online virtual museum is essential to raise visitors' education experience and their cultural heritage attachment. Thus, virtual museum should take initiative to enhance virtual reality to ensure traditional culture education and formation their cultural heritage attachment.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.3
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• pp.201-233
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• 2016

The purpose of this study is to improve awareness of cultural diversity and respect different culture, value and lifestyle by providing children from multi cultural family and children from non multi cultural family who are from third to sixth year in elementary school with education on cultural diversity. This study developed cultural diversity education program in public library and applied it to analyze a difference in awareness of cultural diversity education program, a difference in awareness of cultural diversity education program between experimental group and comparative group, library service, use of library service and influence of expansion of service. As a results, it was found that cultural diversity education program helped children understand, accept, consider and respect cultural diversity better.

• Journal of Distribution Science
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• v.18 no.6
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• pp.15-24
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• 2020

Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.

• Korean Journal of Heritage: History & Science
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• v.47 no.2
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• pp.32-45
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• 2014

The aim of this study is to raise a cognition and necessity of effective geoheritage education for pre-service teachers. We conducted a survey research of 190 elementary and secondary pre-service teachers in Chung-buk province, 2013. The survey showed that pre-service teachers did not recognize and explain geoheritatges well due to lack of education even though they have heard about 'geoheritages' through broadcast media. Although most pre-service teachers were not trained for geoheritage courses, some of them were educated from their elementary and middle school teachers. However, even the trained pre-service teachers have insufficient cognition for geoheritages, either. Some of pre-service teachers recognized the significance of geoheritages and responded to a necessity of geoheritage education. The pre-service teachers recognized that education for geoheritages is not included in present elementary and secondary curriculum, even though education of geoheritages by teachers at school would be the most effective approach. Furthermore, the pre-service teachers answered that elementary school curriculum should raise much curiosity and provide effective learning for geoheritage education even though negative views are present such that students may have to spend considerable time for geoheritage education. Finally, the pre-service teachers expect to experience with field activities for geoheritage education as a present curriculum, and responded that they would prefer video aids for education provided from professional geoheritage organization. As a result of this investigation we provide strategy for introducing to Pre-service teachers about value and preciousness of geoheritage.

• Educational Technology International
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• v.9 no.2
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• pp.143-164
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• 2008

The purpose of this study was to find the existential meanings of the culturally marginalized community organization. Based on the findings, the study examined the issues related to operating the organization and found the ways of helping such organization through service learning programs. For the study, the researcher chose the Korean school of Knoxville in the USA as a service community organization. This study used a qualitative method using narrative construction in the nature of the text shapes with first-person point of views. The research findings were discussed based on the observations and participation in the organization. The study found that the Korean school plays a role as a cultural liaison connecting the Korean culture to other cultures while enabling students to critically accept their native systems, values, and customs through understanding of their native language. However, problems were found in operating the school due to the lack of skills and knowledge of the school administration. Suggestions were made and implemented to the school in order to improve the performance of the school.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.6
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• pp.700-711
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• 2011

The purposes of the study were to identify the online service attributes that contribute to online consumer experiences of satisfaction, service failure, and service recovery and to examine whether differences exist in these attributes between U.S. and Korea. E-A-S-QUAL provided a useful framework for the study. Focus group interviews and web surveys were conducted by utilizing college students in both countries. No significant cultural differences were found in online service dimensions of service satisfaction. Personalization was the most frequently mentioned online service dimension of service satisfaction both in the U.S. and Korea. The findings showed significant cultural differences in terms of online service dimensions responsible for service failure and recovery. For Korean consumers, merchandising was one of the key online service dimensions of service failure, while efficiency was the important service dimension resulting in service failure for the U.S. consumers. In addition, for U.S. consumers, efficiency and personalization were the two most frequently mentioned service dimension for service recovery, while Korean consumers put more importance on the contact and information dimensions for service recovery. This study provided a comprehensive list of online service attributes important to online apparel retailing.

• Journal of the Korean Institute of Landscape Architecture
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• v.51 no.6
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• pp.46-60
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• 2023

This study examines the appropriateness of indicators and methodologies through the evaluation of cultural services in border areas and uses them as basic data for the ecosystem service-based management of border areas, which are key domestic ecological assets. Accordingly, in this study, seven border cities and counties were evaluated and compared based on the evaluation indicators and methods presented by the National Institute of Ecology. As a result of the cultural service evaluation, it was found that Paju City was superior in leisure and tourism, Inje-gun was best in scenic beauty and heritage, and Yanggu-gun was strongest in education, and Inje-gun in heritage. Accordingly, through this study, future tasks for comprehensive cultural service evaluation were presented as follows. First, in order to evaluate ecosystem services at the national and regional levels, it is necessary to establish an indicator system for cultural service evaluation and monitoring. Second, when building a cultural service evaluation index system, it is necessary to review upper and lower conceptual units and the consistency between indicators according to the scale of the evaluation region. Third, a specific review of DB utilization for cultural service evaluation should be conducted depending on the type of ecosystem. Lastly, given the significant lack of domestic cultural service research, additional basic research must be conducted to evaluate cultural services including non-material and qualitative perceptions. In order to evaluate cultural services in the future, additional basic research is needed for each ecosystem type, and a process of finding appropriate evaluation indicators and methods through research is necessary.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.415-421
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• 2016

There has been an enormous increase not only in the international economic exchanges but also in the cultural exchanges. However, studies to settle the cultural differences have been studied a lot with in economic and business partial but research of eliminating cultural differences for travelers has not been studied. Therefore, in this study, we tried to develop the service design to eliminate the cultural differences. To set the spatial range, we choose airport which can be the hub and the door of the travelers at the same time. Moreover, we tried to understand the meaning of communication and sharing to resolve differences in culture through literature studies. Further, we analyzed the airport application and examples of Wi-Fi linked services, so can be applied to the proposal. Travelers share the cultural differences by themselves; through the Wi-Fi service in the airport, and the existing airport application. We expect to be able to resolve the cultural differences between nations and develop not only their prosperity but also the national image by this service.