• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1301-1308
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• 2009

In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of image are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies of website.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.3
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• pp.29-57
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• 2014

As one of various cultural heritages created by humanity, traditional architectures are an archival heritage and cultural heritage reflecting social trends and historical facts. These traditional architectures show various features depending on characteristics by local areas and climatic conditions. They can be expressed in diverse formats such as a picture, a floor plan, and a book. For managing and retrieving traditional architecture records, it is necessary to develop metadata schema based on the FRBR model. Accordingly, this study analyzes the current situation and the problem of domestic and foreign metadata schema related to cultural heritage, and proposes the FRBR-based metadata schema for managing the traditional architecture.

• International Journal of Contents
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• v.8 no.4
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• pp.78-87
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• 2012

In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of images are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies for websites.

• English Language & Literature Teaching
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• v.16 no.1
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• pp.81-100
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• 2009

The current study reported on the continuing relevance of the schema theory for reading as it relates to the field of teaching and SLA, whilst highlighting the inherent limitations affecting individual learners. A relevant study was conducted for this article focusing on the extent to which university teacher trainees of English Education are exposed to second language readings with an adherence towards utilizing prior knowledge and drawing upon schemata to support their comprehension. Results from quantitative and qualitative data measured and collected from two groups of university students respectively, indicated certain advantages to this strategy use in respect of increased understanding, familiarity, and comfort level in SL reading. However, those same results identified existing limitations associated with cultural bias, stereotyping and a tendency to focus on wrong information when activating said schemata. As such, the purpose of this study is to promote awareness of the schema theory as an effective strategy option whilst reinforcing a need to pay heed to the concerns associated with strict reliance upon such theory to aid reading skills. Further discussion of these issues and pedagogical implications has been provided along with both suggested considerations regarding teaching for EFL teachers and evaluators.

• Journal of Korean Academy of Nursing
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• v.36 no.4
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• pp.604-611
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• 2006

Purpose. Koreans are one of the fastest growing Asian populations in the U.S. since 1960s. In Korean immigrant women (KIW), breast cancer was reported as the most frequently diagnosed cancer. However, their screening rates for breast cancer are lower than national guidelines; it is assumed that underlying cultural schemas of breast, breast cancer, and its screening modalities exist and need to be studied. This study was aimed to investigate cultural meanings of breast, breast cancer, and breast cancer screenings in KIW. Methods. Using cultural models theory from cognitive anthropology, naturalistic qualitative methodology was utilized. Three focus group interviews with fifteen KIW were conducted. Thematic analysis with constant comparison technique was performed eliciting units of meaning, categories, and themes. Results. The cultural schema of the meaning of breast is 'mother who is breast-feeding her baby,' with two themes of 'balance in size,' and 'shyness.' Regarding breast cancer, three themes, i.e., 'indifference,' 'fear,' and 'uncertainty' are emerged. 'Lack of information about screening modalities' is the overarching schema with reference to breast cancer screenings. Conclusions. The findings of this study demonstrate unique cultural models of KIW related to breast cancer and its screenings, which are critical to understand and penetrate their barriers to breast cancer screening.

• Cross-Cultural Studies
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• v.27
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• pp.347-386
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• 2012

This article aims to establish the model of textual communication and its schema. To do this, we must identify the characteristics of textual communication, different from that of the oral, because the model of communication is usually done to show the structure of oral communication. Moreover, we must clarify the status text as '${\acute{e}}nonc{\acute{e}}$', that is to say product of the act of enunciation. The study of the text has now reached to achieve from the perspective of pragmatics, overcoming the structural point of view that dominates long text linguistics. And now, we need to enrich the theoretical basis of the pragmatics of text. Then the search of elements necessary to develop the model and pattern of textual communication can help to establish the elements used to form the theoretical basis. To clarify the characteristics of textual communication, we needed to explain the present communication by the position of reader and the point of view of textual reference. The schema that we proposed is not perfect, but there are still issues to think to complete it. For example, one must take into account the plurality of readers and reflect the relationship between interpretive texts in this schema, etc. This kind of problem is not only required to complete the schema but also to strengthen the basis of the theory of textual communication and the pragmatics of text.

• Archives of design research
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• v.20 no.3 s.71
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• pp.39-48
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• 2007

This study explored the Eye Movement, the horizontal and vertical flow of vision, and genetic, cultural and empirical schema, and the differentiation of the visual system of the cerebrum through the engineering psychological or the cognitive neuroscientific experiments measuring Eye Movement to maximize the efficiency of the Public Sign System in the urban environment. Accordingly, the study derived an algorithm that can bring out the most efficient visual design measurement by using EMR test and bitmap counting method. The scientific test data in this study will show the existence of the momentum of differentiation and visual sampling by the Schema and Sensory Qualia of the human.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.441-449
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• 2016

The integrated data is an essential in the analysis for the balanced development of the local governments, but economic, social and cultural data in local governments is not being made with integrated management. A variety of information is being published according to the Government 3.0 era, but the researchers has great difficulty in integrating the analysis for one topic because related information is scattered in various sites. This paper proposes an integrated database(DB) of local governments to support the research activities. It has to contains total information of economic, social and cultural activities of local governments, and accommodate the distributed and heterogeneous data. It has the schema designed to integrate the entire data for considering the differences between local governments or data components. We should focus to build a framework for the multifaceted research to enable the cross analysis over common elements.

• Journal of Information Science Theory and Practice
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• v.10 no.1
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• pp.45-58
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• 2022

Community enterprise plays an important role for developing local business. Products from local communities apply local specialties such as high-quality materials and inherited wisdom. This work aims to support merchandises from local community enterprises by bringing out their specialties related to local wisdom and intangible cultural aspects. An ontology is applied to demonstrate the innate information regarding the implicit values of the products and is used as a core for a semantic search system. Details of the products are gathered from their respective community using an interview method and are extracted to align with the developed ontological schema. The semantic search system thus is implemented with a recommendation process for online accessibility for providing the organised information. From evaluation, the developed ontology and its instances are rated highly for their consistency, conciseness, and completeness. In usage, accuracy of the query and recommendation results are evaluated at 97.38% searching accuracy and 85.03% for recommending interesting products.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.71-83
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• 2013

In a EFL situation, most Korean students and teachers are exclusively dependent on English textbooks to acquire the cultural factors of English. Therefore, it is necessary to analyze cultural elements in the English Textbooks. The results of the study are as follows: First, although all of the textbooks contain the culture part at the end of each lesson, it is insufficient for students to build a cultural schema. Second, in the analysis of cultural types, three types of cultures are presented in a similar percentage. Third, the culture elements were analyzed based on the 7th national curriculum revised in 2011. The most dominant is the culture regarding arts and literature. Forth, in nationality analysis, universal culture takes up the largest portion. Therefore, it is required more efforts to improve students' knowledge of the American and English culture.