• Title/Summary/Keyword: Cultural Management

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A Study on Korean Public Diplomacy of Appropriate Technology (한국의 적정 과학기술 공공외교 현황)

  • Baek, Woonho;Shin, Jin;Koo, Ki-kwan;Jung, Jihoo;Choi, Sangjin
    • Journal of Appropriate Technology
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    • v.6 no.2
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    • pp.103-114
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    • 2020
  • Appropriate technology could be viewed in light of the framework of public diplomacy in which different countries and peoples interact with the environment and demand of residents in developing countries abroad. Korea has been relatively recently participating in public diplomacy since the effectuation of public diplomacy law in 2016, and tends to focus on cultural areas such as the Korean Wave. In this regard, this study compares the current state of public diplomacy in science and technology with major foreign countries and consider Korea's strengths, potential for development and evaluation management. The framework of public diplomacy may provide an opportunity to seek systemic cooperation in appropriate technology.

Factors Affecting Online Hotel Selection Behavior of Domestic Tourists: An Empirical Study from Vietnam

  • LE, Ngan Ngoc Kim;BUI, Bao Trong Tien
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.187-199
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    • 2022
  • The purpose of this study was to offer a new conceptual framework based on a combination of the TPB model, the TAM model, and two additional constructs consisting of eWOM and pricing value called the E-P-TAM-TPB model, and to assess the model's implications on hotel selection behavior. This study empirically examines the E-P-TAM-TPB model to evaluate and validate domestic tourists' online hotel booking intentions by using the partial least squares structural equation modeling (PLS-SEM) approach. The data was collected from 355 domestic tourists who booked the room via the hotel website. The major findings of this study indicated that the E-P-TAM-TPB model has a positive significant influence on online hotel selection behavior. The results revealed that all proposed hypotheses were declared supported. Future studies should build on the framework by incorporating potential moderators to better understand how different groups of customers behave online in different segments of the hospitality industry. Managers must not only develop an easy booking process but also provide price value information to attract or impress clients. Tourists can compare room rates with other hotel websites and OTAs.

Analysis of Streetscape Image using Landscape Adjectives in Rural Town - Focused on 10 Rural Towns near Gwangju Metropolitan City - (경관형용사를 이용한 면소재지 중심가로 이미지 분석 - 광주광역시에 인접한 10개 면소재지 중심가로를 대상으로 -)

  • Kim, Young Tae;Cho, Tong Buhm
    • Journal of Korean Society of Rural Planning
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    • v.28 no.3
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    • pp.25-33
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    • 2022
  • Due to the standardized urban development since the industrial era, many urban spaces have experienced non-placeness. Recently, although interest in urban landscape, history, and cultural elements has been increasing, landscape management and control measures are being implemented mainly in large cities due to the low status of rural areas in the country. From this point of view, this study tried to lay the foundation for basic research in related fields by classifying the characteristics and types of streetscapes located near large cities, and to suggest directions that should be considered when managing streetscapes in the future. As a result of the analysis of landscape adjectives, the village felt secluded due to the low density compared to the city street overall, but it did not have a unique image of the region. Three factors were derived through factor analysis, and preference was affected in the order of aesthetic, regularity, and uniqueness. In addition, the research site was classified into three types through cluster analysis, and it was confirmed that the differences by type were due to aesthetics and naturalness. On the other hand, the uniqueness is generally low in all regions, so it seems that fundamental countermeasures are needed.

Exploring Users' Motivation in Using Small Library (작은도서관에 대한 이용자의 이용 동기 탐색)

  • Kyoungsik Na;Yongsun Jeong
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.1
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    • pp.409-434
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    • 2023
  • A small library can be used as a place of cultural communication and educational experience for members of the local community that can fill the gaps of public libraries. In this study, the motives of users of small libraries were investigated. Semi-structured interviews were conducted with 45 users of small libraries, and their perceptions from their experiences were classified into four categories, 'attention', 'relevance', 'confidence', and 'satisfaction', and each factor was investigated. Small libraries showed that effective analysis, management, and design of factors related to the four motive classifications could further improve the opportunities of local community residents to find small libraries.

A review of the latest research on Ganoderma boninense

  • Su-Han LEE;Su-Han LEE
    • The Korean Journal of Food & Health Convergence
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    • v.9 no.2
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    • pp.1-6
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    • 2023
  • As oil palm trees are an important economic source in many countries, particularly in Southeast Asia and Africa, the study of Ganoderma boninense is crucial for the sustainability of the oil palm industry. This study aims to understand the biology and ecology of the fungus, its pathogenesis, and the impact it has on oil palm trees. This knowledge can be used to develop management strategies to mitigate the damage caused by the fungus, such as the use of resistant varieties, chemical and biological control methods, and cultural practices. This study is to ensure the long-term productivity and sustainability of the oil palm industry. The main method of recent academic studies on this pathogen is molecular biology, with a focus on genetic analysis and functional genomics. Researchers have used techniques such as PCR, DNA sequencing, and transcriptomics to identify genes and pathways involved in pathogenesis and better understand the fungus's interactions with its host plant. Other methods used in recent studies include biochemical analysis, microscopy, and phytohormonal assays to investigate the biochemistry and physiology of the interaction between G. boninense and oil palm. This study is intended to provide implications from a new perspective by organizing and integrating studies on Ganoderma boninense.

Why Consumers Use Mobile Commerce? - International Comparative Study of M-Commerce Model

  • Han, Sang-Lin;Nguyen, T.P. Thao;Nguyen, V. Anh
    • Asia Marketing Journal
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    • v.18 no.3
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    • pp.65-88
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    • 2016
  • Development of information and communication technology is changing commerce environment and consumer purchasing behavior has also been changed. Globalization is becoming increasingly prevalent in the world today and many factors such as culture, politics, and economics may influence the applicability of management theories. Concurrently, corporate managers are faced with the challenge of offering usable and useful applications to the local users. Besides, many scholars strongly support that the criteria for M-Commerce adoption in developing countries are different from that of developed countries, due to cultural, security, social, political, economic, and technological aspects. This research tried to investigate the differences on the adoption of mobile commerce between developed and developing countries. In this study, the motivation for studying advanced mobile phone services adoption in the South Korea and Viet Nam is presented. Second, M-Commerce adoption model is introduced as a starting point for the research model. We then integrate price, personal innovativeness, quality dimension and perceived of playfulness into our model. Next, we describe our method and report the results of our analysis. The paper concludes with a discussion of the results from both the South Korea and Viet Nam with implications.

The Changing Role of Food Delivery Apps among Hotel Guests before and after Covid 19 Pandemic

  • Soo-Hee LEE
    • East Asian Journal of Business Economics (EAJBE)
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    • v.11 no.2
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    • pp.59-70
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    • 2023
  • Purpose - The hospitality industry has experienced significant transformations in recent years, primarily driven by advancements in technology and changes in consumer behavior. The worldwide COVID-19 epidemic has intensified a trend of hotel guests increasingly relying on meal delivery applications. Considering the recent COVID-19 pandemic, this study sets out to investigate how hotel guests have been using food delivery apps before and during the outbreak. Research design, data, and methodology - This study utilizes a systematic literature review as its research design. A systematic literature review is a methodical, well-structured procedure for locating, analyzing, and synthesizing pertinent research articles. Result - The findings shed light on four main aspects: convenience and accessibility, safety and hygiene assurance, personalization and customization, and local exploration and cultural immersion. These findings provide valuable insights into the evolving preferences and behaviors of hotel guests in utilizing food delivery apps, particularly in the context of the COVID-19 pandemic. Conclusion - This study has contributed to the understanding of the changing role of food delivery apps among hotel guests. By recognizing the evolving dynamics and leveraging the opportunities presented by food delivery apps, hotels can adapt to meet guest expectations, enhance customer satisfaction, and thrive in the ever-changing landscape of the hospitality industry.

Critical Discourse Analysis of Deinstitutionalization News Articles for the Disabled: Focusing on Fairclough's critical discourse analysis

  • JungHyun Kim
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.36-43
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    • 2023
  • This study aims to derive discourse's linguistic meaning, production method, and social practice implications by analyzing news reports on de-facility for people with disabilities. To this end, the discourse was analyzed by applying Fairclough's framework of critical discourse analysis. The subject of analysis is a news article on the de-facility of the disabled on the N portal site, and the analysis period is one year, from January 1 to December 31, 2022. First, as a result of the study, the surface meaning of the news discourse on the de-facility for disabled people was ideological through the seriousness of the problem for disabled people, the poor environment, and the policy of de-facility for disabled people separated from reality. Second, the social meaning of the de-facility news discourse for disabled people appeared from a realistic perspective, such as the structural cause of the problem for disabled people and the need for sensible government policies and measures to practice de-facility for disabled people. Finally, the socio-cultural practical implications of the de-facility news discourse for people with disabilities proposed the development of a systematic and realistic de-facility management manual for the disabled, practical government policy support, and changes in self-support perception for disabled people. The results of this study are expected to help find an alternative direction to reduce the gap between actual policies for de-facility for disabled people and practice in the field in the future.

Effects of Embeddedness and Structural Holes on Innovation Performance: The Moderating Role of Environmental Uncertainty

  • Minjung KIM
    • The Journal of Industrial Distribution & Business
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    • v.14 no.7
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    • pp.9-18
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    • 2023
  • Purpose: The ability of a firm to acquire resources through marketing networks is crucial for its competitiveness. Nonetheless, the influence of these networks on the performance of a firm's innovation is still uncertain, particularly in the face of environmental uncertainty. This research investigates the impact of marketing networks, specifically network embeddedness and structural holes, on the performance of innovation in situations characterized by environmental uncertainty. Research design, data and methodology: The empirical examination was carried out within the framework of internal network entities, specifically the manufacturer-supplier-sub supplier relationships, involving the primary suppliers of a Korean engineering firm. Construct measures utilized in this study were derived from existing measures and prior research. A questionnaire survey was conducted with a major first-tier supplier of a Korean engineering firm. Proposed hypotheses were tested using structural equation modeling. Results: The survey findings suggest that only network embeddedness has an impact on the perception of major first-tier suppliers regarding the buyer's innovation performance. Conclusions: To strengthen the empirical evidence regarding the effects of marketing networks on innovation performance, future research should take into account cultural factors such as collectivism, which is indicative of the distinctive business-to-business marketing relationships observed in the Korean context.

An Empirical Study of Gender Differences in Motivational Orientations of Students in Statistics Classroom

  • Ken W. Li
    • Research in Mathematical Education
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    • v.26 no.2
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    • pp.83-104
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    • 2023
  • Lecture theatres and computing laboratories are common types of classrooms used for teaching and learning in this study; both were equipped with a computer network through which teachers and students can access learning management system, digital library, educational software, and so on. Students were divided into groups of two or three; each group of students collaborated on the worksheets in the laboratory and naturally sat together when attending a class held in the lecture theatre. The social organization of classroom learning would promote student learning but what drives student learning; how to engage students with learning; and how to maintain their interest in learning are of research interest in the present study. The study illustrated the theoretical and empirical links, student motivation has a relation to rich collaboration with peers, communication as verbal interactions as well as teacher-student interactions. These are within socio-cultural contexts for learning to take place. The study was extended to make comparisons of the motivational orientations between student genders. It was found that female students were keener on fun or enjoyment in learning, peer communication, and teacher's intervention, whereas male students were concerned more about digital learning tools, a positive working relationship, social reciprocity, and interpersonal relationships.