• Asian Journal of Business Environment
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• 제8권2호
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• pp.23-32
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• 2018

Purpose - This study investigated the relationship among cultural disposition (Chemyeon, Noonchi, Woozzul), media use, and attitude toward luxury goods consumption. Research design, data, and methodology - We analyzed online survey data for 300 Korean Women between 20 and 39 years of age who lived in Seoul, capital of South Korea. We used multiple regression analysis to examine the relative influence of cultural orientation on cognition of luxury goods, Sobel test. to determine mediating effect, and a two-way analysis of variance in IBM SPSS 23.0. Results - The finding suggests that cultural disposition (Chemyeon, Noonchi, conspicuous Woozzul) correlated significantly with perceived self-identity, attitude toward luxury goods. The effects of Chemyeon, Noonchi, and selfish Woozzul on the attitude toward luxury goods was fully mediated by perceived self-identity. However, association between conspicuous Woozzul and attitude toward luxury goods was partially mediated by perceived self-identity. Regarding media effects, the results indicate that there were interaction effects between selfish Woozzul and amount of time spent on TV on attitude toward luxury goods, as well as between selfish Woozzul and amount of time spent on Internet. Conclusions - These findings suggest that luxury goods consumption of Korean young women is consumer behavior that reflects individual cultural disposition and media use.

• 한국의류산업학회지
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• 제16권2호
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• pp.185-195
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• 2014

This study is to develop marine fashion items for various marine leisure activities based on the identity of Busan. Motifs from the fireworks festival and image colors of Busan are introduced for the items. A prototype design to express uniqueness and characteristics of fireworks was produced with a line combination among design modeling factors and applied to T-shirt item for comfort use in the marine leisure activity and daily life. T-shirt is one of fashion items for a message communication due to a unique modeling which can be used an excellent advertising item for the culturel identity and image of Busan. Designs were produced with the characteristics of fireworks in which circular shapes of a chrysanthemum, ring, and peony designates as motif 1, 2, 3 as well as linear shape of Niagara, fan shape, and tiger-tail as motif 4, 5, and 6. These designs were located on the front, central chest, and left chest in the T-shirts then analyzed by major students in the course of master and doctor of clothing and textiles with statistical methods. A design with new coloring preferred than the design of a symbolic construction, and circular design on the front and linear design on the left chest were preferred in the results. Prototypes were produced with peony and tiger-tail design which show a high corelation between circular and linear shape, and coloring as well as high purchasing needs. This study results will expect to use for the development of advertising items for the various events of Busan based on the textile design and fashion items with the identity of Busan.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 춘계 학술발표대회 논문집
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• pp.18-19
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• 2004

• 복식
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• 제59권7호
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• pp.65-76
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• 2009

Korea has established a code for the economic and cultural industry that covers a wide range of classes unlike the old information era which was limited to the simple knowledge, technology, tools, morals, and customers that had been established in our society. On the other hand, 'culture marketing' is a series of marketing activities in which value-added items are created and shared. The combination of business management and culture seemed pretty awkward considering how rapidly the world was changing, however, the nature of today's culture has changed and the economic nature of culture products has resulted from those changes. In this paper, two authors who expressed the cultural identity in the culture products are studied through a comparison analysis; the author Min Yeongsoon expressed the identity confusion that she experienced in a foreign country and how she overcame homesickness in her work; and the author Kim Ata expressed his confidence in Asia and used his clear and loud voice to express the culture in his work. In addition, today's culture products are affected by the surrounding cultures such as the member's traditional society, environmental culture, and individual's culture. It is a good source for good works of art. In this study, the efforts of seeking the cultural identity, structuring the concept, seeking a new market and possibilities are used to make a consistent process in order to make a series of the systems required for planning and developing culture products.

• International Journal of Costume and Fashion
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• 제9권2호
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• pp.49-66
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• 2009

In the 21st century, the lining design has been interpreted from diverse perspectives, as one of important elements in fashion design. The purpose of this study is to build up the foundation of elementary resources for Korean styled lining design. For this, it was understood through the theoretical research with respect to the history of lining. In order to preparing the standards to develop the lining design in a Korean image, the photos of women' swear collection taken from 2005 SIS to 2009 F/W and the results of marketing research on the women'swear industry were used for the analysis which are studied in three categories: brand symbolism, cultural identity and vogue. Based on these, the design was carried out.

• 한국의상디자인학회지
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• 제12권4호
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• pp.103-114
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• 2010

This study aims to examine current status of cultural products in Mokpo city and their problems and develop cultural products design suitable to this situation. Cultural products in Mokpo sold here are made from China and have lower quality or traditional crafts and folkcrafts which can be purchased anywhere in Korea and they are not enough to show identity or image of Mokpo city. So I mixed the logos of 'mokpo city' and 'national maritime museum' based on main motive of 'modern Korean ship and shipbuilding tools' held by 'National Maritime Museum' and 'Goebukseon (turtle ship)' and 'Hanseon' which are suitable to the image of maritime culture as cultural products advocated by Mokpo city and developed one design style for print. This design is applied to T-shirts, necktie, cap, cushion and mug. Silk print, transfer print and needlework techniques are applied to each item and the whole cultural products have design of set concept. It is a case of applying modern product marketing technique to our cultural products not a design for only one item, is aimed to recreate spiritual and cultural value that a region has as daily goods to be used by general consumers and show the chance and possibility to complement shortcomings of existing cultural products and develop traditional culture having locality.

• 디자인학연구
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• 제19권3호
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• pp.45-58
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• 2006

Design policy in Korea has been dealt as one of the industrial policies in economic policies, and it can be classified as government driven. A problem derived from this is that previous design policies have only pursued creating material values, and have overlooked the emotional values of design, such as creating cultural identity of Korea and cultural independence through it. Therefore, a new mindset of 'Cultural Era of Design' and a new role of 'Designers as Producers of Culture' must be in the strategy and system for supporting the design in Korea. This study can be divided into three major parts. First part compares and examines current design policies of Korea to seek more suitable design policies. Second part suggests a new direction for design policy by analyzing the ideas and cases of such policies. Third part surveys designers and people in related fields to collect opinions about design policies in Korea to propose directions for new design policies and ways to evaluate them. The object of this process is to find out how they, in the center of design and cultural industries, see and follow the policies. It will aid the narrowing of perceptual gap between them and the developers of policies.

• 디자인학연구
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• 제15권1호
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• pp.299-308
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• 2002

Along with the increasing social concern on cultural products and corresponding policy development by government many domestic regions have been trying to establish their own cultural identity. Based on the case stuffy for Gwang-Ju, this paper provides a methodology of developing cultural products from the unique regional resource. Its scope was classified into three categories: alread-developed, regional character and regional theme products. For this purpose, marketing strategies were established for quality improvement and promotion of cultural products through analysis on the current products including a questionnaire to customers. Then, conceptual designs for each scope were developed through the five steps of "selection of items", "target customer analysis", "concept establishment", "extraction of cultural factos7" and "derivation of conceptual design". The concept establishment was based on the expression of the material characteristics, the harmony of tradition and modernity, symbolization of images and so on. The cultural factors taken into account included the natural resources, historical heritages and landmarks. Finally, several examines of the conceptual designs were illustrated for commercial products. This study could be extended further in the future by introducing potential immaterial resources into the cultural factors.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1999년도 춘계 학술발표대회 논문집
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• pp.66-67
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• 1999

오늘날 세계적인 국제화 조류는 싫든 좋든 자국의 시장을 개방하고, 세계 각국의 제품들과 경쟁을 벌여야 하는데, 이때 강력한 경쟁력의 수단이 되는 것은 결국 자국의 문화와 그에 바탕을 둔 상품가치의 개발이며, 바로 여기에서 디자인은 그러한 상품가치를 담아내는 구체적인 그릇인 것이다. (중략)

• 디자인학연구
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• 제14권3호
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• pp.135-144
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• 2001

우리의 전통문화 유산에서 새롭게 디자인 모티브를 발굴하고 시각적으로 상징화하는 연구는 과거의 것과 현대의 것을 융합시키므로써 형태와 미학의 조화 속에 새로운 한국적 디자인을 창조하는 일이며, 미래의 가치를 찾는 작업이고, 새로운 전통 문화를 만드는 일이라고 할 수 있다. 본 연구는 우리 전통상징문양과 12지신 캐릭터에서 디자인 모티브를 발굴하고, 전통과 현대의 이미지를 접목하여 참신하고 세련된 감각과 흥미를 유발할 수 있는 캐릭터에 대한 표현연구를 통해 독특한 한국적 캐릭터를 개발하여 이를 현대 디자인에 다양하고 실질적인 활용방안을 제시하고자 했다. 이는 전통상징문양의 시각적인 효과와 캐릭터 개발만이 아닌, 우리만의 고유한 문화요소로 정체성과 독창성을 표현하여 외래문화 속에서 우리의 한국적 아이덴티티(Identity)를 찾고 한국적 디자인으로 미래의 세계시장에서 새로운 국가경쟁력을 갖기 위함이 그 목적이다.