• Korean Journal of Heritage: History & Science
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• v.33
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• pp.308-336
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• 2000

Bridge - Treading was a flok festival that was held on the night of the 1st full moon of the lunar new years. Men and women, both young and old, took pan in it in the belief that crossing a bridge, or bridges, back and forth, the same number of times as the number of years they were old, on this night would prevent all types of leg and foot ailments from occurring throughout the coming year. The practice was carried on mainly around the Seoul central region of Korea. Though it has now largely disappeared, it has been reatores in the Yeoju area. According to the Korean almanac and other chronicles, it was once practiced throughout the land. It is in the preserved was brige-treading festival of yeoju, however, that both the original form, transmission, and function are clarified and brought to light. In this regard, when compares to similar festivals of other region such as Songpa and Kwacheon, it is found that of Yeojo has a special characteristic. Accompanied by folksongs, music, and dance, this was not a religions festival in the strict sense, but rather an annual custom filled with mirth and merriment that formed an integral part of Korean folk culture.

• Journal of the Korean Geographical Society
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• v.39 no.6 s.105
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• pp.888-906
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• 2004

With industrial restructuring and growing competition among places throughout the world, many countries including Korea are getting highly dependent on place marketing as their development strategy. Previous discussions on place marketing strategy maintain that the strategy should be performed on the basis of the unique placeness of each place. Not all places, however, have placeness that can be used for the place marketing strategy. Also, there are some cases of success in place marketing by introducing elements irrelevant to the places. In this context, this study aims to analyze previous debates on place and place marketing, and to investigate the possibility of creating placeness. In addition, it selected as case places the city of Ashland and the city of Jacksonville in the state of Oregon, USA and Tongyeong-si in Korea and examined how the art festivals, one of major means of place marketing, can be used in creating placeness.

• The Korean Journal of Community Living Science
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• v.22 no.4
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• pp.579-590
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• 2011

This study focused on developing various application services for smart phones in the rural amenity resources information service. By developing application services for smart phones, this study aims to stimulate rural tourism and increase the rural tourism economy. The main findings of this study revealed that 'information for reports/cultural/recreational facilities, etc', 'maps for rural villages(food, attractions, etc)', 'regional weather information', 'traffic reports for rural villages(public transportation, etc)' and 'introduction of rural experiences (festivals, exhibitions, events, etc)' are preferentially needed as the contents services of the rural amenity resources. Moreover, it has been found that the types of services firstly needed to offer information of rural amenity resources include 'searching the information around me(where I am)', 'wayfinding such as navigation', 'information sharing function with messenger and SNS, etc', 'taking and editing photography', 'searching information of rural villages about festivals, events, etc'. These are the items that can be utilized in developing application services needed by information services of rural amenity resources. It is expected that the future real-time smart phone services for rural amenity resources will be able to reinforce the competitiveness of rural tourism by giving urban dwellers the chance to utilize the customized information whenever they want.

• Journal of the Korea Convergence Society
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• v.12 no.10
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• pp.151-160
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• 2021

This study aims to establish the most appropriate festival concept in the post-corona era through in-depth analysis and discussion of local festivals, and to propose a tourism festival for international competitiveness and tourist satisfaction. It also aims to contribute to revitalization of local tourism and the revitalization of the local economy by establishing and implementing a new festival concept in the post-corona era. The results of the review of previous studies, empirical research, and comprehensive meta-analysis showed that it was necessary to change the festival concept setting. In the post-Corona era, it is necessary to build a concept through an online video platform, establish a safety packaged tourism festival prevention system, and hold the most distributed tourist festival time and space of the tourist festival and space as much as possible. In addition, it appeared that it was necessary to plan and implement the village tourism festival through the participation of residents, and to apply the concept of a tourism festival enjoyed by small neighbors and neighbors in the village unit.

• Journal of Sport and Applied Science
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• v.5 no.1
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• pp.1-9
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• 2021

Purpose: In Seongnam City, a number of festivals are held in various areas, led by the city and private organizations. The necessity of developing a representative festival of Seongnam City, which can enhance the brand value of Seongnam, a cultural city, and promote a sense of local community and economic effects, is emerging. The purpose of this study is to analyze festival-related ordinances of Gyeonggi-do local governments, and to derive implications necessary for the development of festival support ordinances representing Seongnam City. Research design, data, and methodology: This study used the database of National Legal Information Center of the Ministry of Legislation and the autonomous legal information system to thoroughly investigate the ordinances related to festival support of basic local governments in Gyeonggi-do and the whole country. To do this, descriptive statistics analysis was conducted. Results: As a result of the study, it was found that 168 organizations (68.6%) of 245 local governments nationwide have adopted the festival support ordinance, and there are a total of 231 ordinances. In the case of basic organizations, out of 228 basic organizations, 151 organizations, including Seongnam City, adopted the ordinance on festival support, showing an adoption rate of about 66%. As a result of analyzing the basic organizations that enacted representative festival related ordinances among Gyeonggi-do basic organizations, 9 out of 28 cities adopted 16 representative festival ordinances, based on the legal and institutional basis for supporting representative festivals. Conclusions: In the case of Seongnam City, it is believed that in order to develop a representative festival, an ordinance to support the representative festival must be established. Considerations regarding the composition of the ordinance for the representative festival were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.181-193
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• 2021

Due to the spread of COVID-19, the domestic market was inevitable to face the crisis of tourism industry. Accordingly, most of local festivals decided to cancel or postpone, and have been in difficult situation. In addition, people also have experienced the thrist of cultural activities and tours. However, this situation can also be opportunity to find the clues for activating local festivals in the post-COVID-19 era with estimating the preservation value and deriving the determinants for it. Therefore, this study economically assessed the value of the local festival, Chimac Festival in Daegu, under the hypothetical financial crisis situation for COVID-19. Consequently, monthly income, age and place dependence was found to be influential for Daegu and nearby area citizens to have willingness to pay for the Chimac Festival in Daegu. The result shows that respondents are willing to pay 16,909 on truncated average. Thus, total value of Chimac Festival was estimated as 9.376 billion won.

• Journal of the Korean Society of Costume
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• v.40
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• pp.67-80
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• 1998

Being located in the east of the Mediterranean Sea, Cyprus used to play a bridge role of cultural exchanges between the East and the West during period of being occupied. As a consequence the fact that the style of costume might be changed at certain levels during the time is broadly accepted. Basic structure of Cypriot men's clothes during the late of the 19th century to the middle of 20th century is composed of\circled1 baggy trousers(vraka) \circled2 shirt(chemise) \circled3 jacket(ziboune/zibouna) \circled4 waistcoat(yilekko) \circled5 headdress(fez, kourouklin) \circled6 accessories. General composition of women's wear is \circled1 pantaloons(vrandzin) \circled2 shift(poukamiso) \circled3 outer garment(sayia, foustani, Amalia, costume) \circled4 waist kerchief(mandili tis koxas)\circled5 boots(podines)/pumps(goves) \circled6 scarves and accessories. As reviewed above, although men's clothes are still worn on a day to day basis, women's wear continues to exist only for festivals or as a tourist attraction. It was understood that this was an accepted consequence of 20th century modernization and reformation.

• 열린충남
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• s.39
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• pp.126-143
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• 2007

This study evaluates the economic impacts of regional festivals and cultural events by utilizing regional input-output models of Seosan and Chungnam, which are derived by using a location-quotient approach. Tourism industry has modest forward and backward linkages with other industries, but its impacts on regional income and employment are much larger than other industries including manufacturing industry. Strong impacts on income and employment seem to provide rational for promoting tourism industry in Seosan and Chungnam. The Seosan Migratory Bird Festival increased city outputs approximately by 3929 million Won, increased employment by 56 people, and increased total income of the province by 774 million Won. All of the economic impacts were mostly concentrated in service related industries,

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.537-549
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• 2015

The purpose of this study is to analyze the characteristics of two local festivals, already recognized as a successful regional cultural festival, over a period of time to apply the product life cycle theory. As a result of the analysis of the two festivals, in introduction stage, the festival organizers have focused mainly on settling down the festival's core programs and raising awareness on the subject of the festival for the stimulation for basic demands. Second, for maintaining increasing demands, the qualitative improvement of the core program, the development of new programs and the expansion of the programs for the visitors' convenience and safety were focused on. In addition, strategies for promoting awareness of the festival had modified the strategy to promote on the contents and programs of the festival, as well as public relations strategy, not only domestic but also the foreign countries, was established and fulfilled. Lastly, in maturity stage, to overcome declining the number of visitors and economic effect both festivals have showed providing sophisticated programs for the visitors' convenience and safety, improving service quality through the development of the existing programs, providing economic benefits such as admission cuts or giving gift certificates and expanding number of foreign visitors with strengthening the promotion that was implemented in growth stage and enhancing the better image of the festival through the social contribution. Therefore, strategies for the each stage mentioned above present the significant policy implications for festival organizers who were planning to establish a new festival or implementing a festival with experiencing the tepid growth.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.99-113
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• 2017

The purpose of study was to test the effects of service quality of regional festivals showing the characteristics of convergence service and perceived value of visitors on intention of word-of-mouth, and the moderating role of perceived value between service quality and intention of word-of-mouth. For this empirical study, the data were collected and selected from 320 residents in Wonju province and visitors for Wonju Hanji Cultural Festival from all around from the South Korea by using structured questionnaires. The data were analyzed by hierarchical regression technique. The results showed that both of 7 factors of service quality of regional festivals and 2 factors of perceived value had a positive effect on visitors' intention of word-of-mouth. And also found out the only one out of two perceived value factors, namely 'non-monetary value' had the moderate roles between service reliability out of 7 service quality factors and intention of word-of-mouth. The results of study was summarized and theoretical implications of the findings with practical applications were discussed. After then, the directions for further study were presented based on the limitation of this one.