• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.105-117
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• 2020

This study defined the Creators who produce video contents related to Korean Wave in the form of one-person media and takes an influential role in China as the 'Korean Wave(Hallyu) Wanghong Media'. This study aimed at examining the effects of viewing motivation and behavior on satisfaction and cultural acceptance. The survey was conducted on 240 respondents who have watched the contents on China's Bilibili video site. As a result, among five different motivations, the higher the level of 'cultural curiosity', 'entertainment', and 'empathy', the higher the satisfaction. Examining the effect of viewing behavior on satisfaction, 'frequency', the act of 'sharing' and 'participating' had positive effects. Furthermore, 'cultural curiosity' and 'satisfaction' were the factors of positive influence on cultural acceptance. The results of this study can enhance the understanding of Korean Wave Wanghong Media and further contribute to continuous development.

• The Journal of Korean Academic Society of Nursing Education
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• v.19 no.2
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• pp.241-250
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• 2013

Purpose: The purpose of this study was to identify the attitude toward multi-cultural families. Method: The Q-methodology which provides a method of analyzing the subjectivity of each item was used. Thirty nurses classified the 34 selected Q-statements into a normal distribution using a 9 point scale. The collected data was analyzed using the Quanl PC program. Result: Four types of attitudes toward multi-cultural families were identified. The first type(value-neutral acceptance) considered multi-cultural families as individual's choice so they accepted it as one type of families and they persisted that nobody can oppose or blame for it. The second type(inevitable acceptance) considered multi-cultural families as a necessary evil that can solve the problem of old bachelors' seeking marriage. The third type (NIMBY: Not in my backyard) understood various advantage of multi-cultural families but they opposed their own family's intermarriage. The fourth type(negative prejudice) considered intermarriage as trading for the benefit of each other and they had strong antipathy against multi-cultural families. Conclusion: The results of the study indicate that different approaches of educational program based on the four types of attitudes toward multi-cultural families are recommended.

• Journal of the Korean Institute of Educational Facilities
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• v.20 no.6
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• pp.31-40
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• 2013

The purpose of this study is to understand the meaning of architectural history of designated cultural properties of modern educational facilities through the analysis of its status. This study considerate acceptance and evolution of modern educational facilities during the about seventy years from 1895 to 1965. Also, this study analyzes items that is distribution of construction and designation year, regional groups, and status of main structure material, status of conservation and utilization of facilities, its characteristics of architectural style. In this study, the result of analysis show that most analysis items of investment buildings are tend to biased and concentration to one direction. Accordingly, designated cultural properties of modern educational facilities are weakly express architectural representation and symbolism in the period of modern educational acceptance.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.203-210
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• 2022

The purpose of this study examines to what extent the multicultural youth's dual culture acceptance attitude is significantly affected by cultural adaptation stress and national identity using the data of the MAPS(Multicultural Adolescents Panel Study) conducted by the National Youth Policy Institute. The subject of the study was the first data of the second period of the MAPS, and 2,246 multicultural youth who were enrolled in the fourth grade of elementary school as of 2019 were used as analysis data. As a result of the study, it was found that the attitude to accept dual culture was significantly affected in the order of national identity and cultural adaptation stress. This means that the higher the national identity and the lower the cultural adaptation stress, the higher the attitude toward dual culture. On the other hand, as for the type of multicultural youth, it was found that international marriage families had the lowest attitude toward accepting dual culture. In terms of the size of the area where students live, large cities have the lowest dual cultural acceptance attitude. These results suggest that cultural adaptation stress, national identity, type of multicultural family, and area of residence act as major variables in multicultural youth's dual culture acceptance attitude.

• Journal of Mushroom
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• v.6 no.3_4
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• pp.146-149
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• 2008

Pleurotus pulmonarius usually grows on the dead wood of deciduous trees in mid summer to early fall. The pileus color is white to tan and fruiting body is generally smaller than P. ostreatus. This study was carried out to investigate the characteristics of cultivation and consumer acceptance of P. pulmonarius. The period of incubation and primordial occurrence were required about 33days, 5days in bottle cultivation repectively, and the yield was 170g/850cc bottle. In bed cultivation, the period of primordial occurrence was similar to that of bottle cultivation and the yields was $35.7{\sim}46.2kg/3.3m^2$. Taste and favor of P. pulmonarius were superior to P. oostreatus., but the appearance, color and shape, was slightly inferior to P. ostreatus.

• Asia pacific journal of information systems
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• v.31 no.2
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• pp.220-235
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• 2021

Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers' loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers' loyalty of destination. TR is found to have moderating effects on this model.

• Journal of Internet Computing and Services
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• v.11 no.3
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• pp.105-119
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• 2010

The purpose of this study is to examine diverse factors influencing the adoption of IPTV services and relationships among them. To achieve the purpose, this study modified and applied the established theory of the Extended Technology Acceptance Model(ETAM) incorporating socio-cultural factor, flow experience and perceived behavioral control as related constructs. The suggested model was empirically tested through the structural equation modeling approach. The results are as follows: First, the socio-cultural factor and the perceived behavioral control have significant direct influences on the adoption of IPTV services. Second, the flow experience does not have a significant indirect influence mediated by the attitude toward IPTV services. Third, the socio-cultural factor has the significant relationships with the perceived usefulness and the perceived ease of use. Finally, the flow experience was influenced by the perceived usefulness and the perceived ease of use.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.2
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• pp.7-14
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• 2024

This study intendss to prepare specific support measures for cultural industry practioners and artists to respond to the development of artificial intelligence (AI) based on how they understand and accept AI. To this end, the acceptance attitude of practioners in the arts and cultural sectors toward AI technology was investigated based on the technology acceptance models and theories. The results show that, firstly, personal characteristics and service characteristics, which are influencing factors, have an effect on perceived usefulness, perceived ease of use, and intention to use AI services. Secondly, when there are perceived ease of use and perceived usefulness in AI services, innovative and effective personal characteristics reinforce the intention to use artificial intelligence services. It is expected that this study can be used as a reference for establishing policy measures to support cultural artists related to AI technology.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.4
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• pp.493-503
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• 2021

In this study aviation authority officials were classified into four cultural groups according to culture theory, and then questioned to determine the effects of cultural bias on their social acceptance of a new air traffic flow management system. Based on previous studies, cultural biases were categorized as egalitarianistic, individualistic, fatalistic, and hierarchical, and social acceptances were considered to be influenced by four variables, that is, perceptions of usefulness, work attitude, intention to use, and behavior (job absorption). Empirical analysis showed that hierarchy had a significant positive effect on social acceptance, and egalitarianism was found to have a significant positive effect on social acceptance with 95% credibility. We propose the organizational culture of Korean government be changed to accept the diverse opinions of government officials during the implementation phase of the new system recommended by ICAO.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.919-926
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• 2023

Aim(s): This study aims to explore the relationship between multicultural awareness, multicultural acceptance and sensitivity of nursing students in the midst of rapid changes in multiculturalism, and to explore the direction for improving multicultural awareness as health care workers in the future. A survey was conducted among 135 nursing students from two universities in one region, and 108 students, excluding random responses and dropouts, were the final subjects for analysis. For data analysis, frequency analysis, correlation analysis, reliability analysis and mediation effects were tested using SPSS and process Macros. The results confirmed a statistically significant relationship between multicultural awareness and multicultural acceptance (r=.572, p<.001). The relationship between mutual cultural sensitivity, multicultural acceptance (r=.650, p<.001) and multicultural awareness (r=.456, p<.001) also showed a significant positive correlation. In addition, the effect of mutual cultural sensitivity was confirmed in the relationship between multicultural awareness and multicultural acceptance. As a result, in the relationship between multicultural awareness and multicultural acceptability, intercultural sensitivity ranged from 0.188 to 0.554, and the 95% confidence interval did not include 0; thus, indirect effect was statistically significant. Considering these results, it was confirmed that it is important to increase multicultural awareness and intercultural sensitivity in order to increase multicultural acceptance.