• 한국생활과학회지
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• 제18권1호
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• pp.237-245
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• 2009

The purpose of the study is to investigate how much customers' environmental consciousness and perception of environmental marketing in the fast food company affect their purchasing intention. Out of 420 questionnaires, 394 were analyzed by SPSS/WIN12.0 for the study. The results are as follows: the more environmental consciousness customers have, the more consumers understand environmental efforts of fast food companies. Second, consumers agree that fast food companies have a responsibility for environmental problems. Third, significant factors related to environmentally friendly marketing are found out. In other words, social psychological factors are more useful than demographic factors drawn from previous studies. Therefore, the empirical study would provide evidence for customers being interested in environmental marketing and valuable data for marketers who will approach environmentally friendly fast food market in the future.

• 한국조리학회지
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• 제22권6호
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• pp.145-150
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• 2016

The Malaysian hotel industry is experiencing growth due to the increase of new hotels and hospitality-related service through inbound of business travelers and tourists to Malaysia. The influx of tourist is expected to increase and luxury hotels are beginning to be more popular. The interest of studying customer perception toward tourism facilities, especially in luxury hotels has also witnessed an increase. In this study, a qualitative approach on how customers perceive luxury hotels was conducted. This study covered customer satisfaction and service quality perceived by customers toward Sunway Resort Hotel and Spa. Ten individuals were involved in data collection, and data were analyzed thematically. Findings were themed based on positive and negative responses provided by both international and local customers.

• 한국조리학회지
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• 제10권4호
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• pp.145-164
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• 2004

The purpose of this study was to find the significant relationship between the foodservice quality and the frequency of Dining-out. The participants are categorized by the purpose of dinning out. The survey was performed at restaurants of T, B, S, C, and M. The survey materials have been distributed for one-month period, from the 6th of June, 2004 to 31st of June, 2004. The general information of the participants and the occasion usage are analyzed using frequency and chi-square. The ANOVA is used to analyze relationship between each variable and the level of the satisfaction for individual restaurant.

• 한국조리학회지
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• 제11권3호
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• pp.138-150
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• 2005

This study has been subjected to improve the accessibility of the public to Dasik and chance of merchandising it by investigating the statistical characteristics, perceptive trend and preferences on Dasik of the old people in Busan. Briefly, the results of positive analysis are as follows. The perceptive trend of Dasik was influenced by the distinction of sex, an occupation educational condition and the average monthly income. And finally, the preferences of Dasik was influenced by the perceptive trend. According to the results, some merchandising strategies of Dasik were suggested.

• 한국조리학회지
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• 제13권2호
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• pp.110-122
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• 2007

The purpose of this study was to evaluate the effects of perceived value on the satisfaction and revisit intention of green tea farm visitors. The sample was obtained during the three month period from May 19th, 2006 to May 21st, 2006, and out of 800 copies of questionnaire, 597 copies responded with sincerity were analyzed. First, the perceived value of visitors in green tea farms seemed to have effective relations with satisfaction. Second, the perceived value of visitors in green tea farms seemed to have effective relations with revisit intention. Empirical evidence is obtained for both regional economy and industry and the development of tourism products. Specially, findings from this study suggest that perceived value are strong predictors of revisit intention to green tea farms in Hadong-gun. Several implications for the research result and actual application practices are discussed.

• 한국조리학회지
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• 제23권1호
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• pp.48-57
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• 2017

With the increasing popularity of mobile commerce, restaurant service has become one of the leading service categories. Thus, this study attempted to understand the shopping behavior of restaurant mobile consumers by focusing on their shopping orientations. Specifically, this study investigated the structural relationships among shopping orientations, perceived value, concentration, and purchase intention in restaurant mobile commerce. Data analysis employing a structural equation approach was carried out for this study. Results revealed that, first, a consumer's shopping orientations was found to have a positive influence on perceived value, with time/convenience orientation possessing a stronger influence on perceived value than other factors (economic and hedonic). Second, a consumer's perceived value was found to affect concentration and purchase intention. Third, a consumer's concentration also appeared to influence purchase intention.

• 한국조리학회지
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• 제11권3호
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• pp.70-88
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• 2005

This research is to 1) examine the perception of an exhibition organizer in holding an exhibition and its time, and 2) find out participants' satisfaction in the exhibition services according to time and purposes of visiting. The questionnaire was distributed to employees who work for exhibition companies, and exhibition visitors that have participated in any kind of international exhibitions which were held in COEX from 27, March to 2, May, 2003. The results of this study are as follows; First convenience facilities nearby, promotion, parking facilities strongly affected participants' overall satisfaction. Secondly, the purposes and time of visiting showed significant factors on the participants' satisfaction in the exhibition services. In turn, buying merchandise and obtaining useful information significantly affected convenience facilities nearby. Also, simple visiting purposes affected the cost of staying and service related to tourism. Finally, the number of workers, time and occupation of exhibitions are showed as important factors for the perception of an exhibition provider in the exhibition services.

• 한국조리학회지
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• 제19권1호
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• pp.1-11
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• 2013

본 연구는 2011년 2월 10일부터 2011년 3월 2일까지 서울지역 특급호텔 조리종사자를 대상으로 실시하였으며, 총 161부에 대하여 SPSS 17.0을 이용하여 요인분석과 신뢰성 검증을 실시하고 제시된 연구가설을 검증하기 위해서 다중회귀분석을 실시하였다. 분석결과 첫째, 대인애착, 직무만족과 직무애착 간의 상관관계를 조사한 결과 안정형 애착은 직무만족과 직무애착에 유의한 정(+)의 상관관계가 있는 것으로 나타났다. 둘째, 불안형 애착은 직무만족에 부(-)의 상관관계를 보였다. 그리고 애착 유형에 따라 직무만족과 직무애착과의 상관관계가 없는 것을 확인할 수 있다. 셋째, 대인애착이 직무만족에 미치는 영향을 분석할 결과 안정형은 직무만족에 유의한 정(+)의 영향을 미친 반면에, 회피형과 불안형은 직무만족에 유의적인 영향을 미치지 못하는 것으로 나타났다. 따라서 이와 같은 분석결과를 바탕으로 외식조리종사자의 유용한 시사점을 제시하였다.

• 한국조리학회:학술대회논문집
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• 한국조리학회 2005년도 제7차 하계 해외연수 및 국제학술대회
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• pp.31-53
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• 2005

• 한국조리학회지
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• 제6권3호
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• pp.409-423
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• 2000

Kimchi is traditionally fermented Korea dish Which holds the sprits of the Korean people within and is valued cultually. As a local autonomy has grown in Korea, tourism industry has been during the last decade promoted aggressively in the local government. As a result tourism has been on of the fatest growing industries in the resent years. In particular, the utilization of cultural tourism resources such as regional festivals have become very popular everywhere. It is important to develop and use cultural aseets as tourism resources. The festival has turned into regional ones catering to local residents and festivals are being promoted as international tourist sites to attract foreign tourists as wellas introduce the nation's rich cultural heritage abroad. Accordingly, the Ministry of Culture and Sports has provided support in cultivation regional culturals as international tourist attractions. It taken has into account a trend in the worldwide travel industry for people to participate and experience the culture unique to their traveling destination rather than particilate in for Conventional sightseeing tours. This study result indicated that more people know the name of events the more people join the events. The reason of not joining events are a shortage of time and information, and unsatisfactory programs etc. They get some information from TV or radio. There are some different opinions among the groups which related to events. The four factors extracted from the factor analysis. But the groups don't have different needs and objectves. in the future study, it is important to investigate the tourists' needs and wants for events and to reflect.