• 제목/요약/키워드: Cross-cultural psychology

검색결과 34건 처리시간 0.024초

패션마케팅 영역에서의 비교문화적 연구의 경향 (Cross-Cultural Studies in Fashion Marketing Discipline)

  • 조윤진;양수진;김은영;추호정
    • 한국의류학회지
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    • 제30권8호
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    • pp.1312-1322
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    • 2006
  • A recent accelerated globalization has changed every aspect of consumers' life on the globe, thus understanding the similarity and the difference among people in the world became the crucial element of business for many global companies. As one of the most globalized industries in Korea, fashion businesses also require urgent assistance of academics in understanding global consumers. This study aimed to analyze cross-cultural fashion marketing studies published in two respectful journals in fashion studies: Journal of Korean Society of Clothing and Textiles and Journal of the Korean Society of Costume. Four researchers independently searched the target journals to locate studies using cross-cultural approaches. A total of 45 cross-cultural studies published in two journals between 1977 and 2005 were found and analyzed. The major findings could be summarized as followed. First, the US was the most frequently studied country followed by China, Japan, Hong Kong and others. Second, popular subjects of cross cultural studies in fashion marketing were fashion marketing environment and management rather than consumer psychology. Third, about 78% of the sampled studies were using quantitative approach, and statistical methods such as factor analysis, t-test, ANOVA, and $X^2$ analysis were commonly used. Finally, problems in sampling methods, translation of scales, and equivalence of concept, measure and sample were analyzed. Suggestions for future cross-cultural studies were discussed.

When 5004 is Said "Five Thousand Zero Hundred Remainder Four": The Influence of Language on Natural Number Transcoding: Cross-National Comparison

  • Nguyen, Hien Thi-Thu;Gregoire, Jacques
    • 한국수학교육학회지시리즈D:수학교육연구
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    • 제18권2호
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    • pp.149-170
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    • 2014
  • The Vietnamese language has a specific property related to the zero in the name-number system. This study was conducted to examine the impact of linguistic differences and of the zero's position in a number on a transcoding task (verbal number into Arabic number). Vietnamese children and French-speaking Belgian children, from grades 3 to 6, participated in the study. The success rate and the type of errors they made varied, depending on their grade and language. At Grade 4, Vietnamese children showed performances equivalent to Grade 6 Belgian children. Our results confirmed the support provided by language to the understanding and performances in a transcoding task. Results also showed that a syntactic zero is easier to manipulate than a lexical zero for Vietnamese children. The relative influence of language and the source of errors are discussed.

The Types and Management of Differentiating Consumption depends on the social class of Korean consumers

  • LEE, Jaemin
    • 웰빙융합연구
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    • 제2권1호
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    • pp.35-39
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    • 2019
  • This paper presents two social and academic studies on the boundary between cultural production and consumption. The first line of the study on cultural omnivore analyzes the choice of heterogeneous audiences in the face of various cultural offerings. The second line is a study of market categories, which analyzes the responses of peer audiences to objects with different levels of category code compliance. As such, this paper developed a heterogeneous audience model to evaluate objects of different types. This allows us to consider two dimensions of cultural preference: diversity and orientation of selection. To this end, this paper proposes a new analytical frame work to map consumption behavior on these two dimensions. The results suggest that one type of target that values diversity and transformation is particularly resistant to those that span boundaries. We test this argument in the analysis of two large data sets on film and restaurant reviews. Overall, our findings can extend beyond cultural consumption. Outline variability of contextual individuals or individuals in the same situation can cross cultural boundaries even if they are not intentionally pursuing such hybridism.

Evidence of Sexual Selection for Evening Orientation in Human Males: A Cross Cultural Study in Italy and Sri Lanka

  • Gunawardane, K.G. Chandrika;Custance, Deborah M.;Piffer, Davide
    • Interdisciplinary Bio Central
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    • 제3권4호
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    • pp.13.1-13.8
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    • 2011
  • Previous research has established the existence of individual differences with regards to individuals' optimum time of well-functioning; specifically in terms of being either morning or evening oriented. An association has also emerged between being more evening, as opposed to morning, oriented and having a greater number of sexual partners. The aim of the present study was to investigate whether "eveningness" in males is an evolved sexually dimorphic trait consistent across different cultures. A sample of 179 male Sri Lankan men residing in two different cultural and economic settings, Italy and Sri Lanka, were administered the Morningness-Eveningness Questionnaire (MEQ) followed by assessing their sexual behavior history. The results robustly portrayed a highly significant main effect of MEQ types highlighting the twofold sexual success enjoyed by the evening individuals in both regional locations. Morning oriented individuals, showed a stronger preference for going out and partying than evening-types, suggesting that the higher mating success of evening types is not due to their different lifestyles allowing more opportunities to encounter females. However, evening types exhibited a preference for flirtatious behaviors in the later part of the day. Shoulder-to-hip and handgrip strength, as measures of testosterone levels, were not significantly associated with eveningness. The results are discussed in terms of sexual selection and its interplay with human cultural variation.

한국 아동과 미국 아동의 행동귀인에서의 문화차 연구 (Cross-cultural differences in Korean and American children′s behavior attributions)

  • Young-Joo Song
    • 대한가정학회지
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    • 제42권1호
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    • pp.115-132
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    • 2004
  • 본 연구는 아동의 일상 심리학이 그들의 문화에 따라 다르게 나타나는지를 알아보고자 한 것이다. 이러한 발달적 보편성의 문제를 해결하기 위해, 우선 한국 아동과 미국 아동의 타인 행동에 대한 설명을 비교하였다. 또한 서로 다른 문화를 반영할 수 있는 분석 틀을 고안하여. 이러한 서로 다른 분석 틀에 따라 두 나라 아동의 행동설명이 어떻게 다르게 나타나는지를 비교하였다. 본 연구에서는 미국식 범주인 '내적-외적' 법주와 한국식 범주인 '개인-관계-상황' 범주를 사용하였다. 연구결과. 두 나라의 아동은 타인의 행동설명에서 차이를 보여주었다. 미국 아동은 한국 아동에 비해 심리 '내적' 요인과 '개인적' 요인을 더 많이 사용하였으며. 한국 아동은 타인의 '상황적' 조건을 더 많이 고려하여 행동을 설명하였다. 그러나 두 문화권의 아동은 행동설명 과제에서 모두 '내적' 요인과 '개인적' 요인을 다른 요인보다 더 많이 선호하였으며. 오직 '상황적' 요인의 고려에서만 발달적 차이를 나타내는 공통점을 보여주었다.

Adaptation of Cross-Cultural Communication in Jakarta Multinational Companies

  • STELLA, Stella;MANI, La
    • 웰빙융합연구
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    • 제3권4호
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    • pp.5-10
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    • 2020
  • Purpose: This study aims to explore the experience of cross-cultural communication adaptation between local and expatriate employees at PT. XX Organizational culture in the company is the most important factor to helpemployees in the company to work efficiently and effectively in order to achieve company goals. Research design, data and methodology: The analysis methods used in this research are data reduction, data presentation, and drawing a conclusion. From this collaboration, the cultural adaptations arouse due to the challenges for workers who have to work together with different cultural backgrounds. The method used is qualitative with a case study approach. Data collection methods used is employee interviews at PT. XX with triangulation conducted on 2 expatriates and 2 local employees. Results: Studies show that successful management is highly dependent on employees adapting to local culture and work situations. This process rarely runs smoothly because the persons in intercultural interaction do not use the same language and the lack of adaptation.. Conclusions: . In order to maintain its existence, the company strives to expand its wings in the global market and establish partnerships to expand cooperation. PT. XX from South Korea cooperated with Krakatau Steel, a state-owned Indonesian company

얼굴 표정 정서가 전환 과제 수행에 미치는 영향: 동서양 문화차 (How facial emotion affects switching cost: Eastern and Western cultural differences)

  • 태진이;남예은;이윤형;손명호;김태훈
    • 인지과학
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    • 제34권3호
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    • pp.227-241
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    • 2023
  • 본 연구의 목적은 전환 과제 수행 시 정서 정보의 영향을 비교 문화적 관점에서 살펴보는 것이다. 보다 구체적으로 본 연구에서는 긍정 정서와 부정 정서를 표현하고 있는 사진을 사용하여 전환 과제 수행 시 정소 정보의 영향이 한국인들과 미국인들에게서 다르게 나타나는지를 살펴보고자 하였다. 이를 위하여 한국대학생들과 미국 대학생들에게 긍정 혹은 부정 얼굴을 제시하고 제시된 사진의 테두리 색깔에 맞춰 정서판단 과제 혹은 성별 판단 과제를 수행하도록 요구하였다. 실험 결과, 한국인과 미국인 모두 성별 과제에서 정서 과제로의 전환 비용이 성별 과제에서 정서 과제로의 전환 비용에 비해 유의미하게 크게 나타났고, 사진에서 표현하는 정서가 반복되는 조건이 정서가 전환되는 조건에 비해 더 큰 전환 비용을 보였다. 또한, 참가자의 문화적 배경과 무관하게 과제와 정서가 직접적으로 관련된 정서 과제가 성별 과제에 비해 정서 전환 여부에 따른 전환 비용이 더 크게 나타났다. 하지만, 정서 전환이 전환 과제 수행에 미치는 영향을 개인이 속한 문화에 따라 달랐는데, 한국인이 미국인에 비해 사진에서 표현되는 정서의 전환 여부에 덜 민감하게 반응하였다. 이러한 결과는 정서 정보가 인지과제 수행에 영향을 준다는 것을 보여주며 정서의 영향이 개인이 속하고 자라온 문화적 배경에 따라 다를 수 있음을 시사한다.

그릿(Grit)과 열정은 변별되는가? 다집단요인분석을 이용한 비교문화 연구 (Is Grit Different from Passion? Assessing Cross-Cultural Differences Through the Use of Multiple-Group Factor Analysis)

  • 김정은;양수진
    • 한국심리학회지 : 문화 및 사회문제
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    • 제27권4호
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    • pp.411-434
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    • 2021
  • 본 연구는 그릿과 열정 구인이 변별되는지를 검증하고 동, 서양 문화 간 두 구인의 관계성에 차이가 존재하는지를 알아보고자 하였다. 이를 위해 한국 대학생 208명과 미국 대학생 251명을 대상으로 다집단 요인분석을 실시하였다. 분석 결과, 형태동일성과 부분측정단위동일성이 성립하여 한국과 미국 모두에서 그릿의 두 요인인 흥미의 지속성 및 노력의 꾸준함과 열정의 두 유형인 조화열정 및 강박열정 각각이 서로 잘 구별되는 것으로 밝혀졌다. 단, 미국 대학생 집단에서는 흥미의 지속성이 적응적인 조화열정과는 정적인 상관을, 부적응적인 강박열정과는 부적인 상관을 보인 반면에, 한국 대학생 집단에서는 노력의 꾸준함 뿐만 아니라 흥미의 지속성도 조화 및 강박열정 모두와 상관이 유의미하지 않았다. 이는 그릿의 개념적 정의와는 달리 한국의 대학생 집단에서는 그릿이 열정과 관련이 높지 않음을 시사한다. 이러한 결과를 바탕으로 본 연구는 그동안 개념적으로 유사함에도 불구하고 이론적으로만 설명되어 왔던 그릿과 열정 간의 변별성을 경험적으로 밝히고, 서구에서 주로 논의되어 온 그릿과 열정이 문화적 토양에 따라 가질 수 있는 차이를 확인하였다.

『주역(周易)』의 분석심리학적 이해 - 건괘(乾卦)·곤괘(坤卦)를 중심으로 - (Understanding of I-Ching at a Viewpoint of Analytic Psychology - In a Basis at Ch'ien(乾) and K'on(坤) -)

  • 신성수;이현구
    • 비교문화연구
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    • 제31권
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    • pp.119-153
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    • 2013
  • There is the commonness between I-Ching of Asian scriptures and Analytic Psychology of C. G. Jung as the conjunction of opposites of yin and yang. I-Ching has the base of the Great Absolute(太極) as yin and yang. Jung's psychology has the basic structure of opposite contents of psyche. The former wants to find the proper answer for the situation as fortune book, the latter realization of personal psyche. At this basis to approach I-Ching through the Analytic Psychology can be connected with the screening its inner system and structure in the frame of depth psychology. Basically I-Ching is the scripture about the good or ill luck, regret and stinginess. All of them are related with the psychology of human beings practically. I-Ching as the main scripture of Asia has the core theme concept of the mean (中). Previously mentioned the good or ill luck, regret and stinginess are included into this as the large view point. The best decision between the given situation and the fortune teller pursues the mean(中) path of both. Jung's psychology also attaches importance to the proper balance among personal conscious, unconscious and his surrounded situations. Goodness is relied on the mean, healthy psyche the harmony with the psychological and real situations of a person. But this balance and mean cannot be achieved without any reason but by the result of the conjunction of opposites. The opposites are the Ch'ien(乾, the Creative, Heaven) and K'un(坤, the Receptive, Earth) as yin and yang in I-Ching and the conscious and unconscious in Jung's psychology. These can be opened to masculine and feminine, psyche and matter, transcendent and existence and casuality and acausal synchronicity. Conjunction of these opposites can develope and create the new conscious and creative situation. Finally yin and yang from the Great Absolute and conscious and unconscious from Self become the opposites and go through necessary step of separation and sublimation for the creation of new level. In the Great Absolute there are yin and yang and yin the latter contains the cyclic process which can make the former renew. Conjunction of opposite in Jung's psychology also go through the similar process as the Great Absolute of yin and yang.

한국과 미국 소비자의 의복행동에 관한 비교 조사 (A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans)

  • 임숙자;양윤;이승희;안춘순
    • 한국의류학회지
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    • 제27권3_4호
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    • pp.289-297
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    • 2003
  • The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.