• Title/Summary/Keyword: Cross-cultural psychology

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Cross-Cultural Studies in Fashion Marketing Discipline (패션마케팅 영역에서의 비교문화적 연구의 경향)

  • Cho, Yun-Jin;Yang, Su-Zin;Kim, Eun-Young;Choo, Ho-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.8
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    • pp.1312-1322
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    • 2006
  • A recent accelerated globalization has changed every aspect of consumers' life on the globe, thus understanding the similarity and the difference among people in the world became the crucial element of business for many global companies. As one of the most globalized industries in Korea, fashion businesses also require urgent assistance of academics in understanding global consumers. This study aimed to analyze cross-cultural fashion marketing studies published in two respectful journals in fashion studies: Journal of Korean Society of Clothing and Textiles and Journal of the Korean Society of Costume. Four researchers independently searched the target journals to locate studies using cross-cultural approaches. A total of 45 cross-cultural studies published in two journals between 1977 and 2005 were found and analyzed. The major findings could be summarized as followed. First, the US was the most frequently studied country followed by China, Japan, Hong Kong and others. Second, popular subjects of cross cultural studies in fashion marketing were fashion marketing environment and management rather than consumer psychology. Third, about 78% of the sampled studies were using quantitative approach, and statistical methods such as factor analysis, t-test, ANOVA, and $X^2$ analysis were commonly used. Finally, problems in sampling methods, translation of scales, and equivalence of concept, measure and sample were analyzed. Suggestions for future cross-cultural studies were discussed.

When 5004 is Said "Five Thousand Zero Hundred Remainder Four": The Influence of Language on Natural Number Transcoding: Cross-National Comparison

  • Nguyen, Hien Thi-Thu;Gregoire, Jacques
    • Research in Mathematical Education
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    • v.18 no.2
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    • pp.149-170
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    • 2014
  • The Vietnamese language has a specific property related to the zero in the name-number system. This study was conducted to examine the impact of linguistic differences and of the zero's position in a number on a transcoding task (verbal number into Arabic number). Vietnamese children and French-speaking Belgian children, from grades 3 to 6, participated in the study. The success rate and the type of errors they made varied, depending on their grade and language. At Grade 4, Vietnamese children showed performances equivalent to Grade 6 Belgian children. Our results confirmed the support provided by language to the understanding and performances in a transcoding task. Results also showed that a syntactic zero is easier to manipulate than a lexical zero for Vietnamese children. The relative influence of language and the source of errors are discussed.

The Types and Management of Differentiating Consumption depends on the social class of Korean consumers

  • LEE, Jaemin
    • Journal of Wellbeing Management and Applied Psychology
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    • v.2 no.1
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    • pp.35-39
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    • 2019
  • This paper presents two social and academic studies on the boundary between cultural production and consumption. The first line of the study on cultural omnivore analyzes the choice of heterogeneous audiences in the face of various cultural offerings. The second line is a study of market categories, which analyzes the responses of peer audiences to objects with different levels of category code compliance. As such, this paper developed a heterogeneous audience model to evaluate objects of different types. This allows us to consider two dimensions of cultural preference: diversity and orientation of selection. To this end, this paper proposes a new analytical frame work to map consumption behavior on these two dimensions. The results suggest that one type of target that values diversity and transformation is particularly resistant to those that span boundaries. We test this argument in the analysis of two large data sets on film and restaurant reviews. Overall, our findings can extend beyond cultural consumption. Outline variability of contextual individuals or individuals in the same situation can cross cultural boundaries even if they are not intentionally pursuing such hybridism.

Evidence of Sexual Selection for Evening Orientation in Human Males: A Cross Cultural Study in Italy and Sri Lanka

  • Gunawardane, K.G. Chandrika;Custance, Deborah M.;Piffer, Davide
    • Interdisciplinary Bio Central
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    • v.3 no.4
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    • pp.13.1-13.8
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    • 2011
  • Previous research has established the existence of individual differences with regards to individuals' optimum time of well-functioning; specifically in terms of being either morning or evening oriented. An association has also emerged between being more evening, as opposed to morning, oriented and having a greater number of sexual partners. The aim of the present study was to investigate whether "eveningness" in males is an evolved sexually dimorphic trait consistent across different cultures. A sample of 179 male Sri Lankan men residing in two different cultural and economic settings, Italy and Sri Lanka, were administered the Morningness-Eveningness Questionnaire (MEQ) followed by assessing their sexual behavior history. The results robustly portrayed a highly significant main effect of MEQ types highlighting the twofold sexual success enjoyed by the evening individuals in both regional locations. Morning oriented individuals, showed a stronger preference for going out and partying than evening-types, suggesting that the higher mating success of evening types is not due to their different lifestyles allowing more opportunities to encounter females. However, evening types exhibited a preference for flirtatious behaviors in the later part of the day. Shoulder-to-hip and handgrip strength, as measures of testosterone levels, were not significantly associated with eveningness. The results are discussed in terms of sexual selection and its interplay with human cultural variation.

Cross-cultural differences in Korean and American children′s behavior attributions (한국 아동과 미국 아동의 행동귀인에서의 문화차 연구)

  • Young-Joo Song
    • Journal of the Korean Home Economics Association
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    • v.42 no.1
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    • pp.115-132
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    • 2004
  • 본 연구는 아동의 일상 심리학이 그들의 문화에 따라 다르게 나타나는지를 알아보고자 한 것이다. 이러한 발달적 보편성의 문제를 해결하기 위해, 우선 한국 아동과 미국 아동의 타인 행동에 대한 설명을 비교하였다. 또한 서로 다른 문화를 반영할 수 있는 분석 틀을 고안하여. 이러한 서로 다른 분석 틀에 따라 두 나라 아동의 행동설명이 어떻게 다르게 나타나는지를 비교하였다. 본 연구에서는 미국식 범주인 '내적-외적' 법주와 한국식 범주인 '개인-관계-상황' 범주를 사용하였다. 연구결과. 두 나라의 아동은 타인의 행동설명에서 차이를 보여주었다. 미국 아동은 한국 아동에 비해 심리 '내적' 요인과 '개인적' 요인을 더 많이 사용하였으며. 한국 아동은 타인의 '상황적' 조건을 더 많이 고려하여 행동을 설명하였다. 그러나 두 문화권의 아동은 행동설명 과제에서 모두 '내적' 요인과 '개인적' 요인을 다른 요인보다 더 많이 선호하였으며. 오직 '상황적' 요인의 고려에서만 발달적 차이를 나타내는 공통점을 보여주었다.

Adaptation of Cross-Cultural Communication in Jakarta Multinational Companies

  • STELLA, Stella;MANI, La
    • Journal of Wellbeing Management and Applied Psychology
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    • v.3 no.4
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    • pp.5-10
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    • 2020
  • Purpose: This study aims to explore the experience of cross-cultural communication adaptation between local and expatriate employees at PT. XX Organizational culture in the company is the most important factor to helpemployees in the company to work efficiently and effectively in order to achieve company goals. Research design, data and methodology: The analysis methods used in this research are data reduction, data presentation, and drawing a conclusion. From this collaboration, the cultural adaptations arouse due to the challenges for workers who have to work together with different cultural backgrounds. The method used is qualitative with a case study approach. Data collection methods used is employee interviews at PT. XX with triangulation conducted on 2 expatriates and 2 local employees. Results: Studies show that successful management is highly dependent on employees adapting to local culture and work situations. This process rarely runs smoothly because the persons in intercultural interaction do not use the same language and the lack of adaptation.. Conclusions: . In order to maintain its existence, the company strives to expand its wings in the global market and establish partnerships to expand cooperation. PT. XX from South Korea cooperated with Krakatau Steel, a state-owned Indonesian company

How facial emotion affects switching cost: Eastern and Western cultural differences (얼굴 표정 정서가 전환 과제 수행에 미치는 영향: 동서양 문화차)

  • Jini Tae;Yeeun Nam;Yoonhyoung Lee;Myeong-ho Sohn;Tae-hoon Kim
    • Korean Journal of Cognitive Science
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    • v.34 no.3
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    • pp.227-241
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    • 2023
  • This study aimed to examine the influence of emotional information on task switching performance from a cross-cultural perspective. Specifically we investigated whether the impact of affective information differs between Koreans and Caucasian when they perform a switching task using pictures that express positive and negative emotions. In this study, Korean and Caucasian college students were presented with either positive or negative faces and asked to perform either an emotion or a gender judgment task based on the color of the picture frame. The results showed that the switching cost from the gender judgment task to the emotion task was significantly larger than the switching cost from the gender task to the emotion task for both Koreans and Caucasians. This asymmetric switching cost was maintained when the previous and current pictures showed the same emotion but disappeared when two images presented different emotions. Regardless of the participant's cultural background, switching costs were greater for emotional tasks where the emotion was directly related to the task than for gender tasks. However, the effect of emotional switching on switching costs varied by the individual's background. Koreans were less sensitive to whether poser's emotion was changed than Americans. These results demonstrate that emotional information affects cognitive task performance and suggest that the effects of emotion may differ depending on the individual's cultural background.

Is Grit Different from Passion? Assessing Cross-Cultural Differences Through the Use of Multiple-Group Factor Analysis (그릿(Grit)과 열정은 변별되는가? 다집단요인분석을 이용한 비교문화 연구)

  • Kim, Jungeun;Yang, Sujin
    • Korean Journal of Culture and Social Issue
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    • v.27 no.4
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    • pp.411-434
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    • 2021
  • The purpose of this research was to examine the discrimination between grit and passion; and to compare the relationship between grit and passion between eastern and western culture. The participants were 208 Korean and 251 American undergraduates. Multiple-group factor analysis confirmed the model of four (consistency of interest, perseverance of efforts, harmonious passion, and obsessive passion) factors by configural invariance and partial measurement invariance. Also we found positive correlation between consistency of interest and harmonious passion as well as negative correlation between consistency of interest and obsessive passion in the American sample. However, the correlation between grit(consistency of interest, perseverance of efforts) and passion(harmonious passion, obsessive passion) was not significant in the Korean sample. The results suggest that grit is not accompanied by passion among Korean university students. Findings empirically highlight the distinctiveness of grit and passion and the possibility of cultural differences in grit and passion, which were usually discussed western cultures.

Understanding of I-Ching at a Viewpoint of Analytic Psychology - In a Basis at Ch'ien(乾) and K'on(坤) - (『주역(周易)』의 분석심리학적 이해 - 건괘(乾卦)·곤괘(坤卦)를 중심으로 -)

  • Shin, Sung-soo;Lee, Hyeon-gu
    • Cross-Cultural Studies
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    • v.31
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    • pp.119-153
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    • 2013
  • There is the commonness between I-Ching of Asian scriptures and Analytic Psychology of C. G. Jung as the conjunction of opposites of yin and yang. I-Ching has the base of the Great Absolute(太極) as yin and yang. Jung's psychology has the basic structure of opposite contents of psyche. The former wants to find the proper answer for the situation as fortune book, the latter realization of personal psyche. At this basis to approach I-Ching through the Analytic Psychology can be connected with the screening its inner system and structure in the frame of depth psychology. Basically I-Ching is the scripture about the good or ill luck, regret and stinginess. All of them are related with the psychology of human beings practically. I-Ching as the main scripture of Asia has the core theme concept of the mean (中). Previously mentioned the good or ill luck, regret and stinginess are included into this as the large view point. The best decision between the given situation and the fortune teller pursues the mean(中) path of both. Jung's psychology also attaches importance to the proper balance among personal conscious, unconscious and his surrounded situations. Goodness is relied on the mean, healthy psyche the harmony with the psychological and real situations of a person. But this balance and mean cannot be achieved without any reason but by the result of the conjunction of opposites. The opposites are the Ch'ien(乾, the Creative, Heaven) and K'un(坤, the Receptive, Earth) as yin and yang in I-Ching and the conscious and unconscious in Jung's psychology. These can be opened to masculine and feminine, psyche and matter, transcendent and existence and casuality and acausal synchronicity. Conjunction of these opposites can develope and create the new conscious and creative situation. Finally yin and yang from the Great Absolute and conscious and unconscious from Self become the opposites and go through necessary step of separation and sublimation for the creation of new level. In the Great Absolute there are yin and yang and yin the latter contains the cyclic process which can make the former renew. Conjunction of opposite in Jung's psychology also go through the similar process as the Great Absolute of yin and yang.

A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans (한국과 미국 소비자의 의복행동에 관한 비교 조사)

  • Lim, Sook-Ja;Yang, Yoon;Lee, Seung-Hee;Ahn, Cheun-Soon;Lennon, Sharron J,
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.3_4
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    • pp.289-297
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    • 2003
  • The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.