• Research in Mathematical Education
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• v.11 no.2
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• pp.153-163
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• 2007

Utilizing the quantitative analysis methodology of questionnaire, the study explores the differences in the factors of achievement motivation, learning mathematics attitude and learning mathematics self-confidence and also the relationship between mathematics academic achievement and these factors in three areas in China. The following conclusions are drawn: 1. The subjects from different development level areas have significant differences in motivation, attitude and self-confidence in mathematics; 2. The subjects from different areas who possess the same ethnic group have significant differences. But the subjects from same area who possess different nationalities have little difference. It can be concluded that that the differences in these factors can be contributed to regional differences, rather than to ethnic differences; 3. The subjects from undeveloped areas have significant gender differences, and the levels of males are higher than those of female.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.104-108
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• 2000

The paper sets the goal as understanding relationship between usability and subjective preference with the cross- cultural comparison between korea and Japan. Total 42 Korean and japanese housewives participated in the experiment where subjects evaluated their subjective preferences on 16 different variations of computer-simulated microwave ovens. In additions, subjects also performed usability testing over 9 different microwave ovens with 6 different tasks given to users. Subjective preferences and usability were analyzed by Conjoint analysis to identify relative importance of features. The results showed that, in case of Korean subjects, subjective preference has positive relationship with usability (i.e. aesthetically good product also showed better performance in usability testing).However, Japanese subjects showed the tendency that subjectively preferred products are not necessarily evaluated good in usability testing (i.e. god aesthetic is one thing and high usability is another). this difference leads the speculation that culture plays a role in balancing the relationship between aesthetic and functionality.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• Journal of the Korean Home Economics Association
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• v.43 no.3 s.205
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• pp.221-231
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• 2005

This study investigated the cross-cultural differences in temperament among Chinese, Korean-Chinese, and Korean children. Subjects were 1,046(258 Korean-Chinese, 290 Chinese, and 498 Korean) 4th graders from Yanji in China and Seoul and Ulsan in Korea. The short form of the Early Adolescent Temperament Questionnaire Scale-Revised containing 10 scales of 54 items was translated into Korean for Korean and Korean-Chinese children and into Chinese for Chinese children and was administered to children via home-room teachers. Chinese children rated themselves higher on activation control, attention, and pleasure- and perceptual-sensitivity subscales than other groups. On the contrary, Chinese-Korean children rated themselves higher on the affiliation subscale and Korean children rated themselves higher on the aggression subscale than other groups. There were larger gender differences among Chinese and Korean-Chinese than among Korean children: Gender difference was found in activation control, aggression, and attention subscales among Chinese children and in affiliation, aggression, attention and fear subscales among Korean-Chinese. There was only significant difference in pleasure sensitivity among Korean. Rapid westernization in Korea seems to be responsible for this result. Since there were significant differences of temperament between Korean and Korean-Chinese, and between Chinese and Korean-Chinese, it was interpreted that children's temperament is influenced by both their environment and genetic endowment.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.744-755
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• 2022

This study sought to verify the shopping values that tourists pursue by purchasing at travel destinations based on tourists' motivation and identify the effects of these values on the types of fashion items preferred by tourists. Furthermore, this study verified the tourist shopping behavior of three Asian countries-Korea, China, and Japan-from a cross-cultural perspective. To obtain a sample that represents tourist shoppers in each country, a survey was conducted on adult men and women in their 20s to 60s, and 986 subjects were collected: 300 Koreans, 385 Chinese, and 301 Japanese. Factor analysis, structural equation modeling, and multigroup SEM were performed on the collected data using SPSS Statistics and AMOS. Based on escaping-seeking theory, tourist intentions were divided into escaping and seeking motivations, and tourist shopping values were divided into functional, emotional, and social. The shopping items were divided into materials and experiential goods to understand the difference between the types preferred by tourists according to the perceived value. In addition, differences in tourist shopping behaviors according to the three nationalities were identified. The findings illustrate that the escaping motive affects emotional and social values, whereas the seeking motive affects all three. Moreover, it was confirmed that functional and emotional values affect preference for material and experiential goods, but social value only affects preference for material goods. For the cross-cultural study, differences in tourist shopping behavior according to nationality were identified.

• Journal of Fashion Business
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• v.12 no.2
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• pp.165-175
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• 2008

A cross-cultural study was carried out in Germany and in South Korea in order to investigate the relationship between brand personality and product personality facilitating the three dimensions of personality agreeableness, excitement, and extroversion. Two pairs of shoes were prepared across categories of product function symbolic (a pair of high-heeled shoes) versus utilitarian (a pair of sport shoes). In experiments, each pair of shoes was labeled as a luxury brand ("Versace") or a casual brand ("C&A", Germany; "Migliore", South Korea) or left unlabeled. Prior to the experiments, an expert group in each country evaluated the brand personality in terms of "cheerful" (agreeableness), "honest"(conscientiousness), and "provocative" (extroversion) and the results were considered as a baseline. In Experiment I and II, subjects were exposed to two pairs of shoes labeled in one of the three ways and assessed the personality of both pairs of shoes using the personality traits, cheerful, honest, and provocative. Identical versions of the experiment were conveyed in Germany (N=56), an individualist culture, and in South Korea (N=72), a collectivist culture, and we purposed to find cultural differences in evaluating product personalities influenced by brands. The empirical results do not show any significant influence of brand personality on product personality in either cultural group (p>.05). Nevertheless, the subjects estimated the retail price of the shoes to be significantly different depending on the brands in both cultural groups (p<.001).

• Korean Institute of Interior Design Journal
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• no.5
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• pp.53-58
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• 1995

The purpose of this study is to explore how people's evaluation and preference on color palettes differ based on their cultural background. This study used the same color palettes developed by Youngsoon Park and Denise Guerin(1992). Fourteen representative adjectives are used to analyze the meaning evaluation and preference on the six color palletes. 425 undergraduate students are se-lected from Korea, Japan, U.S. and England and ques-tionnaire was used as survey instrument. The results show that there are significant differences among the four countries in the meaning evaluation and preferences on the color palettes and the characteristics of color palettes influence the differences among the countries. The differences among the countries decrease in case of color palettes composed of warm color with low or medium value difference and chroma difference, while the differences increase in case of color palette characterized by strong color contrast with high or medi-um value difference and chroma difference. The result of color meaning evaluation can be catego-rized into Western and Eastern culture. Korea and U.S., and Japan and U.S. showed significant differences in the most words and Korea and Japan showed similarities in the most words. Therefore it can be concluded that cul-tural backgrounds related to race, region and history in-fluence the color meaning evaluation and preference. Fur-ther study should explore the relationship between color and culture using more various color instruments such as color palettes in order to categorize the various aspects of culture.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.125-134
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• 2015

Cross-border M&A brings positive benefits to corporations and social economic development which can not been given by any investment ways, having greatly reduced the investment risks and costs to enter the host country market, resulting in the rapid development of the Cross-border M&A in china. This study examines the factors affecting firm performance of Cross-border merger and acquisition on Chinese manufacturing industry. This study chooses a sample of 31 Cross-border M&A in the manufacturing industry in China and the relevant data were collected during the period 2001 to 2007. The data were analyzed using a multiple regression analysis to identify the factors that affect Firm performance. It is found that the Firm performance is significantly affected by the oversea investment experience, cultural distance between countries, cost in M&A transaction and the number of transaction shares.

• Journal of Information Technology Applications and Management
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• v.14 no.3
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• pp.15-48
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• 2007

As the mobile Internet spreads around the globe, a cross-national difference in the use of mobile services has become an important issue. The goal of this study is to propose and verity cross-national differences in the effect of each value-type on user satisfaction with the mobile Internet. We propose an analytic framework of four different types of value and apply this model to the value structures of mobile Internet users in two different countries. Large-scale online surveys were conducted in Korea and Hong Kong simultaneously with the same questionnaire. Results show that the relationships between the value components and user satisfaction varied between the two countries.

• Journal of Korean language education
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• v.29 no.4
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• pp.225-254
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• 2018

The purpose of this study is to contrast the patterns of realization and understanding of refusal speech acts between Korean and Thai learners. This study intends to answer the following questions: (1) Do Koreans and Thai learners perform refusal speech acts differently? (2) Do Koreans and Thai learners understand refusal speech acts differently? A DCT and a follow-up interview were conducted to collect data of two groups of 30 native Korean speakers and 30 native Thai speakers. For research question 1, we analyzed the refusal strategy and provided reasons given by Koreans and Thai learners depending on the context. For research question 2, we ran a chi-squared test on the elements of the follow-up interviews, such as the weight of burden of refusing, and whether the participant would actually refuse or not. The differences between the refusal strategies of the two groups could be categorized by the preceding inducing speech act. In refusing a request, the difference was prominent in the apologizing strategy, whereas in refusing a suggestion, the difference was mainly in the direct refusal strategy. When refusing an invitation, the most evident difference was the number of refusal strategies employed. When providing an explanation of refusal to people with high social status, Koreans gave more specific reasons for refusals, whereas Thai learners tended to use more vague reasons. Moreover, when refusing an invitation, Koreans primarily mentioned the relationship, and Thai learners showed the spirit of Greng Jai. When asked the weight of burden of refusing, Koreans felt pressured to refuse a request from people with high social status, and a suggestion or invitation from people with high level of intimacy while Thai learners found it highly difficult to make a refusal in all cases. In answering whether they would actually refuse or not, Koreans tried not to make a refusal to people with high level of intimacy, and such a trend was not evident among the Thai. This study can help us better understand the learner's pragmatic failure, and serve as a basis in establishing a curriculum for teaching speech acts.