• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.28
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• pp.143-167
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• 2005

This study suggests the necessity of effort to develop representative brands a unique personality in connection with country image. That is, brand personality adds brand identity to reliability and makes for stronger brand in the international market. It also furnishes the differentiation for guilding effective brand marketing. In summary, it is clear that country image and brand personality are strategic factors which should be considered by world enterprises and government in this era of globalization. In addition, the cross-cultural examination of country of origin effect and brand personality in connection with foreign consumers' selection is worthy of study.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.177-188
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• 2020

The Muslim population is growing significantly in Asian countries. By conducting an experiment, this study examines the cultural differences between South Korean and Indonesian female, young adults, and their perception of hijabis who are represented in the media. The main goal of this study is to compare the perception towards hijabis in a homogenous country new to Muslims against a Muslim-majority country. Results showed that non-hijabis were deemed more physically attractive, empathetic, and enjoyable among Koreans when compared to Indonesians. Through this study, we provide a theoretical explanation using cultivation theory and (parasocial) contact hypothesisto clarify the differences between South Korea and Indonesia. Thisstudy provides a baseline of understanding to determine where both cultures are at in perceiving hijabis. Our results suggest that it will be compelling to correct media representation in order to reduce stereotypes and lead to a successful understanding of both cultures.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.3
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• pp.170-175
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• 2018

While the term online shopping refers to all online transactions, cross-border online shopping means shopping activities purchasing products or services over the internet for the customers abroad. As Internet use for the international shopping activity increasing, cross border online shopping has grown substantially for last decade. This study is about the problem regarding the cross border online shopping for two different countries and the variables that influence their shopping behavior. The cross border online shopping has been increased by the growth of Internet access. However, the growth of the Internet use does not guarantee a successful development of cross border e-commerce for every country. To find out the perception for cross-border online shopping for two different cultures, shoppers from two countries with different cultural background were chosen, and the perception for cross-border online shopping from each culture is contrasted. For statistical Analysis, ANOVA is used to find the relationship between a single non-metric independent variable, and multiple metric dependent variables. Hofstede's cultural dimensions model is adopted for this study as a tool to find out the patterns of cross border online shopping. This study showed what the variables would affect the perception in cross border online shopping. The results of this study indicated that cross border online shoppers with different culture were notably different on two variables identified-timeliness and ease of use.

• Journal of Korea Trade
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• v.26 no.5
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• pp.56-75
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• 2022

Purpose - This study examines the influencing factors of China's cross-border e-commerce exports in the context of the current situation and trends of China's cross-border e-commerce development. Through an improved trade gravity model, it provides more in-depth research and constructive opinions on the development of cross-border e-commerce in China. In this paper, factors such as consumption gap, volume of trade frictions, number of tourists, Internet usage and trade openness are added to the formula of the traditional trade gravity model in the improved trade gravity model to examine the influencing factors on China's cross-border e-commerce exports. Design/methodology - According to the empirical analysis, China's cross-border e-commerce exports to ten countries are used as dependent variables, and consumption gap, trade friction volume, trade distance, trade openness and number of Internet users are taken as independent variables. Regression analysis is conducted through a modified gravity model to test whether the hypotheses hold. Findings - The analysis shows that the hypothesis that China's cross-border e-commerce exports are influenced by trade openness, trade distance, consumption gap between trade parties, and the number of Internet users in the importing country is supported by these four hypotheses, but not all independent variables have an impact on them. Specifically, the number of travelers, trade frictions do not have an impact on China's cross-border e-commerce. That is to say, trade friction between China and the United States and political issues such as China-India and China-Japan territorial disputes that emerged before do not affect the development of cross-border e-commerce in China. Originality/value - The analysis shows that the factors influencing China's cross-border e-commerce exports are the trade openness of the importing country, the trade distance, the number of Internet users in the importing country, and the consumption gap between the two sides of the trade. The trade openness and the number of Internet users positively contribute to China's cross-border e-commerce, while the consumption gap and trade distance are negatively related to them. And the analysis found that the Sino-US trade war and the Sino-Indian territorial disputes and other trade frictions to China's cross-border e-commerce exports did not have a substantial impact.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.3
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• pp.493-501
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• 1996

An understanding of consumers' evaluative processes and the consumer variables that influence cross-cultural evaluations of foreign products is essential to effectively penetrate international markets. This study compared consumers in two developing countries, Korea and Mexico, regarding their product evaluations and purchase intentions for US Levi's jeans. Both Korean and Mexican consumers are generally quality and price conscious. Korean consumers appeared to be more value-conscious than Mexican consumers. Mexican consumers exhibited high level of brand and prestige conscious behavior. Findings in this study support that culture bound consumer characteristics vary from country to country resulting in differences in perception of quality, value and purchase intentions for a particular product. The perception of product quality differs from perception of value and subsequent willingness to buy. For a comprehensive understanding of consumer purchase behavior, the impact of value-conscious attitude on percetion of quality and on purchase intentions should be examined.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 2007.04a
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• pp.361-366
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• 2007

This study reflects on the subjects of tile papers published by Journal of Automation in Construction, which has focused on such fusion-technology research areas in civil engineering as robotics and automation and observed a growing number of papers and extensiveness of participation during the 2000-2006 periods. This paper provides a current perspective on technology-fusion research in civil engineering, as reflected in the journal of Automation in Construction. Journal of Automation in Construction (AIC) is intended to be of interest of industry personnel, government personnel and researcher in Information Technology (IT) and Automation research in civil engineering. This paper is intended to show a cross country comparison of technology-fusion research through analysis of papers. The research results show that there is a need to increase research collaboration between industry and academia, government and academia, and industry and government to advance the construction industry.

• Journal of Information Science Theory and Practice
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• v.1 no.2
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• pp.58-68
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• 2013

Citing literature is a very important activity for scholars in writing articles. Many publishers and libraries build citation databases and provide citation reports on scholarly journals. Cited-by linking is a service representing what an article cites and how many times it cites a specific article within a journal database. Recently, information services based on DOIs (Digital Object Identifiers) have been increasing in number. CrossRef, a non-profit organization for the DOI registration agency, maintains the DOI system and provides the cited-by linking service. Recently, the number of Korean journals adopting DOI is also rapidly increasing. The Korea Institute of Science and Technology Information (KISTI) supports Korean learned societies in DOI related activities in collaboration with CrossRef. This study analyzes cited patterns of Korean DOI journal articles using CrossRef's cited-by linking data and a Korean journal citation database. This analysis has been performed in terms of publication country and the language of journals citing Korean journal articles. The results show that DOI, SCI(E) (Science Citation Index (Expanded)), and English journals are more likely to be cited internationally.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.277-291
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• 2016

This study examined the impact of information and communications technology (ICT) on the sociocultural dimensions of the family by comparing ICT use in Korean, Chinese, and American families. This study investigated attitudes to ICT usage in the family context by country and explored how various consumers use ICT in the family context. The study explored how families can be clustered based on usage. ICT device ownership had differences in the use of ICT services including blogs and video chatting accounts. ICT usage in the family was also similar in all three countries in the study, but the depth of use differed. The cluster analysis indicated that users could be classified into four groups, however the proportion in each group differed by country. This study has implications for understanding ICT ownership and use by families in various countries and indicates that sociocultural elements are important in ICT use.

• Journal of Korea Trade
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• v.24 no.6
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• pp.1-18
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• 2020

Purpose - This study investigates whether a listing effect exists in cross-border M&As and whether the effect can be attributed to the uncertainty of the GDP growth rate in the target firm's home country. We apply a joint variable analysis using M&A announcement data from the Korea Exchange (KRX), Shanghai Stock Exchange (SSE), and the Taiwan Stock Exchange (TWSE) from 2004 to 2013. We also conduct an event study using the measure of the uncertainty of the GDP growth rate (based on IMF statistics) in 55 target countries. Design/methodology - We measure the abnormal return (AR) using the market-adjusted model. We test the significance of the AR and the cumulative abnormal return (CAR) using a one-sample t-test. We examine the characteristics of the CARs depending on whether the target company is listed by applying a difference analysis using CAR as a test variable. In addition, we set CAR (-5, +5) as a dependent variable to identify the cause of the listing effect, and test both the financial characteristic variables of the acquirer and the collective characteristic variables of the merger as independent variables in the multiple regression analysis. Findings - First, we find the listing effect of cross-border M&As in the KRX, SSE, and TWSE, which represent the capital markets in Korea, China, and Taiwan, respectively. This listing effect persists during the global financial crisis and has a negative effect on the wealth of acquiring shareholders, especially when the target countries are emerging markets. Second, greater uncertainty regarding the target countries' economic growth in cross-border M&As has a negative effect on the wealth of acquiring firms' shareholders. Third, our empirical analysis demonstrates that the listing effect is attributable to the fact that firms listed in a target country with greater uncertainty of economic growth are more directly and greatly exposed to uncertain capital markets through stock markets, than are unlisted firms. Originality/value - This study is significant in that it presents a new strategic perspective in the study of cross-border M&As by demonstrating empirically that the listing effect is attributable to the uncertainty regarding the economic development of the target firms' home countries.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2010.04a
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• pp.161-164
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• 2010

The study on terrain referenced navigation has been proceeded from 1940s in advanced country with the object of military. In this study, the analysis regarding algorithm developed using cross-correlation matching algorithm and extended Kalman filter and simulation will be introduced. As a result, the standard deviation of position error from cross-correlation matching algorithm has been calculated 34.3m. It meant that the result has stable accuracy on the navigation. However, further study on terrain referenced navigation based on analysis of various topographic characteristics should be performed.