• 제목/요약/키워드: Cross Cultural Management

검색결과 131건 처리시간 0.029초

외국인 환자의 의료서비스 만족도, 재방문 의사, 추천 의사에 영향을 미치는 요인 (Factors Affecting International Patient's Satisfaction with Korea Medical Services, Revisit and Recommendation Intention)

  • 김묘경;최윤경;안정원;김금순
    • 보건행정학회지
    • /
    • 제27권1호
    • /
    • pp.63-74
    • /
    • 2017
  • Background: This study aims to analyze quality of and satisfaction with Korea medical services and identify factors affecting medical service satisfaction, revisit, and recommendation intention among international patients. Methods: Secondary analysis of survey data conducted by Korea Health Industry Development Institute from June 10th to July 17th in 2013 was done using multiple regression and logistic regression analysis. The 191 international patients from 9 medical institutions in Seoul were enrolled. Results: The results showed that international patients were satisfied with 85.6 points out of 100.0 points. International patients appraised higher in staff service rather than other services. Factors influencing medical service satisfaction were gender, religion, medical specialty, length of stay, and quality of medical services. Quality of medical service explained 29.8% of medical service satisfaction and especially, 'doctor's care' and 'communication and patient respect' were significantly related to medical service satisfaction. Medical specialty had a significant influence on revisit intention. There were no statistically significant influencing factors of recommendation intention. Additionally, more satisfied patients were associated with higher revisit and recommendation intention. Conclusion: This study implies that quality of medical services is a critical factor for patient satisfaction and that satisfaction with medical services is an important factor for increasing revisit and recommendation intention among international patients. In addition, health care providers should consider cultural differences to enhance satisfaction with medical services for international patients. Therefore, multidimensional strategy is required to strengthen the cultural competency of healthcare providers.

Exploration of Barriers to Breast-Self Examination among Urban Women in Shah Alam, Malaysia: A Cross Sectional Study

  • Al-Dubai, Sami Abdo Radman;Ganasegeran, Kurubaran;Alabsi, Aied M.;Manaf, Mohd Rizal Abdul;Ijaz, Sharea;Kassim, Saba
    • Asian Pacific Journal of Cancer Prevention
    • /
    • 제13권4호
    • /
    • pp.1627-1632
    • /
    • 2012
  • Background: Breast cancer is the most common cancer among women in Malaysia. Barriers for practicing breast self examination (BSE) await exploration. Objective: To assess the practice of BSE and its correlated factors and particularly barriers amongst urban women in Malaysia. Methods: This cross-sectional study was conducted with 222 Malaysian women using a self-administered questionnaire. Results: The mean (SD) age was 28.5 (${\pm}9.2$) years, 59.0% were university graduates. Of the total, 81.1% were aware of breast cancer and 55% practiced BSE. Amongst 45% of respondents who did not practice BSE, 79.8% did not know how to do it, 60.6% feared being diagnosed with breast cancer, 59.6% were worried about detecting breast cancer, 22% reported that they should not touch their bodies, 44% and 28% reported BSE is embarrassing or unpleasant, 29% time consuming, 22% thought they would never have breast cancer or it is ineffective and finally 20% perceived BSE as unimportant. Logistic regression modeling showed that respondents aged ${\geq}45$ years, being Malay, married and having a high education level were more likely to practice BSE (p<0.05). Conclusion: In this study sample, a significant proportion of respondents was aware of breast cancer but did not practice BSE. Knowledge, psychological, cultural, perception and environmental factors were identified as barriers. BSE practice was associated significantly with socio-demographic factors and socioeconomic status.

한국 기업의 일본 인터넷 시장 진출 전략: 멀티그룹 구조분석(MSEM)을 이용한 한국과 일본의 온라인 게임 충성도 비교를 중심으로 (Strategy of Market Penetration in Japanese Internet Market: Comparing Online Game Loyalty between Korea and Japan with MSEM)

  • 김남희;이상철;서영호
    • 품질경영학회지
    • /
    • 제31권1호
    • /
    • pp.21-41
    • /
    • 2003
  • The purpose of this research is to identify if psychological temptation, site quality and sense of community influence user's flow and addiction and if causalities among flow, addiction, customer satisfaction and customer loyalty are different between Korean and Japanese online games. To perform our research, we use MCSF(Multi-group Confirmatory Factor Analysis) and MSEM(Multi-group Structural Equation Model). The empirical results of SEM(Structural Equation Model) including high-order factor analysis indicate that all of paths in our model are the same for both countries. Therefore, site quality and sense of community have impacts on the flow, while on the other hand, psychological temptation has impacts on the addiction. Customer satisfaction and loyalty are positively related not with the addiction but with the flow. In addition, customer loyalty is significantly influenced by the flow and the customer satisfaction. In Conclusion, the empirical results of MSEM(Multi-group Structural Equation Model) indicate sense of community to flow, flow to loyalty and customer satisfaction to loyalty are different between Korea and Japan. This indicates that companies to penetrate into Japa online game industry should have a concern with Japanese Social and Cultural features and to develop strategies which correspond with Japanese culture.

장애가중치 산출 연구에서의 쟁점 검토 (Review of Issues for Disability Weight Studies)

  • 옥민수;고슬기;이현정;조민우
    • 보건행정학회지
    • /
    • 제26권4호
    • /
    • pp.352-358
    • /
    • 2016
  • Summary measures of population health (SMPHs) have been used to estimate the burden of diseases. Among various type of SMPHs, disability adjusted life year (DALY) and healthy life expectancy (HALE) have been calculated in the global and national burden of disease studies. In order to calculate DALY and HALE, disability weight is an essential element. Disability weights quantify the level of disability for health states or diseases and have values between 0 (full health) to 1 (being dead). In this study, we reviewed the main disability weights studies and determined their meaning and limitations. Furthermore, we provided the whole process of typical disability weight study and reviewed key issues as follows: health state or disease description development, panel composition, valuation method, validation of disability weight, cross-cultural variability in health state or disease, and so on. The results from this study will be helpful to conduct future disability weight studies for adapting disability weights and developing new methodologies.

Factors Associated with Happiness among Senior Citizens of Rural Korea: Evidence from the 2017 National Survey of Older Koreans

  • Sharma, Bimala;Song, Geurum;Nam, Eun Woo
    • 보건행정학회지
    • /
    • 제30권2호
    • /
    • pp.245-252
    • /
    • 2020
  • Background: Happiness is one of the most important indicators of health, wellbeing, and quality of life among older adults. The objective of the study was to investigate factors associated with happiness among senior citizens residing in rural areas using the 2017 National Survey of Older Koreans. Methods: A cross-sectional analytical study was conducted among 3,149 senior citizens living in rural areas using secondary data from the 2017 National Survey of Older Koreans. Happiness was measured by a single question and responses were recorded dichotomously. Descriptive and inferential statistics were computed at a 5% level of significance. Results: In all, 64.5% of the participants considered themselves as happy most of the time in the last 1 week. In the study, socio-demographic factors did not predict happiness except age. Satisfaction with a health status, financial situation, relationship with children, cultural satisfaction, and satisfaction with friends and society were positively associated with happiness among senior citizens residing in rural areas of Korea. Odds of reporting happiness were higher among those who traveled in the last 1 year, visited elderly welfare centers, and were involved in voluntary work than among those who did not. Conclusion: Happiness among senior citizen was significantly associated with life satisfaction with regard to health, finance, relationship with family, friends and society, and social activity participation.

국내 한식당의 서비스 품질에 대한 고찰 I : 한식당의 서비스 품질에 대한 국가별 인식 차이 연구 (Comprehensive Study of Customers' Perceived Service Quality of Korean Restaurants I : Cross-Cultural Perception on Service Quality of Korean Restaurants by Nationality)

  • 정효선;윤혜현
    • 동아시아식생활학회지
    • /
    • 제20권6호
    • /
    • pp.987-996
    • /
    • 2010
  • The purpose of this study was to measure customers' perception of the service quality of Korean restaurants and then compare differences in perceived service quality according to customer nationality. Self-administered questionnaires were completed by 2812 subjects, and data were analyzed by frequency, chi-square, t-test, one-way ANOVA, factor, reliability, cluster, and discriminant analysis. Results of the study were as follows. The factor analysis of perceived service quality produced four factors, employee service (5 variables), menu quality (4 variables), price & value (4 variables), and physical environment (4 variables). Cronbach's alpha values for reliability were over 0.8 for all factors. Further, a significant difference was observed in service quality, which was perceived according to customer nationality. A higher mean value of perceived service quality was held by foreigners when compared to Koreans. Especially, the mean value of perceived service quality was significantly low for all items for Japanese compared to foreigners. Cluster analysis divided subjects into two groups based on attitude toward service quality of Korean restaurants: an unfavorable group and favorable group. These two groups differed from each other in general characteristics as well. Limitations and future research directions are also discussed.

별인적반자적미도불일양(别人的盘子的味道不一样): 문화대인제령수복무평개적영향(文化对人际零售服务评价的影响) (It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations)

  • Spielmann, Nathalie;Kim, Ju-Ran
    • 마케팅과학연구
    • /
    • 제20권2호
    • /
    • pp.164-172
    • /
    • 2010
  • 该研究通过测试餐厅零售设置回顾了文化对人际服务的影响. 为更好的理解他们对人际服务的期望我们研究了两种文化(加拿大和法国). 利用Hofstede的(1991)的文化维度之间的不同的解释加拿大和法国餐厅顾客的不同, 该研究证明一个潜在的有趣的研究领域: 跨文化的人际服务营销. 这表明文化维度并不独立运行,但三者互为依托. 这可以帮助零售商更好理解解释复杂的服务之间的相互作用. 在这个探索性研究,经探索性因子分析,研制出了一个包含生理和服务方面普遍运用人际服务的人格特质. 这项措施是为了更好的理解进行两种文化(加拿大和法国)之间的服务的期望,. 两种文化中均有五维结构, 但是他们有不同的的特征和群组. 我们揭示了这些特征的不同. 利用Hofstede(1991)的文化维度解释了整体的加拿大人和法国人的人格结构本研究结果为当服务转移到不同的文化中他们的感知会不一样甚至导致服务失败的原因提供了一个可能的解释. 很显然, 在加拿大和法国消费者之间有一些文化差异和根据他们他们的消费经历的总体期望的不同. 回顾法国人和加拿大人人格结构的第一个因子表明在加拿大和法国文化中个人主义/集体主义很显然不同. 第二维度也有不少的特点是相同的, 五个, 所有这一切都有个人的待遇方面的经验告诉我们, 一个餐厅服务提供商将负责: 有礼貌, 尊重和奉献. 值得注重的是, 法国维度不包括真实性和好客方面的经验, 但包含更多所固有的人际互动的特性, 例如迷人, 彬彬有礼. 第三维度的加拿大和法国的结构反映了完全不同的期望. 法国维度的中心是能量和热情, 在加拿大的维度是更加平易近人的清爽. 在法国还有外向性维度, 而加拿大有内向性维度. 这可以用Hofstede (1991)所提出的不确定避免维度的不同来解释. 第四维度似乎可以证实概括的文化差异. 加拿大人, 在不确定性规避和权力距离上较低, 更喜欢亲密和私人经验, 法国人继续期待外向性和包容的特征. 第五维度是在法国的人格结构中有清晰的表达, 在高权利距离社会中, 餐厅所扮演的角色的经验有明确的规定和规则. 这项研究表明不同的文化确实涉及到不同方面的人际关系的服务. 这在法国人和加拿大人的人格结构维度中很明显, 不仅是他们是多么不同,他们都还可从文化维度去解释. 对于人际服务, 性格特征的使用很有趣, 因为它可以解释实体和服务特征. 另外, 这个社会所固有的人际服务包含了服务人格结构的大部分维度. 社会交流是非常重要的, 尤其在跨文化的情况下. 该研究表明, 通过使用Hofstede(1991的)范式, 并不是所有的社会都有相同的期望与人际关系的服务. 另外, 传统的类型的服务也可以影响国与国之间的不同服务评价和文化. 然而, 用人格特质可能也允许零售商, 看看哪个服务特点是常见的在两种或两种以上文化的地方. 结果表明, 集体主义和个人主义的重要性, 人与人之间的服务的维度. 这种加拿大人和法国人人格结构的差异在最主要的维度上是显而易见的. 结果在解释零售商能如何转移然后测量跨文化人际服务方面有帮助.

O.P.E.N Triad: The Future Success for Individuals, Institutes, and Industries

  • Kim, Hae-Jung;Forney, Judith;Crowley, Ruth
    • 한국의류학회지
    • /
    • 제34권12호
    • /
    • pp.1980-1991
    • /
    • 2010
  • This study proposes the O P E N Triad framework as a future set of tools and perspectives for individual members and institutes to further their professional and academic potential as well as prospect and vitalize the future of the Korean Clothing and Textiles discipline through a global perspective. The millennial generation desires On-demand, Personal, Engaging, and Networked (O P E N) experiences effecting cultural change for creative and influential interaction in transactions, communication, and education. O P E N Individuals offers a WebSphere model as a holistic learning system that has a synergizing value of education across academic courses, industries, and cultures. Through a digitalized and virtualized class, it complements relevant technologies already familiar to the student population. By employing environmental scanning approaches, the most influential and viable future global issues related to the clothing and textiles discipline are identified and dialogued within O P E N Institutes. For future clothing and textiles institutes, this scanning allows them to be open to new ideas, to focus on inter-engagements, to collaborate among individuals, to associate as a part of web of people, organizations, and ideas, to personalize an institutes curricula, and to dialogue generative knowledge. O P E N Industries reveals three dominant future issues that cross academia and industry, sustainability, supply chain management, and social networking. In-depth interviews with U.S. industry experts identified interdependent gaps in global consumer experience practices and suggested the following gaps as future research areas: a standardized business model to the entrepreneurial model, strategic management to a sustainable competitive advantage, standardized to differentiated products, services and operations, market segmentation to global consumer clusters, business-driven marketplaces to consumer-engaged marketspaces, and excellent services to optimal experience. This O P E N Triad framework empowers millennial students, universities, and industries to anticipate and prepare for a radically changing world.

사회적 네트워크 분석을 이용한 온라인 커뮤니티의 참가자 상호작용에 대한 비교 문화적 연구 (A Cross-Cultural Study on the Interaction of Participants in the Online Community Using Social Network Analysis)

  • 이혜준;이동일;우원석
    • 디지털융복합연구
    • /
    • 제14권9호
    • /
    • pp.73-87
    • /
    • 2016
  • 본 연구는 Hofstede의 문화차원을 기준으로 온라인상에서의 문화적 차이를 사회 네트워크 분석을 통해 비교하는 것을 목적으로 한다. 이를 위해 동양 문화권에 속하는 한국과 영미 문화권에 속하는 미국, 영국의 온라인 커뮤니티에서 수집된 휴대폰 관련 구전 데이터를 활용하여 사회 네트워크 분석을 실시하였다. 분석결과 불확실성 회피성향을 반영하는 매개 중앙성을 제외한 모든 사회 네트워크 지표가 오프라인 상에서의 주장과 상반되는 결과를 보였다. 온라인상에서는 네트워크의 밀도와 연결 정도 중앙성, 위세 중앙성이 영미 문화권보다 한국에서 높게 나타나 한국이 영미 문화권보다 개인주의 성향이 강하고, 권력 거리가 작게 나타났다. 커뮤니케이션 속도 또한 한국보다 영미 문화권이 빠를 것으로 예상하였으나, 한국의 커뮤니케이션 속도가 영미 문화권에 비해 더 빠른 것으로 나타났다. 본 연구는 온라인상에서의 문화적 차이가 오프라인과 다르게 나타남을 발견하여 문화권에 대한 고정관념이 온라인 상에 그대로 적용되어서는 안 된다는 점을 확인함과 동시에, 온라인이 일탈의 공간으로써의 역할을 담당할 수 있음을 제시하였다. 또한 본 연구는 온라인상에서의 문화는 오프라인과는 다른 차원에서 접근할 필요가 있음을 확인하였다는 점에서 연구의 의의를 찾을 수 있을 것이다.

SNS에서의 언어 간 감성 차이 연구: 6개 언어를 중심으로 (Differences in Sentiment on SNS: Comparison among Six Languages)

  • 김형호;장필식
    • 디지털융복합연구
    • /
    • 제14권3호
    • /
    • pp.165-170
    • /
    • 2016
  • 본 연구의 목적은 SNS 활용에 있어 사용자 언어 간 감성의 평균차이가 있는지를 검증하는 것이다. 가장 많이 이용되는 SNS 중 하나인 트위터를 대상으로, 영어, 독일어, 러시아어, 스페인어, 터키어 및 네덜란드어 등 6개 언어로 작성된 약 2억 개 트윗을 스트리밍 API를 이용하여 수집하였으며, SentiStrength를 이용하여 주관적/객관적 비율, 감성강도, 긍정/부정 비율, 리트윗 횟수 및 경계불투과도 등에 대한 분석을 시행하고, 트위터를 통한 감성표현의 경향성과 변동을 파악하였다. 분석결과, 언어권에 따라 주관적/객관적 트윗 비율과 긍정/부정 트윗 비율이 각각 통계적으로 유의한 차이가 있는 것으로 나타났다(p<0.001). 또한, 언어의 종류는 감성강도와 경계 불투과도 그리고 리트윗 횟수에 통계적으로 유의한(p<0.001) 영향을 미치는 것으로 파악되었다. 이러한 결과는 SNS를 활용한 감성분석에 있어 언어, 문화 별 경향성 및 수준차이를 반드시 고려하여야 한다는 것을 보여준다.