• Human Ecology Research
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• 제56권2호
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• pp.109-122
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• 2018

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model that would explain the relationships among consumption beliefs, attitudes toward cross-border online shopping, subjective norms, and purchase intention. Consumption beliefs were measured by global consumption orientation, consumer orientation, and global brand beliefs. In addition, subjective norms included two types: online and offline norms. Descriptive statistics and path analysis were employed for the analysis of the dataset of 174 participants. As a result, the hypothesized model was generally supported. Consistent with the hypothesis, global consumption orientation and global brand beliefs were positively related to positive attitudes toward cross-border online shopping but negatively associated with consumer ethnocentrism. Offline subjective norms positively predicted both the attitudes and purchase intention whereas online subjective norms only predicted purchase intention. The results reflected that TRA was applicable to the intention of cross-border online shopping in a current on-line shopping context. We also discussed the practical applications and limitations of the study.

• Asian Journal of Innovation and Policy
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• 제12권1호
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• pp.75-100
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• 2023

Over the past few decades, globalization has been shifting economic power upward to transnational actors on the one hand, and downward to subnational or regional spaces on the other. This phenomenon has resulted in the centrality of territorially delimited subnational regions acting as critical loci of economic governance within a complex and globally distributed value chain of trade and service flows. Within this broader context of industrial restructuring are economic regions that span national borders in their collective assets. The paper focuses on investigating the economic competitiveness and productivity of cross-border (or binational) economic regions. Using the conceptual framework of economic clusters, an econometric model that measures proxies of geographic proximity of firms in the life sciences cluster, and a new binational economic model, the paper examines the key characteristics, potentials and constraints of economic competitiveness and productivity in a cross-border region comprising counties in Western New York and regional municipalities in Southern Ontario. The findings demonstrate the direct and indirect benefits of closer cross-border economic cooperation. The paper then concludes with some policy observations about leveraging cross-border economic clusters for strategic industrial cooperation.

• 국제지역연구
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• 제14권3호
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• pp.339-362
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• 2010

본 연구는 1986년부터 2008년까지 해외기업을 인수한 284개 한국의 상장기업들을 대상으로 인수기업의 피인수기업에 대한 통제수준이 국제 인수합병(M&A) 성과에 미치는 영향에 대하여 실증 분석하였다. 본 연구의 분석결과, 인수기업의 피인수기업에 대한 통제수준이 국제 인수합병 성과와 음(-)의 관계가 있음을 보여주었다. 또한 피인수기업에 대한 통제수준과 문화적 거리의 상호작용은 국제 인수합병 성과와 음(-)의 관계가 있으며, 피인수기업에 대한 통제수준과 관련형 인수의 상호작용도 국제 인수합병 성과와 음(-)의 관계가 있는 것으로 나타났다. 즉, 본 연구는 문화적 거리가 클수록 또는 관련형 인수일수록 피인수기업에 대한 통제수준은 국제 인수합병 성과에 더욱 부정적인 영향을 주는 것을 보여주었다. 이러한 결과는 국제 인수합병 성과의 결정요인으로서 피인수기업에 대한 통제수준의 역할에 대한 이해를 높이는 것은 물론, 문화적 거리 및 관련형 인수와 국제 인수합병 성과간의 관계에 대한 설명에 있어서도 피인수기업에 대한 통제수준을 고려함으로써 기존 연구들을 보완해 주고 있다.

• Journal of Korea Trade
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• 제23권7호
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• pp.34-44
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• 2019

Purpose - The purpose of this study is to present what the port of Pyeongtaek, the hub of Korean trade with China, should improve in the current situation, wherein the e-commerce trade volume between Korea and China is increasing due to the development of online technology. Design/methodology - In this study, through prior research and expert interviews on e-commerce and port activation between borders, we derived the main improvement factors for 1) Administration and Systems, 2) Facilities, 3) Transport, and 4) Manpower, and selected 12 detailed variables for the major improvement factors. To identify the relative importance of the major improvement factors, the Analytic Hierarchy Process (AHP) method was applied, and a survey was conducted among 15 related experts. Findings - As a result, among the 12 detailed variables, Composition of Association (0.267) was the first factor to be improved, followed by Incentive Support (0.143) and E-Commerce Cluster (0.131). Based on these analyses, the main implications of this study are, first, in the current situation where the cross-border e-commerce market is growing, Pyeongtaek Port needs to form a consultative body among the government, local governments, and related businesses in connection with cross-border e-commerce and develop various support policies for the e-commerce market. Second, it will have to be able to provide differentiated services from competing ports by establishing e-commerce market-oriented clusters. Originality/value - In existing related studies, various improvements were presented to revitalize trade in line with the growth of the cross-border e-commerce market. However, with regard to most cross-border e-commerce businesses, one-dimensional improvement measures, such as improvement of payment systems, improvement of customs clearance services, and promotion of human resources, are presented in a piecemeal manner. In other words, none of the studies have proposed the importance and priority of each measure in terms of both the forward-looking and efficient allocation of resources, which is the purpose of this study. Therefore, this study contributed politically, practically, and academically by presenting countermeasures for ports to revitalize cross-border e-commerce and presenting strategic priorities using quantitative analysis methods.

• 동남아시아연구
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• 제27권4호
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• pp.77-115
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• 2017

본고는 태국 국경 도시 매솟에 자리한 미얀마 이주민 클리닉(매따오 클리닉)이 어떻게 이주민들의 건강을 증진하고 초국적 의료 이동성을 촉진하는지 살펴본다. 1989년에 설립된 매따오 클리닉은 비합법적 지위이지만 국경지역에서 독보적인 의료기관으로 성장했다. 태국 당국조차도 지역 사회의 보건 개선에 이바지하는 그 클리닉의 역할과 중요성을 인정하고 있으며 태국 의료기관은 그 클리닉과 협력관계를 맺고 있다. 본고는 매따오 클리닉이 보건을 보편적인 인권문제로 내세우고 여러 다양한 파트너들과 긴밀한 협력 관계를 구축했기에 비합법적인 지위를 극복하고 국경지역의 중심 의료기관으로 성장했다고 밝힌다. 나아가 본고는 매따오 클리닉이 열악한 의료 환경 탓에 적절한 치료를 받지 못하는 미얀마 내의 환자들도 돌보는 역할을 하고 있다는 점을 밝히며 초국적 의료 이동성의 새로운 측면을 부각시킨다. 미얀마의 민주화 과정과 지역통합의 움직임 속에서도 매따오 클리닉은 국경지역의 정당한 의료기관으로서 여러 주체들과 파트너십을 강화하고 있으며 그 역할과 기여가 유지되고 있다는 점을 밝힌다.

• 융합경영연구
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• 제10권6호
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• pp.47-57
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• 2022

Purpose: This study explored the relationship between product characteristics and customer purchase intention in cross-border online shopping. Research design, data, and methodology: Through literature review, the research model of product characteristics and consumers' purchase intention is constructed, and trust is taken as a medium variable. Based on the survey data of Chinese consumers, empirical analysis and hypothesis verification are conducted. This study used SPSS version 21 to confirm the reliability and validity of the research model. To confirm the media effect of the model in this study, the Sobel Test was used. Results: The results of hypothesis identification of this research model showed that 8 of the 11 hypotheses were adopted and 3 were rejected. Results confirmed the relationship between product characteristics (specification, diversity, reputation, novelty, quality) and customer purchase intention. Conclusions: The result from this study had particular theoretical significance for improving the research on cross-border online shopping systems to improve the safety and satisfaction of customers in cross-border online shopping.

• KDI Journal of Economic Policy
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• 제39권2호
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• pp.53-74
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• 2017

This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.

• East Asian Economic Review
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• 제24권1호
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• pp.89-124
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• 2020

Even with the sizable Foreign Exchange (FX) holdings and good credit ratings of its top assets, Asia remains vulnerable to various shocks. This paper highlights the limited cross-border asset pledgeability as a significant factor for the lingering vulnerability in Asia. The dichotomy in asset holdings between pledgeable FX and non-pledgeable domestic assets in major economies in Asia has been the source of increasing stabilization costs as well as weakened market momentum in the region. Specifically, the peculiar feature of asset holdings in Asia reflects seriously deficient cross-border asset pledgeability that is left unaddressed. Asset pledgeability contributes toward financial stability via three channels: 1) capital market development by recognizing the role of collateral, 2) increased shock absorption capacity via collateral management, 3) and the newly activated safe asset provision. Therefore, it is crucial to go beyond the usual market development strategy and expand the overall asset pledgeability in the region that has remained unduly depressed.

• 무역학회지
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• 제45권1호
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• pp.13-29
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• 2020

With the development of the Internet environment, cross-border crowdfunding has emerged as a novel method to attract foreign investors online. Focusing on 324 South Korea-based crowdfunding projects from Kickstarter, which is a representative cross-border crowdfunding platform, this study explores the trends of South Korea-based funding projects and examines the effects of key determinants on crowdfunding outcomes. Regarding the characteristics of crowdfunding projects, analysis results show that the appropriate goal amount and funding period, sufficient updates of project status, and active communication is critical for success. Additionally, from the perspective of project creators, this research finds that creators need to pay greater attention to writing their detailed biographies. Finally, examining the characteristics of project backers, this study shows that attracting project backers from various countries would be desirable rather than focusing on Korean sponsors from the start.

• 한국경제지리학회지
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• 제20권3호
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• pp.307-330
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• 2017

본 연구는 다양한 문헌자료, 현지인터뷰 그리고 설문조사를 바탕으로 북중 교역의 중심지인 단둥을 대상으로 월경적 상호작용에서 나타난 특징을 분석하고 북중 접경도시 단둥의 성격을 평가해보고자 하였다. 본 연구는 접경도시 단둥에서 이루어지는 월경적 상호작용의 구체적 실태를 분석하여 주체들의 지대추구적 행위, 비공식적 또는 비시장적 기제에 의한 월경적 상호작용이 지배하고 있음을 밝혔다. 이는 통제의 수준이 높은 국경의 성격 때문에 비롯된 것인데, 본 연구에서는 중국 정부 및 지방정부의 정책들이 이와 같은 국경의 성격을 형성하는데 기여하고 있음을 보여주었다. 흥변부민행동규획(??富民行???)은 그 대표적인 예인데, 정책의 명칭에도 불구하고 그 기본전략은 변경지역의 안정을 통한 영토 보전에 두고 있다. 이처럼 북한의 폐쇄성, UN제재 요인 이외에도 영토 보전을 우선시하는 중국 정부의 기본 입장으로 인해 북중접경지역은 교역 이외에 높은 수준의 분업체계 발전을 특징으로 하는 하나의 기능지역으로서 접경지역 발전을 기대하기는 용이하지 않을 것으로 보인다. 따라서 필자는 최근의 북중교역의 발전을 계기로 북중교역의 중심지인 단둥에 대해 접경도시적 발전이 전개되고 있다는 일부의 견해는 지나친 확대해석이라고 주장하고자 한다. 필자는 현재까지 단둥은 북한과 중국이 만나는 위치적 장점만이 활용되는 변경도시(border city)에 불과하고 다양한 그리고 높은 수준의 월경적 상호작용이 이루어지는 접경도시(cross border city)로 간주하기는 어렵다는 점을 강조하고자 한다.