• Title/Summary/Keyword: Creative behavior

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The Effect of Empathy in Responses to Persuasive Health Communication Campaign Contents (건강캠페인 콘텐츠에 대한 공감 반응 효과 연구)

  • Shin, Kyung-Ah;Cha, Kyung-Sim;Kim, Ji-Yun
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.128-137
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    • 2021
  • The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.

A study of an effective teaching of listening comprehension (영어 청해력 향상을 위한 효율적인 학습 지도 방안)

  • Park, Chan-Shik
    • English Language & Literature Teaching
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    • no.1
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    • pp.69-108
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    • 1995
  • Listening comprehension can be defined as a process of an integrative, positive and creative activity through which listeners get the message of speakers' production using linguistic or non-linguistic redundancy as well as linguistic or non-linguistic knowledge. Compared with reading comprehension, it has many difficulties especially for foreigners. while it can be transferred to the other skills: speaking, reading, writing. With this said, listening comprehension can be taught effectively using the following teaching strategies. First. systematic and intensive instruction of segmental phonemes, suprasegmental phonemes and sound changes must be given to remove the difficulties of listening comprehension concerned with the identification of sounds. Second, vocabulary drill through various games and other activities is absolutely needed until words can be unconsciously recognized. Without this, comprehension is almost impossible. Third, instruction of sentence structures is thought to be essential considering grammar is supplementary to listening comprehension and reading comprehension for academic purpose. So grammar translation drills, mechanical drills, meaningful drills and communicative drills should be performed in succession with common or frequently used structures. Fourth, listening activities for overall comprehension should teach how to receive overall meaning of intended messages intact. Linguists and literatures have listed some specific activities as follows: Total Physical Response, dictation, role playing, singing songs, selective listening, picture recognition, list activities, completion, prediction, true or false choice, multiple choice, seeking of specific information, summarizing, problem-solving and decision-making, recognization of relationships between speakers, recognition of mood, attitude and behavior of speakers.

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Development of Learning Criteria and Contents Analysis of Clothing Domain in Technology and Home Economics for STEAM Education (융합인재교육(STEAM)을 위한 중학교 기술·가정교과 의생활 영역의 학습준거 개발 및 내용분석)

  • Park, Eun-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.2
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    • pp.145-159
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    • 2016
  • This study developed the learning criteria for Science, Technology, Engineering, Arts & Mathematics to establish the theoretical background of the education pursued by STEAM. The learning criteria was developed on a basis of 6 kinds of Technology Home Economics textbooks by 2009 Amended Curriculum, and the factors of STEAM were extracted according to related contents. From the results of this study, the unit 'Dress and Self-expression' assimilated T.E.A.M with learning related to clothing psychology, consumer behavior, fashion design, and Korean fashion. The unit 'eco-friendly clothing and fixing clothes' was found to assimilate S.T.E.A.M. with learning related to clothes science and dress structure. Accordingly we can understand this unit also consists of the S. T. E. A. M assimilation such as clothes science, fashion marketing, dress structure, dress aesthetics, design and so on. Both units 'dress and self-expression' and 'eco-friendly clothing and fixing clothes' were found to consist of suggesting situations, creative planning and emotional experience following the learning criteria of STEAM. Therefore, these units will be the basic material for developing STEAM programs centering upon 'Home Economics' among the curriculum.

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Analyze Consumer Behavior through Prospect of Healthcare Market (소비자 행태 분석을 통한 헬스케어 시장 전망)

  • Gil, Hyun-Jin;Kim, Woo-bin;Lee, Jae-Bong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.513-516
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    • 2015
  • Healthcare industry is one of the rapidly increasing sphere from high technology IT products and wireless communication. In particular, increase in aging society korea and whole world peoples want to treat whenever and wherever rather than go to the hospital. Accordingly, and also brand new companies which has creative ideas are being founded nowadays. As the development of healthcare industry, many different kind of health care devices is being developed use internet of things. Therefore we are conducted a surveying aimed at healthcare customer and analyse the healthcare use trend and development direction in this dissertation.

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A Study of Luminous Environment for Standard Illuminance in Residential Areas (주거공간의 실내공간별 조도기준을 위한 빛환경 연구)

  • Lee, Jung-Eun;Choi, An-Seop
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.19 no.3
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    • pp.1-9
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    • 2005
  • Light is an important environmental element for people to live and do creative activities in residential areas. Especially, people are used to live under artificial light in artificial interior surroundings for the most times. Currently, the lighting quality of residential areas has been improved, but it still does not reach to the recommended level because the luminous environment of present residential areas is only based on the life behavior which puts its priority to clear vision. Therefore, it is necessary that proper standard illumination must be used for various uses and purposes. From this point of view, this paper investigated the essence of light in residential areas, and the luminous environment for apartments was measured This paper finally established well-coordinated standard illuminance, derived from the measurement and analysis of luminous environment from these cases.

A Study of Impulse-Buying and Psychological Characteristics of Female College students by Body Cathexis and Clothing Attitude (신체만족도.의복태도에 따른 여대생의 충동구매와 심리적 특성에 관한 연구)

  • Park, Jeong-Eun;Jeong, Su-Jin;Kang, Kyung-Ja
    • Korean Journal of Human Ecology
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    • v.14 no.6
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    • pp.985-994
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    • 2005
  • The objective of this study was to investigate differences in clothing behavior and individual characteristics of female college students by their body cathexis and clothing attitude. The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude: positive congruity(positive body cathexis and clothing attitude, G1), positive incongruity(negative body cathexis and positive clothing attitude, G2), negative congruity(negative body cathexis and clothing attitude, G3), negative incongruity(positive body cathexis and negative clothing attitude, G4). The results were as follows: G1 was high in both public and personal self-esteem and self-image, extroverted, refined and impulsive. G2 were fashion opinion leaders, highly uneasy about society, highly impulsive, modem, peculiar, creative and introspective. G3 was highly uneasy about society, low in self-esteem, and less impulsive. G4 was low in both public self-esteem and fashion innovation, and avoided impulsive buying.

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Need Assessment of Kindergarten Mother for Parent Education (유아교육 현장에서의 어머니의 부모교육 요구도에 관한 연구)

  • 정문자
    • Journal of the Korean Home Economics Association
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    • v.30 no.1
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    • pp.267-282
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    • 1992
  • This study investigated (1) present modes of parent education in the kindergartens, (2) mother's level of and need for knowledge about child development, child rearing and related areas, and (3) the variables that related to mothers' needs in these areas. The subjects of this study were 80 teachers and 674 mothers of 21 kindergartens in Seoul. The instruments were two questionnaires on a 4-point scale. The questionnair for mothers was composed of 86 items, and that for teachers was of 14 items. The data were analyzed with frequency, percentage, mean, standard deviation and multiple regression. The results showed that (1) The most common type of parent education was techer-parent conference and newsletter. The contents and methods of parent education was mainly decided by the directors in consulation with teachers. (2) Among the six general areas, mothers had most knowledge abut modification of child behavior, but their most felt needs was knowledge about child development (3) Need assessment based on item analysis revealed, in descending order, felt needs for knowledge about creative development, observation techniques, social developement, saftey and first-aid, and ways to stimulate educational motivation. (4) The variables that predicted mothers' felt needs were the birth order of the child, mother's experience in parent education, family cohesion, adaptability and communication.

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A Study on Plans for Improvement of RN-BSN Curriculum Based on the Needs of the Students (RN-BSN 학생 요구에 근거한 교육과정 개선방안 연구)

  • Shin, Yun-Hee;Hyun, Myung-Sun;Jeong, Geum-Hee
    • The Journal of Korean Academic Society of Nursing Education
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    • v.12 no.2
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    • pp.151-161
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    • 2006
  • Purpose: The purpose of this study was to assess the needs of RN-BSN students concerning the RN-BSN curriculum and make suggestions for improvement in the curriculum based on the needs of the students. Method: A descriptive survey study was used. Data were collected from 707 RN-BSN senior students in 21 universities. The research instrument, which was developed after in-depth interviews with 13 RN-BSN students, consisted of 10 curriculum objectives, 34 cultural courses, 48 major courses, three questions on clinical practicum, and teaching methods for 5 required courses. Result: The curriculum objectives selected by the RN-BSN students were problem solving, clinical applicability, critical thinking, creative thinking, and decision making. They wanted cultural courses such as English, understanding of human behavior, social welfare, women's studies, psychology, nutrition science, leadership, recreation, computer applications, exercise and health. They wanted major courses to include the nursing process, nursing research, health assessment, advanced adult nursing, infection control, spiritual/hospice nursing, and nursing of cancer patients. They responded that a clinical practicum was not necessary. They wanted to experience various teaching methods according to particular characteristics of subject being taught. Conclusion: This study suggests some recommendation for improvement of the curriculum based on the needs of RN-BSN students.

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Information Sharing and Creativity in a Virtual Team: Roles of Authentic Leadership, Sharing Team Climate and Psychological Empowerment

  • Hahm, SangWoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.8
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    • pp.4105-4119
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    • 2017
  • Creativity is crucial in an ever-changing e-business environment. The creation of new value is essential for companies to gain the competitive edge and to pioneer new markets in e-business. Hence, many companies in e-business operate virtual teams as they are suitable to generate creativity. Even so, virtual teams possess the inherent weakness of a lack of cohesiveness. Hence, for a virtual team to be creative, team members should help each other and share information. This study emphasizes the importance of information sharing that is supposed to improve creativity and explains how to increase them for virtual teams. To explain these relationships, three dimensions are routinely examined in organizational behavior studies: leaders, teams, and members. As a consequence, and through empirical analysis, authentic leadership, sharing team climate, and psychological empowerment enhances information sharing and creativity through their respective roles, in addition to information sharing directly increasing creativity. To improve creativity and information sharing of virtual team members in e-business, this article has highlighted the importance of the three roles stated prior. Such factors can increase information sharing and creativity, and will help virtual teams and organizations to be more successful in e-business.

Fashion Styling Program Development for Adolescent Girls (여자 청소년을 위한 패션 스타일링 프로그램 개발)

  • Lee, Hyunyoung
    • Journal of Fashion Business
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    • v.19 no.2
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    • pp.171-181
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    • 2015
  • With an increasing number of at-risk adolescents, the environmental and personal risk factors that have been building up inside them as a result of not feeling protected at school or at home are manifested externally as anxiety, depression, rage, complexes, lethargy, violence, and alienation. This study intends to help at-risk adolescents to discover what they are good at, nurture their dreams, and help them to develop themselves through various culture and arts experience programs so that they can have better self-esteem through the wholesome understanding of themselves. The objective of this study, in paticular, is to help young girls who are interested in the physical appearance to develop higher self-esteem through self-management and creative programs for related to fashion, beauty, culture, and the arts. A questionnaire survey on the appearance management behavior, the recognition of image, and the request for participation in a fashion styling program. It was prepared based on the appearance management behaviors during the adolescence, body image, and lifestyle analyzed with past studies. The characteristics of appearance management during adolescence were examined. An the appearance management program was developed that centered on yhe major variables, and a fashion and appearance management activity program was developed that centered on the appearance management techniques preferred by young girls based on the result of analysis.