• Title/Summary/Keyword: Creating a role

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The Effects of Export Small and Medium Enterprises' Marketing Mix on Marketing Performance (수출 중소기업의 마케팅믹스요인이 마케팅성과에 미치는 영향)

  • Fan, Qing-ji;Kim, Won-Kyum;Maeng, Bu-Young
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.135-136
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    • 2011
  • It is very crucial that small and medium-sized enterprises, called SMEs, should play a pivotal role in creating jobs and contributing to export. Day by day under the influence of the increment globalization of the world market and the rapid changes of business environment, our country has been heavily dependent on export to the foreign countries. Therefore, both enterprises' Marketing Mix such as Product, Price, Place and Promotion and global competitiveness are essential elements to raise the volume of export. The purpose of this research is to find out the relationships between Marketing Mix and Marketing Performance. The considerable number of 338 domestic export SMEs was surveyed to verify the hypothesis and research model through a covariance structure analysis via AMOS 18.0, accompanied by the confirmatory factor analysis to prove suggested potential variables. After the strenuous empirical analysis, the relationship between marketing mix elements and marketing performance, the place and promotion element of 4Ps' Mix proved to have a postive impact on marketing performance. This research focused on Marketing Mix as major elements in marketing performance. Theoretical and practical implications are generated to help both enterprises and policy-makers that cover comprehensive government policies for SMEs.

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Study on Guidelines for Selecting Traditional Games in Relation to Multiple Intelligence Development (다중지능발달을 위한 민속놀이 선정기준 연구)

  • Kim, Eun Kyung;Kwon, Dae Won
    • Korean Journal of Childcare and Education
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    • v.10 no.5
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    • pp.229-248
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    • 2014
  • The purpose of this study is to draw guidelines on how to select traditional games that would efficiently help and develop multiple intelligences in children. Guidelines standard of section inquiries were prepared through a Delphi survey targeting twenty experts in early childhood education and traditional games. As a result, linguistic intelligence questions regarding writing, listening, speaking and vocabulary acquisition were selected. logical-mathematical intelligence questions regarding strategy, counting, patterns, hypothesis, verification, and comparing, contrasting, calculating ability were selected. Spatial intelligence questions regarding drawing, coloring, representation activities, operating and creating were selected, physical performance intelligence questions regarding global muscles, eye-hand coordination, flexibility, accommodation force, balance, agility and muscular strength were selected. Musical intelligence included questions about singing, and playing musical instruments. Interpersonal intelligence included perspective-taking, role-sharing, cooperation and discussion. For intrapersonal intelligence questions regarding personal significance-ties, planning-decision making, emotional expression and problem solving were selected. Finally, in relation to naturalist intelligence, questions regarding living organisms, inanimate objects and seasons were selected. In addition, traditional games were analyzed based on the finalized guidelines, and the results showed that each of the traditional games would not only work with one intelligence at a time but with other different intelligence as well. In the light of that, the study confirmed the validity of the guidelines on how to select traditional games that would develop multiple intelligences in children.

The Utilization Probability Model of Expressway Service Area based on Individual Travel Behaviors Using Vehicle Trajectory Data (차량궤적자료를 활용한 통행행태 기반 고속도로 휴게소 이용 확률 모형 개발)

  • Bang, DaeHwan;Lee, YoungIhn;Chang, HyunHo;Han, DongHee
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.17 no.4
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    • pp.63-75
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    • 2018
  • A Service Area plays an important role in preventing accidents in advance by creating a space for long distance drivers or drowsy drivers to rest. Therefore, proper positioning of the expressway service area is essential, and it is important to analyze accurate demand forecasting and user travel behavior. Thus, this study analysis travel behavior and developed odel of the probability of using the service area by using the DSRC data collected by the RSE on the highway. According to the analysis, the usage behavior of highway service areas was most frequently when travel time was 90 minutes or more on weekdays and 70 minutes or more on weekends. The utilization rate of the service area estimated from the probability model of use of the rest area in this study was 1 % to 2 % error. The results of this study are meaningful in analyzing the behavior of the use of rest areas using the structured data and can be used as a differentiated strategy for selecting the location of rest areas and enhancing the service level of users.

The characteristics of R&D Network in Zhongguancun Cluster (중관촌(中關村) 클러스터 연구개발 네트워크의 특성)

  • Jun, Zhan;Lee, Chul Woo
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.4
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    • pp.550-569
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    • 2012
  • This paper studies the R&D network of the Zhongguancun Cluster, the most representative innovative cluster of the high-tech industry in China at present. For this study, Zhongguancun Cluster was the first high-tech cluster to have been created in China, the current Zhongguancun Cluster has played a leading role in the development of the high-tech industry in China. In addition, the Zhongguancun Cluster has at helped elevate China as a key region in terms of research development in relation to the high-tech industry. In particular, companies evaluate the research development network culture of Zhongguancun cluster positively and this increases their tendency to approach the research development network with an open mind. The main contents in research development network are as follows; (1) joint or consigned research development and technology transfer in the case of research development network between companies, (2) joint or consigned research development, human resource support and employment, technical advice and consultant and technology transfer in the case of industrial-educational relationships (3) joint or consigned research development, technical advice and consultant and technology transfer in the case of industrial-research relationships, (4) financial support and participation in joint research development project held by government in the case of industrial and governmental relationships (5) financing for research development, utilization of research human resources, purchase of research development and use of research development equipment for mediators. The main difficulties in creating a research development network are 'lack of mutual trust', 'financial problems of companies' and 'lack of information'. Especially, the main key obstacles for the most important research development network between industry and government in the case of the Zhongguancun Cluster are 'complicated and strict procedures. Therefore, more accurate and detailed understanding of the conditions and the following institutional measures from government are required for research development among companies.

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Comparison of responses to issues in SNS and Traditional Media using Text Mining -Focusing on the Termination of Korea-Japan General Security of Military Information Agreement(GSOMIA)- (텍스트 마이닝을 이용한 SNS와 언론의 이슈에 대한 반응 비교 -"한일군사정보보호협정(GSOMIA) 종료"를 중심으로-)

  • Lee, Su Ryeon;Choi, Eun Jung
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.277-284
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    • 2020
  • Text mining is a representative method of big data analysis that extracts meaningful information from unstructured and large amounts of text data. Social media such as Twitter generates hundreds of thousands of data per second and acts as a one-person media that instantly and directly expresses public opinions and ideas. The traditional media are delivering informations, criticizing society, and forming public opinions. For this, we compare the responses of SNS with the responses of media on the issue of the termination of the Korea-Japan GSOMIA (General Security of Military Information Agreement), one of the domestic issues in the second half of 2019. Data collected from 201,728 tweets and 20,698 newspaper articles were analyzed by sentiment analysis, association keyword analysis, and cluster analysis. As a result, SNS tends to respond positively to this issue, and the media tends to react negatively. In association keyword analysis, SNS shows positive views on domestic issues such as "destruction, decision, we," while the media shows negative views on external issues such as "disappointment, regret, concern". SNS is faster and more powerful than media when studying or creating social trends and opinions, rather than the function of information delivery. This can complement the role of the media that reflects public perception.

A Study on the Improvement of Evaluation System for Implementation of National Forest Management (국유림경영계획 실행평가 제도 개선방안에 관한 연구)

  • Kim, Damin;Lim, Chul-Hee;Lee, Woo-Kyun;Song, Cholho
    • Journal of Korean Society of Forest Science
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    • v.104 no.4
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    • pp.640-648
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    • 2015
  • National forests have been assumed to do a leading role in carbon sequestration and creating forest resources since society demanded it due to climate change. Therefore, it is needed to check whether a national forest management plan and its evaluation are implemented effectively. As an effective planning and management is to be ensured on the basis of proper evaluation system, this research suggests to improve the evaluation system by analyzing it theoretically. Improvements for national forest management plan and its evaluation are as follows: (1) adjusting evaluation goal and time; (2) giving weighting to each work when planning; (3) writing details of change in planning and its grounds; (4) using the national forest management information systems to integrate these evaluation methods and result. Since to predict future changes in forests and achieve sustainable forest management begins at the reliable evaluation for overall process of the implemented project, the significance of this study is in proposing the improvement of evaluation system for national forest.

e-Business Security Framework and applied to Architecture (e-Business Security 프레임웍과 적용 방안)

  • 홍승필;김명철;김재현;김민형
    • Convergence Security Journal
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    • v.2 no.1
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    • pp.87-97
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    • 2002
  • Many firms are utilizing the Internet and various information technologies to effectively manage their business operations with a goal of gaining a competitive advantage in the rapidly changing business environments. Today, the business is characterized as digital economy where information freely flows and business processes are improved with the use of information technologies. Internet technology is playing a key role in transforming the organization and creating new business models. It has become the infrastructure of choice for electronic commerce because it provides process efficiency, cost reduction, and open standards that can easily be adopted by different organizations. Here, the vast amount of data and information slow among the related parties and security issues are very critical matter of research interests by academicians and practitioners. In this research, we address the importance of security framework in managing the data shared among the related parties in the e-business and suggest the security architecture for effectively supporting the needs of e-business in an organization. This research provides valuable contributions both in academics and industry in terms of how security framework and architecture should be set in order to provide the necessary e-business.

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A Basic Study on the Establishment of the Viewing Environment and Interpretation·Presentation System According to the Cultural Heritage Type (문화유산 유형별 관람환경 및 해석·전달체계 조성에 관한 기초 연구)

  • Kim, Jong-Seung;Kim, Chang-Kyu;Hwang, Kyu-Man;Choi, Yong-Won;Kim, Kyu-Yeon
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.39 no.2
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    • pp.39-49
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    • 2021
  • This study was conducted to establish practical goals for the viewing environment and interpretation and delivery system of cultural heritage and to create an viewing environment according to the classification of cultural heritage types, and the conclusions reached are as follows. First, five goals were set based on the international basic principles of the cultural heritage viewing environment and interpretation and delivery system. Second, based on the set goals, cultural heritage was classified into the first type 'disappeared and hidden heritage', the second type 'stuffed memory heritage', and the third type 'living memory heritage'. Third, the directions for creating the viewing environment for each type of cultural heritage were suggested. The first type has to be able to properly convey cultural heritage to visitors through excavation and digital technology. The second type needs a plan to deliver tangible and intangible values by combining various digital technologies with actual cultural heritage. The third type should emphasize the role of local residents in effectively enjoying the tangible and intangible values ??that already exist. Fourth, it proposed comprehensive considerations in the establishment of the cultural heritage viewing environment and interpretation and delivery system. Based on dynamic and sustainable heritage management, cultural heritage viewing should be valuable, satisfying and enjoyable. In addition, local communities should be actively involved, and tourism and conservation activities should be able to benefit the community. Establishment of a viewing environment should protect and strengthen the authenticity of cultural heritage.

A New Model of Records Centers, Integration Archives : Reoranization of the Education office Records Centers (기록관의 새로운 모델, 통합기록관 교육청 기록관 체계의 재편성)

  • Lim, Hee-yeon
    • The Korean Journal of Archival Studies
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    • no.58
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    • pp.31-63
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    • 2018
  • The foremost priority for establishing record management of public institutions is strengthening the function and role of the records centers in the institutions and creating the foundation of the organization and personnel for demonstrating professionalism of archivists. However, concept of current records center is not clear and there is no substance of the organization. It also says that once a records manager is deployed, a records center is founded since appointment criteria for archivists is prone to be interpreted subjectively by the institutions. Therefore, it's time for more concrete improvements to resolve these issues. This research analyses some problems found in the system of records centers in the main office and district offices of education focusing on the environment of them. The problems are centers without substance in district offices of education because of the organization structure that all authority has been assembled in the main office, and the reality of records managers who have fallen into records discarders, etc. To solve these problems, this paper proposes changing the appointment criteria for archivists, operating an integrated records center reflecting the intensive working system, and legislating special act on record management of educational institutions.

Study on the Occupational Group and Essential Educational Elements of Future Seafarer Suitable for Industry 4.0 (4차 산업에 적합한 미래 해기사의 직업군과 필수 교육 요소에 관한 연구)

  • Kim, Sanghee;Park, Hankyu;Ha, Minjae
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.6
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    • pp.1013-1022
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    • 2022
  • Recently, with the worldwide development of the fourth industry, the development of technologies for smart and eco-friendly ships is accelerating. With the emergence of autonomous vessels with complete unmanned or minimum personnel on board and eco-friendly fuel (methane, ammonia, electricity, etc.), the role of existing seafarers on board is expected to change significantly. To improve the competitiveness of seafarers in the future, predicting future seafarer occupation groups, improving the educational curriculum, and creating an educational system are necessary. In this study, eight occupational groups that seafarers may have in the future were derived through a review of earlier studies and brainstorming of maritime university students, incumbent seafarers and expert groups. A survey was conducted on the eight occupational groups using the Likert scale, and based on the results, a leading occupational group related to future seafarer was derived. The most likely occupational groups with high scores were remote control centre operators and cargo remote manager. In addition, essential educational elements to be educated first for these occupational groups were derived and presented.