• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2018년도 춘계 학술논문 발표대회
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• pp.288-289
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• 2018

The purpose of this study is to provide the basic data of government policy by evaluating the capacity of construction companies by country. As a result, Korea ranked 7th in construction competitiveness, 13th in design competitiveness, and 7th in price competitiveness among the 20 countries to be compared. As a result of evaluating the competitiveness of construction companies by country, Korea ranked 7th overall.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2019년도 춘계 학술논문 발표대회
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• pp.220-221
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• 2019

The purpose of this study is to provide the basic data of government policy by evaluating the capacity of construction companies by country. As a result, Korea ranked 13th in construction competitiveness, 20th in design competitiveness, and 7th in price competitiveness among the 20 countries to be compared. As a result of evaluating the competitiveness of construction companies by country, Korea ranked 15th overall.

• 무역상무연구
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• 제28권
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• pp.143-167
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• 2005

This study suggests the necessity of effort to develop representative brands a unique personality in connection with country image. That is, brand personality adds brand identity to reliability and makes for stronger brand in the international market. It also furnishes the differentiation for guilding effective brand marketing. In summary, it is clear that country image and brand personality are strategic factors which should be considered by world enterprises and government in this era of globalization. In addition, the cross-cultural examination of country of origin effect and brand personality in connection with foreign consumers' selection is worthy of study.

• Journal of Information Science Theory and Practice
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• 제11권1호
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• pp.79-88
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• 2023

This study aimed to develop an ontology for Thai country songs by using the seven steps of an ontology development process. Hozo-Ontology Editor software and Ontology Application Management Framework were tools used in this study. Nine classes of ontology were identified: song, singer, emotion, author, language used, language type, song style, original, and content, and it was found that the song class had a relationship with all of the other classes. The developed ontology was evaluated by seeking opinions from experts in the field of Thai country songs, who agreed that the ontology was highly effective. Additionally, the evaluation employed the knowledge retrieval concept, and the precision, recall, and overall effectiveness were measured, with a precision of 92.59%, a recall of 86.21%, and an overall effectiveness (F-measure) of 89.28%. These results indicate that the developed ontology is highly effective in describing the scope of knowledge of Thai country songs.

• Asia Marketing Journal
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• 제10권4호
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• pp.65-98
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• 2009

본 연구에서는 원산지에 대한 적개심이 제품에 대한 평가, 태도 및 구매의도에 미치는 영향력을 실증적으로 분석하였다. 전형성이 낮은 제품과 높은 제품 간에 원산지에 대한 적개심의 영향력이 어떻게 달라지는 가를 분석하였고, 원산지와 제조국이 일치 혹은 불일치하는 경우 간에도 원산지에 대한 적개심의 영향력이 어떻게 나타나는 가를 비교 분석하였다. 연구목적 달성을 위해 서울 및 수도권 소재 대학에 재학 중인 학생을 대상으로 실험을 실시하였다. 실험 결과, 원산지 적개심은 제품에 대한 태도와 구매의도에 부정적 영향을 미치는 것으로 나타났다. 또한, 전형성이 높은 제품보다는 낮은 제품인 경우에 원산지에 대한 적개심의 부정적 영향력이 크게 나타났다. 한편, 원산지와 제조국이 일치하는 경우와 일치하지 않는 경우 간에는 원산지에 대한 적개심의 부정적 영향력이 다르게 나타나지 않았다. 그렇지만, 전형성이 낮은 제품에 있어서는 원산지와 제조국이 불일치하는 경우에 적개심의 부정적 영향력이 더 크게 나타나는 경향이 발견되었는데, 이는 가설의 예측과는 상반되는 결과였다. 실증분석 결과를 토대로, 연구의 학문적 및 실무적 시사점을 논의하였다. 끝으로, 향후 연구방향과 연구의 한계점을 제시하였다.

• 한국유통학회지:유통연구
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• 제15권2호
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• pp.71-99
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• 2010

본 연구에서는 애국심이 자국 및 외국 제품 평가에 미치는 영향을 실증적으로 분석하였다. 또한 애국심과 제품평가 간의 관계에 있어 소비자 자민족중심주의의 매개변수적 영향력을 분석하였다. 실증분석을 위해 서울 소재 대학에 재학 중인 학부생과 대학원생을 대상으로 설문조사를 실시하였다. 조사결과 애국심은 외국제품 평가에는 영향을 미치지 않는 것으로 나타났으나, 자국제품 평가에는 긍정적 영향을 미치는 것으로 나타났다. 또한 소비자 자민족중심주의는 애국심과 자국제품 평가 간의 관계를 매개하는 것으로 나타났다. 실증분석 결과를 토대로 연구의 의의를 논하였으며, 유통관리 측면에서의 시사점을 제시하였다. 끝으로 연구의 한계점과 향후 연구방향을 제안하였다.

• 한국의류산업학회지
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• 제13권2호
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• pp.173-185
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• 2011

This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and hands-on staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff, and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA) of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2006년도 추계학술대회 논문집
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• pp.202-206
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• 2006

Although the urban rail vehicle is exposed to the fire disaster, most country, except only a few advanced country, is insufficient to take a measure against the fire accident. Safety regulation modification, fire safety standard of the materials. and each material's fire resistance of the rail vehicle have been upgraded until the Daegu fire disaster in Korea. For that reason, In this study, current techniques of fire safety evaluation are analyzed and fire safety degrees of rail vehicles are compared with the change of interiors which is met to the fire safety standard of urban rail vehicle.

• 무역학회지
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• 제47권4호
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• pp.161-176
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• 2022

Most companies are achieving economic benefits by producing products in the form of bi-national products, but there are also negative consequences such as reduced brand power, so strategic bi-national product planning and branding is essential. In order to actively reflect these practical needs, this study conducted a comprehensive and easy-to-generalize evaluation of Bi-national products that has been somewhat underdeveloped in previous studies. To this end, the selection and evaluation criteria of the products to be investigated were differentiated. This is to classify the products by place of use and the purpose of use so that the majority of bi-national products can be included, and then use the combination to derive the specific products to be evaluated for bi-national products. The evaluation of the product identified the phenomenon of psychological conflict among consumers due to the country of origin discrepancy at the level of decreasing brand authenticity. The above research design is an evaluation method that can encompass bi-national products as a whole, rather than an evaluation of a specific product or product line that is mainly reported in previous studies, and it is also very easy to apply to practice because it allows us to more carefully identify changes in psychological attitudes.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2006년도 추계학술대회 논문집
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• pp.850-855
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• 2006

Railway signal interlocking device with the reverse unit control device which is most important from country season, the subway and the high-speed railroad back, electric relay boarding and lodging accomplishes the master and servant and it comes and before from the Japanese back and an electronic interlocking device, a zone one interest in updated technology introduction Great Britain, Germany, Sweden and the United States, it quarrels about under developing it puts to practical use even from our country it shows. About reasoning lower our country subway or the country closing up shop stem there is not a possibility of throwing away the impression where the exhibition hall of foreign nation signal system is being turning out. Consequently is enormous a system well expense at the foreign corporation about under paying Oh!, it understands, with difficult always it is exposed to it is an actuality in the accident which is dangerous. In like this point of view first piece which is important securing safety of system from electronic anger of electronic interlocking device.