• 제목/요약/키워드: Costumer Satisfaction

검색결과 7건 처리시간 0.016초

치과 병.의원의 의료서비스품질이 고객만족과 충성도에 미치는 영향에 관한 연구 (The Influence of Dental Service Qualities on The Patient Satisfaction and Royalty in Dental Clinics and Hospitals)

  • 김양균;정기택;안영송;이상은;장영화;한보라
    • 한국병원경영학회지
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    • 제8권3호
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    • pp.49-71
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    • 2003
  • The purpose of the study is exploring the relationship among patient perceived quality of dental care, satisfaction, and royalty in dental clinics and hospitals. The observation of the study is outpatient visiting dental clinics and hospitals located in Seoul and Kyung-Gi Do area, and surveyed the outpatients. The contents of the survey are consisted with questions including quality of care perceived by the patients, costumer satisfaction, and royalty, and measurement for each question is using five point Likert scale. According to result of bi-variate analysis, there was the significant relationship among specialized care, value of the care, and kindness in quality of dental services, level of care in dentists significantly influenced on costumer satisfaction and costumer royalty, and there was the significant relationship between costumer satisfaction and royalty. According to result of regression analysis on the costumer satisfaction, the costumer satisfaction positively related with the convenience of facility, specialized care, value of care, patient age, number of visit, and spend time for treatment, and housewives and self-employees were likely to satisfy on care than regular employees. By result of full regression model and reduced model on costumer royalty, satisfaction could explain 86% on the costumer royalty such as re-visit and promoting other people, and increase of explain power is not significant when other independent variables joined model (full model). Considering efficiency of model, costumer royalty could be explained by satisfaction only rather than other independent variables used. Finally, This study shows that the social-demographic variables of patient influenced the patient satisfaction, and the patient satisfaction influenced patient royalty directly.

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병원코디네이터의 직무성과 인식 (A Study on Performance Perceptions of Hospital Coordinators)

  • 조경원;김창환
    • 보건의료산업학회지
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    • 제3권1호
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    • pp.25-32
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    • 2009
  • The goal of this paper is to estimate firm performance of hospital coordinators through a survey on employees of medical institutions placed in Busan and Ulsan. The survey for this paper is constituted by 34 questions of 4 groups related to firm performance, qualification requirement, general fact and a certificate of qualification. The survey was carried out from September 12th, 2008 to September 24th 2008 and 388 question sheets collected finally and used for result analysis. In the result analyses related to hospital coordinator and firm performance, we found some principal outcomes such that 88.6% of respondents approved that hospital image by patients and customers is raised, 87.7% of respondents approved that degree of patient's satisfaction on hospital services is raised, and 81.5% of respondents approved that employees recognized importance of services on customers, by hospital coordinators. In the result analysis on differences in firm performance by presence of a certificate of qualification for hospital coordinator, there were meaningful differences in degree of patient's satisfaction, financial performance and degree of employee's recognition on importance of services. From the all of the above results, we verified that establishment and improvement of educational process for hospital coordinator should be performed through researches on degree of patient's and costumer's satisfaction for hospital coordinator, degree of hospital coordinator's satisfaction for the job and surveys of requirements from related industry.

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진주지역의 상권분석과 한식당 서비스 품질 요인분석에 관한 연구 (A Study of Commercial Supremaacy Analysis and Perceived Service Quality of Korean Restaurants in Jinju)

  • 성태종
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제15권2호
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    • pp.187-202
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    • 2004
  • As the economy grows rapidly and the national income level increases, the service industry has become more important and its size gets larger. Especially, the food industry undertakes a continuing growth of consumer expenditures through no nationalization of food, consumers varying patterns of eating out, and individualization. However, it includes many problems with improving service quality towards customers owing to the absence of systems and philosophy to realize customer satisfaction management. Therefore, this study conducted a study with Korean traditional restaurant customers to measure their perceived service quality, to verify what factors most influence consumer satisfaction, and to suggest ways to meet the costumer needs by integrating the study results and developing high service quality.

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현장(現場) 자율(自律) 품질안전관리(品質安全管理) 시스템 구축(構築) (The Establishing of the Self-regulation System for Quality and Safety Management)

  • 백인희
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2007년도 춘계학술논문 발표대회
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    • pp.81-87
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    • 2007
  • PMIS (Project Management Information System) has been applied in the R4-PROJECT This construction project has been controlled and managed by PMIS for the whole process of project. Moreover, this PMIS is updated to the Self-regulation System for Quality and Safety Management which is integrated and developed from PMIS in R4-PROJECT. So, The Self-regulation System for Quality and Safety Management has been delivering effective communication and information distribution with various stakeholders related to project and also brought the achievement of efficient construction management. As the system is successfully utilize, the satisfaction of costumer request and the performance of no accident for 550 million hours could be attained.

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소형주택 주거만족 요인 연구 -인구통계변인에 따른 고객특성그룹 중심으로- (A Study on the Effect of Customer Satisfaction Factors of Small Sized Housing, by Demographic Customer Group)

  • 정연택;김재태;김종원
    • 한국콘텐츠학회논문지
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    • 제17권4호
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    • pp.488-499
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    • 2017
  • 본 연구는 소형주택의 주거만족요인을 인구통계특성 그룹별로 세분화하여 연구하였다. 연구그룹은 전체 그룹과 그리고 남녀 성별로(2그룹), 연령대별로(3그룹), 기혼과 미혼이라는 혼인별로(2그룹)하여 총 8개 그룹으로 세분화하였고 주거만족요인은 사회적특성, 경제적특성, 접근성, 외부쾌적성, 물리적특성, 생활편리성 등으로 분류하여 분석하였다. 연구결과는 소형주택의 경제적특성 요인이 대부분의 그룹에서 주거만족에 가장 큰 영향력을 미치는 요인으로 나타났다. 다음으로는 생활편리성이 유의하게 영향을 미쳤다. 그러나 물리적 특성은 전체그룹에서 낮은 영향력을 보이거나 유의하지 않았다. 기타 주거만족요인들은 각각의 그룹별로 주거만족에 미치는 영향이 다르게 나타났다.

경주지역 한식당 이용객의 서비스 품질지각에 관한 연구 (A Study on Customer Perceived Service Quality of Korean Traditional Restaurants in Gyeongju)

  • 성태종;이순애
    • 한국조리학회지
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    • 제10권3호
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    • pp.97-118
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    • 2004
  • As the economy grows rapidly and the national income level increases, the service industry has become more important and its size gets larger. Especially, the food industry undertakes a continuing growth of consumer expenditures through no nationalization of food, consumers varying patterns of eating out, and individualization. However, it includes many problems with improving service quality towards customers owing to the absence of systems and philosophy to realize customer satisfaction management Therefore, this study conducted a study with Korean traditional restaurant customers to measure their perceived service quality, to verify what factors most influence consumer satisfaction, and to suggest ways to meet the costumer needs by integrating the study results and developing high service quality. To sum up the results of this study, Korean traditional restaurant visitors evaluated three dimensions of service quality overall favorably. Interestingly, background music received a lower level of satisfaction. This implies that the Korean traditional restaurant managers do not do a fine performance in managing music as an ambient element to evoke the atmosphere of the restaurant. Customers showed a lower satisfaction with menu price among the factors measuring product quality. As a result of this study, several suggestions have been made as follows: First, it is necessary for the Korean traditional restaurants to provide systematic employee training to instigate a service culture of customer focus. Secondly, it is important to develop traditional foods using ingredients produced in the region based on a literature review of food in Gyeongju, Silla. Thirdly, it is an urgent task to develop regional menus to revitalize the restaurant business. Fourthly, it is important to provide safety food through systematic sanitary administration. Lastly, it is necessary to limit the number of menu items and attempt specialization of them. Such an attempt with specialized menu items will help their food taste and quality improve and thereby reduce inventory burdens. However, this study has a few limitations. Since this study conducted a survey of the restaurants which provides only Korean traditional food in Gyeongju, not all the restaurants in it, there is a limitation in measuring customer satisfaction with service quality. Therefore, the study results cannot be generalized to all the restaurants in Gyeongju and the nation. Finally, this study suggests that studies on the relationships between customer satisfaction and menu price and customer value system or further customer satisfaction studies with Korean traditional restaurants should be continued.

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감성 척도 맵 개발 및 패션 브랜드의 감성이미지 비교 연구 - 브랜드 이미지와 브랜드 웹사이트 배색 이미지를 중심으로 - (Development of the Emotional Scale Map and Comparison of Emotional Scale between Fashion Brand Image and Brand Website Coloration Image)

  • 유지현
    • 복식문화연구
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    • 제18권2호
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    • pp.348-370
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    • 2010
  • The purpose of this study was to propose some plan which could satisfy consumer's expectation emotional needs by comparing emotional scale between fashion brand image and brand website coloration image. For this study, 12 brand websites within four fashion zone, men's clothing, women's clothing, casual wear, and sports wear were chosen. The questionnaires were comprised of 27 emotional adjectives which were selected from previous studies. The questionnaires were distributed to university students and office workers for 3 to 17 on September. Among them, 118 questionnaires were analyzed by SPSS tool. The qualitative analysis for emotional adjective sorting, content analysis for website color chip sorting, and quantitative analysis for consumers were used in this study. Some differences exist between brand image and website coloration band image as the result. As the numbers of internet user became larger, the costumer's emotional image which gives maximum satisfaction is getting more important in fashion brand website. Therefore, fashion website managers should satisfy consumers with functional and emotional needs.