• 제목/요약/키워드: Cost Lead Strategy

검색결과 68건 처리시간 0.029초

(s,S)-정책하의 연속형 내부재고를 갖는 M/M/1 대기행렬모형 분석 (Analysis of an M/M/1 Queue with an Attached Continuous-type (s,S)-inventory)

  • 박진수;이현근;김종현;윤은혁;백정우
    • 한국산업정보학회논문지
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    • 제23권5호
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    • pp.19-32
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    • 2018
  • 본 논문은 연속형 내부재고를 갖는 M/M/1 대기행렬모형을 다룬다. 고객은 포아송과정으로 도착하고 선입선출 서비스를 받는다. 각 고객의 서비스시간은 독립적이며 동일한 지수분포를 따른다. 고객은 서비스를 받기 위해 일반분포를 따르는 확률변수 H의 내부재고를 소비하며, 서비스 완료시점에 감소한다고 가정한다. 재고시스템은 전통적인 (s,S)-정책에 따라 운용되며, 재고의 조달 시간은 일반분포를 따른다고 가정한다. 재고가 없는 기간에 도착한 고객은 유실된다. 본 논문은 이처럼 운영되는 재고-대기행렬모형의 고객수 및 재고량에 대한 안정상태 결합확률분포를 유도하고 수치예를 보인다. 또한 장기적인 비용을 최소화하는 재고운용정책을 고찰한다.

미활용 열에너지를 이용한 바이너리 발전과 신경망 제어 (Binary Power plant using unused thermal energy and Neural Network Controllers)

  • 한건영;박성대
    • 한국정보통신학회논문지
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    • 제25권10호
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    • pp.1302-1309
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    • 2021
  • 최근, 정부는 경기침체 극복에 대응하고 구조적 변환에 따른 국제활동을 주도하기 위한 국가발전 전략으로 "한국판 뉴딜 종합계획"을 도입하였다. 한국판 뉴딜에서 에너지와 관련된 '그린뉴딜'은 배출 가스 제로화를 목표로 하고 저탄소 녹색 경제로의 전환을 가속화하는 것이며, 이를 위해 정부는 재생에너지 사용 확대를 촉진한다는 계획이다. 본 논문에서는 저탄소 녹색 경제로의 전환을 촉진하기 위해 미활용 저온 열에너지를 활용하는 바이너리 발전과 실제 발전환경에서 무인 자동운전을 통해 저 비용으로 유지관리가 가능한 신경망 기반 제어시스템에 대해 검토한다. 이러한 바이너리 발전의 실현은 태양광, 풍력 등과 더불어 재생에너지의 도입을 가속화 할 것으로 기대된다.

관광호텔 TQM전략에 관한 연구 (A Study on TQM Strategy in Tourist Hetels)

  • 구경원;이상우
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제7권
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    • pp.231-266
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    • 1997
  • TQM is a whole process of systemizing, documenting and measuring of service quality scientifically to achieve zero defects in product quality and to continue to improve the body of the product quality by itself. To have this process be improved continuously, first of all it needs to prepare an ideal environment to understand and to conform to its internal and external customers', that is every guests' and employees' expectations and demands. Then it has to be followed by the next step removing some negative aspects that could be derived from the first mentioned process The third step is to cut the cost be suitable compensation rather than an attitude trying to solve the problems in an easy way. The last essential factor for setting up TQM system is to make good use of the outstanding feature or process as it is reviewed against the superior benchmark. The purpose of this study is meet the customers' expectations and to maximize the hotel's profits by searching TQM(total quality management) strategy in hotels. To attain this research's objective, it follows these three details. Firstly, it defines TQM and its contents. Secondly, it provides the standard of hotel TQM throughout some case studies. Thirdly, it suggests TQM strategic plan in tourism hotel as one of professional management strategies. Two useful methods are used together to achieve the goal of this study. To confirm its theoretical consideration, descriptive studies by the research documents its theoretical consideration, descriptive studies by the research documents published in and out of the country is used. The other is case studies of TQM execution in real hospitality industry, which present the cases of the airline, Jefferson Memorial and the hotel. This research is targeting to demonstrate the successful TQM's exercise in a hotel industry by completing the theoretical studies and case studies on service product quality with an understanding of its importance. As it is said earlier, to lead to the successful TQM's practice, it is necessary to maintain a constant training of the employees. Secondly, it also must identify where it has to focus on to deliver a professional quality management. Thirdly, effective quality management organization needs to be build up. The manager's strong will to accomplish and the employee' active participations are the last condition to be succeed. Once again this study places an emphasis on the fact that TQM is critical to maximize the customers' satisfaction and the hotel's profitability. It is also very worthwhile to have every people working on front line recognize why the TQM is important and further more how they can contribute to improve their service quality by a positive participation and a careful observation of TQM's operating in their property.

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오픈 소스 소프트웨어와 개발도상국의 소프트웨어산업 발전전략 (Open Source Software (OSS) and Strategy for Software Industries in Developing Countries)

  • 장승권;고경민;이희진
    • 기술혁신학회지
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    • 제8권spc1호
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    • pp.297-322
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    • 2005
  • 많은 개발도상국들이 경제발전을 위한 전략산업으로 소프트웨어산업을 채택하고 있다. 그리고 오픈 소스 소프트웨어(open source software: OSS)가 소프트웨어 개발을 위한 하나의 대안으로 떠오르면서 OSS를 개발도상국의 소프트웨어 산업 발전을 위한 하나의 전략으로 보는 시각도 등장하고 있다. 이들 개발도상국은 OSS가 소프트웨어산업 발전과 국가경쟁력 강화의 기반으로 인식하고 있다. 소프트웨어산업을 경제발전의 토대로 발전시키기 위해서는 소프트웨어 생산을 위한 기술능력 확보와 강화가 중요하다. OSS는 소프트웨어 개발비용 절감은 물론이고 소프트웨어 기술능력을 증진시키기 위한 기술혁신의 도구로 활용될 수 있다. OSS를 통한 비즈니스 모델은 소프트웨어 판매가 아니라 지원과 서비스이다. 개발도상국들은 OSS 육성정책을 기술인력 양성을 중심으로 추진할 수 있다. 이를 통해 소프트웨어산업 전반의 기술능력을 향상시키고 기술인력을 육성하고 활용할 수 있다. 본 논문은 한국이 OSS를 통해 개발도상국의 소프트웨어산업 발전에 어떻게 기여할 수 있으며, 한국 소프트웨어산업의 해외시장 진출 전략에 어떤 시사점을 주는지 분석할 것이다.

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글로벌 마켓 지향 고감성 자카드를 활용한 여성복 디자인 개발에 대한 기초적 연구 (A basic study on development of Women's Fashion Design using Global Market Oriented-Supersensitive Jacquard)

  • 김영미;조소영;안희정
    • 패션비즈니스
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    • 제14권4호
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    • pp.91-101
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    • 2010
  • This paper has the purpose of suggesting a development-method on the fashion products that would secure the competitiveness in the global markets through creating supersensitive practical products on the basis of developing originative fashion-goods being made of jacquard that is fine quality of couture. This paper has collected data through the cases of the developed nations in fashion, precedent studies and all the related literature on the subject. The results of this researching are as following: The first, it is expected that the necessity of developing new fashion products would be appealed toward the prestige group of consumers who are seeking for the fine quality and super-sensitivity in female fashion in Korea, and it is the current situation that the products made of jacquard are gradually expanding not only in the area of apparel, fashion goods and interior but also another areas. The current situation of the global market suggests the necessary strategy of survival, that is, the development of supersensitive materials and creative products which would be able to keep the high quality and lower the selling price through cost reduction. The second, the suggestion of the direction in developing the products of the female fashion made of jacquard has two points - the development of the texture that would realize a unique form and the development of the material that would be able to realize planar pattern and three dimensional pattern which are woven with thin and light materials with various solidity and delicacy through various techniques of mixing and three dimensional expression. The third, the expected ripple effect and utilization generated from the development of fashion products are as followings: As material characteristics of jacquard, It needs the specialization of various techniques and specialized production system in using jacquard, and the specialized technique and system would make it possible to produce not only the higher value-added products through expressing affluent colors and delicate design but also competitive products through cutting the process and cost, eventually, it would lead to the expansion of the jacquard market of super-sensitive prestige. Therefore, it is remarkable that various development of products toward the global market and the prestige female fashion market can suggest the vision that make the national fashion industry develop into the higher value-added knowledge industry integrating technology and culture.

기업특성과 호스트국가 환경이 해외시장 관여도에 미치는 영향에 관한 연구 (Influences of Firm Characteristics and the Host Country Environment on the Degree of Foreign Market Involvement)

  • Maktoba, Omar;Nwankwo, Sonny
    • 마케팅과학연구
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    • 제19권2호
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    • pp.5-16
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    • 2009
  • Against the backdrop of the increasing trend towards economic globalisation, many international firms are indicating that decisions on how to enter foreign markets remains one of the key strategic challenges confronting them. Despite the rich body of literature on the topic, the fact that these challenges have continued to dominate global marketing strategy discourses point to someevident lacunae. Accordingly, this paper considers the variables, categorised in terms of firm contexts (standardisation, market research, competition, structure, competitive advantage) and host country-contexts (economic development, cultural differences, regulation and political risk), which influence the degree of involvement of UK companies in overseas markets. Following hypotheses were drawn from literature review: H1: The greater the level of competition, the higher the degree of involvement in the overseas market. H2: The more centralised the firm's organisation structure, the higher the degree of involvement in the overseas market. H3a: The adoption of a low cost-approach to competitive advantage will lead to a higher degree of involvement. H3b: The adoption of an innovation-approach to competitive advantage will lead to a higher degree of involvement. H3c: The adoption of a market research approach to competitive advantages will lead to a higher degree of involvement. H3d: The adoption of a breadth of strategic target-approach to competitive advantage will lead to a lower degree of involvement. H4: The higher the degree of standardisation of the international marketing mix the higher the degree of involvement. H5: The greater the degree of economic development in the host market, the higher the degree of involvement. H6: The greater the cultural differences between home and host countries, the lower the degree of involvement. H7: The greater the difference in regulations between the home country and the host country, the lower the degree of involvement. H8: The higher the political risk in the host country, the lower the degree of involvement. A questionnaire instrument was constructed using, wherever possible, validated measures of the concepts to serve the aims of this study. Following two sets of mailings, 112 usable completed questionnaires were returned. Correlation analysis and multiple regression analysis were used to analyze data. Statistically, the paper suggests that factors relating to the level of competition, competitive advantages and economic development are strong in influencing foreign market involvements. On the other hand, unexpectedly, cultural factors (especially individualism/collectivism and low and high power distance dimensions) proved to have weak moderating effects. The reason for this, in part, is due to the pervading forces of globalisation and the attendant effect on global marketing. This paper has contributed to the general literature in a way that point to two mainimplications. First, with respect to research on national systems, the study may hold out some important lessons especially for developing nations. Most of these nations are known to be actively seeking to understand what it takes to attract foreign direct investment, expand domestic market and move their economies from the margin to the mainstream global economy. Second, it should be realised that competitive conditions remain in constant flux (even in mature industries and mature economies). This implies that a range of home country factors may be as important as host country factors in explaining firms' strategic moves and the degree of foreign market involvement. Further research can consider the impact of the home country environment on foreign market involvement decisions. Such an investigation will potentially provide further perspectives not only on the influence of national origin but also how home country effects are confounded with industry effects.

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수협 마아케팅에 관한 연구 (A Study on the Cooperative Marketing of Fishery Products in Korea)

  • 안세원
    • 수산경영론집
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    • 제17권1호
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    • pp.77-106
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    • 1986
  • In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law(1962), It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law (1962). It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed dealers and the merchant middlemen. The goal of marketing is in matching of segments of supply and demand. Every producer seeks to the link the marketing channel firms that will help it accomplish its objective best. This thesis tries to attempt to improve the present Korean Fishery Cooperatives marketing activities. The purpose of the operation of fishery cooperatives is to guarantee the profits of fisherman as well as the interests of general consumers by eliminating the inordinate profits of middlemen and by narrowing other market margins. Fishery cooperatives marketing activity functions forming a self-helf organization for economic protection of producers themselves, and acting as a market reformational institution through its transaction by group. The following are the characteristics of fishery cooperatives marketing. \circled1 Fishery cooperatives is organized with an economic factor and a personnel factor. \circled2 Fishery cooperatives is non-profit organization. \circled3 The members of fishery cooperatives is independent constitution of economy, but they are closely connected with the cooperative. \circled4 Fishery cooperatives is a mutual aid organization. The objective of an efficient marketing strategy may be well described by the common saying provides the right product at the right time, the right place, and the right price. But it is quite true that the Korean Fishermen's Cooperative can be said to owe its development to the successful implementation of the marketing system. The use of the marketing system has resulted in the following marketing strategy. 1. The direct marketing system. \circled1 The cooperation between the fishery cooperatives and the other cooperative through the collection and delivery center. \circled2 The selling between the fishery cooperatives and the large scale retailers through the process industry. 2. The vertical marketing system. \circled1The fishermen's cooperative to be nominated by wholesaler in the terminal market. \circled2 Contracted vertical marketing system. \circled3 Abolition of selling by double auction in the landing and the terminal market. 3. The physical distribution system. \circled1 The need for adoption of cold chain system to connect production directly to consumption. \circled2 The need for more expansion of landing markets and terminal market facilities. Solutions to the problems of the Korean fishery are made possible through effective functioning of cooperative marketing activities of fishery products. The marketing concept of fishermen's cooperative lies in the satisfaction of consumer needs. According to the marketing concept fishermen's cooperative should try to satisfy customer's needs through a coodinated set of activities that allows the organization to achieve its goal. Providing satisfaction to customers is the major trust of the marketing concept. To do this, a business must find out what will satisfy customers. With this information the cooperative sells to the greatest possible number of customers through the most efficient sales and marketing channels. Economic rationality of fishermen's cooperative marketing lies in reduction of marketing cost and elimination of intermediate institutions. Cooperative marketing and direct marketing are both indispensable marketing factors for a new cooperative organization among the manu ways. The cooperation between the fishermen's cooperative and the others cooperative, and vertical marketing system are the most necessary ones. Propulsion of cooperative marketing system could not be successful without the support of the marketing instituion's help. Consequently, successful cooperative marketing ought to lead to the necessity not only for the improvement of marketing organization, but for the application of a new marketing concept in the fishermen's cooperative.

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MMORPG 개발 후발업체의 과금방식에 관한 연구 (A Study on The Billing System of Late Movers in MMORPG)

  • 이남재;설남오;이광재
    • 한국게임학회 논문지
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    • 제5권2호
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    • pp.19-27
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    • 2005
  • 온라인게임 마케팅의 가격정책은 정액선불제와 PC방의 종량제가 대표적이다. 이 두 모델은 대부분의 온라인게임기업 및 MMORPG의 기본 과금방식으로 인식되어 왔으나 점차 선두기업만의 수익구조로 정착되고 있다. 선두기업들의 시장 점유율이 80%를 넘어선 상황에서 후발기업들이 동일한 과금방식을 적용할 경우 경쟁은 불가능해진다. 시험평가에서 호평을 받은 후발 MMORPG 들이 상용화의 벽을 넘지 못하고 도산하고 있는 예가 이를 증명해준다. 후발업체들은 생존과 고객확보차원에서 먼저 무료게임을 선언하고, 이후 아이템의 판매와 경험치, 게임 머니의 배수 서비스로 유도하기도 한다. 그러나 유무료 고객 간의 분쟁을 낳고, 정액제를 기반으로 제작한 게임 콘텐츠의 밸런스가 붕괴되어 게임의 생명을 단축하는 결과로 이어지고 있다. 후발업체의 안정된 수익과 시장진입을 위해서는 기획 단계부터 콘텐츠에 맞는 과금 방식을 설계해야 하며 또 선두업체들과는 차별화된 과금방식을 확보해야한다. 본 연구에서는 단순 아이템 판매와 배수 서비스가 아닌 게임 콘텐츠를 기반으로 하는 다양한 콘텐츠 서비스를 분류하였다. 그리고 이들 콘텐츠를 저가로 책정함으로써 이용고객들의 소액결재를 유도하는 콘텐츠 프리미엄 서비스를 제안하였다. 이는 현재 게임 시장에서 후발 MMORPG 게임 업체의 새로운 과금방식으로 적용될 수 있을 것으로 기대된다.

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구조방정식을 활용한 해외건설 프로젝트 시공성 평가 모델 (Constructability Assessment Model for International Construction Projects Using Structural Equation)

  • 이용욱;이상구;장우식;한승헌
    • 대한토목학회논문집
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    • 제35권4호
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    • pp.941-951
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    • 2015
  • 국내 건설기업들은 해외건설 시장에서 6천 8백억 불 수주를 달성하는 등 양적성장을 지속해 왔으나, 원천기술과 사업관리 역량이 선진기업에 비해 상대적으로 뒤지고 있으며 최근 무리한 저가수주로 인해 대규모 적자가 발생하는 등 어려움을 겪고 있다. 따라서 이러한 원천기술과 사업관리역량을 극복하기 위한 대안이 필요한 실정이며 시공성 개념은 이러한 대안의 하나이며 해외 선진국에서 다양한 연구결과가 실무에 적용되고 있다. 국내기업이 해외 EPC건설공사에서 경쟁력을 확보하기 위해서는 시공성 개념의 실무적용이 필요하다. 시공성이란 건설공사에서 전체 프로세스에 영향을 미치는 요인들의 범위를 의미하며, 시공용이성과 프로젝트의 품질을 확보하는 것을 의미한다. 따라서 본 연구에서는 국내 건설기업의 해외건설공사에 대한 시공성을 적용하기 위하여, 설계단계 및 시공단계에서 시공성에 영향을 주는 요소로 연구의 범위를 한정하고 구조 방정식 모델을 활용한 시공성 평가모델을 구축하고자 한다. 여러 변수들 간에 복잡하게 연결된 인과관계를 분석하는데 구조방정식을 활용하였으며 직 간접효과를 동시에 도출하여 해외건설 프로젝트 시공성에 미치는 영향과 상호관계를 파악하고자 하였다. 해외건설공사의 시공성에 영향을 미치는 영향요소는 문헌고찰, 기업보고서 및 전문가 자문, 설문조사를 통하여 8개의 잠재변수와 34개의 측정변수를 도출하였다. 본 연구에서 제시한 모델은 해외건설공사의 시공성을 가장 효과적으로 향상 시킬 수 있으며 비용절감, 공기단축, 품질향상 측면에서 전략적 대응방안을 수립함으로써 사업의 최종 목표를 성공적으로 달성하는데 기여 할 것으로 판단된다.

지역특산주류 소비자 구매 결정 요인분석 (An Analysis of Consumer Purchasing Decision Determinants on Local Liquors)

  • 유재은;최종우
    • 산경연구논집
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    • 제10권6호
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    • pp.39-50
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    • 2019
  • Purpose - Since the local liquor industry uses the agricultural products produced in the region as the main raw material, cultivation of the industry can be a way to expand the demand for domestic agricultural products and can contribute to the income increase of the farmers. In addition, the local liquor industry can be developed into a region-specific industry differentiated from other regions by linking with the region's tourism resources. Therefore, in order to achieve various derivative effects through promotion of the local liquor industry, it is necessary to precisely understand the factors related to the purchase and consumption of local liquor which then will lead to an increase in consumption. This study analyzes the current status and problems of local liquor industries and examines the determinants of consumers' purchasing decisions of regional specialties through questionnaires. We will then propose a strategy to promote consumption of locally produced alcoholic beverages. Research design, data, and methodology - An online Domestic Consumer Survey was conducted to identify the actual purchases and uses of local liquors for 500 consumers nationwide. Based on the questionnaire results, the analysis uses an ordered probit model. Results - As a result of analyzing the effect of consumer characteristics on the purchase of local liquors, it was found that the average cost of drinking, income, local specialty, brewery experience, and health concerns have a significant effect on gender, drinking frequency. All the variables except the participation in the training of the special provincial manufacturing method were found to be statistically significant. The statistical significance was at a 1% significance level for the remaining factors excluding the bottle design. This shows that the higher taste, quality, price, and harmony with food, the higher the probability of purchasing local liquors. Conclusions - In the analysis of factors influencing the purchase intention of local liquors, it was found that factors such as taste, quality, price, and harmony with food had a significant effect. Given the diversity of purchasing factors, the importance of diversification strategies is emphasized again. In particular, it will be important to secure wide publicity for local liquors through various PR strategies.