• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.131-141
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• 2021

With the rapid development of the Internet, online shopping has grown so fast that almost any good or service can be sold online today. The popularity and rapid growth of e-commerce signal a huge market opportunity for e-retailers. From the organizational perspective, it is necessary to evaluate and explore what drives customers to buy their products or to use their services. This study, therefore, aims to explain the online purchase intention and its determinants of Vietnamese customers for cosmetics and personal care products. Quantitative data was collected from an online survey conducted among university students, then was put into SPSS and AMOS for further analysis. Descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), regression analysis, and SEM were used to examine data from 434 valid answers. The research findings reveal that four factors positively affect purchase intention: Shopping enjoyment has the most significant impact, followed by trust, benefit, and website quality. On the other hand, perceived risk negatively influences purchase intention. While the cosmetics and personal care industry is thriving with a huge number of producers and consumers throughout the world, this study contributes to the existing literature in terms of capturing customers' needs and developing effective strategies to attract more online users.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1005-1015
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• 2021

We investigate the impact of marital status on the levels of satisfaction of online shoppers in the beauty and cosmetics industry in Vietnam. We find a significant difference in satisfaction between married and divorced/separated online shoppers. More specifically, the latter reveals higher level of satisfaction than the former. Extended analyses further show that this finding is only observed for female online shoppers whilst it is insignificant for their male counterparts. Moreover, we find significant differences in determinants of customer satisfaction between three different groups of online shoppers: single, married, and divorced/separated. While married individuals' satisfaction is affected by all factors (Online shopping experience; Seller Services; External Incentives; Security/Privacy), that of their divorced/separated peers are influenced by only seller services and external incentives. Also, single participants are satisfied with their online shopping driven by their online shopping experience and external incentives. Our findings contribute to the stream of customer satisfaction literature, and to the studies in beauty and cosmetics sector as well as online shopping trends in Vietnam. They contain implications for existing online businesses and new or potential market entrants as to which customer demographic factors have significant influences in terms of customer psychology, behaviour and their satisfaction.

• 한국포장학회지
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• 제29권2호
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• pp.73-78
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• 2023

The cosmetics industry faces a significant challenge in addressing the decreased recycling rate of cosmetic containers due to the composite materials used to meet consumers' aesthetic satisfaction. To address thees issues, eco-friendly packaging solutions such as refill packaging and single-material use have been developed. However, the market for eco-friendly cosmetics packaging requires a product that meets consumers' demands for aesthetics, sensitivity, and eco-friendliness while also performing as well as existing products. This study presents a solution to the challenge of the decreased recycling rate of cosmetic containers by developing a new cosmetic packaging product for cream formulations. The product features an easily separable and dischargeable internal refill container, while maintaining the design aesthetics of the external container. Through various tests, the product was shown to be of equivalent quality and performance to existing cream cosmetic packaging, with no leakage or defects observed. Furthermore, the use of a single-material polypropylene refill container is expected to contribute to the improvement of the plastic recycling rate.

• 식품과학과 산업
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• 제45권2호
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• pp.45-50
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• 2012

• 통상정보연구
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• 제19권3호
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• pp.129-150
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• 2017

한류라는 문화 콘텐츠가 아시아를 중심으로 다양한 국가에 전파되고 있다. 한국 드라마 주인공이 착용한 의상과 화장품은 중국 젊은 소비층에게 유행처럼 번지고 있다. 최근 중국에서는 경제성장과 함께 소비수준이 크게 향상되고 있다. 동시에 중국 소비자의 외국 브랜드에 대한 선호도도 급격히 높아지고 있다. 예를 들어 한류의 영향으로 품질 좋고 합리적인 가격의 한국 화장품이 중국 젊은 소비자에게 많은 인기를 끌고 있다. 중국 소비자의 화장품 구입 관련 다양한 유통경로 중 최근에 중요성이 증대되고 있는 것이 바로 해외 현지인 연계 대리구매이다. 본 연구에서는 중국 화장품 시장 관련 해외 현지인 연계 대리구매 결정요인에 대해 이론적 배경과 함께 실증적 분석을 실시하였다. 실증분석 결과에 의하면 판매가격, 기능성 수준이 높을수록 대리구매 비중이 증대되었다. 이와 함께 수입국 호감도와 같은 외부적인 요인에 의해 소비자 특성, 제품 특성과 대리구매 사이의 관계가 조절될 수 있음이 부분적으로 확인되었다.

• KSBB Journal
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• 제26권3호
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• pp.255-259
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• 2011

This study was to suggest the method for wrinkle improvement using Mugil cephalus extract. In order to evaluate the cosmetic product made of M. cephalus extract, the experiments were conducted with subjects and skin states for 4 weeks. Effect of cosmetics containing M. cephalus extract on the water holding capacity and evaporation of the women skin were investigated. The water holding capacity was increased after 1 h of application. But after 2 h, it was decreased. In the case of the water evaporation, it was increased with the increase of time. On the clinical trial, it was also found that water, oil, and rough level on the women skin were increased and wrinkles were improved. Side effects were also not detected during the application and treatment of cosmetics. Based on this result, the application of M. cephalus extract had positive effects on the improvement of wrinkles and skin in women. Therefore, it will be used to develop the wrinkle improvement therapy for women.

• KSBB Journal
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• 제26권3호
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• pp.260-265
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• 2011

This study aimed to examine the treatment effect of Muraenesox cinereus extract product combined with high frequency on men's damaged skin. The subjects were treated by a product containing M. cinereus extract combined with high frequency therapy for six weeks and tested in skin condition. First, for moisture level change, there was no significant difference between the control group treated only by high frequency therapy and the experimental group treated by a M. cinereus extract product combined with high frequency therapy. But the subjects who increased consistently in moisture level in the cheek and chin were more common in the experimental group. Second, for an oil level, prominently high increase was found in both the control group and the experimental group. Finally, for a rough level, while there was little difference in the control group between immediately after peeling and after six weeks, high improvement effect on a curve was found in the experimental group. Based on this result, cosmetics using M. cinereus extract may have a positive effect on men's skin which is exposed to several stress factors. Accordingly, this result will contribute to developing men's functional cosmetics.

• 한국약용작물학회지
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• 제19권3호
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• pp.191-197
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• 2011

In this study, we investigated antioxidant activities and whitening effects of Acer mono sap by encapsulation of nanoparticles. Acer mono sap was through ultra high pressure process and then encapsulated by lecithin. Nano-encapsulated The nanoparticles of Acer mono sap showed highest free radical scavengering effect as 89.7% in adding sample (1.0 mg/ml), compared to sap of non-encapsulation. It was showed strong inhibition effect on melanin production test by Clone M-3 cells as 47.8%. High inhibitory of tyrosinase was also measured as 85.8% by adding lecithin nano-particle of 1.0 mg/ml. The nano-particles also showed 14.8% of low cytotoxicity against human normal fibroblast cells in adding 1.0 mg/ml of the highest concentration. These results indicate that Acer mono sap may be a source of cosmetic agents capable of improving whitening effect and antioxidant activites.

• 대한화장품학회지
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• 제30권3호
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• pp.329-343
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• 2004

최근 생활수준의 향상과 더불어 자연친화적인 제품을 사용하고자 하는 웰빙소비성향이 두드러지며 천연소재를 이용한 각종 생활용품이나 화장품의 개발도 매우 활발하게 진행되고 있다. 특히 민간에서 오랫동안 약재로 사용해 오던 식물들의 생리활성들이 피부과학적으로 입증되면서 그 식물들로부터 유효성분을 농축하거나 분리하여 화장품 등에 이용하고 있다. 또한 기능성 화장품(functional cosmetics)의 출현으로 소비자들의 인식도 높아져 피부의 생리활성을 향상시켜주는 천연원료를 첨가하여 미백(whitening), 주름개선(wrinkle improvement) 등의 효과를 나타내는 제품들도 많이 개발되어 왔다. 본고에서는 그 동안 연구되어져 온 천연물을 기능별로 분류하여 간략히 설명하고 화장품 천연원료로 개발된 fructan, Areca extract, Portulaca extract, Licorice extract, Dandelion extract, Ulmus extract, SC-glucan, Arbutin, Sophora extract 등의 피부 생리환성 등을 소개하고자 한다.

• 한국인터넷방송통신학회논문지
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• 제21권1호
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• pp.149-162
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• 2021

본 논문은 개인 맞춤형 화장품 제조산업을 주력으로 하고 있는 도입기업에 제조데이터를 기반으로 설치된 스마트 팩토리를 신규 구축하였다. 기존 CGMP(Cosmetics Good Manufacturing Practices)기반 아날로그로 관리하던 서류 및 데이터들을 데이터답게 사용할 수 있도록 수집, 관리 및 분석하는 시스템을 구축한 사례를 기반으로 작성하였다. 이를 위해 인공지능 스마트팩토리 플랫폼인 LINK5 MOS(Management Operation System)와 POP(Point Of Production) 시스템 도입, PLC(Programmable Logic Controller) 데이터 수집, 바코드 리딩 시스템 등을 대거 적용하여 생산 현장에 모든 데이터를 실시간으로 수집할 수 있는 시스템을 구축하고, 모니터링 시스템 및 현황판 도입 등으로 데이터 확인 및 조회할 수 있는 시스템을 구축한 사례를 기반으로 작성하였다. 또한 이번 프로젝트를 기반으로 하여 신규 비지니스 클러스터 공간 형성을 목표로 하고 있다.