• 한국언론정보학보
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• 제45권
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• pp.496-532
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• 2009

본 연구는 기업의 존폐가 갈리는 위기상황에서 기업이 필요한 것은 기업의 정당성이라 가정하고, 평상 시 기업의 명성 관리와 사회적 책임 활동 수행이 위기 시 기업의 정당성 확보에 어떠한 영향을 미치는가를 알아보기 위한 목적으로 이루어졌다. 이러한 연구 목적을 달성하기 위해서, 삼성중공업의 기름유출 사건과 이 위기를 극복하기 위해 삼성중공업이 발표한 지원대책을 분석사례로 선정하여 성인 320명을 대상으로 실험연구를 진행하였다. 이를 통해 첫째, 기업 명성이 기업의 정당성에 미치는 영향, 둘째, 기업의 사회적 책임 활동의 동기와 적합성이 기업 정당성에 미치는 영향, 그리고 기업 명성과 사회적 책임 활동에 대한 인식 간 상호작용이 기업 정당성에 미치는 영향을 밝히고자 했다. 연구 결과, 삼성중공업의 기업 명성은 위기 시 기업의 제도적 정당성에는 영향을 미치지 않지만 행동적 정당성 인식에 영향을 미치고 있는 것으로 나타났다. 또한 기업의 정당성에 사회적 책임 활동의 적합성은 영향을 미치는 반면, 사회적 책임 활동의 동기는 영향을 미치지 않는 것으로 밝혀졌다. 마지막으로, 변인 간 상호작용 효과를 살펴본 결과, 기업 명성과 사회적 책임 활동의 동기 간의 상호작용 효과는 나타나지 않았고, 명성과 사회적 책임 활동의 적합성 간 상호작용 효과는 유의한 것으로 밝혀졌다. 기업 명성, 사회적 책임 활동의 동기, 사회적 책임 활동의 책임성간의 관계를 살펴본 결과, 기업의 실용적 차원 정당성에 대한 3요인 간의 상호작용효과가 나타났다. 이상의 연구 결과를 통해, 평소 명성 관리와 사회적 책임의 이행으로 공중의 요구를 충족시킨 기업의 경우 위기 상황에서도 기업 자체의 존재와 기업의 행동을 지지하고 인정하는 기업 정당성을 더 쉽게 부여받을 수 있다는 사실을 확인하였다. 즉, 기업이 위기 상황에서 기업 존재가치와 기업행위의 정당성을 확보하여 효과적으로 위기를 극복하기 위해서는 평소 꾸준한 명성 및 관계 관리와 적극적인 사회적 책임 이행이 중요하다는 것을 보여주었다.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.21-28
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• 2021

The purpose of this study is twofold. First, this paper argues that a theoretical lens that can connect three crucial concepts is often missing when it comes to assessing the success or failure of corporate reputation in terms of corporate environmental responsibility. These three concepts include the legitimacy of environmental disclosure information, stakeholder interest in corporate environmental responsibility, and the relationship between corporate environmental practices and disclosure. The second purpose is to investigate the roles of transparency and systemic thinking in corporate environmental responsibility and disclosure that could help to connect the information from environmental disclosure to internal information in firms, thereby minimizing conflicting accountabilities and increasing stakeholder engagement in environmental disclosure. Rather than conducting an empirical study, the author has followed a theoretical examination of legitimacy, stakeholder, and stewardship theories. This study, thus, suggests the retention of many theories (e.g. legitimacy, stakeholder, and stewardship) to study and explain the relationship of corporate environmental practices, environmental disclosure, and corporate reputation.

• 한국산업정보학회논문지
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• 제27권1호
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• pp.63-77
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• 2022

본 연구는 최근 중요한 이슈로 등장한 ESG 경영을 통한 기업의 정당성 확보 여부가 해당 기업의 기부금 지출 수준에 미치는 영향을 고찰하고 있다. 제도론 측면에서 보면 ESG 경영은 전 세계적으로 이미 제도화되어가고 있다. 따라서 본 연구는 ESG 경영을 적절하게 수용하고 순응하지 못하고 있는 것으로 인식된 기업들의 경우 기업 생존에 영향을 미치는 중요한 요소인 사회적 정당성(social legitimacy)을 확보하기 위한 수단으로 기부금 지출 수준을 높일 것이라 주장한다. 또한 본 연구는 조직 의사결정에 중요한 역할을 하는 TMT의 구성에 있어서 가족임원의 역할에 주목하여, 조직과 자신을 동일시하고 후손에게 기업을 물려주고자 하는 동기로 인하여 조직의 장기적 생존을 중요하게 생각하는 가족임원의 수가 많아질수록, ESG 경영 활동의 정당성이 미확보된 기업이 기부금 지출 수준을 높이는 효과가 보다 강화할 것이라 주장한다. 실증연구결과 두 가설은 모두 지지되었다.

• 지식경영연구
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• 제13권4호
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• pp.31-54
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• 2012

This study examines whether employees' legitimacy perceptions of corporate social responsibility (CSR) affect their organizational citizenship behavior (OCB). It also investigates whether CEO's visionary leadership can moderate this causal relationship. CSR legitimacy is defined in the current study as employees' personal beliefs about the appropriateness of corporate CSR activities. In fact, employees evaluate the appropriateness of CSR activity based on its consistency with corporate philosophy (e.g. corporate mission, vision, and values) which functions as employees' referencial belief structure. If CSR activity is perceived as one of firm's effort to fulfill its mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are congruent, employees will consider firm's CSR activity as legitimate. If, however, employees think that CSR activity is not congruent with firm's mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are inconsistent, they will perceive that CSR activity of their firm is not legitimate. In the current study, we propose that employees who perceive that the CSR activity of their firm is legitimate are more likely to engage in OCB. In addition, we hypothesize that CEO's visionary leadership can strengthen the positive effect of employees' perception of CSR legitimacy on their OCB. We tested these hypotheses with the sample of 383 employees from 32 companies listed on DJSI (Dow Jones Sustainability Index) Korea 2009. We employed the HLM (hierarchical linear modeling) program to decompose the multi-level random effects. We found that CSR legitimacy perceptions of employees increase employees' OCB and that CEO's visionary leadership moderates this relationship. We discussed implications of these findings in more detail.

• Journal of Korea Trade
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• 제25권1호
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• pp.184-202
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• 2021

Purpose - This study empirically investigates the relationship between expatriate CEOs of multinational corporation (MNC) foreign subsidiaries and local philanthropy. Since corporate social responsibility (CSR) enables MNCs to achieve local legitimacy, this research argues that local philanthropy is a valuable strategic means for expatriate CEOs of foreign subsidiaries to secure local legitimacy. Design/methodology - To investigate our argument, we use a sample of 5,459 observations from 576 foreign subsidiaries of MNCs in Korea between 2002 and 2016. We conduct a random-effects panel Tobit regression with subsidiary CEO having foreign nationality as the independent variable and local philanthropy as the dependent variable. Findings - Our main findings are that expatriate CEOs of foreign subsidiaries are more actively engaged in local philanthropy. In addition, the positive relationship between expatriate CEOs and local philanthropy is weaker as their tenure increases. Originality/value - How expatriate CEOs overcome their weak local legitimacy as foreigners in a host country has remained unclear because existing studies mainly focused on the control and coordination aspects of staffing expatriates in CEO positions of foreign subsidiaries. This study broadens the literature on subsidiary CEO staffing and CSR activities of MNCs by identifying complementary relationships between expatriate CEOs and corporate philanthropy in the host country.

• 벤처창업연구
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• 제10권6호
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• pp.121-132
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• 2015

본 연구는 CSV의 진정성이 사회공헌활동에 의해서 종업원의 직무만족도에 긍정적인 영향을 주는지와, 그 동안 CSV에 대한 연구에서 등한시 되던 조직 동일시를 조절변수로 하여 그 영향이 직무만족도에 긍정적으로 미치는가를 확인하는데 목적이 있다. 본 연구는 이를 위하여 대기업에 재직 중인 회사원과 일부 중견기업 및 중소기업의 직원들을 대상으로 설문조사를 실시하였으며, 연구를 위해서 도출된 사회공헌활동은 공익활동과 기업이익활동으로 분류하고, 그 기저에 내포되어 있는 사회공헌활동에 대한 종업원의 정당성 인지를 도덕적 정당성 지각과 실용적 정당성 지각으로 나누어서 4가지의 변인이 제시되었으며, 제시된 변인이 종업원 직무만족도에 긍정적 영향을 주는지와, 조절변구인 조직 동일시는 조절효과가 있는지를 검증해 보았다. 그 결과는 첫째, CSV의 진정성은 공익활동에 긍정적 영향을 주어서 종업원의 도덕적 정당성 지각에 정(+)의 영향을 주는 것으로 나타났으나, 종업원의 직무만족도에는 영향을 주지 않는 것으로 나타났으며, 이로 인하여 도덕적 정당성 지각과 직무만족도 사이의 조절효과를 검증할 수 없었다. 둘째, CSV의 진정성은 기업이익 활동에 긍정적 영향을 주어서 종업원의 실용적 정당성 지각에 정(+)의 영향을 주는 것으로 나타났으며, 이로 인하여 종업원의 직무만족에 긍정적 영향을 미치는 것으로 나타났다. 그리고 조절변수인 조직 동일시는 실용적정당성 지각과 직무만족도 사이에서 조절효과가 있는 것으로 검증되었다. 본 연구결과를 통해 공익활동에 의한 종업원 직무만족도 제고를 위해서는, 공익활동은 기업이 추구하는 전략적 목표라는 인식을 직원들에게 각인시켜줄 수 있는 기업문화의 정착이 필요하다는 것을 알 수 있다.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.1097-1104
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• 2020

This research seeks to provide evidence about how political connections, proxied by government ownership and the existence of politically connected board members, affect the extent of corporate social responsibility (CSR) disclosures in Indonesian listed companies. This research uses the legitimacy theory as a basis for explaining management's motivation for disclosing its CSR. The sample consists of 131 firm-year observations from 38 non-financial public companies that published sustainability reports from 2013 to 2017. We measured the CSR disclosures using a disclosure checklist on the sustainability reports. We subsequently processed the data using a random effect (RE) linear regression. The result shows that CSR disclosures were greater in government-owned companies but lower in companies that have politically connected board members. The results support the legitimacy theory that the government intends to demonstrate legitimate national economic and political conditions by showing that government-owned companies are sustainable. However, CSR disclosures seem to have a substitutive relationship with the existence of politically connected board members, since those political connections may protect the company from public pressure and/or the risk of litigation, reducing the need for CSR disclosures. This research provides evidence that different types of political connections may have different impacts on corporate disclosures.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.601-611
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• 2020

The study aims to investigate the impact of ownership structure on corporate voluntary disclosure in the listed companies of Bangladesh. While many studies on the impact of ownership structure on voluntary disclosure have looked at developed and developing countries, few studies have been carried out in a transition economy. Using a three-step relative voluntary disclosure index, the study applies a multivariate analysis on the cross-sectional data for the year 2018. The findings indicate that the quality of voluntary disclosure in transition economy is still below average but has improved compared to findings from the previous literature. We found a significant inverse relationship between corporate voluntary disclosure and public ownership, while no significant relationships between voluntary disclosure and institutional ownership, director ownership, and foreign ownership have been found. The empirical findings of the study will provide evidence to promote the voluntary disclosure characterized by the ownership structures. The findings have important implications for both local and foreign investors as they make their investment decisions especially related to a transition economy. Besides, the findings will assist, not only the corporate executives in rearranging their reporting paradigm, but also the regulators and governments in similar transition economy in adopting and formulating their corporate policies and strategies.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.453-463
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• 2021

The current study aims to investigate the relationship between CSRD and firm performance, as an indicator for corporate socially responsible behavior, and corporate market performance of listed companies on the Amman stock exchange (ASE). The study adopts a quantitative methodology and utilizes pooled data sets that was collected following content analysis approach of the annual reports for the period 2014 to 2019. The study sample consists of 42 listed companies. The study ran a multiple regression model in order to capture the relationship between the independent variable CSRD and the dependent variable that is Firm performance which was measured using Tobin's Q. The study also utilized five control variables in order to control the hypothesized relationship between CSRD and Firm Performance. The results indicate a negative but significant relationship between CSRD and corporate market performance measured by Tobin's Q. The results stand against the notion of the business case for CSR, and indicate the opposite position, so, the higher CSRD, the lower will be Tobin's Q. Such results support the notion of the institutional theory, and provide an initial evidence for legitimacy seeking behavior in Jordanian companies. However, the results indicate a lower level of awareness of CSR across investors and market players, which support arguments of the difference in market perceptions towards CSR.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.161-169
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• 2020

The condition of mining companies that exploit natural resources in their business processes underline this research to emphasize on social and environmental issues. After twelve years of government regulation on CSR practices, this study investigates the factors that influence mining companies in disclosing information about corporate social responsibility based on legitimacy, stakeholders, and agency theory. Thus, independent variables are foreign ownership, company size, leverage, and the board of commissioners. The dependent variable is the corporate social reporting disclosure that is measured using GRI indexing. For sampling, we have used thirty-four Indonesian mining companies listed in IDX during the 2014-2018. out of which only fifty-two companies meet the sample criteria. All data should pass the classical assumption test to get the best estimator. Multiple linear regression is used to test the hypothesis, and the results show that the model is good, and can explain 60% of the dependent variable. Based on F-test, all four variables affect CSR practices simultaneously. The findings of this study suggest that foreign ownership and firm size influences CSR disclosure in a positive direction. However, this study did not support the hypothesis that leverage negatively affects CSR disclosure and board size measures positively affect CSR disclosure.