• Title/Summary/Keyword: Corporate Competitive

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Marketing Organization's Regulatory Focus and NPD Creativity: The Moderating Role of Creativity Enhancement Tools (마케팅 부서의 조절초점과 신제품 개발 창의성: 창의성 증진수단의 조절효과)

  • Kang, Seong-Ho;Son, Jung-Min
    • Journal of Distribution Science
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    • v.14 no.7
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    • pp.71-81
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    • 2016
  • Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

    The relationship between promotion focus and creativity of marketing organization,

    The relationship between prevention focus and creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

The Study on the Effects of Organizational Support and Leader-Member Exchange on Organization Members' Committment and Citizenship (조직적 지원 및 리더-부하관계의 질이 조직전념도와 조직시민행동에 미치는 영향에 관한 연구)

  • Cha, Dae-Kyu;Kim, Woo-Taek;Kim, Tae-Hoon
    • Korean Business Review
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    • v.13
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    • pp.1-30
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    • 2000
  • The corporate make an effort to improve organizational committment and the degree of employees' satisfaction(internal customer satisfaction). And If it's possible, it enhance competitive advantage of organization for external customer satisfaction. But in fact, the external customer satisfaction and competitive power is made by the complex function between leader support and organizational support in organization. Those hypotheses has been supported by the study of many scholars. Nevertheless the reliability in the results is not to be enough for certain conclusion. Therefore this study investigated the influence of organizational support and leader support(as a independent variable) on commitment(as a mediating variable) and citizenship(as a dependent variable). The result indicated that employees who perceive a high degree of organization and leader support show a high committment to organization in affection and positive OCB. Also the result showed that high committment to organization in affection enhance the relation between organizational support, leader's support and OCB(organization citizenship behavior) Implications for managers in organizations are suggested.

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The Effect of Individual Dynamic Capabilities on Organizational Effectiveness and the Mediating Effect of Self-Leadership : Focused on Domestic Chemical Companies (개인의 동적 역량이 조직유효성에 미치는 영향과 셀프리더십의 매개효과 : 국내 화학기업을 중심으로)

  • Won, Suk-Ho;Park, Gwang-Ho
    • Journal of the Korea Management Engineers Society
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    • v.23 no.4
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    • pp.49-72
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    • 2018
  • Before the financial crisis of 1997 in Korea, many industrial sectors across the country have achieved remarkable economic growth since the 1970s because of the development of large-scale equipment industries such as civil engineering, steel, construction and chemical industries. However, after the financial crisis, the economic growth rate has slowed down. Also, the global recession and the rise of China in the global business environment have led to a long-term recession in the national industry as a whole. In current economic environment, it is not easy for the companies even having excellent resources to continue its competitive advantage. Moreover, the chemical industry, which has an influence as a basic industry of other industries, misses the point of transformation into a high value-added industry, as shown in previous research. In order to meet the rapidly changing global business environment, Korean chemical companies should have a dynamic capabilities which to rapidly reallocate and consolidate the resources and capabilities they possess. The dynamic capabilities to convert, rearrange and develop the resources possessed by the company in the direction of creating high added value and to promptly search for, absorb, transform and fuse newly required capabilities and resources should be continuously applied to Korean chemical companies. It is the core competence to secure competitive advantage. In order to secure the dynamic capabilities of the company, the dynamic capabilities of individual employees should be strengthened and employees should be able to demonstrate their own leadership so that they can proactively work and self-manage in a positive direction. Previous studies have focused mainly on the dynamic capabilities of firms. However, the competence of the human resources that make up the enterprise leads to the capabilities of the enterprise, and the human resources themselves are also important corporate resources. This paper focuses on the dynamic capabilities of individuals and strives to clarify the causal relationship between dynamic capabilities, self-leadership, and organizational effectiveness which have direct or indirect effects on management outcome. The reasons for choosing the chemical industry are based on the fact that a domestic chemical companies are in a long-term recession, and they lacks a innovation and value creation capabilities. Also, chemical industry has a large impact on the national economy.

A Study on the Fire Case Analysis of Air Conditioner and Preventive Measures (에어컨 화재사례 분석 및 예방대책에 관한 연구)

  • Kim, Dong-Ook;Lee, Ki-Yeon;Kim, Dong-Woo;Gil, Hyung-Jun;Bang, Sun-Bae;Chung, Young-Sik
    • Fire Science and Engineering
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    • v.27 no.2
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    • pp.40-45
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    • 2013
  • In recent years, many electrical fires have occurred due to complex causes. Therefore, products are required to make with scientific design considering electrical, thermal, mechanical and environmental influences. Disasters can cause losses of life and property with fall in confidence of countries and companies. And demands for safe product have been increased by reason of recent deregulation followed by limitless competition. It is necessary to design safe product in order to improve corporate image and strengthen international competitive power. This paper addresses electrical fire case of air conditioner. The use of air conditioner have recently increased as a result of global warming. The aim of this study is to provide safety design and fire prevention measures of air conditioner through cause analysis and reappearance experiments.

The Role and Importance of Core value for Customer Satisfaction and Sustainablity Management (소비자만족과 지속가능 경영을 위한 기업의 핵심가치의 역할과 중요성 -L-그룹 사례를 중심으로)

  • Kim, Sung-Gun;Lee, Jae-Jin
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.211-223
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    • 2013
  • In today's rapidly changing business environment, "core value" has been emerging for companies to survive as "going concern" and respond to the conditions of the market environment and prosper together as the uncertainty about the future grows. LG Way states the contents to achieve "Number 1 LG" which is the vision of LG through achieving "Do it the right way and concentrate to what we can do best" which is the LG behavior methods through "value creation for customers" and "management of human dignity" which are LG corporate philosophy. It provides directions of various management activities and institutional development and also provides the foundation of core competencies. the core value provides the future directions in an uncertain business environment and plays an important role in maintaining a continuous going concern through members of the organization and the growth of the organization. Therefore, in order for the core values to be shared among the members of the company, the chief executive officer of the company should present a clearer core value. By conducting continuous monitoring if the members have properly settled, they should be able to conduct going concern by the core value acting as the source of competitive advantage of the company.

The Usage Patterns of MCSs, and the Activation of Knowledge Management Processes for Corporate Innovations : Innovation Openness (경영통제시스템의 이용 행태에 따른 지식경영 과정들의 활성화와 제조기업 혁신 : 혁신의 공개성)

  • Choe, Jong-Min;Bae, Seong-Ho
    • Korean Management Science Review
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    • v.34 no.3
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    • pp.43-60
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    • 2017
  • This study empirically examined the differences in degrees of product or process innovations according to the activation forms of all knowledge management (KM) processes (i.e., socialization, internalization, externalization, and combination), which are influenced by the usage patterns of management control systems (MCS)(i.e., interactive and diagnostic usage patterns). We empirically investigated and identified the links among usage patterns of MCS, the activation forms of KM processes, and the kinds of innovation promoted. Under high competitive conditions, it was found that the interactive usage of MCS is relatively more preferred and enhanced. However, when environmental uncertainty is high, it was shown that the diagnostic use of MCS is more emphasized. Thus, it is evident that the use patterns of MCS are determined by environmental conditions. From the results of this study, it was suggested that under high interactive use of MCS, the activation of socialization and internalization is more enhanced than the facilitation of externalization. It was also observed that when both interactive and diagnostic usage of MCS are high, KM processes are more activated and strengthened. The results indicated that under high activation of KM processes, product innovation as well as process innovation are more frequently occurred. Finally, the results of this study suggested that according to the levels of innovation openness, major innovations are more frequently occurred and promoted than minor innovations.

Quality Performance Management System for Construction Projects Using Quality Performance Indicators (품질성과지표 중심의 건설프로젝트 품질성과관리시스템 개발)

  • Lee, Hyun-Soo;Park, Moon-Seo;Song, Sang-Hoon
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.3 s.31
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    • pp.76-85
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    • 2006
  • Quality is the core competence for customer satisfaction in current competitive business environments. The manufacturing companies regard the quality as the success factor in enhancing competitiveness and foremost concept of the management innovation. But in many cases, the basis for the quality management and the action programs are not prepared yet. In construction industry, normally schedule and cost have priority over quality and the level of overall quality is relatively lower than other industries. This is caused by the vague quality goal and result-oriented management. This study suggests the quality performance indicators for measuring performance objectively, and develops the continuous quality monitoring system based on those indicators. By using this system, the quality improvement can be expected and corporate quality competitiveness can be ensured.

The Study on Design and Implementation of MSEC-based Group Key Management Protocol for Corporate Secret Distribution (기업비밀유통을 위한 MSEC 기반 그룹 키 관리 프로토콜 설계와 구현 연구)

  • Choi, Cheong-Hyeon
    • Journal of Internet Computing and Services
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    • v.11 no.6
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    • pp.87-110
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    • 2010
  • Recently competitive Korean companies are suffered from financial loss due to illegal exposure of their own proprietary know-how secrets, since it is difficult to watch hidden illegal channels to leak them due to their digitalization. Today the DRM-based system designed to protect such secrets is insufficient to prevent it, since DRM-based protection system cannot defend the intelligent robbery of secrets, in special, employee's robbery. The MSEC is much appropriate to secure secrets against employee's robbery. Our paper notes that IGMP, MSEC and SNMP can work easily together to realize secure system that satisfy strong security condition for prevention from leaking secrets. Since the previous research was on the architectural design for prevention of illegal exposure, this paper proposes the efficient protocol based on MSEC protocol. Our protocol satisfies the strong security conditions that the principles that the secret should be stored/distributed only in an encrypted shape, and should be separated physically from its encryption key, and should be carried in registered mobile storage separate from its processing device, and should be verified in terms of both user and device. Thus this paper proposes both the protocol for secret document distribution and its group key management.

Introduction of Management System Case Study on Standardization of Quality Record Management to Improve Quality Performance Rate of SMEs (경영시스템 도입 중소기업의 품질이행율 향상을 위한 품질기록 관리운영의 표준화 사례연구)

  • Cho, Chul-Hee;Park, Byeong Hwa;Park, Jini
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.911-926
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    • 2019
  • Purpose: In an infinite market competition, companies are adopting management systems to gain a competitive advantage. The expectancy effect of the management system is management performance improvement and accurate measurements. These can be made through quality records with integrity and maintainability. This paper examines the operation of records management standards, which are records, storage and management standards for quality records to understand the needs of records management standards and empathize with their needs. Methods: This paper examines PEC's (Pields Engineering Co., Ltd.) specific processes and standards for integrating individual management systems and establishing records management standards. We also look at the specific features of the Search Tool and Document Storage Management Standards that support records management standards. Results: The integration process of PEC's individual management system consists of five steps. A PDCA-based process was established to erode the confusion and inefficiencies caused by overlap between individual management systems. Also, by accurately grasping corporate competence, PEC established a record management standard suitable for the characteristics of the company. PEC's records management standards are used as a useful standard for organizing quality records, and have an impact on management performance improvement. Conclusion: PEC's records management standards enable the verification of quality performance rates and performance measures. Companies can implement appropriate quality improvement strategies based on the numbers identified by introducing records management standards. Companies can succeed in improving management performance when operating quality management that combines performance measurement techniques and records management standards.

A STUDY ON DEVELOPING A DESIGN OF SUPERSONIC HUMIDIFIER FOR HOME USE. - With a focus on 3 domestic companys Household electric appliances - (가정용 초음파 가습기 디자인개발에 관한 연구 - 국내가전 3사를 중심으로 -)

  • 오성진
    • Archives of design research
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    • v.6 no.1
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    • pp.23-46
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    • 1993
  • The development of technology in modern industrial world which grows and changes every day is shortening the cycle of life span of products, so there is a flood of products around us. It is enough to say that this phenomenon leads to further emphasis on the aspect of design for human being. It is not a new fact that to design for the rational function and the modeling from to make a combination and to satisfy consumers' desire is a short cut to gain competitive superiority in developing new products for MIS security. Therefore the design which plays a leading role in the activity of creating more convenient, more aesthetic, and more econemical products is called 'NEW CORPORATE WEAPON'. The amount of effort made for developing products is different in each company, but recently the plan to develope new products and its process arouse more interest. This thesis purports to improve objective understanding about the development of design by investigating products development research and the process of analysis and designing as a case study on developing a domestic supersonic humidifier. This thesis consists of five chapters in all. In chapter one as a preface, the purpose the method and the scope of the study is described. Chapter two contains my effort to grasp the background of study on the design and the basic structure of supersonic humidifier. Chapter three is an examination into the present conditions of supersonic humidifier used in domestic and foreign area, and the shape of design. In chapter four, a guide for the development of design is established. The idea sketch based on a fundamental shape and the drawing are added to this. In chapter five on the basis of the result of analysis in the preceding research I describe the development of design of products on the premise that marketing gives proof for them but the products oriented by manufacturer are not included in this case. In this thesis, I try to recognize the process of the develpment of design and the importance of the plan for design in developing products by examining an investigative and analytic study on the design of products.

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