• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.9
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• pp.5513-5524
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• 2014

This study empirically compared the Cheonan 2009 Well-being Food Expo with the Cheonan 2013 International Well-being Food Expo in terms of the Expo's content, predictors of satisfaction, and predictors themselves. According to the analysis results, the satisfaction levels of the Expo's contents, Expo's environment, convenient facilities' operations, general satisfaction, and visitor's revisiting intention of the Cheonan 2013 International Well-being Food Expo, were higher than those of the Cheonan 2009 Well-being Food Expo. In addition, all factors of satisfaction except for the convenient facilities' operations are predictors of the visitor's general satisfaction at both expos and the general satisfaction of both expos is a significant factor for visitor's revisiting intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1874-1881
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• 2008

This study surveyed and analysed the factors that affect the job satisfaction of a home appliances service engineer. The job satisfaction analysis was based on two separate branches: the satisfaction of the current position and the intention to work. As the result, it was apprehended that as far as the individual qualities of the engineer are concerned, personality is a factor that had an effect on job satisfaction. Concerning the organisational qualities, it was analysed that social support, allowances and welfare were factors that contributed largely; and concerning the work itself, it was acknowledged that the appropriateness of the work influenced job satisfaction. To conclude, it was analysed that to increase job satisfaction, it would be important first and foremost to employ employees who have extroversive personalities, to take good care of the allowances and welfare of the employees and to distribute appropriately the amount of work.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.107-122
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• 2016

This study was intended to examine the effect that the quality of service delivered by social commercial companies and service providers and perception towards seriousness of service failure would have on the intention of repurchase and revisit. 10 hypotheses were derived from literature review. excluding the questionnaires that contained many missing values or inconsistent or insincere answers. The results of this study can be summarized from 3 aspects. First, it was found that the quality of service delivered by social commerce companies had a statistically significant effect on social commerce companies' service failure(Hypothesis 1) and social commerce company repurchase intention(Hypothesis 3) in connection with the effect that the quality of service delivered by social commerce companies and service providers would have. The quality of service delivered by service providers was found to have a statistically significant effect on service providers' service failure(Hypothesis 2) and service provider revisit intention(Hypothesis 4). Second, the perception towards seriousness of service failure by social commerce companies and service providers was found to have the following effect: The service failure by social commerce companies(Hypothesis 5) was found to have a statistically significant effect on service provider revisit intention(Hypothesis 8), but did not have a statistically significant effect on social commerce company repurchase intention (Hypothesis 6). The service failure by service providers was found to be statistically significant for service provider revisit intention(Hypothesis 7) and social commerce companies purchase intention(Hypothesis 9). Finally, service provider revisit intention was found to be statistically significant for social commerce company repurchase intention(Hypothesis 10).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.1
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• pp.61-71
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• 2014

Recently social shopping, combining e-Commerce with Social Network Service, become a brand-new eBusiness model. In this paper, we aim to identify the structural relationship of the factors affecting the intention of using social shopping. Reviewing the previous works of social shopping, internet shopping and TAM (Technology Acceptance Model), we extract factors affecting the intention of using social shopping and build a structural research model among these factors. To analyze the structural relationship among theses factors, we perform an empirical study - gathering data from a survey and analyzing gathered data using EFA (Exploratory Factor Analysis) and SEM (Structural Equation Model) to identify the structural relationship. We also analyze moderating effect of past experience of social shopping and gender. As a result, We also can find that two factors - Perceived usefulness and Expected enjoyment - are the key factors influencing acceptance of social shopping and that more segmented strategies are required to attract customers since factors affecting Intention to use are somewhat different according to past experience and gender of respondents.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.1
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• pp.356-366
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• 2014

The purpose of this research was to identify the relationships between attitude, subjective norms, perceived behavioral control, intention and safer sexual behavior in experienced university students of sexual intercourse. The research participants were 388 students of university in Seoul. Considering the extremely private and sensitive topic of this research, data collection was performed through online and mobile media from April 1 to 14, 2013. Collected data were analyzed using the SPSS 21.0 Programs. As a results, safer sexual behavior had a meaningful relationship with subjective norms, perceived behavioral control, intention of safer sexual behavior. Based on these results, it is suggested that the results the of this research are used to develop nursing intervention strategies for the promotion of sexual health, such as sex education programs or sex counseling programs targeting university students.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.5986-5992
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• 2012

This study purpose is assessment to intention of turnover for dental hygienists. The study population was dental hygienists who registered at conference of Korean Dental Hygienists Association. Finally 1,955 among 2,040 were finished the question and response(response rate 95.8%). Statistical analysis conducted using SPSS 18.0K for Windows. The difference on the distribution of independent variables related with experience of turnover analyzed with Chi-square test. The results of this research could be summarized as follows: The rate of the dental hygienists experienced of turnover was 46.8%. The unmarried dental hygienists were more intended than the married ones(p<0.001). More higher education group, more higher working experience group, more higher income group, more aged group had more turnover(p<0.001). The reason of turnover were environment of employment(night work, 23.7%), personal reasons(19.1%), conditions of employment(14.6%). In conclusion, this study suggests that set up a strategy of career life for dental hygienists in dental clinic.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.12
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• pp.6211-6217
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• 2013

This study examined the environmental consciousness and behaviors of University students for the Eco-campus and assessed the impact of environmental consciousness and behavior on the eco-tourism participation intention. Students of Eco-Campus Silla University in Busan were evaluated using purposive sampling. The data was analyzed using the SPSS program. The results of this study showed that they had an interest in environmental problems. In addition, the environmental consciousness and behavior factors affected the eco-tourism participation intention. These results suggest that more reinforced and improved environmental education should be offered by universities to reveal the importance of the environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.163-176
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• 2017

With the increasing importance of BPO for sustainable growth of small venture business, BPO theories have been developed over the past several decades. This study was designed to examine the contextual factors affecting the managerial attitudes towards the BPO of small venture business, as well as the intentions to increase its level. The findings suggest that cost saving was not the primary ingredient positively affecting the attitude towards BPO. However, both specialized resources and quality improvement had a positive relationship with the attitude towards BPO. Finally, this study identified that a positive attitude towards BPO positively affects the intention to increase the level of BPO. This study implies that the survival and success of small venture firms necessitates that they utilize BPO effectively and efficiently in today's highly globalized and severely competitive environments.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.4
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• pp.1609-1618
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• 2012

We can easily acknowledge the facts that the e-market is increasingly and quickly changed by the smart phone user's. This research focuses the e-service quality and relationship between the e-service quality, customer satisfaction and behavioral intention in the AppShopping Mall. Based on the documentary research, the empirical study was followed by the questionnaire. The 313 usable questionnaires were collected by a self-administered survey. The results reveal that the e-service quality determinants are factors including customer service, app design, security, connectivity and user's convenience, and that the e-service quality is directly or indirectly related to customer satisfaction and behavioral intention. The AppShopping mall managers have to try on their best to find out the customer's needs, manage the lists of the e-service quality and develop the app.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.435-442
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• 2021

This study verified the relationship between health cognition, subjective quality of life, and intention to continue exercise among participants in an exercise rehabilitation program. The researcher explained the purpose and questionnaire information in detail through the cooperation of the center, and after consenting, 204 copies were selected, excluding 24 copies judged to be unreliable out of a total of 228 copies. For the survey, the researcher explained the purpose and questionnaire in detail through the cooperation of the center, and after consenting, a total of 204 copies of data were collected. The collected data were subjected to frequency analysis, descriptive statistics, factor analysis and reliability analysis, and correlation analysis and regression analysis were applied to identify the relationship between latent variables. As a result of the analysis, it was found that there was a significant effect on the relationship between the degree of health cognition, subjective quality of life, and exercise continuity of exercise rehabilitation program participants. In the future, measures to increase the level of health cognition are needed, and it is considered that follow-up studies are necessary in consideration of the individual's physical and social environment.