• Title/Summary/Keyword: Convergence of broadcasting and telecommunication

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A Case Study on Business Model Evaluation for Broadcasting Telecommunication Convergence Service (차세대 방통융합서비스 사업모델 평가에 관한 사례)

  • Lim, Gyoo Gun;Kang, Sangug;Seol, Joongho;Yu, Dengsheng
    • Journal of Information Technology Services
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    • v.16 no.1
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    • pp.83-98
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    • 2017
  • Broadcasting telecommunication convergence service means a service where broadcasting and telecommunication converge. Recently with the advancement of technology, broadcasting telecommunication convergence service has been evolving to provide multimedia contents through various devices including wired and wireless network environment. Up to now, IPTV and smartphone-based convergence services have been dominant, but more developed and evolved technology and media will appear in the future. In order to derive the next generation broadcasting telecommunication convergence service supporting model, this study derives an evaluation model of broadcasting telecommunication convergence service and presents a case of evaluation of 30 demonstration projects supported by the Korean government from 2010 to 2014. In this study, we derive an evaluation model and evaluate the demonstration projects by reflecting the position of the main stake holders of service such as users, experts, and related organizational institutions, away from the existing simple service evaluation method. Expert questionnaire used AHP (Analytic Hierarchy Process) method, and the evaluation results were divided into upper and lower groups to provide key implications by a gap analysis. From this analysis this study suggests guidelines for next generation broadcasting telecommunication service support projects. The next generation broadcasting convergence service business should be based on open platform type in terms of service type. In terms of service media, it should be centered on open devices such as smart phones and smart TVs. In terms of types of business responsibilities, it should be led by public organizations and it is necessary to increase the fund matching ratio by at least 62% when the private sector participates.

A Study on the Convergence Policy of Broadcasting and Telecommunication in IPTV Convergence Service with Reference to Rent Seeking Theory (방송과 통신정책, IPTV 융합정책의 지대추구론적 분석 : 지대추구의 효율성 분석을 중심으로)

  • Lee, Sang-Ho;Kim, Jai-Beom
    • Journal of Information Technology Applications and Management
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    • v.14 no.3
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    • pp.199-225
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    • 2007
  • This study deals with the regulatory policy of government on the convergence of broadcasting and telecommunication by applying rent seeking theory to Internet Protocal TV (IPTV). Existing literature has mainly focused on the negative implications of rent seeking since Tullock [1967], Krueger [1974] and Buchanan [1980]. We have investigated the regulatory policy along with the progress of the convergence of broadcasting and telecommunication. Regulatory policy on broadcasting, despite its impartial intent. has created the entry barrier in the industry, resulting in high rents. Meanwhile, regulatory policy in telecommunication is more geared by the encouragement of more competitive environments, resulting in reasonably low rents in the market. Regulatory policy in the age of convergence needs to improve the efficacy of the industry and welfare, while maintaining the rent at a reasonably low level. This research has contributed to emphasizing the positive aspect of rent seeking in policy concerned with the convergence of broadcasting and telecommunication, notably IPTV.

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Analysis of Consumers' Choices and Time-Consumption Behaviors for Various Broadcasting and Telecommunication Convergence Services

  • Koh, Dae-Young;Lee, Jong-Su
    • ETRI Journal
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    • v.32 no.2
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    • pp.302-311
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    • 2010
  • In this study, we analyzed consumers' choices of various broadcasting and telecommunication convergence services and time consumption for chosen services by using survey data. A multivariate probit model was used to model consumers' choices of various broadcasting and telecommunication convergence services, and an ordered probit model was used to model consumers' time consumption for chosen services. Factors affecting consumers' choices and time-consumption behavior were identified, and simulation results of market competition and substitution were obtained. Based on these results, it was found that for the time being, consumers are highly locked into existing broadcasting services and are likely to become more price-sensitive to the new broadcasting and telecommunication convergence services. Also, the ways in which individual characteristics affect choices and time consumption were found to be very diverse service by service.

통신방송융합 시장의 경쟁전망과 최적경쟁정책 : 한국 IPTV사례를 중심으로

  • 최종일;황준석;고대영
    • Proceedings of the Technology Innovation Conference
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    • 2006.02a
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    • pp.248-263
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    • 2006
  • The convergence in telecommunication and broadcasting is one of the most popular topics in these days. For example, the characteristic of IPTV -internet protocol television-is controversial in the extreme. In Korea the IPTV operators are mainly the telecommunication service operators. So it is natural that the IPTV services are categorized to the telecommunication services. But the Broadcasting service providers, especially the CATV providers who can serve the TPS-triple play service- like IPTV players insist that the IPTV should be regulated as a broadcasting service. This paper will analyze whether the regulation in which the IPTV is categorized to one of the broadcasting services is better than the case of telecommunication services. To examine this, the social welfare analysis is conduced and the differential oligopoly market model is used. Together with that, this paper suggests that we can improve the social welfare by the asymmetric regulation between IPTV and D-CA TV. This means that in Korea the IPTV has a weak substitution relation with the D-CA TV and the IPTV should be dealed as a new convergence service that differs from traditional broadcasting services.

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Forecasting Future Broadcasting Service Market based on the Consumer Preferences for the Attributes of New Convergence Broadcasting Services (신규 융합형 방송서비스 속성에 대한 소비자 선호 분석을 통한 미래 방송서비스 시장 예측)

  • Koh Dae-Young;Kim Tai-Yoo;Lee Jong-Su
    • Journal of Technology Innovation
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    • v.14 no.1
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    • pp.227-254
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    • 2006
  • Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

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Review on Telecommunications-Broadcasting Convergence Trend and Services : Domestic Satellite Digital Multimedia Broadcasting Services Focus (통신.방송 융합서비스 관련 주요 동향 및 이슈 - 국내 위성 DMB 서비스 도입 현황을 중심으로 -)

  • Han, Hyeon-Su;Song, Yeong-Hwa
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.75-89
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    • 2003
  • In this paper, we first summarize key components of integrated services of telecommunication and broadcasting. Definitions and typology of th e integrated services are organized th rough comprehensive analysis of recent convergence trend of telecommunications and broadcasting. Various issues on regulations, society cultures, and technical aspects of the convergence are identified. Next, we deal with the digital media broadcasting service which is one of the technical culmination of the telecommunication and broadcasting merged services. The focus of the analysis has been made on policy implications and comparative details with other similar services in the same category. Finally, we suggest the perspectives on forthcoming digital media broadcasting service developments, and implications to cope with this emerging technological breakthrough.

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Policies of Broadcasting and Telecommunication In Smart Media Convergence Age: Focus on the Policy Paradigm and Public Relations Strategies for Dynamic Quality of Life (스마트미디어융합시대 방송통신정책: 삶의 질을 위한 정책 패러다임과 정책 PR을 중심으로)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.99-111
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    • 2011
  • Nowadays, the rapid progress and worldwide use of smart-media(SNS) has resulted in coming of the smart media convergence age. In practice, however, the effectiveness of smart media convergence society is limited by the difficulties of using it, which include accessibility, waiting for loading, clutter, old information, privacy risks, expensive communication, etc. The conquest of these difficulties must be policy target of broadcasting and telecommunication for high quality of communication life. From this perspective, this paper proposes a new policy of broadcasting and telecommunication based on the dynamic quality of life for the smart media convergence society. This smart convergence policy will not promote only the development and production of smart media contents but also its stable supply and it will secure the accessibility and privacy. In conclusion, this paper reveals that the components of quality of life are important elements of broadcasting and communication policies which will eventually lead to the popular use of smart media and enhance its quality.

QoS-aware Fast Wakeup and Connection Mechanism on Broadcasting Convergence Network (방송통신 융합망에서 QoS 향상을 위한 Fast Wakeup and Connection 기술)

  • Kim, Moon
    • Journal of Advanced Navigation Technology
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    • v.21 no.4
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    • pp.402-412
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    • 2017
  • The convergence of broadcasting and telecommunication technologies is a key issue of the ubiquitous networks. So this paper offers the convergence of integrated telecommunication networks and broadcasting system, Advanced Terrestrial Digital Multimedia Broadcasting (AT-DMB), and the interconnection of them via the Media Independent Information Server/Service (MIIS). Then, this paper proposes the fast wakeup and connection mechanism with concepts for improving QoS and energy efficiency simultaneously. In the proposed convergence network, our mechanism places the key on the minimization of both the incoming service delay destined to a turned-off interface by using the broadcasting network and the additional energy consumption. This paper further evaluates the performance of proposed mechanism through the numerical and experimental analysis and has confirmed the decrease of both service delay and energy consumption.

A Direction for Convergence Law in the Era of Digital Convergence (디지털 융합 환경에서 방송통신 통합법 체계의 방향)

  • Lee, Sang-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.3B
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    • pp.536-550
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    • 2010
  • This study analyzes the characteristics of broadcasting law and telecommunication law and suggested the key legitimate of regulation where convergence law would go for in the convergence circumstances by drawing the common and differential characteristics of two laws. Moreover, in the value of inherent pursuit of broadcasting law and telecommunication law, this paper examined whether these values continued to be reflected in the convergence law, and indicated the direction how these values should adopt in the convergence law. The result of this study shows that strong entry regulation has applied to both broadcasting and telecommunications industry. Also, both industries have been required to be universal service to realize the value. Meanwhile, the pursuit of original value of broadcasting law and telecommunication law can be summarized as secure of access and diversity, respectively. In the convergence law, it is necessary to compensate and modify the meaning of access and diversity based on traditional regulation.

The forming, practicing and shifting of the discourse on the convergence of broadcasting & telecommunication (방송통신융합 담론의 형성과 실천 그리고 변위)

  • Lee, Won
    • Korean journal of communication and information
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    • v.48
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    • pp.25-45
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    • 2009
  • The convergence of broadcasting & telecommunication is not a reality by itself, but recognized as a reality by the discourse which defines and explains it. It is the premise from which this article aims at studying how the discourse on the broadcasting-telecommunication convergence is formed, practised and transformed. This study compares the case of France with the case of Korea in order to show how the same discourse can engender different consequences and evolve in a different way in different socio-political situations. The discourse of the convergence was born as a scientific knowledge in the reports of the European Commission and OECD, and accepted as an important object generating social debates. Then, the discourse faces the resistance of pre-existent discourses in France, while it spreads without clash in South Korea. The French discourse results in a horizontal regulation of contents and networks, while the Korean discourse creates a unique regulator for both traditionally distinguished sectors. Finally, unlike France, the scientific discourse of the convergence in South Korea is transformed into even a political, imaginary or utopian discourse.

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