• Asia pacific journal of information systems
• /
• v.30 no.4
• /
• pp.785-807
• /
• 2020

The novel Coronavirus disease 2019 (COVID-19) is unprecedentedly changing the world since its outbreak in late 2019. Using the collected the data related to COVID-19 and the social media user data from a mobile application market research agency from January 25 to April 7, this study empirically examines the effect of the number of confirmed COVID-19 cases worldwide, the number news COVID-19, and the enforcement of social distancing measures on the daily active users (DAU) of two social media services - Twitter and Facebook - in South Korea. There are three important findings from the results of econometric analysis. First, the number of confirmed COVID-19 cases worldwide has a negative effect on the DAU of social media. Second, the number of COVID-19 news is negatively associated with the DAU of social media. Finally, the implementation of social distancing measures has no significant effect on the DAU of the social media. Theoretical implications and managerial guidelines are also discussed.

• International journal of advanced smart convergence
• /
• v.13 no.1
• /
• pp.129-139
• /
• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• Journal of the Institute of Convergence Signal Processing
• /
• v.2 no.3
• /
• pp.9-15
• /
• 2001

Very low bit rate video coding uses the inter-picture video coding method for high compression. The inter-picture video coding is coded based on the information of the previous frames so any packet loss can lead to reduce the image quality on the transmission. In this paper, we proposed the multi-stream generation method for inter-media synchronization of very low bit rate video based on TCP for reliable transmission. The proposed approach performs a reliable transmission via a TCP based protocol. This method incorporates multi-streams in order to enhance the robustness of delivery and can withstand against network jitter. Moreover, the client bandwidths are fully utilized in a highly efficient way.

• Convergence Security Journal
• /
• v.11 no.3
• /
• pp.47-54
• /
• 2011

To protect SVC(Scalable Video Coding) media, the encryption mechanism need to consider two fundamental issues; First, What is to be encrypted? Second, When encryption is performed with respect to compression? In this paper, we analyze the several encryption approaches with regard to the above issue. And we propose hybrid-based protection mechanism. This mechanism ensures the media scalability, layered access control and reuse protected content. In this experiment the proposed mechanism generates under 3% security overhead against standard scalable video coding.

• Journal of Convergence for Information Technology
• /
• v.10 no.1
• /
• pp.28-34
• /
• 2020

This paper intends to examine the recent acquisition of 21st Century Fox by Walt Disney Co. in terms of how information communication technology, especially the internet, has been reshaping the media industry. In particular, it looks at the deal as Disney's attempt to adapt to the rapidly shifting media environment and strike back at the challenges from online streaming services. After looking at the overview of the deal and some of the major changes and challenges the rise of streaming services has brought to film and media landscape, the paper looks at Disney responded to them by launching its own streaming services and how its acquisition of Fox assets factors in this. It also examines the implications of Disney's move as well as the opportunity and challenges it faces.

• Smart Media Journal
• /
• v.6 no.1
• /
• pp.54-60
• /
• 2017

Recently, broadcasting companies have been faced with changes in social environment, particularly, the emergence of new media, including the internet, cable TV and DMB, and in the political environment, such as convergence in broadcasting and communications media. To cope with these changes, broadcasting companies are showing increasing interest in building new broadcasting information systems. This study presents how to develop a web-based broadcasting information system for the small and medium-sized broadcasting company. For developing the system, the study describes system configuration, business function relationship diagrams and business flow diagrams, entity relationship diagrams, major programs, and graphic user interfaces. The newly developed web-based broadcasting information system is expected to increase business productivity to a significant extent through faster decision-making and business execution in and out of the company.

• Journal of Broadcast Engineering
• /
• v.27 no.4
• /
• pp.519-526
• /
• 2022

Identifying and searching for characters appearing in scenes during multimedia video editing is an arduous and time-consuming process. Applying artificial intelligence to labor-intensive media editing tasks can greatly reduce media production time, improving the creative process efficiency. In this paper, a method is proposed which combines existing artificial intelligence based techniques to automate character recognition and search tasks for video editing. Object detection, face detection, and pose estimation are used for character localization and face recognition and color space analysis are used to extract unique representation information.

• Journal of the Korean Society of Industry Convergence
• /
• v.20 no.5
• /
• pp.351-357
• /
• 2017

Growing plant in potting media without soil is known as Soilless cultivation. This method is used mostly in greenhouse cultivation to increase horticultural commodities production. Peat moss is commonly utilized as potting media substrate because of its characteristic. However, peat moss price is high because of the quantity of peat moss in nature has been decreased. Recently, most of the research is conducted to find the alternative growing medium to cultivate horticulture plant in potting media. Perlite and rice husk ash were mentioned that had a potent as alternative growing media for seasonal plants to increase agriculture production due to the lack of production area. This study aimed to determine the effect of using different substrate and growth performance of chili. The method used was the soilless cultivation. The chili was planted in the pot with perlite media, rice husk ash media, and peat moss media. The chili was measured after 65 days after planting. The result showed that rice husk ash and perlite were more potentials in chili growth performance than peat moss. Rice husk ash had the significant result of plant height. While, Perlite effect on root length, plant weight, leaf length, and stem diameter. The best alternative for cultivation chili without substrate based on this research was perlite then rice husk ash and peat moss.

• Journal of Convergence for Information Technology
• /
• v.9 no.11
• /
• pp.171-179
• /
• 2019

This study aims to examine whether a Parent's Neglecting Attitude affects an Adult Media Immersion and Adolescent' Dependence on mobile phonehas a mediating effect. To achieve this goal, the first year of middle school panel of 'the 6th Korean Children and Youth Panel Survey(KCYPS)' was utilized. To verify the mediating effect of Adolescent' Dependence on mobile phone in the relationship between Parent's Neglecting Attitude by Adolescents and the Adult Media Immersion, Baron & Kenny's mediating effect analysis method was conducted and the analytical findings are shown below. According to this study, first of all, more the Parent's Neglecting Attitude rise to rise the Adult Media Immersion. Second, the Adolescent's Dependence on mobile phone partly mediates the Adult Media Immersion. The practical implications of this results are below : First, we need to make a policy and legal effort to improve the relationship between parents and children. Second, there is a need to practice professional programs in schools, focusing on school social worker. Third, Revision of relevant laws limiting access to adult media is necessary.

• Journal of the Korea Convergence Society
• /
• v.10 no.6
• /
• pp.157-164
• /
• 2019

This research examines how IoT makes a significant contribution to the innovation of media firms. The media firms will be able to find new reveue sources and strengthen firms' competence through innovating product, process and business model. While IoT increases the experience of interactivity and immersion for consumption, it improves the way ads are exposed and its impact is measured, leading to revenue increase. For these benefits fulfilled, innovation friendly media eco-system must be established. It is the most critical that media firms should change skeptical attitude toward IoT's potential and actively invest it to employ IoT. The government should create regulatory framework to best utilize the innovative advantages of IoT.