• Title/Summary/Keyword: Convergence media

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A Study on the Influencing Factors on Flow & Addiction of Tiktok Service Users (Tiktok 서비스 이용자의 몰입과 중독에 미치는 영향요인 연구)

  • Zhou, Yi-Mou;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.125-132
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    • 2021
  • This study deals with the influencing factors on flow and addiction perceived by users of Tiktok service, an SFV service platform that is expanding the market in the middle area between social media and OTT. As the number of Tiktok users increases, researchers thought that research on the cause of addiction would be necessary. Since media users lack media consumption time, they produce and share SFVs rather than long videos, and are affected by exogenous variables. In addition, attachment is divided into interpersonal relationships and attachment to services, and the path of attachment was confirmed to be connected to flow and addiction. Through this study, the researchers considered that there were theoretical and practical contributions in that the path leading to addiction of video media services was set and verified as self-exposure and attachment, flow and addiction. These research results can be applied to more diversified video-centered media services, and can be expected to be used for new media emerging in the future.

A Case Study on Business Model Evaluation for Broadcasting Telecommunication Convergence Service (차세대 방통융합서비스 사업모델 평가에 관한 사례)

  • Lim, Gyoo Gun;Kang, Sangug;Seol, Joongho;Yu, Dengsheng
    • Journal of Information Technology Services
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    • v.16 no.1
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    • pp.83-98
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    • 2017
  • Broadcasting telecommunication convergence service means a service where broadcasting and telecommunication converge. Recently with the advancement of technology, broadcasting telecommunication convergence service has been evolving to provide multimedia contents through various devices including wired and wireless network environment. Up to now, IPTV and smartphone-based convergence services have been dominant, but more developed and evolved technology and media will appear in the future. In order to derive the next generation broadcasting telecommunication convergence service supporting model, this study derives an evaluation model of broadcasting telecommunication convergence service and presents a case of evaluation of 30 demonstration projects supported by the Korean government from 2010 to 2014. In this study, we derive an evaluation model and evaluate the demonstration projects by reflecting the position of the main stake holders of service such as users, experts, and related organizational institutions, away from the existing simple service evaluation method. Expert questionnaire used AHP (Analytic Hierarchy Process) method, and the evaluation results were divided into upper and lower groups to provide key implications by a gap analysis. From this analysis this study suggests guidelines for next generation broadcasting telecommunication service support projects. The next generation broadcasting convergence service business should be based on open platform type in terms of service type. In terms of service media, it should be centered on open devices such as smart phones and smart TVs. In terms of types of business responsibilities, it should be led by public organizations and it is necessary to increase the fund matching ratio by at least 62% when the private sector participates.

A Study on the Convergence Directing Characteristics of a Fashion Show - Focused on the Louis Vuitton Women's Collection - (패션쇼의 융복합 연출 특성에 관한 연구 - 루이비통 여성복 컬렉션을 중심으로 -)

  • Ha Jin Choi;Jae Yoon Chung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.4
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    • pp.11-25
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    • 2022
  • Convergence, a universal phenomenon in modern society, takes place in various ways throughout society, and the concept of convergence can also be observed in fashion shows. The concept of convergence is actively emerging in terms of fashion show directing. The purpose of this study is to suggest the development of fashion show directing by analyzing the convergence characteristics of fashion show directing through a Louis Vuitton fashion show, and to provide data on convergence in fashion shows. The object of the study is the women's Paris Pret-a-porter and women's cruise collection presented at the Louis Vuitton fashion show. The research method integrated the criteria for analysis and the characteristics of fashion show production through previous studies and a literature review. The characteristics of convergence production in Louis Vuitton fashion shows were identifeid through literature and visual data. In this study, the convergence of the Louis Vuitton fashion shows were divided into four categories: genre integration, sensory synesthesia, perspective diversification, and media scalability. First, the integration of genres enhanced the brand image and effectively conveyed the concept of the show. Second, the synesthesia of the senses expanded communication with the audience and increased the audience's immersion. It has also become a new way to experience fashion shows in person. Third, the diversity of perspectives changed and diversified the way audiences experienced fashion shows. Fourth, the scalability of the media means various ways in which the audience can experience fashion shows. Through this, it is possible to effectively convey information and experiences about fashion shows to the audience.

A Study on Establishing 'Social Media Committee' Based on the Social Trust (소셜트러스트 기반의 소셜미디어 전담기구('소셜미디어위원회') 설립 방안 연구)

  • Moon, Hyung-Nam
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.41-58
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    • 2012
  • Although the social media plays leading role in the change the political, economic, social and cultural environment in all fields, it is not really understanded the overall management of social media in society. With understandings on the influence of social media, the purpose of this study is to investigate the characteristics of social media and to provide some suggestion to make use effectively of social media in society. To achieve th purpose of this study, the responsibility and the effort of government was examined. As a result, the Social Media Strategy Broad (tentative title 'Social Media Committee') suggests to protection of the users' rights and active support of the current utilization. This study is expected to show the meaningful implication of social media strategy and standard of the social media utilization in policy, education etc.

Design and Implementation of the SoC for Terrestrial DMB Receiver (지상파 DMB 수신용 SoC 설계 및 구현)

  • Koo, Bon-Tae;Lee, Ju-Hyeon;Choe, Min-Seok;Lee, Seok-Ho;Kim, Jin-Gyu;Kim, Seong-Min;Park, Gi-Hyeok;Kim, Deok-Hwan;Gwon, Yeong-Su;Eom, Nak-Ung
    • Proceedings of the IEEK Conference
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    • 2006.06a
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    • pp.669-670
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    • 2006
  • This paper describes the functions and design technology of the T-DMB (Terrestrial Digital Multimedia Broadcasting) receiver. T-DMB is a novel broadcasting media that can provide high-quality video and audio services. In this paper, we will describe the VLSI implementation of RF, Baseband and Multimedia Chip for T-DMB Receiver. The designed DMB SoC has low power consumption and has been implemented using a standard-cell library in 0.18um CMOS technology.

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Analysis Influential Factors for Media Selection in Banking Transaction Context (온.오프라인 은행거래를 위한 매체선택 영향 요인)

  • Cho, Nam-Jae;Park, Ki-Ho;Lim, Hae-Kyung
    • Journal of Digital Convergence
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    • v.6 no.3
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    • pp.75-84
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    • 2008
  • The purpose of our this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank window's and ATMs (automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

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Efficient Media Synchronization Mechanism for SVC Video Transport over IP Networks

  • Seo, Kwang-Deok;Jung, Soon-Heung;Kim, Jin-Soo
    • ETRI Journal
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    • v.30 no.3
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    • pp.441-450
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    • 2008
  • The scalable extension of H.264, known as scalable video coding (SVC) has been the main focus of the Joint Video Team's work and was finalized at the end of 2007. Synchronization between media is an important aspect in the design of a scalable video streaming system. This paper proposes an efficient media synchronization mechanism for SVC video transport over IP networks. To support synchronization between video and audio bitstreams transported over IP networks, a real-time transport protocol/RTP control protocol (RTP/RTCP) suite is usually employed. To provide an efficient mechanism for media synchronization between SVC video and audio, we suggest an efficient RTP packetization mode for inter-layer synchronization within SVC video and propose a computationally efficient RTCP packet processing method for inter-media synchronization. By adopting the computationally simple RTCP packet processing, we do not need to process every RTCP sender report packet for inter-media synchronization. We demonstrate the effectiveness of the proposed mechanism by comparing its performance with that of the conventional method.

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Semi-supervised Cross-media Feature Learning via Efficient L2,q Norm

  • Zong, Zhikai;Han, Aili;Gong, Qing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.3
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    • pp.1403-1417
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    • 2019
  • With the rapid growth of multimedia data, research on cross-media feature learning has significance in many applications, such as multimedia search and recommendation. Existing methods are sensitive to noise and edge information in multimedia data. In this paper, we propose a semi-supervised method for cross-media feature learning by means of $L_{2,q}$ norm to improve the performance of cross-media retrieval, which is more robust and efficient than the previous ones. In our method, noise and edge information have less effect on the results of cross-media retrieval and the dynamic patch information of multimedia data is employed to increase the accuracy of cross-media retrieval. Our method can reduce the interference of noise and edge information and achieve fast convergence. Extensive experiments on the XMedia dataset illustrate that our method has better performance than the state-of-the-art methods.

Digital Outdoor Advertising Tecoration for the Metaverse Smart City

  • Yoo, Seung-Chul;Piscarac, Diana;Kang, Seungmi
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.196-203
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    • 2022
  • Developing smart cities increasingly relies on metaverse technology. This has become much more apparent in the post-COVID-19 pandemic urban environment. The demand for fast processing of huge amounts of data and the convergence of various media types is essential for keeping city residents well-informed and safe. This paper builds on recent research on metaverse, smart cities, and digital outdoor advertising media. It proposes that "space culture media", which collectively functions by using physical or virtual spatial information, will play a key role in the smart city, functioning as an augmented city. Specifically, this paper deals with significant issues related to the smart city changes created by tecoration, a metaverse urban media space facilitated and enhanced through digital outdoor advertising.