• Journal of Digital Convergence
• /
• v.16 no.5
• /
• pp.55-63
• /
• 2018

Although there has been a great change in the Chinese logistics industry, there have been few studies on the research trends of logistics in China. Existing research has been conducted on subdivision topics such as transportation efficiency, warehouse location and port efficiency. In this study, the research trends of logistics in China from 2000 to 2017 were analyzed using SNA method. The data were collected from foreign journals and a total of 82 related papers were used for analysis. The first period (2000-2008) was derived from the top keywords such as "Globalization", "Hong Kong", "FDI" and "outsousing". The results of the second period (2009-2013) were derived from keywords such as "international trade" and "reverse logistics", and in the third period (2013-2017) "3PL", "warehousing", "railways" "supply chain", "economic", "port" and "Belt and Road" The analysis of China's logistics using SNA method shows that the research trend of China's logistics is evolving as China is changing rapidly under the globalization context.

• Journal of Digital Convergence
• /
• v.16 no.5
• /
• pp.385-390
• /
• 2018

This study categorizes cases of industry-wide collaboration works, which is getting more actively conducted in a various forms and purposes for forming fixed brand identity and reinforcing brand identity, by analyzing its characteristics, and suggests new categorization in brand marketing perspective with diverse cases. Furthermore, the concept of collaboration in $4^{th}$ industrial revolution, so-called ICT, IOT, is studied for seeking developmental direction of collaboration which is being. As a result, approaches about application methods of and categorizing methods of collaboration in the aspect of design and branding were seeked. Based on this research, it is expected to be used as a reference for branding and marketing approach to domestic collaboration works, and it is also hoped to help following researches on guide line and following researches on collaboration.

• Journal of Digital Convergence
• /
• v.13 no.10
• /
• pp.121-133
• /
• 2015

This tutorial presents an approach to perform the covariance based structural equation modeling using the R. For this purpose, the tutorial defines the criteria for the covariance based structural equation modeling by reviewing previous studies, and shows how to analyze the research model with an example using the "lavaan" which is the R package supporting the covariance based structural equation modeling. In this tutorial, a covariance-based structural equation modeling technique using the R and the R scripts targeting the example model were proposed as the results. This tutorial will be useful to start the study of the covariance based structural equation modeling for the researchers who first encounter the covariance based structural equation modeling and will provide the knowledge base for in-depth analysis through the covariance based structural equation modeling technique using R which is the integrated statistical software operating environment for the researchers familiar with the covariance based structural equation modeling.

• Journal of Digital Convergence
• /
• v.16 no.8
• /
• pp.341-349
• /
• 2018

This study aimed to investigate the tendency of nationalism and globalization of Korean by analyzing their emotions in sport phase. The SNS comments of newspaper articles on 2016 Brazil Olympics were selected and used to analyze types of nationalism with its emotional texts. The results were as followings; First, the words which showed nationalistic tendency represented each sport phase. Second, Korean showed strong resistant nationalism when their historical background was stimulated by the situation. Third, the most dominant type of Korean's nationalism in sport emotion was the closed. This study could be valued with the empirical approach on the sport emotion and nationalism tendency of Korean.

• Journal of Digital Convergence
• /
• v.16 no.8
• /
• pp.151-159
• /
• 2018

This study focused on appreciative inquiry(AI) of salespeople who have to respond to various types of emotions according to the desires of individual customers at service contact points and the effect of emotional labor on adaptive selling behavior and customer satisfaction. Dyadic questionnaires were administerd to 115 automobile salespeople and 2 customers who received service from each salesperson, and the collected data was analyzed by using structural equation modeling. The results showed that AI had positive influences on deep acting and surface acting. Only deep acting was found to have positive relationship with adaptive selling behavior, but not to surface acting. Adaptive selling behavior had a positive effect on customer satisfaction. This study will contribute to identifying the need for AI access for salespersons and for activating adaptive selling behavior through emotional labor related to AI practice.

• Journal of Digital Convergence
• /
• v.13 no.12
• /
• pp.171-177
• /
• 2015

The aim of the study is to introduce a software reuse technique into a generalized agile process for a reuse of a product backlog item. The software engineering community has made some efforts to integrate software reuse and agile methods. Most studies have emphasized the use of agile practices in software product line engineering, whereas reuse in agile methods has received little focus. Nevertheless, the activities and artifacts that provided by an agile method exhibit characteristics that promote reuse. In this paper, we identify catalytic activities and characteristics that promote reuse in a generalized agile process, and we suggest a reuse technique for a product backlog item. Based on our results, we integrate a backlog factoring technique into a generalized agile process for reuse. In addition, we apply the proposed technique and demonstrate a prototype of backlog item reuse in agile methods for a restaurant chain application.

• Journal of Digital Convergence
• /
• v.12 no.6
• /
• pp.253-258
• /
• 2014

To ensure excellence in logical software education for smart IT technologies in schools, the study was conducted to determine whether a course on mobile application (app) content creation using an app authoring tool can be introduced as a part of the regular curriculum. As an approach method, five sessions of related training for characterized high school teachers as well as three sessions for elementary, middle and general high school teachers nationwide and a satisfaction survey were conducted for a total of five surveys. The average of 91.4% for more than moderately satisfied' is judged to reflect the perception of a highly successful study. In conclusion, the introduction of an app development education program using an authoring tool in schools is considered essential, and furthermore, the need for establishing new national technical qualifications is still rising.

• Journal of Digital Convergence
• /
• v.11 no.6
• /
• pp.73-90
• /
• 2013

Our basic objective in this paper is to identify a relationship among services, technology level, and service innovation activities using service science approach. The empirical tests are two-fold: first, to find out a difference in the level of service innovations, depending on the service levels and vice versa; second, to investigate the relationship between technology level and service activities and between technology level and service innovation activities. The results of the study are as followed: (1) Service innovation activities are different depending on service activities. (2) Service activities are different depending on service innovation activities. (3) Differences between technology level and service activities and between technology level and service innovation activities do not exist. These findings have implications for both research and practice.

• Journal of Digital Convergence
• /
• v.16 no.3
• /
• pp.261-273
• /
• 2018

The purpose of this study is to find out how the online brand community characteristics affect customer behavior according to self-construal level and gender difference. The characteristics of online community are divided into interaction, objectivity, information provision, and activity reward. First, interactivity and activity compensation among the characteristics of online community have a positive effect on brand community commitment. On the other hand, the effect of purpose and information provision is insufficient. Second, the greater the commitment to the brand community, the higher the WOM effect is. Finally, this study shows that customers with dependent self-construal tendencies have more brand community support than customers with independent self-construal tendencies, and females show more brand community support than males. This study suggests an efficient marketing approach to companies through a brand community commitment by understanding the intrinsic motivation of consumers' self-construal level.

• Journal of Digital Convergence
• /
• v.16 no.6
• /
• pp.463-470
• /
• 2018

The main purpose of this study was to determine the efficacy of a group psychomotor training for the visual and auditory attention in children with ADHD. We examined some of the important factors of visual and auditory attention deficits, the Omission Error and False Alarm Error using Kiphard's 6-step program for children with ADHD. The result suggests that a significant decrease in factors involved in visual attention deficits was influenced by the degree of group interaction and the time of examination. However, factors involved in auditory attention deficits were not significantly affected. Our research on the effects of psychomotor program based on the convergent intervention approach suggests that future studies investigate different paradigms of intervention methods for children with ADHD.