• Title/Summary/Keyword: Convergence Media

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A Study on the Analysis of Consumer Convergence Preferences for Healthcare Information Service in Social Media (소셜미디어 건강정보서비스에 대한 융합적 소비자선호도 분석방법 연구)

  • Kim, Kyoung-Hwan
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.181-188
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    • 2016
  • This study investigated consumer convergence preferences for healthcare information service in social media using the multi-attribute utility theory. The multi-attribute utility theory is an approach for compositional modeling attributes wherein researchers compute the overall service utility by aggregating the evaluation results for attribute values. We found that healthcare information service consumers in social media evaluate the service preference through the multi attributes - Update, Cost, Usefulness, Usability, Reliability. And the study shows that individual preference by estimating weight of each attribute in the services influences the service use intention. So we believe that estimating preferences with multi-attribute utility theory will predict business success of the services in a new media, and for a successful business of the social media services marketers should assess the consumer's preference using the multi-attributes.

The Structural Transformation of the Private and Public Spheres : An Exploratory Study on the Emergence of a New Middle Region and its Structure in the Convergence Age (융합미디어와 사적(私的)·공적(公的) 영역의 변형 : 새로운 중간영역의 부상(浮上)과 그 구조에 대한 탐색적 연구)

  • Kang, Jae-Won
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.125-143
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    • 2013
  • This paper intends to explore the social and cultural implications of convergence media, based on Goffman's situational approach. The situational segregation of regions makes us to re-interpret the current private and public spheres and helps us to reveal the principle and structure hidden in the new middle region. An environment of convergence media is nullifying the separation of private and public spheres, while letting a new middle region appear.

A Prediction Cost based Complexity Reduction Method for Bi-Prediction in High Efficiency Video Coding (HEVC) (HEVC의 양-예측을 위한 예측 비용 기반의 복잡도 감소 기법)

  • Kim, Jong-Ho;Lee, Ha-Hyun;Jun, Dong-San;Cho, Suk-Hee;Choi, Jin-Soo
    • Journal of Broadcast Engineering
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    • v.17 no.5
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    • pp.781-788
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    • 2012
  • In HEVC, the fast search method is used for reducing the complexity of the motion prediction procedure. It is consisted of the sub-sampled SAD which reduce the complexity of Sum of Absolute Differences(SAD) calculation and the simplified bi-prediction method which reduce the iterations of the uni-prediction for the bi-prediction. The computational complexity is largely decreased by the fast search method but the coding gain is also decreased. In this paper, the simplified bi-prediction is extended to compensate the performance loss and the prediction cost based complexity reduction methods are also proposed to reduce the complexity burden by the extended bi-prediction method. A prediction cost based complexity reduction method is consisted of early termination method for the extended bi-prediction and the bi-prediction skipping method. Compare with HM 6.0 references S/W, the average 0.42% of BD-bitrate is decreased by both the extended bi-prediction method and the prediction cost based complexity reduction methods with negligible increasement of the complexity.

A Study on the Advertising Creative Based on the Technology Convergence (기술융합에 기반한 광고 크리에이티브에 관한 연구)

  • Jeong, Chang Jun
    • Journal of the Korea Convergence Society
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    • v.6 no.4
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    • pp.235-241
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    • 2015
  • As the broadcast, tele communication and media technology develop, the media are divided into various specialities from the internet to the mobile device. An advertising creative in the field, an innovative changes are taking place that had not been in the era of the passed traditional media TV, newspaper, magazine and etc. It's not but the various media's dividing, also the consumers who use the media are evolving in their media behavior from a passive attitude to a positive one. In other words, They consumers receive the advertising messages with positive attitude to researching the message in the searching tool by themselves and participate, act, and diffuse their acknowledgements. In this thesis, as the advertising creative circumstance like this, these varied advertising creative are tried to explained by the three dimension module that is suggested in this thesis.

A Study on the Development Direction of Traditional Cultural Contents in the Age of Convergence Media (융합미디어 시대에서 전통문화 콘텐츠의 발전방향 연구)

  • Shan, Xinyi;Chung, Jeanhun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.3
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    • pp.99-104
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    • 2022
  • In the age of convergent media, traditional media and network media are highly integrated, and benefits are shared, which promotes the increase of traditional culture communication channels, the change of communication methods, and the change of the mode of interaction with audiences. This article analyzes the difficulties of traditional culture dissemination by enumerating some excellent cultural programs in China. At the same time, combined with the current situation of convergence media, it discusses how to transform invisible traditional culture into visual digital content, and make it widely disseminated by means of convergence media. It provides reference for the development of traditional culture, and has enlightening significance for creating high-quality cultural programs and spreading mainstream culture.

New Paradigm Changes in Animation in the Era of Media Convergence (미디어 컨버전스 시대 애니메이션의 새로운 패러다임 변화)

  • Lee, Sang-Won
    • The Journal of the Korea Contents Association
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    • v.7 no.6
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    • pp.31-43
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    • 2007
  • Recently, the animation market requires a new consumption form of animation contents that can meet the trend and environment of a new era. Therefore, the main purpose of this study is to seek new changes in paradigm by analyzing the animation examples from media to media in order to confirm in which form animation genres are changed in the ers of media convergence. The finding shows that the paradigm changes in animation are essentially caused by the development of internet communication technology, the interactiveness, and the emergence of new media by media characteristics. As a result, the environment of consumption involves the introduction of active marketing centered on personal media and the new insight into the genre of animation, and the industry of animation has a high possibility of developing into a leading industry in the future based on the development of creation technology and on the paradigm of empirical economy and requires the animation education based on new media. This study will find its significance in that it may provide the basis of study in terms of theory and practice of the creation animation research focused on new media.

Two-Step Rate Distortion Optimization Algorithm for High Efficiency Video Coding

  • Goswami, Kalyan;Lee, Dae Yeol;Kim, Jongho;Jeong, Seyoon;Kim, Hui Yong;Kim, Byung-Gyu
    • Journal of Multimedia Information System
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    • v.4 no.4
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    • pp.311-316
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    • 2017
  • High Efficiency Video Coding (HEVC) is the newest video coding standard for improvement in video data compression. This new standard provides a significant improvement in picture quality, especially for high-resolution videos. A quadtree-based structure is created for the encoding and decoding processes and the rate-distortion (RD) cost is calculated for all possible dimensions of coding units in the quadtree. To get the best combination of the block an optimization process is performed in the encoder, called rate distortion optimization (RDO). In this work we are proposing a novel approach to enhance the overall RDO process of HEVC encoder. The proposed algorithm is performed in two steps. In the first step, like HEVC, it performs general rate distortion optimization. The second step is an extra checking where a SSIM based cost is evaluated. Moreover, a fast SSIM (FSSIM) calculation technique is also proposed in this paper.

Development of an ICT Car Service Applying a Human-Centered Design

  • Cha, Yesool;Kim, Jinman;Park, Byoungha;Park, Youngchoong;Kim, Seong-Dong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.6
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    • pp.3071-3085
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    • 2017
  • Currently, various technological models and services are emerging because of the development of information and communication technology and the convergence of industries. The ICT car field is expanding because of technological convergence in the automobile industry. However, ICT convergence services are still being developed based solely on technology; characterization of users and their needs is lacking. Therefore, two types of ICT car services that apply human-centered design processes are developed in this study. These processes create services and models while considering the quality and functions of products based on users (instead of technology) when developing products or services. Usability evaluation was performed on the developed services; a human-centered design process was applied to the results to confirm that the derived services resulted in high satisfaction. In the future, these research results will provide useful applications when developing ICT car services and strategies.

A Study on the Local Cultures Design Using New Media (뉴미디어를 활용한 지역문화디자인 연구)

  • Lee, Hyun-Woo;Kim, Byung-Ok
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.469-472
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    • 2012
  • This Paper studied out prototype and the structure of Convergence on Cultures Industry and started with issues based on Local Cultures Design in New Media. platform with the New Media have the information that aims to develop relationships with Local Culture. In a world where the paradigm is changing the Convergence of all ages, transcending national borders in the mediator role of modern could have been important. Under this Situation, this study has a significant meaning because it proves that the Local Cultures Design in Degital Contents is analyzed by New Media.

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