• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.2
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• pp.11-14
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• 2022

Purpose: The purpose of this study is to investigate the structural causal relationship between the SNS marketing attributes of luxury brands on brand awareness, brand involvement, and brand attachment. Research design, data and methodology: To this end, a survey was conducted on 427 users of large Internet communities and SNS. The results of the empirical analysis are summarized as follows. Results: First, among SNS marketing attributes, information, reliability, and update had a significant positive (+) influence on purchase intention. Second, among SNS marketing attributes, informativity, interaction, playability, and update had a significant positive (+) influence on brand recognition. Reliability, interaction, and update had a significant positive (+) effect on brand involvement. In addition, in brand attachment, playability and up-to-dateness had a significant positive (+) influence. Conclusions: Looking at the causal relationship between brand attitudes, there was a significant positive influence on brand involvement, and a significant positive influence on brand involvement, but the effect of brand awareness on brand attachment was not significant.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.3
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• pp.1-5
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• 2022

Purpose: The purpose of this study is to investigate whether wetland has antimicrobial activity on pathogenic bacteria in the toilet bowl. Research design, data and methodology: Air-dried mud obtained from "Jilmoe Bog" wetland was packed and dissolved in the autoclaved saline. Antimicrobial susceptibility was assessed against three Gram-negative bacteria using disk diffusion method and broth dilution method. Identification of specific bacterium presented in wetland supernatant was performed using matrix-assisted laser desorption/ionization time-of-flight mass spectrometry. Results: Incubation of three Gram-negative bacteria with wetland supernatant inhibited bacterial growth of the bacteria, otherwise increased prevalence of specific bacterium. It was confirmed that Pseudomonas putida was presented in wetland supernatant. Conclusions: The results presented in this study might provide the possibility to utilize wetland supernatant as a bioremediation of toilet bowl bacteria.

• Journal of Sport and Applied Science
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• v.7 no.1
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• pp.1-10
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• 2023

Purpose: This paper analyzed the features of Winter Olympics mascots in chronological order by examining the evolution of mascots and presented the attributes of the Winter Olympics mascots from Innsbruck 1976 to Beijing 2022. Research design, data, and methodology: This paper conducted an exploratory study on the thinking to understand the characteristics of 13 Winter Olympics Mascots through literature review. Results: First, the mascot is a fictional character, usually an artificial character that represents the locality of the host city, including animals, human figures, and local inhabitants. Second, Schneemann, Innsbruck 1976 was known as the first official Winter Olympics mascot. Third, 19 mascots out of a total of 24 mascots were created using animals. Conclusions: The six attributes of the Winter Olympics mascots were identified: friendliness, symbolic meaning, originality, diversity, value, and identity of a special location. Above all, Winter Olympics has a locality that includes areas covered with ice and snow. From this point of view, the Olympics mascot highlights the image of snow and ice and the physical environment that includes it.

• The Journal of Economics, Marketing and Management
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• v.10 no.4
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• pp.25-34
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• 2022

Purpose: Technology and innovation drive new mobile application for ojek online. Using the theory of technology acceptance model and perceived risk theory, the researcher wants to find how these factors affect user's intention to use GO-FOOD that leads to technology adoption. Research design, data and methodology: The researcher uses GO-FOOD users that located in East Java, Indonesia for the object of study. Results: The findings of the research discovered that perceive usefulness and perceive ease of use do not significantly affect user's behavioral intention while perceive risk is significantly affecting the user's behavioral intention. Conclusions: The findings suggested that GO-FOOD or similar application should focus more on reducing or eliminating user's perception of risk towards the mobile application

• The Journal of Economics, Marketing and Management
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• v.11 no.4
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• pp.89-99
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• 2023

Purpose: This study explores the relationship between future time perspective and older consumers' masstige product consumption, specifically, their intention to purchase masstige brand products, with a focus on their motivational drives from an functional value and symbolic value perspective. Research design, data and methodology: Data were collected through an online questionnaire from 419 people aged 54 to 64 years in South Korea and the hypotheses were examined using structural equation modeling. Results: Our results indicated that middle-aged and older consumers who have expanded future time perspective have higher intention to purchase masstige brands and their functional value and symbolic value of masstige brands were found to mediate future time perspective and intention to purchase masstige brands. Conclusions: The findings offer insights into masstige brand consumption by older South Korean consumers that may be useful for both academics and marketers.

• The Journal of Economics, Marketing and Management
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• v.11 no.4
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• pp.77-87
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• 2023

Purpose: In a business, it is very important to be able to pay attention to consumers. When making a purchase, consumers will first evaluate until they make a purchase decision. This study was conducted to analyze the effects of price, promotion, and product quality on consumer purchasing decisions on poultry feed. Research design, data, and methodology: The research was conducted quantitatively using the Google Form Survey instrument to collect respondent data. The population of this research is poultry feed consumers in Indonesia. Ninety-two respondents participated in this study. Results: The findings revealed that all the independent variables used in this research contribute significantly to determining customer purchase decisions. Conclusions: The results of the study found that price, promotion, and product quality had positive and significant effects on consumer purchasing decisions for poultry products

• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.25-35
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• 2023

Purpose: This paper examines whether foreign aid influences public sector efficiency in policy areas of administration, education, and stability. Research design, data and methodology: The study uses panel data of 77 aid recipient developing countries over the period 2000-2020 and employs various panel data techniques to estimate. Results: We found that a percentage change in foreign aid increases administrative efficiency by 0.02 to 0.04 on average ceteris paribus in the short run. On the other hand, a percentage increase in foreign aid decreases education efficiency by 0.005 to 0.006 on average. While the impact of foreign aid on the policy area of stability is insignificant. Conclusions: The empirical results of this study have important implications for both donors and aid recipient countries. It suggests that to get positive influence from foreign aid, in the area of education and stability, the recipient countries need to increase accessibility of secondary schools with quality education especially; technical and vocational. Also, the donor should provide a minimum threshold amount of foreign aid to developing countries for reforming the institutions' capacity building.

• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.67-79
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• 2023

Purpose: This study examines the relationship between content characteristics and customer viewing and purchase intention in live-streaming commerce. Research design, data, and methodology: For this purpose, seven independent factors such as entertainment, artistry, storytelling, informativity, interactivity, reliability, and technicality are extracted based on previous literature. The viewing intention and purchase intention are adopted as dependent factors. The role of 'immersion' is investigated as a mediating factor between the independent and dependent factors. Results: The results showed that entertainment, artistry, technicality, and reliability significantly affected immersion, and immersion affected viewing intention and purchase intention. Immersion was found to play a mediating role between content characteristics and consumer viewing and purchase intention. Conclusions: The results indicate that the content characteristics not only attract customers but also affect their immersion, viewing intention, and purchase intention directly or indirectly in the live-streaming commerce sector.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.4
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• pp.33-37
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• 2022

Purpose: This study aims to understand the trend and central concept of domestic researches on laughter therapy. For the analysis, this study used total 72 theses verified by inputting the keyword 'laughter therapy' from 2007 to 2021. Research design, data and methodology: This study performed the development and analysis of keyword co-occurrence network, analyzed the types of researches through topic modeling, and verified the visualized word cloud and sociogram. The keyword data that was cleaned through preprocessing, was analyzed in the method of centrality analysis and topic modeling through the 1-mode matrix conversion process by using the NetMiner (version 4.4) Program. Results: The keywords that most appeared for last 14 years were laughter therapy, depression, the elderly, and stress. The five topics analyzed in thesis data from 2007 to 2021 were therapy, cognitive behavior, quality of life, stress, and the elderly. Conclusions: This study understood the flow and trend of research topics of domestic laughter therapy for last 14 years, and there should be continuous researches on laughter therapy, which reflects the flow of time in the future.

• The Journal of Economics, Marketing and Management
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• v.6 no.2
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• pp.29-33
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• 2018

Purpose - This study aims to offer the suggestions for the researches and policies that could be used as important data to effectuate future FTA. The objective of this study is to suggest a direction of Korea that can form a new logistics hub in Northeast Asia. Research design, data, and methodology - This study was conducted in parallel with literature review and empirical studies for the analysis. 180 valid samples were collected from Korean consumers', and qualitative analysis was employed on the satisfaction level of imported goods welfare of Korean consumers. Results - It is expected that Korea and China would experience increased opportunity factors in this area with the growth of economic sphere in Northeast Asian. If existing problems are solved by utilizing regional environment efficiently together, the hub function of Northeast Asia logistics will be advanced. Conclusions - Korea is introducing and operating special economic zones that provide the exception and support for foreign investment. Therefore, it is necessary to monitor the prices of imported goods, so that the exporters can adjust the prices and obtain the unjust profit equivalent to the tariff reduction by grasping the overseas market trends of the imported product prices.