• The Journal of Industrial Distribution & Business
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• v.9 no.3
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• pp.81-87
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• 2018

Purpose - The perception of the quality of the consumer's distributor's brand(PBs) is generally perceived to be lower than that of the manufacturer's brand(NB), although it is a critical factor in determining the success of PBs. Accordingly, this study examines the characteristics of the convenience store PB products and their correlation with brand trust and purchase intent in the consumers who have had experience purchasing the convenience store PBs to expand the sales variables. Further, this research shows that the marketing strategy is to increase the share of PBs by providing an empirical analysis on the effect of the product attribute factors on the sales volume associated with brand trust, purchase intent, and others. Research design, data, and methodology - The survey period of this study was approximately three weeks from December 1, 2017 to December 21, 2017. The study samples that were taken from 100 random people extracted. The statistical analysis was carried out with multiple regression analysis using the SPSS statistical package. Results - The analysis shows that the brand credibility and purchasing intention were statistically significant differences between the private convenience store private brand products. Specifically, brand trust showed a statistically significant relationship the brand images and quality levels, but the perceived value was not affected statistically. Although the intent of the purchase showed a statistically significant relationship the quality level and the perceived value, the brand image was not statistically significant in its relationship. Conclusions - Overall, it has been established that the perception value does not statistically affect brand trust for convenience store PB products, and that the brand image has no statistically significant effect on the purchase intent. These results are analyzed to be due to the influence of brand in convenience stores themselves rather than brand trust and purchase intentions that affect sales performance, which is the property of private brand food and beverage products, the perceived value of their products. Accordingly, the study found that not only did the marketing performance of the convenience store PB products be improved statistically, but also the cause of the product attributes that were not statistically significant was identified.

• Korea Journal of Hospital Management
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• v.8 no.3
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• pp.161-177
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• 2003

The purpose of this study is to find out the present conditions of the facilities in terms of their quality and quantity and to suggest a better way to improve the system. The main results of this study can be summarized as follows ; 1. A few subjects knew there were how many kind of facilities in the hospital. 2. Convenience facilities should be available to the patient and their aids whenever they want to use. 3. There were statistically significant difference between the recognition and utilization on convenience facilities of subjects. 4. Some managers of administration considered that the recognition on convenience facilities of subjects be increased.

• Journal of Korea Multimedia Society
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• v.21 no.10
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• pp.1203-1210
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• 2018

As the use of public transportation is increasing, a service considering the convenience of passengers is being launched utilizing the Internet (IoT) data collected through the bus information system. However, the bus information system only provides limited information such as the current location of the bus (GPS) and the expected arrival time at the stop. Additional IoT sensor information is needed to provide various services for the safety and convenience of passengers. In this paper, to improve the safety and convenience of passengers, we have added the boarding doors imaging sensor, temperature and humidity sensors, and sensor for measuring the number of passengers. The proposed IoT bus system can attach various sensors to buses to provide high-quality safety services to passengers.

• Culinary science and hospitality research
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• v.11 no.3 s.26
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• pp.40-55
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• 2005

The purpose of this study was to understand the effect of customers' repurchase intention, extract important factors, systematically analyze them and suggest the direction of bakery industry through studying the customers' satisfaction with bakeries. The researcher modified the questionnaire developed by Park, CH(1998), Lee, JH(2000), Yoon, YC(2000), and Kim SE(2002). In order to assess the level of customers' satisfaction with bakeries, a five point Likert scale was used. The used statistical methods for the data analysis were frequency analysis, reliability analysis, t-test factor analysis, ANOVA, multiple regression analysis. For all analyses of the research question, an alpha level of.05 was used. The major findings obtained from this study were as fellows. First on the factors of reliability and service ability, there was a high difference between males and females, and singles and the married. Second, on the factors of accessibility using convenience, service ability, and service response, there was a high difference among using frequence. Third, on the reliability factors, there was a high difference among average using amount per month. Forth, on the factors of accessibility using convenience, and service response, there was a high difference among types of customers' residing styles. Fifth, on the factors of income level, there was statistically no difference. Lastly, on the factors of accessibility using convenience, tangibleness, and service response, these factors significantly influenced customers' repurchase intention.

• Korean journal of food and cookery science
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• v.27 no.5
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• pp.611-623
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• 2011

The goal of this study was to understand the reasons for learning about Korean herbal food by examining the actual conditions in a Korean herbal food course during lifestyle education. The general characteristics of the people learning about or working with the food as well as the correlations between the examined factors were analyzed, focusing on each person's dietary lifestyle. We divided the class participants into five dietary lifestyle groups by analyzing their scores. Group 1 was the"taste-seeking type", group 2 was the "quality-seeking type", group 3 was the"economy-seeking type", group 4 was the"convenience and economy-seeking type", and group 5 was the"convenience and health-seeking type". A person with a cooking career was considered to have more experience with Korean herbal food. The highest motivation for Korean herbal food education was for professional reasons, and the class that was most appreciated was learning about Korean traditional herbal foods. The highest satisfaction for the class was based on the instructor's knowledge, followed by food tastes, foodstuffs, educational materials, and the facilities superintendent. Satisfaction with the class tuition and practical utilization was relatively low.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.171-182
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• 2003

The purpose of this study was to determine dimension of service quality, there by to analyze difference of service quality according to the types of fashion retail stores. and to investigate consumer variables (demographic characteristics, purchase behavior) and service quality which affect consumer satisfaction. The subject were 451 women in the age of twenty to forty years old who live in Seoul and the suburban of Seoul. The results of the study were as follows : First, it was found that fashion retail store's service quality was classified 5 factors: (1)salesperson. (2)convenience of shopping, (3)variety of product and facility. (4)store policy, (5)efficiency of movement. Second, departmentstore was evaluated the highest in terms of all factors. Discountstore was evaluated highly in terms of store policy and lowly in terms of variety of production and facility. East & South gate fashion shopping mall was evaluated the lowest in terms of all factors except variety of product and facility. Third, service quality and satisfaction showed significant differences in demographic characteristics. Purchase behavior of each fashion retail stores showed significant differences. The difference of service quality and satisfaction depending on purchase behavior showed a significant positive relation. Forth, service quality of discountstore and East & South gate fashion shopping mall were affected by purchase behavior partially. Departmentstore users were affected by salesperson and store policy. Discountstore users were affected by all factors except convenience of shopping. East & South fate fashion shopping mall users were affected by all factors.

• Journal of Food Hygiene and Safety
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• v.11 no.3
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• pp.189-196
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• 1996

Based on microbiological-chemical test results under simulated time-temperature conditions, total plate count, coliform, and volatile basic nitrogen were selected as effective quality indicators for estimating probable shelf-life on Kim Pab dosirak marketed in convenience stores, and shelf-life at each storage temperature was calculated from regression equation between effective quality indicator standard limit and storage time. Estimated shelf lives of Kim Pab Dosirak were 17, 3 and 2 hours respectively under 1$0^{\circ}C$, 2$0^{\circ}C$ and 3$0^{\circ}C$. Because shelf-life was especially affected by intial values, regression analysis between initial effective quality indicator values and storage hours was performed for the estimation of probable shelf-life on Kim Pab during storage at 10, 20, or 3$0^{\circ}C$.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.475-488
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• 2005

This paper aimed to exam core factors of the service quality and analyze their effects on trust, satisfaction. And this paper analysis trust and satisfaction effects on revisti intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form previous studies, we drawed core factor. Core factor is convenience, technologies, valuable of contents, service. These core factors will affect on customer trust, customer satisfaction and trust, satisfaction will affect on revisit intention. To be winner, companies must be consider these key factor(convenience, technologies, valuable of contents, service).

• Journal of the Korean Society for Railway
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• v.14 no.4
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• pp.376-382
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• 2011

The service quality of website has been recognized as an important factor for business productivity and affected the customer behavior. The logistics industry is no longer exceptional for these trends. This study attempts to find out relationship between the quality of railway logistics information service (reliability, availability, appearance, convenience) and the satisfaction of shipper. In the result of regression analysis, reliability and availability have effects to shipper's satisfaction. But appearance and convenience have no effects to shipper's satisfaction. The purpose of this paper is to suggest the strategy of railway logistics information service to increase the shipper's satisfaction.

• The Journal of Industrial Distribution & Business
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• v.15 no.3
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• pp.1-9
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• 2024

Purpose: This research aimed at understanding the dynamics of consumer behavior in the context of nostalgic desserts. The primary objective is to scrutinize how different attributes like quality, health, convenience, and trend influence customer satisfaction and their subsequent decision to repurchase nostalgic desserts. Research Method: The study leverages structural equation modeling, incorporating statistical tools such as SPSS and AMOS for a thorough analysis. It involves collecting data over a specified period, followed by correlation and trend analyses to deduce patterns and relationships. Results: The findings reveal that attributes such as quality, health, convenience, and trend significantly impact customer satisfaction and repurchase intentions. Interestingly, economic factors appeared to have a negligible effect on these decisions. The study offers a comprehensive understanding of the factors that influence consumer decisions in the context of nostalgic desserts, providing valuable implications for both academic research and practical marketing strategies. Conclusions: The insights garnered from this research are pivotal for formulating marketing strategies for nostalgic dessert brands. It underscores the importance of accentuating quality, health, and trend in product offerings to boost customer satisfaction and encourage repurchases. The study also sheds light on the evolving nature of consumer preferences and the integral role of nostalgia in shaping purchasing behaviors.