• 품질경영학회지
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• 제35권1호
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• pp.35-51
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• 2007

In terms of company management for market segmentation and creating new market opportunity, Blog service has much important meanings. This study was designed to investigate the casual relationship among service quality, service value, customer satisfaction, and customer loyalty in the given blog service site "Cyworld". Through the empirical results, specific factors of blog service quality were discovered to be amusement, interaction, customization, reliability and convenience. Also rte confirmed that service value intervening between blog service quality and customer satisfaction plays an important role. This paper presents much implications both theoretical and practical side.

• 대한교통학회지
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• 제34권1호
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• pp.55-67
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• 2016

이 연구의 목적은 도시철도의 서비스품질과 고객만족도, 재이용의도 간 상관관계와 인과관계를 분석하는 것이다. 구조방정식모형(SEM)을 설정한 후 그것을 분석하기 위하여 SPSS 21.0과 AMOS 21.0을 사용하였다. 분석의 결과 대부분 모형의 적합도를 만족시켰다: 서비스품질의 신뢰성과 편리성, 안전성은 고객만족도에 유의한 정(+)의 영향을 미쳤고(p<.05), 유형성(-.187)과 응대성(-.103)은 고객만족도에 영향력의 크기와는 관련이 없는 것으로 분석되었다(p>.05). 그리고 고객만족도는 재방문의도에 유의한 정(+)의 영향을 미치는 것으로 분석되었다(p<.001). 고객만족도에 영향을 주는 중요도의 서비스품질의 우선순위는 신뢰성, 편리성, 안전성, 응대성, 유형성 순으로 나타났다. 이 연구의 결과는 향후 만성적인 적자로 허덕이고 있는 도시철도(경전철포함) 운영기관에게 고객맞춤형 서비스품질을 제공토록 하여 고객만족도 향상과 수익창출 위한 중장기 경영계획과 경영전략의 초석을 제공할 것이다.

• 한국조리학회지
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• 제24권3호
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• pp.71-82
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• 2018

The purpose of this study was to investigate relationship between eating out consumption propensity, dessert $caf{\acute{e}}$ satisfaction, psychological well-being, and quality of life. The objective of this study was reached by verifying a hypothesis through empirical analysis. Data collection was conducted from November 10, 2017 to December 10, 2015, and 250 copies of the questionnaires were distributed. Of these, 243 valid copies of the data were used for the analysis except for the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only health pursuit type and quick & convenience pursuit type had a significant influence on satisfaction of dessert cafe. On the other hand, economic value pursuit type, eating out enjoyment pursuit type, and atmosphere pursuit type did not significantly affect dessert cafe satisfaction. Second, among the eating out consumption propensity, there were significant influences on psychological well-being in order of atmosphere pursuit type, eating out enjoyment pursuit type, economic value pursuit type. On the other hand, the health pursuit type and the quick & convenience pursuit type did not significantly affect psychological well-being. Third, satisfaction of dessert cafe had a significant effect on psychological well-being. Fourth, psychological well-being has a significant effect on the quality of life compared to dessert cafe satisfaction. The result of this study is supposed to be utilized as an instrumental data for establishing a strategy for differentiating dessert cafe to improve the quality of life through grasping the eating out consumption propensity to increase satisfaction and psychological well-being in dessert cafe.

• 한국의상디자인학회지
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• 제11권1호
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• pp.63-75
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• 2009

This study aims to find out the dimension of consumers' shopping values in internet clothing purchase, and the relation of their relational quality with shopping malls and their shopping behavior depending on the type of their shopping values. For this purpose, this study surveyed 343 male and female consumers in their 20s or 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Respondents are selected using the convenience sampling through internet survey in July 2008. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and $X^2$-test are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' shopping value dimensions in internet shopping for clothes are found 4 factors of fun, economic utility, information, and shopping convenience. Second, based on shopping value dimensions, consumers are categorized into an practicality-seeking, an economic utility/fun-seeking, a fun-seeking, and an information/fun-seeking group. Third, there are significant differences in relational quality, customer loyalty, favorable word of mouth, and repurchase intention depending on shopping value-based consumer types. In particular, the economic utility/fun-seeking and information/fun-seeking group have higher values on relational quality and shopping behavior variables than other groups. Thus internet shopping mall businesses need to recognize these group of consumers as their core customers and develop programs to maintain a long-term relationship with them.

• 한국컴퓨터정보학회논문지
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• 제20권2호
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• pp.221-229
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• 2015

본 논문에서는 대형할인점의 유통구조 개선을 위해서 대형할인점의 광고와 판촉, 매장관리, 상품품질이 고객만족도에 어떤 영향을 미치는지를 실증적으로 규명하여 그 구조적 관계 모형을 제안하고자 한다. 이를 실증적으로 규명하기 위하여 수도권 대형할인점을 이용하는 고객을 대상으로 설문조사를 실시하여 SPSSWIN 18.0과 AMOS 18.0을 활용한 분석을 통하여 구조적 대안 모형을 제시하였다. 분석결과로는 첫째, 매장관리가 상품품질에 유의한 영향을 미치는 것으로 고객들은 인식하고 있었다. 넓고 깨끗한 매장을 통하여 상품품질에도 신뢰를 나타낸 것으로 보인다. 둘째, 매장관리가 고객만족에 유의한 영향을 주었으며, 매장의 청결성과 분위기, 편리한 주차시설, 교통수단의 편의성 등이 고객만족에 영향을 미쳤다. 셋째, 광고판촉은 매장관리나 상품품질 및 고객만족에는 유의한 영향을 미치지 않은 것으로 나타났다. 이러한 결과를 통해 알 수 있듯이 광고판촉보다는 매장관리와 품질관리 등 물리적 환경과 질 좋은 상품 및 서비스의 개선이 더욱 고객의 만족을 높여주며 고객의 재방문에 좋은 영향을 미친다고 할 수 있다.

• 한국실내디자인학회논문집
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• 제21권1호
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• pp.269-279
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• 2012

According to a progress in the quality of life and economy, recent years have seen an increase in interest in the cruise travel. However, it is important to provide them the optimum embarkation environment since there are to be many and unspecified persons staying for a long period on the cruise ship. In the architectural design field, a wide range of efforts are being recently made to meet customer's requirements by considering the rapidly changing society, environment, and economic trend. The most representative one of such efforts is the inclusive design concept. This concept means to perform design satisfying all the function, convenience, aesthetic appreciation, and utility, regardless of sex, age, ability, nationality, cultural background or any kinds of disabilities. Regarding this trend, the convenience-oriented design of a cruise ship using the inclusive design concept was performed in this study. To do this, the composition of cabins and swimming pools, and the exterior of the cruise ship were classified into several groups through literature survey. Then, in the point of view of the inclusive design concept, inconvenience matters of passengers about the cabins, swimming pools, and exterior were also extracted from literature survey. Next, basis designs for them were selected among the classified groups in order to solve such inconvenience matters. Finally, the convenience-oriented design of the Emerald Princess Cruise considering the inclusive design concept was performed by applying the basis designs. As a result, we can see that the inclusive design concept can be applied to cruise ship design.

• 한국식품조리과학회지
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• 제23권2호통권98호
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• pp.205-220
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• 2007

This study was conducted to examine the perceptions of residents in the Chungcheong area on the commercialization of traditional Korean foods as convenience foods. Data was gathered using a questionnaire designed to evaluate the concerns, satisfaction, and Knowledge of traditional Korean food as well as the perceptions on commercialization of Korean traditional foods as convenience foods. In order to measure traditional food recognition and interests related to health, a 5-point Likert scale was employed and 374 subjects were surveyed. The results are summarized as follows : Most of the respondents expressed concerns for traditional Korean foods. In the over 50 age group, degree of interest (p<0.01), knowledge (p<0.01), and satisfaction (p<0.01) with regards to traditional foods was higher than in other age groups. The professional group had higher degrees of interest, knowledge, and satisfaction about traditional foods than the general group. Based on monthly income, for respondents earning over 3,010,000 won/month, the knowledge rating for traditional foods was higher than in the under 3,000,000 won/month group. The professional group had a more positive view of the commercialization of traditional food as convenience food than the general group. Respondents deemed quality improvements and an increase in consumption as reasons for the commercialization of traditional foods. Those with a greater recognition of traditional foods also had a higher degree of interest for the foods. Efforts for the commercialization of traditional Korean foods will help with consumer menu choices menu development and systems management of Korean traditional foods.

• 대한영양사협회학술지
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• 제29권2호
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• pp.73-85
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• 2023

This study examined the nutritional information using the nutrition labels of gimbap sold at convenience stores and evaluated nutritional adequacy compared to dietary reference intakes for Korean adolescents. Thirty gimbaps (triangular gimbaps and regular gimbaps according to the main ingredients of vegetables, fish, and meat) were purchased at five convenience stores of different brands with many stores in Korea. The food and nutrition labels of the gimbaps were investigated, and nine minerals were analyzed using inductively coupled plasma-mass spectrometry (ICP-MS). The average price of gimbap was 1,906.7 won, and average energy was 292.0 kcal, and the protein content was 15.5% of the recommended intake for Korean male adolescents aged 15~18 years. The mineral content ranged from 6.9% for zinc to 39.0% for selenium. Except for sodium and selenium, the energy, protein, and mineral content did not meet 1/3 of dietary reference intakes for adolescents. For the index of nutritional quality (INQ), calcium and zinc were the lowest in the triangular and regular gimbap, respectively. The INQ of potassium was significantly higher in triangular gimbap with vegetables. The content and INQ of selenium were in regular gimbap with fish, and the zinc INQ was in regular gimbap with meat. Overall, gimbap sold in convenience stores has a high sodium content, and the contents of energy, protein, and minerals, except selenium, are insufficient for a single meal.

• 한국주거학회논문집
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• 제23권6호
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• pp.1-9
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• 2012

This study is to organize the frame of measuring inventory for housing quality related to mental health in foreign literature reviews. In the first step, many housing quality contents or items are extracted from empirical studies, including housing environment quality and mental health. In the next step, extracted contents and items are classified by space scope (house and neighborhood unit) and WHO housing properties (safety & security, health & sanitation, efficiency/convenience, comfort/amenity). Almost all housing properties follow the WHO standard, but some properties, sustainability and economic characteristics, do not follow the standard. These reflect on current Korean housing environment. They are energy saving and environment friendly effort, property value and economic burden, identity expression, and school district. So they need to be added to the Korean housing quality measurement related to mental health.

• 품질경영학회지
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• 제24권4호
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• pp.124-140
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• 1996

This study aims to deveop a methodology for measuring the level of service quality in the air transportation. To measure the level of service quality, the approach taken here deals with not only the facility factors but also qualitative factors such as comfort and convenience as the influencing elements for service quality. The contents of this study can be summarized as follows: (1) For the systematic developement and management of air service, service factors of the air transportation are classified by AHP(analytic hierarchy process). (2) In computing the weight of service factors, a pairwise comparison method in AHP is used. (3) This study will suggest a method of measuring the competitive level of air service, and a result of an empirical study appling the method developed.