• Journal of East Asia Management
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• v.2 no.1
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• pp.23-48
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• 2021

The consumer is living in the frame which is called a city and is leading life through "the purchase act". As for there not being "the purchase act", our life doesn't stand up. It is possible to say that the retail trade it therefore occupies the mailbox which is important in the urban function. However, as for former research, the functional model about the retail trade in the city leaned to the gross income of the customer development degree of each retail store and the retail trade in the city and the overall show of the model of "the role of the retail trade in the city" wasn't done. Therefore, at this article, it focuses on the retail business status, the chain store which has a multitude ready in the retail trade, and it has a purpose of seizing out boiling and considering and making a new hypothesis about how the retail trade which is one of the urban functions contributes to the city.

• Asia-Pacific Journal of Business
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• v.5 no.1
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• pp.13-21
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• 2014

Shopping malls have become key players in the Indian retail space. Even in upcoming Indian towns, malls have been mushrooming. Raipur, the capital city of the Indian state of Chhattisgarh has witnessed the growth over the last few years. However, this unplanned growth of malls in cities is expected to lead to oversupply of mall space in the near future, making things difficult for mall developers. The study is an attempt to identify appropriate strategies for mall developers to iron out such kinks. This paper presents 'shopping experience' as a tool to compete, succeed and explore its composition in terms of its constituent factors. The paper uses Exploratory Factor Analysis (EFA) on a non-probability sample of 350 respondents. It condenses a set of twenty-two mall variables into five factors that directly influence the shopping experience. These factors included ambience, infrastructure, marketing focus, convenience and safety and security. In terms of significance, shoppers assigned different weightage to each of these factors. The study shed light on interesting insights regarding the expectations of mall shoppers in the city of Raipur. The results though interesting, may be extended to different social, economic and geographic contexts to check the universality. While strategizing, mall developers must assign proportionate effort on the factors based on the respective contribution to shopping experience. In light of intensifying competition in Raipur, the study is significant for future prospects of malls. In the absence of a scientific and objective basis, the developers run risk of making wrong investment and management decisions. This paper is a useful addition to the body of knowledge on management of shopping malls in India and is unique in terms of its focus on mall shoppers in the smaller Indian cities like Raipur.