• Title/Summary/Keyword: Continuous Usage

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Factors Influencing Intention of Continuous Use of Smartphone Users based on the TAM (Technology Acceptance Model) (기술수용모델 기반 스마트폰 지속사용의도에 미치는 영향)

  • Nam, Soo-Tai;Kim, Do-Goan;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.142-145
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    • 2017
  • Users of Smartphone in Korea are using the majority of the economically active population over 99% and experts have seen that they have reached saturation after the initial formation stages. The purpose of this study is to investigate the influencing factors of dominant design attributes on the intention of continuous use of Smartphone users. Predictor factors were selected perceived usefulness and perceived ease of use suggested on extended the technology acceptance model. The concept model was completed by selecting the dominant design attribute as a mediator. Participants of this study were 150 Smartphone users in Busan Gyeongnam and Iksan Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS (partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths of continue usage intention are significant. This study suggests practical and theoretical implications based on the results.

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Effect of Quality of Curation Service on User Satisfaction, Trust, and Persistence Usage (패션 큐레이션의 서비스 품질이 사용자 만족, 신뢰, 지속사용의도에 미치는 영향)

  • Kim, Seoyeong;Kim, Eunhye;Lee, Jin Hwa
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.762-776
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    • 2020
  • This study tried to investigate the effect of the service quality attributes of the curation on the satisfaction, trust, and intention to continuous use of consumers in that curation services are derived in various forms and being greatly activated, there are not many academic discussions centered on them. Besides, differences between curation services by each service provider were also verified in this study. Data collection was conducted for one month in August 2019, with 373 men and women in their 20s. The results of the study are as follows. First, according to the result of investigating the variables that make effect on user satisfaction of curation service, it was identified that satisfaction has increased when figures of fulfillment, responsiveness, personalization, design, ease of use, and safety were higher. Second, among the variables that influence the reliability of the curation service, trust increases when user satisfaction, design, ease of use, and safety are higher. Third, satisfaction has a positive effect on trust, and both satisfaction and reliability affect the intention to continue use. Fourth, as a result of examining the difference in quality between the curation services divided by Curating subject, it was found that satisfaction, ubiquitous connectivity, and responsive quality were measured higher in the business operator service than in the user curation service.

Design and Implementation of Human and Object Classification System Using FMCW Radar Sensor (FMCW 레이다 센서 기반 사람과 사물 분류 시스템 설계 및 구현)

  • Sim, Yunsung;Song, Seungjun;Jang, Seonyoung;Jung, Yunho
    • Journal of IKEEE
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    • v.26 no.3
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    • pp.364-372
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    • 2022
  • This paper proposes the design and implementation results for human and object classification systems utilizing frequency modulated continuous wave (FMCW) radar sensor. Such a system requires the process of radar sensor signal processing for multi-target detection and the process of deep learning for the classification of human and object. Since deep learning requires such a great amount of computation and data processing, the lightweight process is utmost essential. Therefore, binary neural network (BNN) structure was adopted, operating convolution neural network (CNN) computation in a binary condition. In addition, for the real-time operation, a hardware accelerator was implemented and verified via FPGA platform. Based on performance evaluation and verified results, it is confirmed that the accuracy for multi-target classification of 90.5%, reduced memory usage by 96.87% compared to CNN and the run time of 5ms are achieved.

Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths--Empirical Research Based on Expectation Confirmation (ECT) Model

  • Congying Sun;Ziyang Liu
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.1
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    • pp.85-96
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    • 2024
  • As users of paid media readers' satisfaction with usage directly affects the promotion and development of paid media in China. Based on relevant research literature on user sustained use behavior, using the Expectation Confirmation Model as the framework, China paid media Caixin is used as a content product to construct a sustained use model for paid media. At the same time, the operational definition and theoretical assumptions of the variables in the model were provided, laying the foundation for subsequent empirical research on the effectiveness of the model.The research results show that paid media's social influence and performance expectations have a positive impact on Caixin App readers' adoption behavior,perceived usefulness and expection confirmation has a positive impact on Caixin App readers' satisfaction . Adoption behavior and satisfaction has a positive effect on continue using intention, what's more,the perceived usefulness also has a positive effect on continue using intention.

The Performance Improvement of G.729 PLC in Situation of Consecutive Frame Loss (연속적인 프레임 손실 상황에서의 G.729 PLC 성능개선)

  • Hong, Seong-Hoon;Kim, Jin-Woo;Bae, Myung-Jin
    • The Journal of the Acoustical Society of Korea
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    • v.29 no.1
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    • pp.34-40
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    • 2010
  • As internet spread widely, various service which use the internet have been provided. One of the service is a internet phone. Its usage is increasing by the advantage of cost. But it has a falling off in quality of speech. because it use packet switching method while existing telephone use circuit switching method. Although vocoder use PLC (Packet Loss Concealment) algorithm, it has a weakness of continuous packet loss. In this paper, we propose methods to improve a lowering in quality of speech under continuous loss of packet by using PLC algorithm used in advanced G.729 and G.711. The proposed methods are LP (Linear Prediction) parameter interpolation, excitation signal reconstruction and excitation signal gain reconstruction. As a result, the proposed method shows superior performance about 11%.

Effects on the continuous use intention of AI-based voice assistant services: Focusing on the interaction between trust in AI and privacy concerns (인공지능 기반 음성비서 서비스의 지속이용 의도에 미치는 영향: 인공지능에 대한 신뢰와 프라이버시 염려의 상호작용을 중심으로)

  • Jang, Changki;Heo, Deokwon;Sung, WookJoon
    • Informatization Policy
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    • v.30 no.2
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    • pp.22-45
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    • 2023
  • In research on the use of AI-based voice assistant services, problems related to the user's trust and privacy protection arising from the experience of service use are constantly being raised. The purpose of this study was to investigate empirically the effects of individual trust in AI and online privacy concerns on the continued use of AI-based voice assistants, specifically the impact of their interaction. In this study, question items were constructed based on previous studies, with an online survey conducted among 405 respondents. The effect of the user's trust in AI and privacy concerns on the adoption and continuous use intention of AI-based voice assistant services was analyzed using the Heckman selection model. As the main findings of the study, first, AI-based voice assistant service usage behavior was positively influenced by factors that promote technology acceptance, such as perceived usefulness, perceived ease of use, and social influence. Second, trust in AI had no statistically significant effect on AI-based voice assistant service usage behavior but had a positive effect on continuous use intention. Third, the privacy concern level was confirmed to have the effect of suppressing continuous use intention through interaction with trust in AI. These research results suggest the need to strengthen user experience through user opinion collection and action to improve trust in technology and alleviate users' concerns about privacy as governance for realizing digital government. When introducing artificial intelligence-based policy services, it is necessary to disclose transparently the scope of application of artificial intelligence technology through a public deliberation process, and the development of a system that can track and evaluate privacy issues ex-post and an algorithm that considers privacy protection is required.

Survey of Pesticide Use in Leaf and Fruit Vegetables, Fruits, and Rice Cultivation Areas in Korea (우리나라 엽채소류, 과채류, 과수류 및 벼 재배 지역에서의 농약 사용실태 조사)

  • Ha, Huen-Young;Park, Sung-Eun;You, Are-Sun;Gil, Geun-Hwan;Park, Jae-Eup;Lee, In-Yong;Park, Kee-Woong;Ihm, Yang-Bin
    • Weed & Turfgrass Science
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    • v.5 no.4
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    • pp.203-212
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    • 2016
  • In order to investigate actual pesticide usage, this survey was carried out with farmers growing four crop groups, leaf vegetables, fruit vegetables, fruits, and rice from 2012 to 2015. Five hundred sixty farmers were selected in main crop production areas and were asked about their pesticide uses during the growing season. Investigations on pesticide damages to crop in recent 5 years showed that fruit vegetables had the highest proportion of damage at 14%, followed by rice at 11%, orchards at 11%, and leaf vegetables at 8%. Compared to the results of a pilot study which took place from 2009 to 2011, fruit vegetable damage increased by 4% while damage to rice and orchards decreased by 7-9%. This means continuous education on mixed spraying, usage methods, and precaution is required. In the survey on the safety guidelines for pesticide use, 6 items were well observed (89.0-95.0%), but one item for use of protective gear had the lowest observance (81.7%). A measure for protective gear for poisoning prevention is required. The survey of pesticide usage per area ($kg\;a.i.\;ha^{-1}$) showed that 1.65, 4.93, 10.98, and $3.16kg\;a.i.\;ha^{-1}$ of pesticides were applied to leaf vegetables (6 species), fruit vegetables (6 species), fruits (6 species), and rice, respectively, which decreased from the usage reported in the pilot study. This change was likely caused by more effective pesticides and fewer pest outbreaks; therefore, shipments of pesticides have been decreasing. In the case of paddy rice herbicides, 43 products, including butachlor, were used for $1.3kg\;ha^{-1}$. Herbicides represent 44% of pesticides used in paddy rice.

An Integrated Assessment of Park-Type Green Space Considering Functional Characteristics in Daegu (대구광역시 공원형 녹지의 기능적 특성을 고려한 종합 평가)

  • LEE, Woo-Sung
    • Journal of the Korean Association of Geographic Information Studies
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    • v.19 no.1
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    • pp.120-140
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    • 2016
  • The purpose of this study is to assess the green space considering functional characteristics in order to provide the base data for efficient green planning and management. The study area was the park-type green spaces in Daegu and the functions were limited in nature-ecological, environment-control, and usage functions. Thirteen indicators were selected from the literature review and MCB analysis of expert survey. The weightings of functional indicators were established through AHP analysis of expert survey. According to the results of functional assessment, Naengcheon amusement, Deagu sports, and Dalchang amusement parks had scores of more than 80 in the case of nature-ecological function. Fifteen parks such as Bokhyeon, Manchon, and Cheonnae parks had scores of more than 75 in terms of environment-control function and eleven parks such as Suseong, Dalseong, and Wolbae parks had scores of more than 80 in usage function. The findings from this study can be used as the base data and guideline for construction of new park-type green space and continuous management and remodeling of current green space.

A study on Factors that Influence the Usage of Mobile Apps - Based on Flow Theory and Unified Theory of Acceptance and Use of Technology - (모바일 앱 이용에 영향을 미치는 요인 : - 플로우 이론과 통합기술수용모형을 바탕으로 -)

  • Kim, Young-Chae;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
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    • v.14 no.4
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    • pp.73-84
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    • 2013
  • This study, based on flow theory and unified theory of acceptance and use of technology (UTAUT), examines various factors that influence the continuous use of mobile applications, particularly those providing users with satisfaction and pleasure as well as useful information. This study extends the previous studies that have been based on technology acceptance model, in which usefulness and ease of use are key determinants of use of new technology, by introducing flow theory in explaining the use of various technologies in mobile environment. For this purpose, this study employes a survey based field study and collects data from individuals who use fashion mobile apps since these are considered to provide fun and pleasures. This study finds that flow theory is a proper framework to understand the use of mobile technology, indicating flow experience is an important variable to determine the usage of fashion apps. In addition, performance expectation, effort expectation, social influence, and facilitation condition are found to be significant in influencing use of mobile apps, suggesting UTAUT still plays an important role in understanding the use of mobile technology.

Meaning of Rating Beyond Recommendation: Explorative Study on the Meaning and Usage of Content Evaluation Based on the User Experience Stages of Personalized Recommender Service (평점의 의미: 개인화 추천 서비스에서 사용자 경험단계에 따른 콘텐츠 평가의 의미와 활용에 대한 탐색적 연구)

  • Hyundong Kim;Hae-jeong Hwang;Kieun Park;Mingu Kang;Jeonghun Kim;Inseong Lee;Jinwoo Kim
    • Information Systems Review
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    • v.18 no.3
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    • pp.155-183
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    • 2016
  • Research on personalized recommender service that uses big data has gained considerable attention given the increasing volume of contents being created. This development indicates the need for service providers to collect personal information and content rating data to personalize content recommendations. Previous studies on this topic proposed algorithms to offer improved recommendations using minimal rating data or service designs and increase the number of ratings. However, limited studies have been conducted on the factors that motivate the ratings input of users, as well as the factors that influence their continuous usage of recommender service. The present study explored the factors that motivate users to enter ratings by conducting in-depth interviews with users who use recommender services. The meanings of these ratings were also explored. Results show that the meaning and usage range of ratings differed based on the stage of a user's with utilization of the service. When users input an initial rating, they treat such a rating as a database to save the impression of a past experience. Such a rating is then used as a tool to reflect the current feeling and thoughts of a user. In the end, users were not only interested in their own rating system, but they also actively sought out the meaning of the rating systems of others and utilized them. Users also expressed mistrust in the recommendations of the service because they were aware of the limitation of the algorithms. This study identified a number of practical implications regarding recommender services.