• Title/Summary/Keyword: Contextual Research Method

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Analysis of the Empirical Effects of Contextual Matching Advertising for Online News

  • Oh, Hyo-Jung;Lee, Chang-Ki;Lee, Chung-Hee
    • ETRI Journal
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    • v.34 no.2
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    • pp.292-295
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    • 2012
  • Beyond the simple keyword matching methods in contextual advertising, we propose a rich contextual matching (CM) model adopting a classification method for topic targeting and a query expansion method for semantic ad matching. This letter reports on an investigation into the empirical effects of the CM model by comparing the click-through rates (CTRs) of two practical online news advertising systems. Based on the evaluation results from over 100 million impressions, we prove that the average CTR of our proposed model outperforms that of a traditional model.

Railway Object Recognition Using Mobile Laser Scanning Data (모바일 레이저 스캐닝 데이터로부터 철도 시설물 인식에 관한 연구)

  • Luo, Chao;Jwa, Yoon Seok;Sohn, Gun Ho;Won, Jong Un;Lee, Suk
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.2
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    • pp.85-91
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    • 2014
  • The objective of the research is to automatically recognize railway objects from MLS data in which 9 key objects including terrain, track, bed, vegetation, platform, barrier, posts, attachments, powerlines are targeted. The proposed method can be divided into two main sub-steps. First, multi-scale contextual features are extracted to take the advantage of characterizing objects of interest from different geometric levels such as point, line, volumetric and vertical profile. Second, by considering contextual interactions amongst object labels, a contextual classifier is utilized to make a prediction with local coherence. In here, the Conditional Random Field (CRF) is used to incorporate the object context. By maximizing the object label agreement in the local neighborhood, CRF model could compensate the local inconsistency prediction resulting from other local classifiers. The performance of proposed method was evaluated based on the analysis of commission and omission error and shows promising results for the practical use.

Korean Semantic Annotation on the EXCOM Platform

  • Chai, Hyun-Zoo;Djioua, Brahim;Priol, Florence Le;Descles, Jean-Pierre
    • Proceedings of the Korean Society for Language and Information Conference
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    • 2007.11a
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    • pp.548-556
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    • 2007
  • We present an automatic semantic annotation system for Korean on the EXCOM (EXploration COntextual for Multilingual) platform. The purpose of natural language processing is enabling computers to understand human language, so that they can perform more sophisticated tasks. Accordingly, current research concentrates more and more on extracting semantic information. The realization of semantic processing requires the widespread annotation of documents. However, compared to that of inflectional languages, the technology in agglutinative language processing such as Korean still has shortcomings. EXCOM identifies semantic information in Korean text using our new method, the Contextual Exploration Method. Our initial system properly annotates approximately 88% of standard Korean sentences, and this annotation rate holds across text domains.

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Hi Herzberg ? : The Role of Compensation Factors and Suggestions for Performance Compensation System

  • Kim, Yoo-Gue;Yang, Woo-Ryeong;Kim, Ha-Ryong;Yang, Hoe-Chang
    • The Journal of Economics, Marketing and Management
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    • v.5 no.1
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    • pp.21-26
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    • 2017
  • Purpose - This study extracts performance-reward factors based on the previous studies related to Herzberg's two-factor theory and performance-reward and proposes a research method to identify how these factors have an influence on task performance directly related to production performance and contextual performance that has an indirect influence. Research Design, Data, and Methodology - This study draws performance-reward factors through Focus Group Interview(FGI), classifies them into economic/uneconomic and direct/indirect factors, draws maintenance/improvement factors and unnecessary ones through IPA, and maximizes the effectiveness of performance-reward factors. Results - It also identifies how performance-reward factors have an influence on internal and external motives based on previous studies, classifies performance-reward factors into task performance and contextual performance and identifies the influence relationship between these, and proposes a research model to identify the roles of equity sensitivity based on equity theory. Conclusion - The findings from this study are expected to lay the groundwork for drawing various methods to reduce the turnover rate of employees and be important resources for reinforcing the competitiveness of businesses by classifying the performance -reward factors that may cause internal and external motives from the small and medium-sized manufacturing perspective and presenting methods to identify if these have an influence on task performance and contextual performance.

On Flexibility in Architecture Focused on the Contradiction in Designing Flexible Space and Its Design Proposition

  • Kim, Young-Ju
    • Architectural research
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    • v.15 no.4
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    • pp.191-200
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    • 2013
  • Since Modern Movement flexibility has been one of the most attractive words in architecture. However, "overprovision first, division later" has been the most prevailing design method for spatial flexibility, and many of buildings designed for flexible use are practically quite inflexible due to insufficient building systems or/and irresponsible planning. There have been two dominant strategies to achieve architectural flexibility: multi-functionality and polyvalence. These two approaches, which point contradictory directions, actually reflect the difficulty in providing a proper form of architectural flexibility. Multi-functionality can afford changeable environments with satisfying spatial conditions; however it lacks tolerance to accommodate other uses but intended functions by architects. Meanwhile, flexibility by a polyvalent form relies on the vague anticipation of user's various interpretations. In this study by looking up these two different standpoints and historical precedents flexibility in architecture is carefully scrutinized focused on the contradiction, and as an alternative for architectural flexibility contextual relations is proposed. Unlike both multi-functionality and polyvalence, which produce flexibility by changing its own properties, manipulating contextual relations infuses flexibility into space by changing the properties of a building, not of its individual room. By using this contextual relations method, a community-centered school in Manhattan, NY, which was in danger of being closed because of its academic failure, is represented as a flexible space.

Purchase Behavior of Young Consumers Toward Green Packaged Products in Vietnam

  • NGUYEN, Nhu Ty;NGUYEN, Le Hoang Anh;TRAN, Thanh Tuyen
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.985-996
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    • 2021
  • While green packaging related concerns are mainly studied in developed countries, there is a lack of knowledge to observe purchase behavior toward green packaging in developing countries, especially in Vietnam. Buying green packaged products in FMCG is not required to trade-off between sustainability and product performance. Hence, this present research aims to understand the gap attitude - behavior existing on FMCG green packaged products among Vietnamese young consumers with psychosocial factors (environmental concern, environmental knowledge of green packaging and green trust) and contextual factors (availability of desired green packaging and product attributes). With a sample size of 396 respondents, data was collected by convenient sampling method and then was analyzed using structural equation modeling. The results reveal that all psychosocial factors are positive related to attitudes while purchase behavior is positively influenced. The findings also report that contextual factors have positive impacts on purchase behavior, which proves the important role of contextual factors in influencing consumer choices. It suggests that green packaging is receptive to Vietnamese young consumers but it should be considered within product-related context to enhance the difference in sustainability among similar FMCG products. Practical implications for marketers and future researches have also been discussed at the end of study.

Improvement of ECG P wave Detection Performance Using CIR(Contextusl Information Rule-base) Algorithm (Contextual information 을 이용한 P파 검출에 관한 연구)

  • 이지연;김익근
    • Journal of Biomedical Engineering Research
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    • v.17 no.2
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    • pp.235-240
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    • 1996
  • The automated ECG diagnostic systems that are odd in hospitals have low performance of P-wave detection when faced with some diseases such as conduction block. So, the purpose of this study was the improvement of detection performance in conduction block which is low in P-wave detection. The first procedure was removal of baseline drift by subtracting the median filtered signal of 0.4 second length from the original signal. Then the algorithm detected R peak and T end point and cancelled the QRS-T complex to get'p prototypes'. Next step was magnification of P prototypes with dispersion and detection of'p candidates'in the magnified signal, and then extraction of contextual information concerned with P-waves. For the last procedure, the CIR was applied to P candidates to confirm P-waves. The rule base consisted of three rules that discriminate and confirm P-waves. This algorithm was evaluated using 500 patient's raw data P-wave detection perFormance was in- creased 6.8% compared with the QRS-T complex cancellation method without application of the rule base.

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The Quality Circle, SMEs' Performance, and Mediating Role of Organizational Ambidexterity (품질관리관행과 중소기업 성과간의 관계에 대한 연구: 조직내 맥락적 양면성의 매개효과 검증을 중심으로)

  • Lee, Soonok;Rhee, Jaehoon;Zhao, Xiaifei
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.3
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    • pp.163-176
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    • 2017
  • The fourth industrial revolution and creative economy are in the center of today's economic environments. In this context, venture companies make great efforts in achieving innovative capability for sustainable growth. Especially, in order to create the innovative capability or innovation performance, they are very much interested in obtaining such characteristics of organizational ambidexterity as exploration and exploitation. Thus, this study aims to study the organizational contextual ambidexterity as a key factor to create SMEs' performance and to conduct an empirical research with the data collected from domestic SMEs in order to find the antecedent and consequence of this ambidexterity. In so doing, we selected as an antecedent of contextual ambidexterity quality management practice, which is an innovative method of enterprise innovation and enterprise level, innovation performance (radical and incremental Innovation performance) as a consequence and ran a series of regression analyses. As a result, quality management practices such as quality circle activities have had positive effect on organizational ambidexterity, that is, exploration and exploration, and contextual ambidexterity has affected positively on innovation performance. It is also found that the contextual ambidexterity plays a full mediating role in the relationship between quality management practices and innovation performance. The results of this study suggest that contextual ambidexterity is essential to achieving organizational innovation performance and quality management activities such as quality circle should be preceded in order to stimulate or stimulate contextual ambidexterity.

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Speech Recognition by Integrating Audio, Visual and Contextual Features Based on Neural Networks (신경망 기반 음성, 영상 및 문맥 통합 음성인식)

  • 김명원;한문성;이순신;류정우
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.41 no.3
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    • pp.67-77
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    • 2004
  • The recent research has been focused on fusion of audio and visual features for reliable speech recognition in noisy environments. In this paper, we propose a neural network based model of robust speech recognition by integrating audio, visual, and contextual information. Bimodal Neural Network(BMNN) is a multi-layer perception of 4 layers, each of which performs a certain level of abstraction of input features. In BMNN the third layer combines audio md visual features of speech to compensate loss of audio information caused by noise. In order to improve the accuracy of speech recognition in noisy environments, we also propose a post-processing based on contextual information which are sequential patterns of words spoken by a user. Our experimental results show that our model outperforms any single mode models. Particularly, when we use the contextual information, we can obtain over 90% recognition accuracy even in noisy environments, which is a significant improvement compared with the state of art in speech recognition. Our research demonstrates that diverse sources of information need to be integrated to improve the accuracy of speech recognition particularly in noisy environments.

Factors Affecting Industry and University Collaboration in Education in the Hospitality Industry in Vietnam: A Business Perspective

  • NGUYEN, Thang Quyet;NGUYEN, Hoa Thi Thu
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.2
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    • pp.291-300
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    • 2020
  • This paper studies the factors affecting university and industry collaboration in education in the hospitality industry in Ho Chi Minh City (Vietnam) from a company perspective. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) organization factors, (2) contextual factors, (3) process factors, and (4) cooperation perspective impacting on the benefits factors and university and industry collaboration in education. In addition, it is also found that benefits factors has a direct and positive impact on the collaboration in education. The results suggest that the process factor had the strongest positive, followed by the contextual factor. The findings revealed that the benefit factors were significantly related to collaboration in education, which affects university and industry hospitality alliances. This finding confirm that the cooperation perspective (QD) and contextual factors (HC) are critical in collaboration between university and industry. A new point of interest is also identified that the benefits of training links are quite dependent on the linking perspective from tourism businesses.