• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.77-90
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• 2016

This study is to examine the importance of site selection and service quality in franchise business as food service franchise became one of the fastest-growing service industries today. The chief finding of this study is as follows: First, a survey in locational and service quality factors affecting food service franchise shows that responders are more concerned with hygiene and visibility of the store than proximity and transportation advantages which reflects low statistical significance, thus the distance did not seem to be a big problem for the responders in the context that they mostly visit nearby food franchise. Second, the examination of the influence by the service quality factors and customer satisfaction shows significant positive relation with customer response, speed and accuracy, and accuracy factors which reveals that the responders prefer prompt response and swift judgment toward the customer's needs and expectations, professional knowledge services to the credibility factors in which little correlation with the customer satisfaction were found. Third, the examination of the influence by the service quality factors, locational factors, and re-visit reveals that customer response and specialty showed statistically significant correlation with intention of WOM (Word of Mouth) and revisit, which suggests that swift judgment and response toward the customer's needs and expectations, professional knowledge services is of great importance to both customer satisfaction and revisit. The study on the aspects of locational and service quality factors affecting franchise industry's customer satisfaction was conducted as above, an investigation in both factors' influence on the customer satisfaction was made, and based on the results of the analysis, this research seeks an optimal operation strategy of a franchise business. Food service franchise are relatively very competent to business adminstration and reaction capability to consumption changes due to the already established market, and there are stores springing up everywhere inspired by the founders who are too confident of their success in the franchise business. However, it is necessary for the franchise beginners to figure out a zone oriented, regular customer oriented business strategy than just complying with the head office manual. Owing to an increasing trend of opening medium to large sized stores and investments in the wake of converting to multiple business type Korean food franchise, there is growing need to set up new concept of store development and operational management strategy in order to overcome the excessive competition and limited sales volume of the old-fashioned small sized, small capital franchise stores. Furthermore, as most business category of food service franchise serve very similar menus, from a product differentiation point of view, it is required to map out flexible sales concept including the adoption of competitive and low-price strategy. In conclusion, as is shown in the analytical research, the customers' optimal choice fluctuate over their preferences like customer convenience and circumstances rather than insisting on specific brand, thus it will be necessary for the franchise stores to draw up aggressive strategy and planning in running food service franchise to maximize their profits.

• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.33-56
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• 2017

As Internet usage is becoming more common worldwide and smartphone become necessity in daily life, technologies and applications related to mobile Internet are developing rapidly. The results of the Internet usage patterns of consumers around the world imply that there are many potential new business opportunities for mobile Internet technologies and applications. The location-based service (LBS) is a service based on the location information of the mobile device. LBS has recently gotten much attention among many mobile applications and various LBSs are rapidly developing in numerous categories. However, even with the development of LBS related technologies and services, there is still a lack of empirical research on the intention to use LBS. The application of previous researches is limited because they focused on the effect of one particular factor and had not shown the direct relationship on the intention to use LBS. Therefore, this study presents a research model of factors that affect the intention to use and actual use of LBS whose market is expected to grow rapidly, and tested it by conducting a questionnaire survey of 330 users. The results of data analysis showed that service customization, service quality, and personal innovativeness have a positive effect on the intention to use LBS and the intention to use LBS has a positive effect on the actual use of LBS. These results implies that LBS providers can enhance the user's intention to use LBS by offering service customization through the provision of various LBSs based on users' needs, improving information service qualities such as accuracy, timeliness, sensitivity, and reliability, and encouraging personal innovativeness. However, privacy concerns in the context of LBS are not significantly affected by service customization and personal innovativeness and privacy concerns do not significantly affect the intention to use LBS. In fact, the information related to users' location collected by LBS is less sensitive when compared with the information that is used to perform financial transactions. Therefore, such outcomes on privacy concern are revealed. In addition, the advantages of using LBS are more important than the sensitivity of privacy protection to the users who use LBS than to the users who use information systems such as electronic commerce that involves financial transactions. Therefore, LBS are recommended to be treated differently from other information systems. This study is significant in the theoretical point of contribution that it proposed factors affecting the intention to use LBS in a multi-faceted perspective, proved the proposed research model empirically, brought new insights on LBS, and broadens understanding of the intention to use and actual use of LBS. Also, the empirical results of the customization of LBS affecting the user's intention to use the LBS suggest that the provision of customized LBS services based on the usage data analysis through utilizing technologies such as artificial intelligence can enhance the user's intention to use. In a practical point of view, the results of this study are expected to help LBS providers to develop a competitive strategy for responding to LBS users effectively and lead to the LBS market grows. We expect that there will be differences in using LBSs depending on some factors such as types of LBS, whether it is free of charge or not, privacy policies related to LBS, the levels of reliability related application and technology, the frequency of use, etc. Therefore, if we can make comparative studies with those factors, it will contribute to the development of the research areas of LBS. We hope this study can inspire many researchers and initiate many great researches in LBS fields.

• Journal of Korean Academy of Nursing
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• v.41 no.3
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• pp.302-312
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• 2011

Purpose: The purpose of this study was to develop a resource-based relative value scale (RBRVS) and its conversion factor for advanced nursing practices carried out by critical care nurse practitioners (CCNP) in intensive care units. Methods: The methodology was developed by calculating CCNP's RBRVS for 32 advanced nursing services based on CCNP's workload and time spent in the context of national health insurance. A cost analysis was performed to estimate the conversion factor of CCNP's RBRVS. The share of CCNP's contribution to fee-for-service in intensive care units was also analyzed. Results: Calculation of the RBRVS of 32 advanced nursing practices showed a range of points from 100.0 to 1,181.4 and an average of 296.1 points. The relevant conversion factor for advanced nursing practices in CCNP were estimated at 37.3-48.4 won. The contribution rate of CCNP's advanced nursing practices in the relative value scale of the national health insurance was estimated at 0.1-31.3%. Conclusion: Measuring the economic value of advanced nursing services will be a basis for esta-blishing a reimbursement system for CCNP's practices and thus encourage a social demand for advanced nurse practitioners.

• Journal of Korea Multimedia Society
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• v.11 no.11
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• pp.1547-1554
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• 2008

This paper proposes a fire shunt guidance system model based on rule, it presents suitable shunt route in real-time according to collected fire information of the building inside using wireless sensor networks. So, this system model is composed of the sensor alert module, the behavior suggestion module, and the emergency device control module. The sensor alert module uses rule-base algorithm that monitored the information to collect periodically in wireless sensor networks. And, the behavior suggestion module proposed a suitable behavior, this module supports to judge the fire area with danger sensor list. Additional, the emergency device control module controls a related emergency device according to the suggested behavior and to present on a control screen. We experiment the fire shunt guidance system based on Internet Web for operation verification of the proposed system. Consequently, this study supports people safety with the behavior suggestion according to the context information when an emergency situation happens.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.33-48
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• 2014

Based on the advent and dissemination of new developments concerning information & telecommunications technology, web services have brought new paradigms into society, thus facilitating the birth and evolution of various service industries to society as a whole. This study is aimed at investigating the expansion of the first Birthday party culture and design examples of the first Birthday partywear appearing in social media, through an inquiry into the communication functions inherent in social media. Also, the development of the first Birthday partywear designs for women aged 20 to 30 years was accomplished by categorically analyzing design characteristics in preferred fashion styles uploaded and shared within online childcare communities. First, it can be concluded that due to the bidirectional flow of information between corporations and consumers occurring from the expansion of social media, the entire structure of the market is undergoing great changes. Next, the need for the supply of professionalized the first Birthday partywear can be proved by the influx of party planners and caterers into this new industry. Third, Through a categorical analysis of these 523 photos, elegance style was the most preferred while classic and romantic styles followed. Last of all, 5 pieces of partywear reflecting contemporary consumer lifestyles which focus on 'enjoying one's own life' were created under the concept of 'Romantic chic'. The created designs aim to present a style which follows the predominant trend of elegance, classic and romantic, whilst keeping sensitivity in moderation. In this context, this study has aimed to present fundamental research data in the field of online the first Birthday partywear, through the development of the first Birthday partywear design based on the first Birthday party consumer characteristics gleaned from various forms of social media.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.8
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• pp.1494-1502
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• 2016

With the increasing availability of medical sensors and Internet of Things(IoT) devices for personal use, considering the interaction with users, it is planned to add intelligent function design to the fashionable jewelry, and develop composite multi-function intelligent jewelry through sensors identification. By means of IoT technology, while possessing communication function of intelligent jewelry, the function of intelligent jewelry can be expanded to the linkage network. In order to rapidly manage the mass data produced by intelligent jewelry sensors based on IoT, an intelligent jewelry system for health management is designed and an ontology model of intelligent jewelry system based on IoT is worked out. After the state of the services through the smart phone application is shown. The application provides a personalized service to the user and to determine the risk to show the guide lines according to the disease.

• The KIPS Transactions:PartD
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• v.15D no.4
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• pp.441-450
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• 2008

Recently, access control on form-based web information systems has become one of the useful methods for implementing client systems in a service-oriented architecture. In particular, XForms language is being adopted in many systems as a description language for XML-based user interfaces and server interactions. In this paper, we propose an efficient algorithm for the evaluation of XPath-based access rules for XForms pages. In this model, an XForms page is a sequence of queries and the client system performs user interface realization along with XPath rule evaluations. XPath rules have instance-dependent predicates, which for the most part are shared between rules. For the efficient evaluation of shared predicate expressions in access control rules, we proposed a predicate graph model that reuses the previously evaluated results for the same context node. This approach guarantees that each predicate expression is evaluated for the relevant xml node only once.

• Journal of the Korea Society of Computer and Information
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• v.13 no.5
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• pp.247-253
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• 2008

Web 2.0 and Semantic Web technology will be merged to be a next generation Web that leads presentation-oriented Web to data-centric Web. In the next generation Web. semantic processing. Web Platform, and data fusion are most important technology factors. Resolving the Link Rot is the one of the essential technologies to enable these features. The Link Rot causes not only simple annoyances to users but also more serious problems including data integrity. loss of knowledge. breach of service. and so forth. We have suggested a new XRI-based persistent Web link architecture to cure the Link Rot that has been considered as a deep-seated Problem of the Web. The Proposed architecture is based on the XRI suggested by OASIS and it is designed to support a persistent link by using URL rewriting. Since the architecture is designed as a server-side technology, it is superior to existing research especially in Interoperability. Transparency and Adoptability. In addition to this, the architecture provides a metadata identification to be used fer context-aware link resolution.

• The Journal of the Korea institute of electronic communication sciences
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• v.14 no.4
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• pp.671-678
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• 2019

The semantic information provided through the semantic-based IoT system will produce new high value-added products that are completely different from what we have known and experienced. From this point of view, the key issue of current IoT technology and applications is the development of an intelligent IoT platform architecture. The proposed system collects the IoT data of the sensors from the cloud computer, converts them into RDF, and annotates them with semantics. The converted semantic data is shared and utilized through the ontology repository. We use KT's IoTMakers as a cloud computing environment, and the ontology repository uses Jena's Fuseki server to express SPARQL query results on the web using Daum Map API and Highcharts API. This gives people the opportunity to access the semantic IoT mash-up service easily and has various application possibilities.

• Journal of the Korea Society for Simulation
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• v.18 no.1
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• pp.27-34
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• 2009

Currently network users, especially the number of internet users, increase rapidly. Also, high quality of service is required and this requirement results a sudden network traffic increment. As a result, an efficient management system for huge network traffic becomes an important issue. Ontology/data engineering based context awareness using the System Entity Structure (SES) concepts enables network administrators to access traffic data easily and efficiently. The network traffic analysis system, which is studied in this paper, is designed and implemented based on a model and simulation using data engineering methodology to be avaiable in evaluating large network traffic data. Extensible Markup Language (XML) is used for metadata language in this system. The information which is extracted from the network traffic analysis system could be modeled and simulated in Discrete Event Simulation (DEVS) methodology for further works such as post simulation evaluation, web services, and etc.