• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.100-106
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• 2023

Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

• Smart Media Journal
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• v.10 no.4
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• pp.91-101
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• 2021

Visual communication based on socio-cultural context, such as emoticons on social media, is increasing. Therefore, it is necessary to study the visual expression of metonymy as a means to correctly understand the communication method in the age of visual culture. The purpose of this study is to explore how metonymy is visualized within a cultural context. Specifically, , a typical underlying phenomenon of metonymy expression, and the expression principles of various reproduced through it are identified by pairing them with the cultural context. Based on context theory, which is a representative discourse in the social science field, emoticons from in high context and emoticons in in low context were selected and compared as case study subjects. The major findings are: First, a visual application model of metonymy was proposed regarding the process through which metonymy is reproduced as a visual result. Second, the types of metonymy and their salience attribute applied to the emoticon expression method was identified in detail. Third, based on the contextual theory, how the characteristics of high-context visual metonymy differ from that of low-context visual metonymy were presented. In the future, the results of this study can be used as a criterion for judging the local acceptability and local suitability of design results in the design development process that requires the use of localization strategies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.5
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• pp.33-38
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• 2016

In Android platform, as applications invoke various service functions through IPC (Inter-Process Communication), IPC performance is critical to the responsiveness in Android. However, Android offers long IPC latency of hundreds of micro-seconds due to complicated software stacks between the kernel Binder and the user-level process Context Manager. This separation provides modularity and flexibility, but degrades the responsiveness of services owing to additional context switching and inefficient request handling. In this paper, we anatomize Android IPC mechanisms and observe that 55% of IPC latency comes from the communication overhead between Binder and Context Manager. Based on this observation, this paper proposes a kernel Binder cache that retains a popular subset of service function mappings, thereby reducing the requests transferred to the user-level daemon. The proposed Binder cache is implemented in Android 5.0 and experimental results with various benchmarks show that the proposed cache architecture improves performance by 52.9% on average.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.4
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• pp.1009-1016
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• 2015

In this paper, we propose EPCM(Efficient Prediction-based Context-awareness Matrix) algorithm analyzing connectivity by predicting cluster's context data such as velocity and direction. In the existing DTN, unrestricted relay node selection causes an increase of delay and packet loss. The overhead is occurred by limited storage and capability. Therefore, we propose the EPCM algorithm analyzing predicted context data using context matrix and adaptive revision weight, and selecting relay node by considering connectivity between cluster and base station. The proposed algorithm saves context data to the context matrix and analyzes context according to variation and predicts context data after revision from adaptive revision weight. From the simulation results, the EPCM algorithm provides the high packet delivery ratio by selecting relay node according to predicted context data matrix.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.35-39
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• 2021

This article discusses the importance of investigating risk and crisis communication in the context of Asian digital societies. It introduces the remaining articles in this special issue.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.4
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• pp.678-686
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• 2007

Ubiquitous services are high duality and differentiated services which are provided for users by recognizing the context of users and environmental conditions actively. In this case, context-aware middleware is one of the most important technologies required to implement the ubiquitous services. In this paper, we proposed a method for providing ubiquitous services in a specific user space effectively. That is, the design and implementation of intelligent home service middleware based on context awareness is discussed here. Context information from various sensors is gathered, and suitable services are inferred and provided to users by the middleware system.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.66-67
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• 1998

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.4
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• pp.744-751
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• 2008

Ubiquitous computing is a new paradigm of telecommunication technology and is embedded with advanced computing technology to process a large amount of data in a normal environment. Generally, ail equipment is embedded with sensors and operating devices to interaction with communication functions. That is why ubiquitous computing must be able to access any devices anywhere at anytime in order to perform appropriate functions. Unfortunately, however, it is difficult to make an optimized design for applications which can effectively interaction with various functions in distributed environment like ubiquitous computing. Therefore, this paper is aimed at deploying interface with server nodules and virtual prototyping by utilizing LabVIEW and embedded application software with additional network function. In addition, given information about sensors collected from context-awareness and location-awareness, it will suggest the ideal ubiquitous application based on context-awareness and apply the advanced application to device control and monitoring through context awareness of lab.

• Electronics and Telecommunications Trends
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• v.19 no.3 s.87
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• pp.32-40
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• 2004

상황정보(context information)는 사용자의 요구와 주변 상황이 수시로 변화하는 이동통신 환경에서 더욱 중요하게 활용된다. 따라서, 차세대 이동통신 시스템의 서비스는 음성, 텍스트, 멀티미디어 서비스의 고도화에 이어 일상 곳곳에 편재된 센서 및 컴퓨터들이 수집한 각종 환경정보를 효과적으로 상호 공유하여 사용자 및 주변 환경의 상황(context)을 알아내고 그에 맞는 다양한 정보에 근거하여 자발적으로 서비스를 제공하는 상황인식(context-aware) 특징을 가지게 될 것이다. 이러한 상황인식 서비스를 가능하게 하기 위해서는 사용자 및 사물 등의 객체를 인식하고, 이들의 현 상태에 따른 상황정보를 수집하여 서비스에 적응하는 기술 등이 필수적이다. 본 논문에서는 IMT-2000 이후의 차세대 이동통신 시스템의 진화방향을 상황인식 서비스 제공 관점에서 살펴보고, 상황인식 서비스를 위한 관련 기술과 차세대 이동통신 환경에서 상황인식 서비스가 어떻게 제공될 수 있을지를 살펴본다.

• Journal of information and communication convergence engineering
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• v.7 no.4
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• pp.496-500
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• 2009

In EBCOT, the context modeling process takes excessive calculation time and this paper proposed a method to reduce this calculation time. That is, if the finest resolution coefficient is less than a pre-defined transfer factor the coefficient and its descendents skip the context modeling process. There is a trade-off relationship between the calculation time and the image quality or the amount of output data such that as this threshold value increases, the calculation time and the amount of output data decreases, but the image degradation increases. The experimental results showed that in this range the resulting reduction rate in calculation time was from 3% to 64% in average, the reduction rate in output data was from 32% to 73% in average.