• Title/Summary/Keyword: Content strategy

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Investigation on the Content Development and Promotional Strategy to Vitalize the Korean Science Channel (국내 과학전문채널 활성화를 위한 콘텐츠 개발 및 홍보전략 연구)

  • Song, Hae-Ryong;Kim, Won-Je;Cho, Hang-Min
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.103-112
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    • 2012
  • This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.

Enhancing Performance with a Learnable Strategy for Multiple Question Answering Modules

  • Oh, Hyo-Jung;Myaeng, Sung-Hyon;Jang, Myung-Gil
    • ETRI Journal
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    • v.31 no.4
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    • pp.419-428
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    • 2009
  • A question answering (QA) system can be built using multiple QA modules that can individually serve as a QA system in and of themselves. This paper proposes a learnable, strategy-driven QA model that aims at enhancing both efficiency and effectiveness. A strategy is learned using a learning-based classification algorithm that determines the sequence of QA modules to be invoked and decides when to stop invoking additional modules. The learned strategy invokes the most suitable QA module for a given question and attempts to verify the answer by consulting other modules until the level of confidence reaches a threshold. In our experiments, our strategy learning approach obtained improvement over a simple routing approach by 10.5% in effectiveness and 27.2% in efficiency.

A study on Manufacturing's capabilities and business performance of Manufacturings strategies (제조전략(製造戰略)에서 생산능력요인(生産能力要因)과 사업성과(事業成果)에 대한 연구(硏究))

  • Song Jai-Myuing
    • Management & Information Systems Review
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    • v.1
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    • pp.363-399
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    • 1997
  • Research in operations strategy has evolved considerably since Wickham Skinner's early conceptual work. Traditionally research in operations strategy has not explicitly recognized the distinction between process and content research. However, separate conceptual models for process and content are extracted from the literature Recent research in operations strategy has focused on showing the extent to which manufacturing's competence in developing and executing one or more competitive capabilites affects the organization's overall business performance. This paper takes a approach to examining the relationships among competitive capabilities, and the relationships among between those capabilities and business performance.

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Lesson Design of Upper Secondary Home Economics education (고등학교에서의 가정과교육 -고등학교 가정과 단시수업 설계- (1990년도 제 2차 학술대회))

  • 전귀연;서영숙
    • Journal of Korean Home Economics Education Association
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    • v.2 no.1
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    • pp.123-142
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    • 1990
  • The aim of this study is to apply lesson design of high school home economics to model which consists of six steps of instructional procedure among various models for instructional design, Through thesis, central content of each step was written as follows; 1) At the step of establishment of terminal instructional objectives, educational objectives, terminal instructional objectives was analyzed and specific instructional objectives was extracted. 3) At the step of diagnosis of entering behavior, ability of prior learning and ability of preliminary learning were evaluated, which was used as establishing instructional strategy and doing individual guidance. 4)At the step of determining instructional strategy, instructional strategy should be extracted by considering instructional event which is adequate to content of instruction. Instructional strategy consists of five main factor, factors, those are, activity of introduction of instruction, presentation of content of instruction and information, participation of learner and learning activity, identification of learning result, and subsequent treatment after evaluation. 5)Specific activity at the step of selection and development of instructional media consists of reidentification of instructional objectives determination of learning type, drawing up instructional media analysis sheet, synthesis of selected media, and explanatory note of selected media. In order to increase efficiency of instruction at the step of determining instructional strategy, this step should be considered simultaneously. 6)The step of try-out and evaluation of instructional design should be efficient when designed instruction was inputted at class after evaluation of each step of instructional design.

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A Study on NaverZ's Metaverse Platform Scaling Strategy

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.11 no.3
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    • pp.132-141
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    • 2022
  • We look at the rocket life stages of NaverZ's metaverse platform scaling and investigate the ignition and scale-up stage of its metaverse platform brand, Zepeto based on the Rocket Model (RM). The results are derived as follows: Firstly, NaverZ shows the event strategy by collaborating with K-pops, the piggybacking strategy by utilizing other SNSs, and the VIP strategy by investing in game and entertainment content genres in the 'attract' function. In the second 'match' function, based on the matching rule of Zepeto, the users can generate their own characters and "World" with Zepeto Studio. However, for strengthening the matching quality, NaverZ is investing in the artificial intelligence (AI) based companies consistently. In the 'connect' function, NaverZ's maximization of the positive interaction is possible by inducing feed activities in Zepeto & other SNSs and by uploading attractive content for viral effects in the ignition. For facilitating this, NaverZ expands the scale to other continents like Southeast Asia and Middle East with the localization strategy inclusive investment. Lastly, in the 'transact' function, based on three monetization experiments like Coin & ZEM, user generated content (UGC) fee, and advertising revenue in the ignition, NaverZ starts to invest in NFT platforms and abroad blockchain companies.

Multiverse, The Strategy of the Universe Reproduction for Expanding Content IP (멀티버스(Multiverse), 콘텐츠 IP확장을 위한 세계관 재생산 전략)

  • Jang, Min-Gi
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.182-189
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    • 2022
  • As OTT services become popular worldwide, content IP expansion strategy has an important position in the platform media industry ecosystem where new content is constantly distributed. In particular, the method in which a successful narrative expands the elements constituting a specific world, that is, the Universe, is effective in reducing risk factors in content IP expansion and expanding content franchises. This study intends to examine how Marvel's cinematic Universe (MCU) is strategically performing content IP expansion while borrowing the multiverse concept and replicating and reproducing it by itself through narrative analysis of . As a result, the multiverse can reproduce an incomplete state by repeating the completed event, which can exist as another self-fulfilling content. At the same time, it can be an effective content IP expansion strategy in that each story can be produced because a single character can exist in multiple under the multiverse.

Knowledge Management Strategy and Its Link to Task Characteristics (지식경영 전략과 과업 특성간의 연관관계 분석)

  • Myung, Sung Shin;Choi, Byeonggu;Choi, Sue Young;Lee, Hee Seok
    • Knowledge Management Research
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    • v.4 no.2
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    • pp.19-34
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    • 2003
  • This paper analyzes 96 Korean companies to illustrate the relationship between the knowledge management strategies and task characteristics. Knowledge management strategies can be categorized as being codification- and personalization-oriented. Task characteristics are analyzed from the perspective of content-oriented, process-oriented, number of exceptions, and analyzability. These results illustrate how companies should align the knowledge management strategies with task characteristics. It is found that codification strategy is more likely to be associated with high content-oriented and high analyzability task, and personalization strategy is with high process-oriented task. The survey result confirms that managers should adjust knowledge management strategies in view of the characteristics of the task.

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An Authoring Strategy for Cyber Learning Contents-based on Ontology (온톨로지 기반의 교육 콘텐츠 제작 기법)

  • Chung Hyun-Sook
    • The Journal of the Korea Contents Association
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    • v.5 no.2
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    • pp.29-37
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    • 2005
  • Korean cyber universities now provide higher education service to learners but the courses suffer major limitations of low quality and inefficient format of their learning contents. Because of the absence of any standard authoring strategy for learning contents, tutors develop their own courseware with various formats and content structures. In addition, the lack of association between content learners causes them difficulties in finding and reusing related contents. In this paper, we propose an authoring strategy foradvanced learning contents based on SCORM and ontology. Our strategy improvesthe reusability and associativity of learning contents. We demonstrate the effectiveness of our proposed authoring strategy through developing learning contents such as understanding of digital contents.

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The Empirical Study on Quality Strategies (품질전략에 관한 실증적 연구)

  • Lee Wang-Tak
    • Management & Information Systems Review
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    • v.6
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    • pp.187-204
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    • 2001
  • As a competition between a country and a company becomes fierce and the quality information, reliability and quality guarantee of a product are more emphasized, quality has become an important strategic task of a company. A company today has a strategic quality management system for quality improvement in order to perform such a strategic task. The content of this are as follows. Classify the types of quality strategy of our manufacturing companies when the necessity of a strategic quality management increases in order to adapt to a rapidly changing management environment and study the characteristics of a quality management activity factor of quality strategy. The content and meaning of this analysis are summarized as follows. Confirmed qualify management activity in which quality strategy could be used by analyzing the effects by tendency of a quality management activity factor by quality strategy. It was a product/service factor that a quality management activity factor contrasted most clearly by tendency of quality strategy. Also, it can be said that this study set the foundation of quality strategy of our manufacturing company in a methodological way because this can be used in developing the theory and model of quality management and in verifying them by confirming and embodying the main area for successful quality management through comparing and analyzing factors related with main areas of quality management.

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