• Title/Summary/Keyword: Content strategy

Search Result 1,066, Processing Time 0.024 seconds

A Bankruptcy Game for Optimize Caching Resource Allocation in Small Cell Networks

  • Zhang, Liying;Wang, Gang;Wang, Fuxiang
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.13 no.5
    • /
    • pp.2319-2337
    • /
    • 2019
  • In this paper, we study the distributed cooperative caching for Internet content providers in a small cell of heterogeneous network (HetNet). A general framework based on bankruptcy game model is put forth for finding the optimal caching policy. In this framework, the small cell and different content providers are modeled as bankrupt company and players, respectively. By introducing strategic decisions into the bankruptcy game, we propose a caching value assessment algorithm based on analytic hierarchy process in the framework of bankruptcy game theory to optimize the caching strategy and increase cache hit ratio. Our analysis shows that resource utilization can be improved through cooperative sharing while considering content providers' satisfaction. When the cache value is measured by multiple factors, not just popularity, the cache hit rate for user access is also increased. Simulation results show that our approach can improve the cache hit rate while ensuring the fairness of the distribution.

The strategy for securing leadership in digital contents distributing platform Focusing on open innovation theory (디지털 콘텐츠 유통 플랫폼에서의 리더십 확보 전략 - 개방형 혁신 이론을 중심으로 -)

  • Choi, Hun;Lee, Yong-Seol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2022.05a
    • /
    • pp.612-614
    • /
    • 2022
  • The prolonged untact era, which has continued since the end of 2019, further accelerated the spread of distribution platforms that provide cultural contents in digital form. Digital content distribution platforms are fiercely competing in the market as the central axis of cultural content planning, production and distribution. In this study, we apply the open innovation theory as a competitive element of digital content distribution platforms to assess whether competitiveness can be secured in terms of multilingualization of content.

  • PDF

A Study on the Vitalization of Value Assessment for Contents (콘텐츠 가치평가 활성화 방안 수립 연구)

  • Lee, Dong Wook;Choi, Jae Young
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.10 no.3
    • /
    • pp.311-325
    • /
    • 2014
  • The content industry is the core of the creative economy. The content industry is a fast-growing and high value-added industry, but becomes a high risk market on the other hand. Content related enterprises are difficult business environment. Thus, the accurate evaluation of content on its value is essential. But, it is hard to assess the value of content because of its intangible characteristics. This study is enabled improving the financing conditions of enterprises through the vitalization of value assessment for contents. Improve financial accessibility is required composition, means of access financial diversification, financial ecosystem to vitalization of value assessment for contents. In addition, the system should be established to support the economic activities of the creative content sector companies. The content industry should develop a new strategy for sustained growth. But, we believe that the accordance and cooperation from related parties, including contents producers, contents developers and governmental departments, are definitely required to boost the game contents industry. We hope that the more efficient methods are vitalizing the contents industry.

A Study of the Classification and Application of Digital Broadcast Program Type based on Machine Learning (머신러닝 기반의 디지털 방송 프로그램 유형 분류 및 활용 방안 연구)

  • Yoon, Sang-Hyeak;Lee, So-Hyun;Kim, Hee-Woong
    • Knowledge Management Research
    • /
    • v.20 no.3
    • /
    • pp.119-137
    • /
    • 2019
  • With the recent spread of digital content, more people have been watching the digital content of TV programs on their PCs or mobile devices, rather than on TVs. With the change in such media use pattern, genres(types) of broadcast programs change in the flow of the times and viewers' trends. The programs that were broadcast on TVs have been released in digital content, and thereby people watching such content change their perception. For this reason, it is necessary to newly and differently classify genres(types) of broadcast programs on the basis of digital content, from the conventional classification of program genres(types) in broadcasting companies or relevant industries. Therefore, this study suggests a plan for newly classifying broadcast programs through using machine learning with the log data of people watching the programs in online media and for applying the new classification. This study is academically meaningful in the point that it analyzes and classifies program types on the basis of digital content. In addition, it is meaningful in the point that it makes use of the program classification algorithm developed in relevant industries, and especially suggests the strategy and plan for applying it.

A case study on value creation of fashion brands using content collaboration targeting MZ generation (MZ세대의 콘텐츠 콜라보레이션을 활용한 패션브랜드의 가치창출 사례연구)

  • Shin, Haekyung
    • The Research Journal of the Costume Culture
    • /
    • v.28 no.6
    • /
    • pp.830-844
    • /
    • 2020
  • The fourth Industrial Revolution, known as digital transformation, has made MZ generation to be the focus of the new consumer market, brought about the use of technological platforms a new consumption method. Currently, as various types of content collaboration are emerging that specifically targeting at the MZ generation. Content collaboration are considered an integration of content to create new values through co-existence and co-prosperity. This study identified the characteristics of collaboration of fashion brands from 2018 using literature and online news articles, and identified and classified through case studies of it determined movie content, game and virtual characters. By this research, it shown that collaboration with movie contents have increased the collaborative synergy by using the story in global media content. Collaboration with mobile games was generally used by young casual and sportswear brands. These brands which utilized characters from mobile games popular with to attract more teen consumers and strengthen brand awareness by adding values of high-technology and scarcity to the familiar images. In addition, collaboration with virtual characters has expanded value of the collaborative approach on expanding the range of advanced digital technology, from a promotional strategy during the distribution process through to the use of virtual models. As such, collaboration using the various types of content has developed beyond simple integration of identities among various areas, integrated products or brands that as a new value.

Content Curation Strategies of University Libraries for Research and Learning Support (연구·학습 지원을 위한 대학도서관의 콘텐츠 큐레이션 전략)

  • Oh, Sunhye
    • Journal of Korean Library and Information Science Society
    • /
    • v.53 no.3
    • /
    • pp.287-314
    • /
    • 2022
  • The purpose of this study was to present a content curation strategy of the university library to support user learning and research. As a method to achieve the purpose of the study, first, the concept of content curation was examined through literature research. After that, implications were found by analyzing the cases of content curation services such as university libraries, national libraries, and content companies. As a result of the study, five strategies for successful content curation of university libraries were proposed: providing high quality contents, performing preemptive information service roles, keep content up to date, securing interactivity through user participation, and developing personalization algorithms.

A Study on How to Operate the Curriculum·Comparative Division for Animation Majors in the Era of Image-generating AI: Focusing on the AI Technology Convergence Process (이미지생성AI시대 애니메이션학과의 교과·비교과 운영 안 연구: AI기술융합 과정을 중심으로)

  • Sung Won Park;You Jin Gong
    • Journal of Information Technology Applications and Management
    • /
    • v.31 no.4
    • /
    • pp.99-119
    • /
    • 2024
  • Focusing on the rapid progress of image generation AI, this study examines the changes in talent required according to changes in the production process of the content industry, and proposes an educational management plan for the subject and comparative department of the university's animation major. First, through environmental analysis, the trend of the animation content industry is analyzed in three stages, and the necessity of producing AI-adapted content talent is derived by re-establishing the talent image of the university's animation major and introducing it into rapid education. Next, we present a case designed by applying teaching methods to improve technology convergence capabilities and project-oriented capabilities by presenting subject and non-curricular cases operated in the animation department of the researcher's university. Through this, we propose the necessity of education to cultivate animation content talent who can play technical and administrative roles by utilizing various AI systems in the future. The goal of this study is to establish a cornerstone study by presenting application cases and having the status of a university as a talent supplier that can lead the content industry beyond the era of AI content production that breaks the boundaries of genres between contents. In conclusion, it is intended to propose the application of education to create value through technology convergence capabilities and project-oriented capabilities to cultivate AI-adapted content talents.

How to Define the Content of a Job-Specific Worker's Health Surveillance for Hospital Physicians?

  • Ruitenburg, Martijn M.;Frings-Dresen, Monique H.W.;Sluiter, Judith K.
    • Safety and Health at Work
    • /
    • v.7 no.1
    • /
    • pp.18-31
    • /
    • 2016
  • Background: A job-specific Worker's Health Surveillance (WHS) for hospital physicians is a preventive occupational health strategy aiming at early detection of their diminished work-related health in order to improve or maintain physician's health and quality of care. This study addresses what steps should be taken to determine the content of a job-specific WHS for hospital physicians and outlines that content. Methods: Based on four questions, decision trees were developed for physical and psychological job demands and for biological, chemical, and physical exposures to decide whether or not to include work-related health effects related to occupational exposures or aspects of health reflecting insufficient job requirements. Information was gathered locally through self-reporting and systematic observations at the workplace and from evidence in international publications. Results: Information from the decision trees on the prevalence and impact of the health- or work-functioning effect led to inclusion of occupational exposures (e.g., biological agents, emotionally demanding situations), job requirements (e.g., sufficient vision, judging ability), or health effects (e.g., depressive symptoms, neck complaints). Additionally, following the Dutch guideline for occupational physicians and based on specific job demands, screening for cardiovascular diseases, work ability, drug use, and alcohol consumption was included. Targeted interventions were selected when a health or work functioning problem existed and were chosen based on evidence for effectiveness. Conclusion: The process of developing a job-specific WHS for hospital physicians was described and the content presented, which might serve as an example for other jobs. Before implementation, it must first be tested for feasibility and acceptability.

A study on deriving success factors and activating methods through metaverse marketing cases (메타버스(Metaverse) 마케팅 사례를 통한 성공요인 및 활성화 방안 연구)

  • Jo, Jae-Wook
    • Journal of Digital Convergence
    • /
    • v.20 no.4
    • /
    • pp.791-797
    • /
    • 2022
  • Through recent metaverse marketing case studies, success factors and activation methods were analyzed from the perspective of content, platform, network, and device of the metaverse ecosystem in each industry. The importance of contents and platform of metaverse could be found in entertainment, fashion, office space and real estate, education, advertisement and commerce industries. In order to vitalize the metaverse, firstly, it is necessary to strengthen active participation and retention by providing a stable revenue model for market participants. Secondly, the importance of attractive content to expand subscribers is a key trigger for metaverse activation. Thirdly, it is necessary to increase the convenience of using metaverse service by using a light and simple device for the user. Fourthly, a win-win cooperation strategy should be supported in the value chain of the industry through ecosystem scalability. In addition, business opportunities for market participants and additional revenue models should be continuously provided.

Cross Cultural Differences in Advertising Strategy for Sports Product (문화적 특성에 따른 스포츠상품의 광고전략 차이)

  • Lee, Jun-Youb
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.4
    • /
    • pp.331-339
    • /
    • 2009
  • Cultural characteristics of a country can affect consumers' buying behaviors. So global companies should think about cultural characteristics of the country that they want do marketing activities. Especially it is very important in sports product marketing because it is closely related with cultural characteristics of the country. This study examines relations between cultural characteristics and advertising strategy for sports product among Korea, England and France. I used content analysis method for this study. I found that Korea and France have similar cultural characteristics and advertising strategy for sports product but England has different cultural characteristics and advertising strategy for sports product. sense of community effect to community identification and community loyalty. Satisfaction of need, Emotional advertising strategy is mostly used in Korea and France. But rational advertising strategy is mostly used in England.