• Journal of Information Technology Applications and Management
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• v.22 no.2
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• pp.43-70
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• 2015

Concerns have been growing about whether domestic internet protocol television (IPTV) can establish a solid foothold in the pay TV market, largely because of the lack of IPTV-only content and service differentiation. It has been difficult for IPTV providers to attract valuable PPs (program providers) to strengthen their positions, and IPTV providers have invested much money into procuring content. To survive this difficult situation, IPTV providers need to reappraise their profit sharing methods and content distribution structure to facilitate the expansion of their subscriber base. This can be done by attracting valuable PPs to IPTV providers and securing extra revenue by distributing more content for their PP partners. The IPTV industry has a different structure and value chain from the digital cable industry. Moreover, profit sharing schemes among participants in the IPTV industry are complicated. Thus it is essential to analyze the criteria for profit sharing, the selection of attributes in profit sharing, and their cause-effect relationship in developing fair pricing for broadcast content in the IPTV industry. This study introduces the attributes that need to be considered for the pricing of content and profit sharing among IPTV providers and PPs. In addition, this study uses system dynamics to analyze the relationship among those attributes along with additional associated factors for the pricing of content.

• The Journal of Information Systems
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• v.9 no.1
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• pp.5-25
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• 2000

The research investigated CEO´s perception about information technology(IT) and corporate strategy by analyzing CEO's letters appeared in annual reports. Particularly, this paper examined whether there are differences in CEO's perceptions about IT among industries, and time frame. The target industries are manufacturing, distribution/services, banking, and telecommunication； the target time frames are 1996 through 1999. Also, this research examined whether CEO's perceptions about If have positive effects on organizational performance. Major findings are： First, there are distinctive differences among industries in the number of times IT was mentioned, the types of applications discussed, and the content of the discussion. Second, the number of times IT was mentioned increased over time. Third, there is a slightly positive relationship between the number of times IT was mentioned and organizational performance； but, the finding is hard to generalize.

• Journal of Electrical Engineering and Technology
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• v.8 no.6
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• pp.1337-1344
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• 2013

This paper presents a simplified modulation strategy for the three-leg VSI fed two-winding induction motor. The strategy provides independent unbalanced voltage control for the main and auxiliary windings. This make the motor can be reversed rotation through the range of motor speed operation without limitation of voltage boost of the auxiliary winding. To study the advantages of the proposed drive, the experimental results such as voltage stresses, hysteresis band of the currents in locus, and also acoustic noise levels of the three-leg VSI are compared with those of the conventional two-leg topology. The results obviously show that the proposed technique achieves superior performance compared with the traditional scheme in case of dramatic increase of DC bus utilization, effective reduction of harmonic voltages content, and also significant enhancement of motor efficiency.

• Korean Journal of Child Studies
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• v.26 no.3
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• pp.127-139
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• 2005

The subjects of this study were 86 eight- and 76 ten-year-old children(total: 162). Experimental procedures and tools included pre- and post- learning tests and controls for intelligence (Draw-a-Man-Test) and for cognitive styles(Children's Embedded Figures Test). The content of the learning task was the lightning generation process. After various types of seven-minute color animation multimedia presentations about the generation of lightning were screened, post-hoc analysis showed that the rehearsal strategy was effective with field-dependent learners but not with field-independent learners.

• The Journal of Information Technology and Database
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• v.8 no.2
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• pp.41-60
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• 2001

Despite the growth in Internet users, demand for multi-medial, large data files and resulting explosive growth in data traffic, there has been lack of investment in Middle-Mile, interconnection of various networks, resulting in bottleneck effect, which is acerbating. One strategy to overcome such network bottleneck is Content Delivery Network (CDN). CDN does not achieve efficient delivery of large file data through physical improvement/increase in network capacity, but by delivering large file contents, the cause of bottlenecks, from distributed servers. Since it is impracticable to physically improve networks capacity to accommodate the growth in internet traffic, CON, by strong CPs contents at cache servers deployed at major ISPs networks, is able to deliver requested contents to the requesting Web clients without the loss of data and long latency.

• Journal of Information Technology Applications and Management
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• v.16 no.1
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• pp.1-20
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• 2009

Negotiation is a process of reaching an agreement on the terms of a transaction. such as price, quantity, for two or more parties. Negotiation tries to maximize the benefits for all parties concerned. instead of using human-based negotiation. the e-commerce environment provides such an environment as adopting automated negotiation. Thus. choosing agent technology is appropriate for an automatic electronic negotiation platform. since autonomous software agents strive for the best deal on behalf of the human participants. Negotiation agents need a clear-cut definition of negotiation models or strategies. In reality, most bargaining systems embody nearly one negotiation model. In this article. we present a mobile agent negotiation system with reusable negotiation strategies that allows agents to dynamically embody a user's favorite negotiation strategy which can be preinstalled as a component in the system. We develop a prototype system, which is fully implemented in compliance with FIPA specifications, and then. describe the benefits of using the system.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.150-156
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• 2023

In a recent study, the phenomena of attention being drawn to the media business, particularly over-the-top (OTT) services, was the focus. Particularly, after the Squid Game was broadcast in September 2021, the total number of Netflix users had topped 213.6 million since the company first entered the domestic market. Domestic companies have also introduced OTT services like 'Wave', 'Tving', and 'Watcha Play' to capitalize on this market trend. However, questions persist about how Korea's native OTT providers, both large and small, are being harmed by Netflix's strong financial position and massive content quantity. In order to offer realistic performance metrics, we analyze Coupang Play among domestic OTT service providers after reviewing the business model and management strategy of representative OTT service firms.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.153-166
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• 2015

This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.11
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• pp.5673-5691
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• 2019

Information centric mobile network can significantly improve the data retrieving efficiency by caching contents at mobile edge. However, the cache pollution attack can affect the data obtaining process severely by requiring unpopular contents deliberately. To tackle the problem, we design an algorithm of mitigating cache pollution attacks in information centric mobile network. Particularly, the content popularity distribution statistic is proposed to detect abnormal behavior. Then a probabilistic caching strategy based on abnormal behavior is applied to dynamically maintain the steady-state distribution for content visiting probability and achieve the purpose of defense. The experimental results show that the proposed scheme can achieve higher request hit ratio and smaller latency for false locality content pollution attack than the CacheShield approach and the baseline approach where no mitigation approach is applied.

• Journal of Information Technology Applications and Management
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• v.12 no.2
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• pp.145-161
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• 2005

In this paper, we present an experiment conducted to examine how the web site's architecture, content quantity and the user task complexity affect its usability. The experiment was performed in two phases on college students to visit existing web sites which are readily accessible via the Internet. The results of experiment show that the web site's architecture significantly affects the efficiency and the effectiveness interactively with its content quantity and the user task's complexity. On the other hand, none of the above three factors show significant effects on the satisfaction and the learnability. In particular, the web site's content quantity does not have any statistically significant effects on the satisfaction and the learnability. It implies that the factors affecting the satisfaction and the learnability are different from those affecting the efficiency and the effectiveness. The analysis reassures that it is essential to consider the context of use in designing a web site.