• Title/Summary/Keyword: Content interaction

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The Effect of Social Media Influencer's Parpasocial Interaction and Relationship on Users's Brand Attitude and Purchase Intention (소셜미디어 인플루언서의 준사회적 상호작용과 관계가 이용자의 브랜드 태도와 구매 의도에 미치는 영향)

  • Lee, Eunsun
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.270-281
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    • 2021
  • The emergence of social media and technical development of smart phone allows media users to produce, share and spread a variety of contents, which results in a big change in their media usage pattern. Among those changes, the most prominent one is Youtube's powerful growth. Creators' enthusiastic content productions and users' active sharing actions are caused of the growth. Recently, creators give a powerful effect on users as social media influencer, and the practice of influencer marketing has been focused. This current study is examined the effects of parasocial interaction and relationship on brand attitude and purchase intention. Specially, parasical interaction is divided into identification, interest, and experience parasocial interaction, and the divisions of relationship are trustworthy, friendship, understanding, and commitment. As a result, interest and trustworthy are significant predictors of brand attitude. Also, experience parasocial interaction is negative and friendship is positive predictors of purchase intention. Theoretical and practical implication are discussed.

A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology

  • Liu, Xiao-Yin;Liu, Jia-Yu;Liu, Zi-yang
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.5
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    • pp.141-148
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    • 2021
  • The purpose of this study is to explore the interaction of virtual reality consumption pattern under the background of virtual reality, and the influence of such interaction on consumers' purchase intention. In this paper, we selected three independent variables (including content interaction, function interaction and service interaction) and two mediating variables (including perceived quality and perceived value) to explore the relationship between them and consumers' purchase intention, used SPSS24.0 and AMOS24.0, made the analysis of reliability and validity, constructed the structural equation model, and tested the hypotheses. The findings show that: fourteen hypotheses are all true, and the perceived value of virtual reality has a positive influence on consumers' purchase intention. In addition, we find that the perceived value has a mediating effect in this study.

Effect of Feeding Aflatoxin and Vitamin $D_3$ on Body Weight Gain, Nutrient Utilization, Tibia Mineral and Serum Characteristics of Broiler Chicks (Aflatoxin과 비타민$D_3$ 급여(給與)가 브로일러 병아리의 증체(增体), 영양소이용율(營養素利用率), 경골무기물(脛骨無機物) 및 혈청성상(血淸性状)에 미치는 영향(影響))

  • Chiang, Yun Hwan;Cheon, Jin Seock;Yeo, Young Soo
    • Current Research on Agriculture and Life Sciences
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    • v.2
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    • pp.68-76
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    • 1984
  • A $2{\times}4$ factorial study was carried out to investigate the interaction of aflatoxin and vitamin $D_3$ in broiler chicks. The day-old 336 chicks were allocated to triplicate 8 treatments. The 0 or 0.5 ppm of aflatoxin $B_1$ (AFB) and 0, 500, 1,000 or 1,500 IU/Kg of vitamin $D_3$ (VD) were supplemented to the basal diet. There were no significant differences among treatments in respect to the body weight gain, feed intake, feed conversion, shank color, mortality and incidence of weak legs. The utilization efficiencies of dry matter, crude protein, ether extract, N-free extract and crude ash showed also no significant differences among treatments, respectively. The mean utilization efficiency of crude fiber in AFB group was lower than that in normal groups (P<.01). However, no significant difference was found among groups fed different levels of VD, and no interaction between AFB and VD was found. The utilization efficiency of Ca in AFB group was somewhat higher than that in normal group without statistical significance, and the similar values were found among groups fed different VD. The utilization efficiencies of P and Na were not significantly different among treatments, respectively. The tibia ash appeared to be similar among treatments fed different levels of AFB and VD. However, the Ca content in tibia of birds fed 0.5 ppm of AFB was higher than that of normal chicks (P<.05). The slightly increasing trend was shown in Ca contents when fed increasing revel of VD, and the interaction between AFB and VD was recognized(P<.01). The P content of tibia was increased by feeding AFB(P<.05). However, there was no significant difference among groups fed different level of VD and no interaction between AFB and VD in respect to the P content of tibia. Feeding AFB did not affect the Na content in tibia. However, there was a highly significant difference among groups fed different levels of VD(P<.01), the highest values were at 1,000 IU/Kg group, and the interaction between AFB and VD was not significant. The Ca content in serum of birds fed AFB was higher than in control group (P<.01). The Ca of serum increased when fed more VD, although no significance was found among groups, and there was an interaction between AFB and VD(P<.05). The P content of serum showed no significant difference among treatments. The alkaline phosphatase activity in serum of chicks fed AFB was higher than that of control group (P<.01). The enzyme activity increased slightly with increasing level of VD, however, there was no interaction between AFB and VD.

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Effect of the Interaction between Permeant/Permeant or Permeant/Membrane in the Pervaporative Permeations of Homogeneous Series of Alcohol Aqueous Mixture (투과성분/투과성분, 투과성분/막 상호인력이 알코올/물 혼합용액의 투과증발 특성에 미치는 영향)

  • 이상학;염충균;이정민
    • Membrane Journal
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    • v.9 no.3
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    • pp.163-169
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    • 1999
  • The effects of interactions between permeant molecules or permeant and membrane material have been investigated on the permeation behavior of permeants in pervaporation of water/alcohol mix¬tures. A poly(vinyl alcohol) (PVA) membrane crosslinked with glutaraldehyde was employed in this study. A homologous series of alcohols in aqueous solution were used as feed. The pervaporation experiments were carried out with feed having 70-97 wt.% of alcohol contents and at various feed temperatures. In a high alcohol content above 92 wt.%, the permeation rate was increased in the order of interaction strength between alcohol and water in feed. However, in a low alcohol content below 90 wt.%, the tendency of the permeation rate was found to be opposite. These observations were discussed in terms of changes in interaction between permeant/permeant or permeant/membrane in varying feed composition and feed temperature.

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Transport Characteristics of Alcohol Solutes through Copolymer Hydrogel Membranes Containing Poly(2-Hydroxyethylmethacrylate) (Poly(2-Hydroxyethylmethacrylate)를 포함한 공중합체 수화겔막에 대한 알콜용질의 투과특성)

  • Park, Yu Mi;Kim, Eun Sik;Seong, Yong Gil
    • Journal of the Korean Chemical Society
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    • v.34 no.4
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    • pp.377-383
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    • 1990
  • Three kinds of hydrogel membranes were prepared by the copolymerization of 2-hydroxyethylmethacrylate (HEMA) with acrylamide, N, N-dimethylamide and methylmethacrylate in the presence of solvent and crosslinker respectively. The equilibrium water content, relative permeability and partition coefficient of the membranes for alcohol solutes were measured. It has been found that the permeation of organic solute occurs through the water-filled regions in the hydrogel membrane, and that the gpermeability coefficient of organic solute depends on the molecular size. But the permeability of organic solute was controlled by the interaction of solute-membrane at the low water content. By the partition data, it has been shown that the partition of solute is only controlled by hydrophobic interaction between solute and membrane. The diffusion coefficient data were interpreted on the basis of water-solute interaction. It has been found that the diffusion of organic solute is determined by the free volume of water in the membrane, and that hardly depends on polarity-polarizability and hydrogen bonding ability between water and solute.

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A study of the educational effects in SNS-utilized instruction (소셜 네트워크 서비스 활용 수업에서의 교육적 효과 고찰)

  • Kwon, Myung-Soon;Kan, Jin-Sook;Kim, Jin-Whan
    • The Journal of Korean Association of Computer Education
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    • v.17 no.6
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    • pp.135-146
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    • 2014
  • The study has compared the effects in SNS-utilized instruction that each of self centric activities and social interaction added social activities affected self initiative, attitudes and self efficacy to information technology respectively. The research methods utilized the pre experimental design as nonequivalent experimental group. The data was analyzed by paired t-test and content analysis. The results showed that the SNS class utilized self-centric activities were effective in self-initiative and attitudes toward information technology, while social interaction added social activities were effective in not only self-initiative and the attitudes of information technology but also self efficacy of information technology. And content analysis of the effects of the education showed that information sharing, instancy and accessibility were advantageous but information security and privacy issues were problematic. That is, it was confirmed that when self-centric activities and social interaction activities were practised simultaneously in SNS-utilized instruction, the self initiative which learners planed and executed by themselves, the attitudes and self efficacy of information technology which were able to enhance learning ability and to show satisfaction to individual learning were improved.

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Thermodynamic Characteristics of PMMA/PVME Blends Containing Compatibilizer and Their Gas Transport Properties (상용화제를 포함한 PMMA/PVME 블렌드의 열역학적 특성과 기체 투과 특성)

  • 최해욱;문유진;정병조;김창근
    • Polymer(Korea)
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    • v.26 no.2
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    • pp.245-252
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    • 2002
  • Thermodynamics and gas transport properties of polymethylmethacrylate (PMMA) blends with polyvinylmethylether (PVME) containing various amount of poly (styrene-b-methylmethacrylate) copolymer (P(S-b-MMA)) as a compatibilizer were studied. To extract interaction energies of binary pairs involved in the blends from the phase separation temperatures using an equation-of-state theory, PVME blends with methylmethacrylate copolymers containing various amount of styrene (SMMA) were prepared. PVME formed miscible blends with methylmethacrylate copolymers containing more than 70 wt% styrene and these miscible blonds showed a LCST-type phase separation behavior. Based on the interaction information obtained here, P(S-b-MMA) copolymer was added to the PMMA/PVME blends to enhance their compatibility. The average diameter of the dispersed rubber particles was gradually decreased for the blends of containing P(S-b-MMA) from 0 to 5 phr and then leveled off at a fixed size. At a fixed bland composition, the gas permeation was also increased as the P(S-b-MMA) content increased from 0 to 5 phr and then leveled off when the P(S-b-MMA) content was higher than 5 phr.

A Study on Content Standard of Geographical Education (지리교육내용의 표준설정 방법 - 지적영역을 중심으로 -)

  • 조성욱
    • Journal of the Korean Geographical Society
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    • v.37 no.3
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    • pp.276-291
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    • 2002
  • The contents of geographical education present too inclusive and abstract regard as criteria in an existing curriculum. And geographical education oneself's system is difficult because they are set to the one part of educational side. This study pursuit to make content standard of geographical education based on geography as an alternative. This paper present standard setting up 5 steps. They are Ultimate Theme, Basic Theme, Major Standard, Standard, Detailed Standard. Ultimate Theme is discern geographical education whole : understand of interaction human and environment, understand of place and region, understand of interaction human and region. Basic Theme is concrete of ultimate theme ; geographical skill, physical environment, human environment, place and region, interaction of human and region. Standard is concrete and measurable level of basic theme, it is consist of three steps in Major Standard, Standard, Detailed Standard tv level of specification. Major Standard is consist of 17 item, Standard is 48 item, and Detailed Standard is detailed to unit level.

Design and Implementation of AR-based Notification View System at Subway Arrival Stations (증강현실 기반의 지하철 도착역 알림 View 시스템의 설계 및 구현)

  • Lee, Ki-Young;Kim, Sung-Bae;Kwak, Yun-Seol;Kim, Hee-Jin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.4
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    • pp.135-140
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    • 2013
  • With the advent of smart phones recently, users have experienced a new way of communicating using a smart phone without the constraints of time and space. As a result, users are ubiquitous around the user's own resources and a variety of natural interaction that was required. In particular, the interaction between the user and the content in the virtual reality and augmented reality, otherwise your content or service in the real world and the virtual direct and intuitive interaction can be. In this paper, we use Augmented Reality smart-phone sitting in the subway system that allows people to know the arrival station is designed to offer.

Development of Table-Top System for Using Educational Contents (교육용 콘텐츠 활용을 위한 테이블 탑 시스템)

  • Kim, ki-hyun;Kim, Jung-hoon;Kang, Maeng-kwan;Park, hyun-woo;Lee, dong-hoon;Yun, tae-soo
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.108-111
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    • 2008
  • In this paper, we propose the Table-top system for using educational contents. Table-top system that is matched visual information and interaction space offers easy and intuitive interface. Moreover, because the effectiveness of education is enlarged if the content for education intuitive recognizes and an interaction, the table top system is suitable. In this paper, the multi touch,that is the advantage of the table top system, was implemented in the content for education manufactured as a flash. This system can solve the member of the instinctive interaction between a user and the contents which was short in the system like the existing desktop.

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