• Title/Summary/Keyword: Content Strategies

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Appeared In a Domestic YouTube Video A Study on Makeup Characteristics According to Emotional Emages

  • Na-Hyun, An
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.1-10
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    • 2024
  • While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.

Classification System of Mobile Contents based on Convergence Trend (컨버전스 트랜드에 근거한 모바일콘텐츠 분류체계)

  • Yoo, Min-Ho;Nam, Kyoung-Hwa
    • The Journal of the Korea Contents Association
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    • v.9 no.3
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    • pp.108-117
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    • 2009
  • Current mobile content's classifications have two major problems. One violates a principle of classification and the other reveals limitations in dealing with various convergence services. This study proposes a new mobile content's classification system to resolve these problems by adapting Al Ries's principle of symmetric and asymmetric transition. Symmetric mobile contents take a form of mutation in convergence process; therefore, the contents would appear different from their originals whereas asymmetric type combines mobile contents in an autonomous way. This new system not only demonstrates a clearer classification but also implies the trend of mobile content development and services. The current suggests that symmetric type is preferable and symmetric type of mobile contents is re-developed to become a symmetric type as much as the technology can support. Nonetheless, it is found that asymmetric type would still be serviced to some extent. Thus, new mobile content's classification, proposed in this research, provides a more constructive understating of mobile content's directions in the era of digital convergence and a ground for comparative analysis of mobile content's development or positioning strategies.

Environment, Marketing and Performance: Social Commerce News Content Analysis (환경, 마케팅과 성과: 소셜커머스 기사내용분석)

  • Kang, Sun-Ju;Park, Jun-Gi;Lee, Jungwoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.11
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    • pp.5522-5529
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    • 2013
  • The purpose of this study was to look into the marketing strategies of social commerce companies by analyzing the relationships among the environment, strategy and performance in social commerce. For that, the environment condition and components of marketing strategy were derived based on the marketing mix by analyzing the related contents published in 3,783 articles on newspapers dated from April 2010 to March 2013. UV(Unique Visitor) and PV(Page View) for each social commerce site were used as surrogates for performance. The results of study revealed the relationship of the marketing strategies to the changes in environment conditions towards negative conditions such as the spread of buyer anxiety. In the "strategy-performance" relations, the product element and external sales promotion element had high correlation with the performance. Finally, a difference was found in the marketing strategies of social commerce companies. High correlation was found in all aspects between the UV and PV marketing elements in the case of Coupang, while the correlation with the UV was low and the environment also showed relatively low correlation level in the case of WEmakePRICE. Thus, this study is considered to provide useful basis for the social commerce companies to map out and implement the marketing strategies, and is significant in that it applied the marketing mix to the special market environment such as social marketing.

A Study on Writing Process Components and Writing Strategies in Argumentative Writing (주장하는 글쓰기에서 나타나는 글쓰기 과정 요소 및 글쓰기 전략 연구)

  • Kang, Sukjin;Jo, Junmo;Noh, Taehee
    • Journal of The Korean Association For Science Education
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    • v.33 no.7
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    • pp.1418-1430
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    • 2013
  • In this study, we investigated the writing process components and the writing strategies that appeared in the process of argumentative writing through students' think-alouds and semi-structured interviews. The subjects were 18 eighth graders. During argumentative writing, students were asked to decide whether they agreed with the given argument or not on the basis of information provided in the writing task. We categorized the writing process components and the writing strategies by analyzing the protocols of students' think-alouds and interviews, and evaluated the level of their written compositions. The analyses of the results indicated that the writing process components of argumentative writing showed different characteristics from those of problem solving writing in several components such as setting goals, organizing an outline, and evaluating content. In addition, the writing process component 'coordinating information' was newly discovered in argumentative writing. The writing strategies were categorized into four groups by the types of decision making (reflective/intuitive) and the existence of outline organization: Reflective decision making and outline organization, reflective decision making and no outline organization, intuitive decision making and outline organization, and intuitive decision making and no outline organization. Students with the reflective decision making and outline organization strategy were found to get the highest scores in written composition in terms of the relationship between the argument and its grounds, the rebuttal of the opposing argument, and the structure of the writing. Educational implications are discussed.

Work and Family Role Conflict and Management Strategies of Women Entrepreneurs in Contents Business (콘텐츠 비즈니스 여성기업인의 일/가족 역할갈등과 조정 전략)

  • Chun, Bang-Jee;Han, Mee-Ra
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.150-165
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    • 2008
  • We examine how women entrepreneurs in contents business experience work/family role conflict and then reveal what kind of conflict management strategies they adopt in varying external and internal conditions. A critical problem faced by female entrepreneur is the tension that exists between their personal lives and business role. This tension is viewed as a form of inter-role conflict in which the role pressure from work and family competes for women's limited time and energy. First, we probe the content and nature of work- family role conflict on the part of female entrepreneurs. Second, we closely look at the three strategies of work/family role manipulation. Family role reduction strategy, work role reduction strategy, and work/family role sharing strategy are identified. Third, we discuss how the choice of the three strategies is affected by internal family salience and the external resources including spouse, family, and financial resources.

A Study on the Occurrences and Preventive Strategies of Accident in Children (초등학생의 안전사고 실태 및 예방전략에 관한 조사 연구)

  • Bae Jeong-Yi
    • Child Health Nursing Research
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    • v.8 no.4
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    • pp.435-448
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    • 2002
  • Accidents are important causes of death and disability in children. They also have enormous financial implications. Young children become an victim of accidents easily because of their physical fragileness and their coping behavior being vulnerable to any actions taken by accidents. Once they have a accident, the children whose not fully developed, suffer from devastating long-term after-effects. Lee, Lee, Kang and Han(1995) reported that ninety percent of accidents can be prevented. But there is no national system to manage, evaluate and analyse the information about child accidents, even though it is necessary for accident prevention policies and health promotion of the general public. The purpose of the study was to determine how often children have accidents and define the accident prevention strategies in children. The investigator conducted a descriptive study by performing the surveys, interviews, and workshops for the 2,458 young children, 10 teachers, and 1,494 parents. The data collection for the study began on September 2000 and completed on April 20, 2001. The analysis of the data was done with Window SPSS 10.0 for descriptive statistics. Among those children, 1,298 children(52.8%) injured from accidents. The children who had accident answered that they injured from traffic accident(27.3%), inside the home(26.3%), on the playground(17.0%), during playtime(13.6%), in the school(5.9%) and food poisoning(7.1%). To define accident prevention strategies for the school children, the parents and the teachers who had a special interest in this topic formed a special task force under the guidance of the investigator. The team was charged to prepare the basis of content materials by identifying the problems, setting standards for the program, prioritizing the process, and selecting the methods of implementation and evaluation. Eight issues and concerns identified by the team were: 1)allowing young children to learn undesirable habits and behaviors that would bother others without knowing; 2) not guarding young children from car accident; 3)unattended accident at playground; 4) considering home places safe; 5)unattended accident at school. These issues were found to be coinciding with the actual child accident cases occurred recent years in Korea. Greater efforts are required to reduce unnecessary deaths and disability from childhood accidents. This study gave a very useful and important data to prepare accident prevention educational program and to prepare accident prevention strategies.

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Validity and Reliability of a Korean version of Interpersonal Emotion Management Strategies Scale (한국어판 간호사의 대인관계 감정관리 전략 척도의 타당도와 신뢰도)

  • Woo, Hee-Yeong;Han, Jeong-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.8
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    • pp.324-331
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    • 2017
  • This study consisted of methodological research verifying the validity and reliability of the Korean version of the interpersonal emotion management (IEM) strategies scale after translating and modifying the scale developed by Little et al. The study verified the content validity, construct validity, concurrent validity and reliability based on 189 nurses working at four hospitals in the Seoul and Gyeonggi region. In this study, the Korean version of the IEM strategies scale was comprised of four factors, with a total of 15 questions that included three regarding situation modification, three regarding attention deployment, four regarding cognitive change, and five on modifying emotional response. Furthermore, verification of concurrent validity revealed that the Korean version of the IEM strategies scale was a valid tool as the correlation of the emotional intelligence scale appeared as r=0.60 (p<0.001). The reliability verification showed four factors at Cronbach's ${\alpha}=0.84-90$, confirming that the Korean version of the tool in this study was very reliable.It is important to note that this study provided basic data for the development of educational programs that can effectively control the negative emotions of clinical nurses at the organization level.

Analysis of Water Use Strategies of Two Co-occurring Mature Tree Species, Pinus densiflora and Quercus serrata (생육공간을 공유하는 소나무와 졸참나무의 수분 이용 전략 비교 분석)

  • Lee, Kiwoong;Lee, Bora;Cho, NangHyun;Lim, Jong-Hwan;Kim, Eun-Sook
    • Journal of Korean Society of Forest Science
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    • v.111 no.3
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    • pp.385-393
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    • 2022
  • The study was carried out in Pocheon-si, Gyeonggi-do from March to December in 2019 to compare and analyze the water use strategies of two co-occurring tree species, Pinus densiflora and Quercus serrata, both native and dominant in Korea's forest ecosystems. Through seasonal changes, we measured environmental variables such as air temperature, relative humidity, precipitation, net radiation, and soil water content. Sap flow densities of P. densiflora (n = 6) and Q. serrata (n = 3) were measured, along with environmental variables. The maximum sa pflow density for Q. serrata almost doubled that of P. densiflora during the growing season, while the maximum sap flow densities in both Q. serrata and P. densiflora peaked in September and August, respectively. Net radiation and vapor pressure deficit, but not air temperature, were the major environmental variables significantly affecting sap flow density. Analysis of hysteresis revealed that P. densiflora exhibited isohydric behavior, while Q. serrata showed anisohydric behavior. Analysis of crown conductance revealed similar trends as sap flow density, i.e., the crown conductance of Q. serrata was twice that of P. densiflora during the growing period. The study compared and analyzed the water use strategies between two co-occurring species. To better understand the underlying mechanisms of water use, more research on both physiological and morphological traits are needed.

An Analysis of the PCK Components in Elementary Science Government-Authorized Teacher's Guides Developed under 2015 Revised National Curriculum: Focused on Material Units in 3rd~4th Grade (2015 개정 교육과정에 따른 초등학교 과학과 검정 교사용 지도서에 나타난 교과교육학 지식(PCK) 요소 분석 - 3~4학년 물질 영역을 중심으로 -)

  • Song, Nayoon;Cho, Yoonyoung;Noh, Taehee
    • Journal of Korean Elementary Science Education
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    • v.42 no.1
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    • pp.47-63
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    • 2023
  • In this study, we analyzed the PCK components in the materials units of the third and fourth grades of the Korean government-authorized teacher's guides for elementary school, developed in the 2015 revised national curriculum. The results showed that the PCK components were presented in a relatively balanced manner compared to the teacher's guides for middle school. Knowledge of the subject matter accounted for the highest proportion, and knowledge of instructional strategies in science accounted for a higher proportion than knowledge of the science curriculum. The knowledge of assessment in science showed the greatest deviation among publishers, and knowledge of students tended to show the lowest. By subcomponents, experiments and inquiries had a higher proportion than concepts and theories. The ratio of horizontal articulation was lower than that of vertical articulation or lesson objectives, and lesson objectives were presented in various ways, such as in core competencies and achievement standards for science. As questioning was emphasized, teaching strategies and questioning appeared at a similar rate. Motivation and interest, misconceptions were linked to teaching strategies and questioning. In some cases, assessment items and assessment criteria were presented at each level, and various PCK components were linked to these two components. Components with relatively large differences among publishers were supplementary or in-depth concepts, inquiry in textbooks, instruction sequence and method, subject-specific strategies, and assessment items. From the results, the implications for the development of teacher's guides were discussed.

The Effects of a Semantic Network Program Instruction for the Learning Achievement and Learning Motivation in High School Biology Class: Centering the Unit of Heredity (동기전략을 적용한 의미망 프로그램 활용 수업이 고등학교 생물 학업성취도와 학습동기에 미치는 효과: 생물I '유전' 단원을 중심으로)

  • Kim, Dong-Ryeul;Moon, Doo-Ho;Son, Yeon-A
    • Journal of The Korean Association For Science Education
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    • v.26 no.3
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    • pp.393-405
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    • 2006
  • The purpose of this study was to analyze the effects of Semantic Network Program (SNP) instruction on learning achievement and motivation in high school biology classes. For this study, a SNP was designed by applying the recommendations in regard to student attention and satisfaction factors in Keller's ARCS theory. SNP instruction was conducted with an experimental group and a control group, each consisting of 62 high school biology class student. A pretest-posttest control group design was employed. The pre-test was used to analyze the learning achievement test, learning motivation test, and semantic forming test. For 4 weeks the experiment group was instructed using the developed SNP which centered on Keller's attention and satisfaction factors, and the control group was instructed via teacher-centered lectures based on the textbook. It was found that SNP instruction efficiently increased students' biology learning achievement (p<.001). It was also discovered that SNP instruction was effective in increasing Keller's motivation strategies on attention and satisfaction factors (p<.001). In addition, SNP instruction positively affected students' semantic formation (p<.001) and learning content retention (p>.05) in the heredity unit by aiding students in the area of active multimedia learning. An in depth interview with students in the class using SNP instruction showed that material learned via this method in biology had longer retention of problem-solving methods. Consequently, SNP instruction according to motivation strategies may high school biology teachers with meaningful teaching-learning methods strategies for the unit on heredity.