• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.43-70
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• 2015

Concerns have been growing about whether domestic internet protocol television (IPTV) can establish a solid foothold in the pay TV market, largely because of the lack of IPTV-only content and service differentiation. It has been difficult for IPTV providers to attract valuable PPs (program providers) to strengthen their positions, and IPTV providers have invested much money into procuring content. To survive this difficult situation, IPTV providers need to reappraise their profit sharing methods and content distribution structure to facilitate the expansion of their subscriber base. This can be done by attracting valuable PPs to IPTV providers and securing extra revenue by distributing more content for their PP partners. The IPTV industry has a different structure and value chain from the digital cable industry. Moreover, profit sharing schemes among participants in the IPTV industry are complicated. Thus it is essential to analyze the criteria for profit sharing, the selection of attributes in profit sharing, and their cause-effect relationship in developing fair pricing for broadcast content in the IPTV industry. This study introduces the attributes that need to be considered for the pricing of content and profit sharing among IPTV providers and PPs. In addition, this study uses system dynamics to analyze the relationship among those attributes along with additional associated factors for the pricing of content.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.719-745
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• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• 한국멀티미디어학회논문지
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• 제17권4호
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• pp.405-412
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• 2014

Due to the popularity of mobile phones, Peer-to-Peer (P2P) content sharing in mobile phones is highly desirable, especially in a mobile data connection. In addition, there has been an increasing demand for content sharing applications for P2P communication in Android-based smartphones as ubiquitous mobile devices. However, due to wireless network limits, unstable characteristic and restricted storage space, mobile users confront challenges in establishing connections and sharing video frames with other users. To solve this issue, we propose an architectural design and implementation of key frame sharing application that uses Chord, a distributed lookup protocol to establish a content sharing platform for mobile devices, combined with the Chord SDK based on Android. Our proposed system enables users easily to share key information on video data in real-time over a wireless network without manual processing of devices which join or leave the group and cost associated with the 3G/4G network.

• 한국멀티미디어학회논문지
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• 제19권9호
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• pp.1698-1709
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• 2016

These days, anyone can easily product and share their own content through a web service such as blogs and SNS. However, contents are being operated separately because of the space limitation in individual SNS. Therefore, it is hard to search contents efficiently in individual SNS. To solve this problem, this paper propose a "Private Contents Management and Sharing Service with Voluntary Sharing Economy System." The system is in part [Input], [Save] and it provides a way to collect the content that are scattered on the Internet based on the creation of personal index. It also proposes a more systematic content management and sharing by creating and updating the website standard index by introducing an index Coordinator concept. Furthermore in [Use] section, by providing a portion of the index as the primary search results, it avoid unclassified content list which was simply collected by users. In conclusion, unlike previous studies, this system will contribute to the acquisition and management of interspersed content and ultimately contribute to the shared activation by preventing secondary processing and unauthorized processing to the original article.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
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• pp.359-360
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• 2019

This paper proposes partial sharing and trading of digital content as a method of sharing blockchain idurium-based digital content. The platform has three characteristics and aims to improve the existing digital content sales platform. First, it increases the efficiency of sharing and trading through partial sharing and trading systems of digital content. Second, it will be built in the form of blockchain idurium-based smart contracts to ensure the accuracy of transactions. Third, it is possible to analyze the form factor of the comments by improving the grading system.

• 한국융합학회논문지
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• 제10권2호
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• pp.125-131
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• 2019

본 연구는 최근 유통업계에서 활발하게 진행되고 있는 V커머스의 콘텐츠 유형과 제품유형에 따른 효과를 실증적으로 살펴보았다.이에 제품유형(뷰티제품 vs. 혁신제품)과 V-Commerce 콘텐츠 유형(인플루언서 콘텐츠 vs. 브랜디드 콘텐츠)를 독립변인으로 설정하고 콘텐츠태도, 구매의도, 공유의도를 종속변인으로 하여 Two-Way MANOVA분석을 실시하였다. 연구 결과, 첫째, 뷰티 제품은 인플루언서 콘텐츠가 브랜디드 콘텐츠에 비해 콘텐츠에 대한 태도와 구매의도 뿐 아니라 공유의도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 혁신제품의 V-커머스는 브랜디드 콘텐츠가 인플루언서 콘텐츠보다 콘텐츠 태도에 긍정적이었으나 구매의도는 낮게 나타났다. 또한 공유의도는 반대로 인플루언서 콘텐츠가 브랜디드 콘텐츠보다 높게 나타났다. 셋째, 공유의도는 뷰티제품이 혁신제품에 비해 긍정적이었으며, 인플루언서 콘텐츠가 브랜디드 콘텐츠에 비해 공유의도가 높게 나타났다. 본 연구는 최근 증가하는 V-커머스의 콘텐츠 전략을 살펴보기 위하여 뷰티제품과 혁심 제품의 태도와 구매의도 및 공유의도 등을 실증적으로 살펴보았다는 점에서 의의가 있다. 향후 연구에서는 V커머스 콘텐츠 유형의 다양하게 일반화 가능성이 높은 실험물로 제작하여 실험을 진행할 필요성이 있다.

• Asia Marketing Journal
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• 제25권3호
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• pp.160-172
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• 2023

This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions affect gift-sharing behavior. Findings show self-expression motives in content posting drive sharing, while social interaction motives do not. Gifts perceived as experiential and expensive are more likely to be shared. Recipient-centric gifts positively influence gift sharing, while giver-centric gifts hinder sharing. Attitude towards the gift predicts sharing, while appreciation does not. The study enhances understanding of gift sharing on social media and offers marketing insights for leveraging this behavior.

• Journal of Contemporary Eastern Asia
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• 제20권2호
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• pp.40-62
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• 2021

Are intentions important in deciding the outcome of an action such as sharing misinformation among social media users during the pandemic? What is their role and how far they are important for the very act of fake sharing news? The social media users' actions on the social platform are determined by what they plan to do themselves; however, their motivation has an immense role to play in the dissemination of fake news on social media. The study proposes a conceptual model for understanding how select factors affect fake news sharing motivation and intentions of social media users. The study scrutinizes the relationship between content and context, fear of missing out (FoMO), news verification and news sharing gratification on the motivation and intention of social media users of networked Asian society. Empirical Data were drawn from social media users (N = 243) from India, using an online questionnaire based on prior studies and structural equation modeling (SEM) approach was used to analyze the data collected. Results indicate that news content, news verification, and news sharing gratification have a direct and positive relationship with sharing motivation. On the other hand, news context and content, FoMO and news sharing gratification have a positive significant relationship with sharing intention. Likewise, it was discovered that news verification will decrease sharing intention of the social media users. However, news context, that is the pandemic in the case of the present study and FoMO were not identified as determinant variables for sharing motivation among social media users. The research limitations and further scope were discussed.

• Asia pacific journal of information systems
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• 제28권3호
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• pp.183-203
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• 2018

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

• International Journal of Knowledge Content Development & Technology
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• 제12권2호
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• pp.7-27
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• 2022

The study investigated the contributions of digital and media literacies to knowledge sharing among school library personnel in Nigeria. The survey research design was adopted for the study while a questionnaire was used to collect data from the 190 respondents that constitute the sample size for the study. Findings from the study revealed a high level of digital and media literacy skills possessed by the school library personnel surveyed. Producing information, evaluating digital information, and finding digital were major media and digital information literacy skills that significantly contributed to knowledge sharing among the school library personnel. The study recommended that adequate attention should be given to the development of digital and media literacies of school library personnel in Nigeria to ensure effective and efficient knowledge sharing.